SafeWalk Advisory Board Meeting Monday, April 11, 2011

SafeWalk Advisory Board MeetingMonday, April 11, 2011

Presented by the Executive Branch of Student Government at the University of North Carolina at Chapel Hill

Agenda 2

Publicity OverviewChristina Lynch, Director

Last Semester’s Accomplishments

Christina Lynch, Director

4Last Semester’s Accomplishments

Added a fourth team During exams Tuesdays and Wednesdays occasionally

Solidified organization’s structure Executive Board Advisory Board Employees

Number of walks1,293 total17.28/nightMost walks: 43

5Current Structure

SafeWalk Advisory

Board Director

Assistant Director

Finance Director

Marketing Director

Program Manager

Assistant Manager

DispatcherOn Duty

SafeWalk Employees


Operations Report

Calvin Lewis, Program Manager

7Off-Campus Expansion

Spoke to administrators and CHPConcluded that a slow expansion would be bestASG Grant provided necessary equipment

Three phases Phase 1 (Feb. 16): MLK area Phase 2 (March 20): Cameron Ave/McCauley St area Phase 3 (April 17): Church St area

9Impact of Off-Campus Expansion

Increased distance of walks

Employees have requested a change in the logging system

Campus is gradually increasing off-campus usage

20%

19%

27%

17%

13%

3% SafeWalks by Duration

0-4 mins 5-9 mins

10-14 mins 15-19 mins

20-29 mins 30+ mins

10

Other Operation Updates

Employee retention

Updating dashboard

Start Time

End Time Length Last Name First Name E-mail Address PID

Survey Sent?

Starting Location Destination

Method of Contact


Budget and Financing

Christina Lynch, Director

12New Expenses

1. Fourth team added $1,600 per semester to have 4th team on Tues/Wed during

busy months and everyday during exams

2. Increase in general liability insurance Premium used to be $1,182/year Now we are paying $3,143.55 ($2,000 increase) Same amount of coverage Less expensive option but it excluded assault and/or battery

coverage

3. We will begin to pay SAFO $1,560 per year Largest payroll account for SAFO Pay half in the fall, half in the spring

In all, we are expecting to spend $6,760 more per year

13

Expenditures 2011-2012

Term Fall 2011 Spring 2012 2011-2012

Expenses SafeWalker wages $14,700 $14,700 $29,400Fourth Team Wages (Tues and Wed only) 1600 1600 3200Program manager wages 1440 1440 2880Assistant manager wages 720 720 1440Training 402 201 603

Gross wages $18,862 $18,661 $37,523FICA taxes (@ 7.65% of gross wages) 1443 1428 2871FUTA taxes (@ 0.80% of gross wages) 151 149 300

Workers compensation premium 0 2812 2812General liability insurance premium 2791 352 3143SAFO Account 780 780 1560Background checks 40 40 80Phone service 607 607 1214Equipment maintenance 398 398 797Printing and publicity 1000 1000 2000

Total Expenses $26,072 $26,227 $52,299

14

Past, Current and Predicted Expenditures

Spring 2010 Fall 2010 Spring 2011 Fall 2011 Spring 2012

Estimated $28,090 $23,068 $28,202 $26,072 $26,227

Actual $24,566 $20,075 $18,000

Difference $3,434 $2,993 $10,202

Variations from Semester to Semester Explained

• Spring 2010 included large one-time expenditures (i.e. bikes, insurance price hike)• Have been under budget all semesters• Under budget does not mean we had left over money• Saving money this semester because not having fourth team on all the time• Fall 2011 and Spring 2012 are evening out despite the new $6,760 expenditures

15Funding

Source Amount

Leftover $10,000

SSSC $19,000

SLAB $8,000

ASG $1,000

Parents Council $15,000

Total assets $53,000

16Fee Increase

17Discussion


Publicity Updates

Jacob Horvat, Marketing Director

19

Listserv emailsCommunity DirectorsStudent OrganizationsInformational Email

Public Safety Events

Website Update

Press release and DTH coverage

More ideas?

Promoting Expansion

Publications Flyers Business Cards Sandwich Board Banner

20On-Campus Flyers

21Quarter Sheet

22Poster


Program Evaluation

Christina Lynch, Director 2010-2011

Calvin Lewis, Program Manager

24

Internal Evaluations1. Management survey (+employee

wellness)2. One-on-one meetings (+peer reviews)3. Shadow walks

Evaluation Methods

Program Evaluations1. Campus survey2. Customer survey3. Instant feedback

25Campus Survey

Sent out to 5,000 students with 730 responses• Even with a $100 gift card raffle

Results• Overall, students had a positive perception of SafeWalk• Feel most unsafe between midnight and 3:00 a.m., and after 3:00 a.m.• Misconceptions• Intoxicated student policy• Coverage area• Male/Female pair• Where our funding comes from

26Campus Survey

27Campus Survey

How have students heard of SafeWalk?• The DTH• Friends/word of mouth• Announcements in UL and Davis• DPS• Flyers• Listserv emails• Formal notice email• CTOPS• On-duty workers

28Campus Survey

Promotion Methods to Improve• SafeWalk website• Facebook• Pit sitting• UNC campus TV guide channel• Other UNC media (e.g. WXYC, Carolina Week)• Student Government website

How should this affect our promotion methods?

29Campus Survey

110 of the respondents had used SafeWalk before

Opinion on their SafeWalk and SafeWalkers• “My SafeWalkers were professional” – 95%• “My SafeWalkers arrived in a timely manner” – 91%• “I felt safer using SafeWalk” – 86%• “I plan to use SafeWalk again” – 96%• “I would recommend SafeWalk to a friend” – 98%• “Are the operating hours effective?” – 95%• “Are the operating days effective?” – 88%

30Campus Survey

Why have you not used the program?• I don’t feel unsafe walking around campus at

night• I would feel silly asking for a SafeWalk• P2P is more convenient• Don’t know how to contact SafeWalk• Doesn’t go where I live off-campus

31Fast facts and figures

Note: All usage data is current to Thursday, April 7, 2011.

32

1/12

1/19

1/26 2/

22/

92/

162/

23 3/2

3/9

3/16

3/23

3/30

05

10152025303540

Daily SafeWalk Totals

DateNu

mb

er

of

Sa

feW

alk

s

1 2 3 4 5 6 7 8 9 10 11 120

5

10

15

20

25

Daily SafeWalk Averages by Week

Week

Nu

mer

of

Safe

Walk

sSince January 10, 2011

33Since January 10, 2011

Sun Mon Tues Wed Thurs0

5

10

15

20

Daily SafeWalk Averages by Day

Day of the Week

Nu

mb

er

of

Sa

feW

alk

s

January February March0

5

10

15

20

Daily SafeWalk Averages by Month

MonthNu

mb

er

of

Sa

feW

alk

s


51%

2%

43%

2% 2%1% SafeWalks by Starting Location

UL

Union

Davis

North Campus dorm

South Campus dorm

Mid-Campus dorm

Other

43%

25%

9%

0%

1%

22%SafeWalks by Destination

North Campus dorm

South Campus dorm

Mid-Campus dorm

Greek housing

Franklin St.

Parking lot

Other


29%

30%

28%

12%SafeWalks by Time of Evening

11 p.m. - 11:59 p.m.

12 a.m. - 12:59 a.m.

1 a.m. - 1:59 a.m.

2 a.m. - 3 a.m.

20%

19%

27%

17%

13%

3%SafeWalks by Duration

0-4 mins5-9 mins10-14 mins15-19 mins20-29 mins30+ mins


Future Directions

Matt Schaefer, Director 2011-2012

37What’s in store for next year?

Work Study Slots50/50 eventually

Retention of current employees

New strategy for hiringStrict timelineVeterans can shoulder reduced workload at

beginning of semester (demand based staffing)

Walkie Talkies, dedicated dispatch systemPotential to get in direct contact with DPS

dispatcher or vice versa if needed?

38

Focus on numbersIncreased marketingNew marketing and student outreach ideas

More institutionalized with students and administrators

Solidifying standards (SOP)

Lining up successionChristina Lynch, Director – seniorMatt Schaefer, Asst. Director – junior Makani Dollinger, Finance Director – junior Calvin Lewis, Manager – sophomoreJake Horvat, Marketing Director – sophomore

What’s in store for next year?

39Key challenges going forward

SafeWalk Advisory Board MeetingMonday, April 11, 2011

Presented by the Executive Branch of Student Government at the University of North Carolina at Chapel Hill

Thank you!

SafeWalk Advisory Board Meeting Monday, April 11, 2011

Documents

Transcript of SafeWalk Advisory Board Meeting Monday, April 11, 2011