Safe Nests in Global Nets - Innovation and IP

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Alberto Di Minin Istituto di Management Scuola Superiore Sant’Anna & BRIE (Berkeley Roundtable on the International Economy) U.C. Berkeley Content of this presentation is published as: Di Minin, A., & Bianchi, M. 2011. Safe Nests in Global Nets: Internalization and Appropriability of R&D in Wireless Telecom. Journal of International Business Studies, 42(7): 910-934. http://dx.doi.org/10.1057/jibs.2011.16 Innovation and IP Management Safe Nests in Global Nets How do multinationals invest in R&D

description

This presentation and related paper contributes to research providing a new interpretation for the appropriability of critical industrial R&D, and in general to the literature on internationalization and maturation of R&D off shoring.Critical R&D projects and technologies remain home-bound even in very large multinationals. Why? I was able to discuss the result of my quantitative empirical analysis directly with the managers involved in key decisions relating to the development of some of these technologies. Their viewpoint suggests the presence of what I have defined “Safe R&D nests”. I will discuss that such “safeness” derives by a close coordination between scientific and technological research and management of intangible assets.

Transcript of Safe Nests in Global Nets - Innovation and IP

Page 1: Safe Nests in Global Nets - Innovation and IP

Alberto Di Minin

Istituto di ManagementScuola Superiore Sant’Anna

& BRIE (Berkeley Roundtable on the International Economy)U.C. Berkeley

Content of this presentation is published as: Di Minin, A., & Bianchi, M. 2011. Safe Nests in Global Nets: Internalization and

Appropriability of R&D in Wireless Telecom. Journal of International Business Studies, 42(7): 910-934.

http://dx.doi.org/10.1057/jibs.2011.16

Innovation and IP Management

Safe Nests in Global NetsHow do multinationals invest in R&D

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The relevance of IP Management for Open Innovation

• Open Innovation is connected to the concept of Appropriability

• Opening without a clear IP strategy is dangerous• What do we know about IP Management?• Investigating large companies

IP Management is not easy

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50%

1750 1800 1850 1900 1950 2000

Asia (China, India, Japan)

N. America (Canada & US)

Europe(8 countries)

Source: Bairoch 1982 (updates: ETLA).

Share of Global Manufacturing Output

Changing division of labour in manufacturing…will R&D follow?

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“We expect to see greater internationalization

of large firms’ technological activities in the future…”

Patel, P & Pavitt, P. 1991. ibid.

…this research project started from here

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Empirical analysis:

Research Question

Can we find evidence of “Non Globalization”?

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Three drivers of R&D globalization (…based on

extant research)Demand factors

• Adapting R&D, products and processes to local demand

• Providing technological support to off-shored mfg. plants

Supply factors

• Monitoring scientific and technological developments

• Obtaining access to scientists, engineers and designers

• Generating entirely new products and core technologies

‘Intermediating factors’

• Facilitating the efficient coupling of demand and supply factors

• Aligning activities with local cultures and norms

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Wireless Telecom as an interesting case: all signs of

globalization…Demand factors • Deregulation and break-up of national monopolies,

new regional markets with local players demand and tastes

Supply factors • Technological convergence, emerging/new ‘centers

of excellence’ (Eastern Europe, China, India etc.), supply of both high skilled and low cost engineers

Intermediating factors…?• Interoperability and modularization, integration of

technologies developed worldwide…

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…but also an interesting area for Collaboration and Open Innovation

practices!• Standardization of wireless communication• ETSI system of notification of patents as an analytical lens to single out

‘more significant’ inventive activity• The 4 largest assignees of ETSI “essential” patents:

– Ericsson, Qualcomm, Motorola, Nokia: 64% of all essential patents

USPTO (US) Patents Assigned to the 4 Companies*

Int. Prot.Patents inthe same

technologyclasses

CONTROLGROUP (CG):4,358 USPTO

PATENTS

EssentialPatents

SAMPLE (ES):

537 USPTO PATENTS

* For US companiessolely US patent familiesexcluded from analysis

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Types of ETSI Standards mainly covered by the

empirical analysis

GSM

GSM/AMR-NB

UMTS

3GPP/AMR-WB

TETRA

V5 Interface

DECT

DVB

1980 1990 2000

GPRS

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Distribution of patents across the 4 companies

Total Patents(assigned

between 1985-2005)

Ericsson Nokia Motorola Qualcomm

Essential Patents

537 241 72 85 139

Control Group Patents

4 358 1 752 1 012 1 160 434

2Years Fwd Citations / Patents

4.02 (ES) 3.31 (ES) 3.36 (ES) 3.01 (ES) 6.21 (ES)

2.31 (CG) 2.12 (CG) 2.15 (CG) 2.47 (CG) 3.03 (CG)

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Location Analysis

• DO (Domestic) patents: all inventors located in H.Q. country

• CO (International Collaboration) patents: at least one inventor in H.Q. country and at least one inventor in foreign country

• FO (Foreign) patents: all inventors located in foreign countries

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FO-CO-DO distribution of patents

Essential Patents Control Group

DO64%

CO7%

FO29%CO

11%

DO78%

FO11%

Pearson Chi-Square for DO * Essential : 41.5 (.01 significant)Pearson Chi-Square for FO * Essential : 77.5 (.01 significant)

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Company level ERICSSONEssential Patents

DO63%

CO18%

FO19%

DO37%

CO9%

FO54%

CO8%

DO86%

FO6%

CO7%

FO21%

DO72%

NOKIAEssential Patents

Pearson Chi-Square for DO * Essential : 59.4 (.01 significant)

Pearson Chi-Square for DO *

Essential : 6.4 (.01 significant)

Control Group Patents

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CO7.1%

DO84.7%

FO8.2%

CO4.4%

DO87.7%

FO7.9%

DO95.7%

CO2.2%

FO2.2%

CO6.9%

DO89.9%

FO3.2%

CA88.7%

AZ0.7%

Other10.6%

CA87.6%

Other9.8%MA

2.4%

IL80.5%

MA2.3%FL

4.6%

OTH_US2.3%

TX10.3%

IL44.6%

CA3.1%

FL18.8%

NC0.1%

AZ10.5%

MA4.3%

OTH_US

5.7%

TX12.8%

MOTOROLAEssential Patents

QUALCOMMEssential Patents

P Chi-Square DO * Essential : N.S. (.01) P Chi-Square DO * Essential : 4.48 * P Chi-Square IL_st * Ess : 39.6

P Chi-Square CA_st * Ess : N.S.

Company level

Control Group Patents

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Multivariate AnalysisDependent variable: All inventors from the All inventors from the All inventors from the All inventors from the

headquarter country headquarter country headq. country/state headq. country/state

(a) (b) (c) (d)

W/o Ess. × Firm With Ess. × Firm W/o Ess. × Firm With Ess. × Firm

Coeff. Sig. Coeff. Sig. Coeff. Sig. Coeff. Sig.

An ETSI essential patent .132 *** .201 ***

An essential patent × Ericsson .173 *** .221 ***An essential patent × Qualcomm .063 .027An essential patent × Motorola -.066 .290 ***An essential patent × Nokia .126 ** .164 **

The patent assignee is Qualcomm .348 *** .354 *** .361 *** .386 ***The patent assignee is Motorola .356 *** .368 *** .002 -.004The patent assignee is Nokia .256 *** .262 *** .322 *** .326 ***

McFadden's pseudo R2 .204 .206 .127 .129Count R2 .761 .760 .681 .680

Note: Estimated with Stata 9.2 for Windows. The reported coefficients are marginal effects for discrete change of the dummy variable in question from 0 to 1. Control variables are: years dummy, technology classes, number of claims, See the appendix for th complete regression results.**=5% significance and ***=1%significance.Observations: 4,895.

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Findings• The Patel Pavitt paradox remains!

– In a very globalized industry we still see strongly homebound inventive activities once ‘R&D’ is dissected by economic/technological/strategic content

– Concentration in the headquarters

• Why is this happening?

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Why R&D non-globalization?- Insights from the company interviews

• Demand and supply factors highlighted for offshored (FO patents) inventive activity

• In-house R&D (DO patents) still remains important due to ‘intermediating factors’:– Accumulated ‘sticky’ knowledge at HQ,

organizational inertia– Maturation effect and steep learning curves in

R&D internationalization – Importance of centralized IP management in this

particular industry

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Conclusions:Developing and Managing Islands of Appropriability

Maturationof R&D Subsidiary

Centers of Excellence Int.l R&D

Organization

DEVELOPMENT OFLOCAL EXPERTISE

PLUG INTOTHE GLOBAL NETWORK

AppropriableSafe Nests

LOCAL R&D AND IP MANAGEMENT

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To be continued

Special issue on California Management Review

“IP Management: in search of new practices,strategies and business models”

Supported by the European Patent Office

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Grazie per l’attenzione

Di Minin, A., & Bianchi, M. 2011. Safe Nests in Global Nets: Internalization and Appropriability of R&D in

Wireless Telecom. Journal of International Business Studies, 42(7): 910-934.

www.diminin.it

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http://dx.doi.org/10.1057/jibs.2011.16