8/7/2019 Saga & Skoda

1/18

Presentation on:-

Skoda Fabia

By:-Pratham bhalla

8/7/2019 Saga & Skoda

2/18

Contents

Introduction to SagaAbout Skoda

Skoda FabiaCompetitors of FabiaSales

Marketing

8/7/2019 Saga & Skoda

3/18

Introduction to Saga

Key People Of Saga Automotives:-CEO & Director :- Mr. Sanjay MaheshwariChairman :- Mr. R.S. Maheshwari

Director :- Mrs Kanak Biyani

Saga Automotives Deals only in Skoda Brand

City showroom launch Year 2007. 3(S) Sales & Operations Showroom Launch Year 2009

3(S) Represents Sales, Service And Spares

8/7/2019 Saga & Skoda

4/18

Success story of Saga

Ranked No. 1 in Sales Audit all over India Ranked No. 2 in After Sales Process all over India

Started as Dealership of Skoda

Later became partner with Skoda

8/7/2019 Saga & Skoda

5/18

Capacity & Area

City Showroom:-Parking upto 12-14 Car3200 Sq. ft showroom to showcase Skoda products

3(s) Showroom:-Showrrom area:- 4500 Sq. ftAdministration & Sales block:- 2800 Sq. ft.

Workshop:- 15-18 Bays

8/7/2019 Saga & Skoda

6/18

SPEED

SkodaAuto Process for Enterprise Excellence at Dealership

SPEED is Excellence + Leadership in area of excellence

Resources & Systems together

Values StraSelf Confidence People Orientation

Obsession Custermer FocusTrust Investments in futureHumility Process Driven approach

8/7/2019 Saga & Skoda

7/18

8/7/2019 Saga & Skoda

8/18

Key peopleReinhard Jung :- Chairman of the Board of Directors

Hans Dieter Ptsch :- Chairman of the Supervisory BoardProducts :- AutomobilesServices :- Automotive financial services

8/7/2019 Saga & Skoda

9/18

Skoda logo History

Slavia Logo (1895 1905)

L&K Logo (1905-1925)

koda Logo (1926-1933)

koda Logo (1926-1990)

koda Logo (since 1999)

8/7/2019 Saga & Skoda

10/18

SKODA logo Philosophy

Winged Arrow :- Symbol of Presion & DynamicsCurved Wings :- ComfortEye :- Focus on approach & Information

Green Color :- Environment SensitivityBlack Color :- Tradition, 100 Years success story

8/7/2019 Saga & Skoda

11/18

Current SKODA Products

Skoda FabiaSkoda LauraSkoda SuperbSkoda YetiSkoda Octavia (Soon on the floor)

8/7/2019 Saga & Skoda

12/18

Skoda Fabia

Models in Skoda FabiaFabia Classic (Basic model)

Fabia AmbienteFabia Elegence

Fabia is a Hatchback model & is designed for theMiddle level segment.

8/7/2019 Saga & Skoda

13/18

Some must watch features of Fabia

To Feel Fab

Premium Chrome dcor

Plush Ivory Interiors

Soft padded Dash Board

Largest 315 L Boot

To Look Fab

Elongated head & fog lamps

Protruding Grille

8/7/2019 Saga & Skoda

14/18

To Move Fab

Choice of petrol & diesel engines

High performance engine option

Low capacity, High specific output & Efficiency

engine option

To Stay Fab

Standard driver side airbag

Dual front airbags

ABS with dual rate assist booster

8/7/2019 Saga & Skoda

15/18

Competitive Analysis

Features Fabia i20 Punto jazz Polo

Height adjustable front passenger seats X X X X

Electrically adjustable heated ORVMs X X

Adjustable Steering wheels X X X X

Adjustable front armrest with storage

capacity X X X X

Dual rate brake assist X X X X

Parktronic: rear parking sensors X X X X

Largest boot space X X X X

Boot lamps X X X X

Security code audio player X X X X

8/7/2019 Saga & Skoda

16/18

USPs of Fabia

Electrically adjustable ORVMs

Heated ORVM;s

Adjustable Steering wheels

Rear parking sensors

Parktronic display

Height adjustable driver & Front passenger seatABS

8/7/2019 Saga & Skoda

17/18

Prospect development cycle

Closed

Developed

Prospect

Suspect

8/7/2019 Saga & Skoda

18/18

Sales & its Process

Steps in Sales process

Meet & Greet

Need analysis

Product Demonstration

Test Drive

Objection HandlingNegotiation & Closing

Vehicle Delivery