1. Presented To Prof. Vijay Prakash Anand

2. Presented ByAnurag Yatish Mittal Alok RanjanShukla Sudhir SinghNiharika Amit Yadav Rajput VikrantArora 3. Marico Ltd.IndustryConsumer GoodsFounded 1987HeadquartersBandra, Mumbai, IndiaKey PeopleHarsh MariwalaProductsEdible Oil, Hair Oil, Skin &Personal care, etc.Revenue Rs. 4008.3 crore (USD. 757.57million)Employees 1000 (2010)Website www.marico.com 4. Products of Marico 5. Overview of Edible Oil Industry India 4th largest edible oil consuming economyafter USA, China and Brazil India accounts for 9.3% of world oil seedproduction Production of oilseeds & edible oil is far belowthe requirement In 2007-2008, the country could produce onlyabout 8.2 million MT of edible oil. 35-40% of the demand had to be met imports,it shows heavy reliance on Import High penetration of 90% in India 6. About Marico Ltd. Share price is Rs. 204.25 (volume 380,501) Company has recently acquired the erstwhilepersonal care business from Reckitt Benckiser. Marico now owns popular brands like Set Wet,Livon, Zatak , and other personal care brands. Marico Innovation Foundation (2003) Presence in more than 25 countries (India, Egypt,Vietnam, Bangladesh, South Africa, Malaysia, Middleeast) Indias first company which has opened itsmanufacturing plant in Bangladesh (Industry wise) 7. Continue. Parachute, Saffola, Hair & Care, Nihar, Mediker,Revive, among others, which occupy leadershippositions in most categories- Coconut Oil, HairOils, Post wash hair care, Anti-lice Treatment,Premium Refined Edible Oils, niche Fabric Care etc. Consumers: For they are the reason we exist Membership: For a sense of ownership empowers us. Excellence: For it unleashes our potential Wealth: For on it hinges our growth Innovation: For it gives wings to ideas 8. Product Line 9. HAIR OILREVIVEREVIVE PARACHUTEPOWDER(50gm,200gm,400gm)AFTERCOOLING SCALPJASMINE HAIRREVIVESHOWER OIL THERAPIESOIL LIQUID(20gmHAIR CREAM ADVANCEDAYURVEDIC,45gm,100g COONUTHOT OILm,200gm,40 HAIR OIL 0gm) NIHAR NATURALHAIR & CARENATURAL PERFUMED COCONUT OILHERBAL PROTIEN SHANTI AMLA HAIR SILK N SHINEHAIR OIL (3ML,18ml,50ml,100ml)OIL(50ml,100ml,COOLING OIL200ml,300ml,500ml)ALMOND HAIROIL 10. SAFFOLAMEDIKERNEW SAFFOLAANTI LICESAFFOLA OILSAFFOLA GOLDHAIR OILSAFFOLA TASTYSAFFOLA ACTIVESAFFOLA SALTANTI LICESAFFOLA STRONG HEARTSHAMPOOSAFFOLA OATS SAFFOLA BODY FITKAYA CLINICSAFFOLASKIN BEAUTYFUNCTIONALFOODS EVERY DAY LAISER HAIRSAFFOLA ARISEBASMATI RICEREDUCTION PREMIUM GOLDANTI AGEINGTHERAPY 11. SuffolaHealth Benefits Suffola have LoSorb Technology, due to which oil getsabsorbed less, reducing oil consumption in your diet. Suffola oils are Free of Trans fat. Suffola contains Rice Bran Oil (RBO) which contains Hearthealthy nutrients . Suffola contains Safflower oil which is a colorless andflavorless edible vegetable oil extracted from the seeds of thesafflower & well known for reducing cholesterol levels. 12. Suffola OilsSuffola Suffola NewSuffolaGoldTasty SuffolaActive 1Lt. 1Lt. 1Lt. Rs. 1 Lt.- Rs.Rs. 135 Rs. 120 165115 2 Lt. Rs. 5 Lt. 5 Lt.330 5 Lt.- Rs.Rs. 730 Rs. 605 5 Lt. Rs. 550810 15 Lt. - Rs.2370 13. Suffola Oil Ad 14. Suffola RiceSAFFOLA ARISEBASMATI RICE 1 Kg. Rs. 119 5 Kg. Rs. 570 SAFFOLA ARISELONG GRAIN RICE 1 Kg. Rs. 85 5 Kg. Rs. 400 SUFFOLA ARISERICE 1 Kg. Rs. 71 15. Suffola Rice Ad 16. Suffola Oats200gms 400gms1 Kg.Rs.32 Rs.55 Rs.110 1 Kg.Suffola Salt Rs.21Saffola 1Kg. Rs.CholesterolManagement 109 17. Suffola Oats Ad 18. Suffola Salt Ad 19. Suffola Cholestrol Management Ad 20. Saffola MuesliLite & Natural 225 gms. Rs.99400 gms. Rs.170Nutty Crunch225 gms. Rs.99400 gms. Rs.17025 gms. Rs.10Fruit Rush 225 gms. Rs.99400 gms. Rs.170 21. Saffola Muesli Ad 22. Place Very large existing distribution network. Marico Tried to place Saffola initially in Highvalue outlets. Further increased the reach of the product togeneral stores. But most of the rural area is still untapped. 23. Suffolas Supply Chain 24. PROMOTION 25. Heart Age Finder Any doubts??? 26. AWARENESS PRINTOn 29th Sept TOI and Saffola delivered One bigBirthday Party In A Newspaper 27. TOI and Saffola Ad 28. Television 29. World Heart Day Ad 30. BLINKING HEART 31. OTHER CAMPAIGNS 32. Dil Ka Haal Ad 33. Dil Jawan to Zindagi Alishan Ad 34. Young At Heart Ad 35. Heart Ok Please Ad 36. Saffola CompetitionsSalt 37. Salt Tata Salt Lite = Rs.21 Aashirvaad Salt = Rs.14 Annapurna Iodine = Rs.11 Soffola Salt Plus = Rs.21 38. Oil 39. Oil Dhara health = Rs.92 Sun drop heart = Rs.154 Saffola Gold = Rs.135 40. Rice 41. Rice Dawat basmati = 5kg - Rs.384 Lal quilla = 5kg - Rs.770 Kohinoor Basmati Rice ( Rozana ) = 5kg - Rs.335 Saffola arise basmati = 5 kg - Rs.570 42. Segmentation Targeting Positioning 43. Segmentation 44. Targeting 45. Targeting 46. Positioning 47. Positioning 48. Competitive Factor 49. Future StrategiesBrandInternationalExtensionMarketing 50. Brand Equity of Suffola 51. Saffolas New Mantra Of MarketingHigh on the RecallList of theConsumer Consumer Research 52. Milestones1999 Acquire P&G anti-lice brand Mediker2000 Acquire Kanmoor Foods for manufacture of jams, sauces and other fruit and vegetable products.2001 Acquire Parachute and Saffola brand from BOIL2003 Acquire Sundari LLC from the USA, a manufacturer of ayurvedic products.2004 Introduce the Kaya Skin Clinics offering scientific, unisex and dermatological procedures for skin care2006 Acquire herbal bath soap brand Manjal from Kerala and made a entry into soap markets.2009 Awarded the NDTV Profit Business Leadership in the FMCG (Personal Hygiene) Category2010 Won Silver at the Greentech Environment Excellence Award in the FMCG Sector 53. Global Presence Today, Marico has a presence in over 25 countries across Asiaand Africa. Every month, over 70 million consumer packs fromMarico reach approximately 130 Million consumers in about23 Million households, through a widespread distributionnetwork of more than 3.3 million outlets in India andoverseas. Maricos International Business Group (IBG) saw a 5 years topline CAGR of over 44% in the year ending 2011, with anorganic CAGR of above 36% during the same period. Today,IBG has an annual turnover of over USD 160 million. (2010-11). 54. Presence In Bangladesh In 2002 Marico established a factory on foreign soil -Bangladesh. Marico was the first Indian company tohave a manufacturing location in Bangladesh. In Bangladesh, Marico operates through MaricoBangladesh Limited (MBL), a wholly ownedsubsidiary with its manufacturing facility atMouchak, near Gazipur. This is an ISO 9001 certifiedfacility. 55. Presence In Bangladesh Started operations in 2000 Marico is amongst the top 3 FMCG MNC companiesin Bangladesh Launched Saffola Gold, a premium edible oil, in 2010 56. Core Competence Market leadership Wide distribution channel- Access to rural market Converted commodity into product 57. Achievements Maricos Saffola Heart Day campaign won a Bronze at AsiaPacific Effie, Singapore 2008 Kaya - Best retailer in the Beauty and Fitness category, IndiaRetail Forum, 2007 One of Indias 10 Best Marketers Brand leadership award at the Brand Summit, 2006 58. Sales and volume of Saffola and Sweekar Oils 59. Product Life Cycle