Annual Report 10/11

ContentsForeword by Sir David Bell 3

Foreword by Alistair Spalding 4

About Our Work 5

Artistic Programme 6

Developing Audiences 14

Connect 16

Our Supporters 18

Our People 19

Commercial Activity 20

Financial Position 21

Supporters List 22

Staff List 23

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Sir David BellChairman

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It almost goes without saying that the past year has beendifficult financially not just within the arts but for allbusinesses. At Sadler’s Wells we feel we have doneextremely well to ride this wave, with healthy ticket salesand an increased number of shows. But we are only tooaware that the immediate future is very uncertain in theface of the continuing problems in financial markets, whichmake it more than usually hard to predict consumerspending.

The fortunes of Sadler’s Wells took a huge step forwardwhen Alistair Spalding took to the helm in 2004 and it isthe hard work of Alistair and all his team that has enabledSadler’s Wells to flourish even in the current financialclimate.

The decision to dedicate Sadler’s Wells to becoming theUK’s premier dance house has resulted in countlessawards for its own productions, a dramatic increase inticket sales and this year we have presented more Sadler’sWells productions at venues around the world than at anyother time.

It speaks volumes that the five artists who joined asassociates in 2004 have stayed with us over the pastseven years and that our stable of dance talent nowincludes 14 artists and three resident companies. Sadler’sWells’ support of these individuals has enabled thecreation of some truly extraordinary dance works – piecesborn from inquisitive minds that place no borders on whatdance can be. This seems to me absolutely what Sadler’sWells is all about.

I am very proud of these achievements and we areabsolutely determined to build on these successes in theyears ahead.

2010/11 was a very ambitious year, in which Sadler’s Wells pursued a bold and brave artistic vision to create two major new productions and take excitingwork off-site to attract new audiences in different settings.As David Bell points out in his introduction, theseachievements have occurred in difficult financialcircumstances, and unfortunately this level of investmentcannot be maintained in the immediate future as theeconomic climate puts pressure on audiences, artscouncil funding, donors and the price of essential suppliessuch as energy.

However, whatever restraints the global economy mayimpose on businesses, I believe we can take inspirationfrom the arts which continue to produce innovative,exciting new works – proving money has no real bearingon imagination.

For me one of the joys of my job is that moment when allthe months of talks, planning and rehearsals find their wayto the stage on opening night. This year has delivered somany of those adrenaline-soaked moments it is hard forme to pick out one highlight – from the dramatic openingbars of the Pet Shop Boy’s first-ever ballet score to thebeautiful image of Bartabas gliding through the darknessof the Sadler’s Wells stage on a black horse – it has beenan unforgettable 12 months.

As we look ahead we, like many other arts venues, areprepared for a potentially difficult time, yet we remaincommitted to delivering the best UK and internationaldance to our audiences. We’re extremely proud of theachievements of this past year and look forward to seeingthe conditions that allowed these to flourish return.

Alistair SpaldingArtistic Director & Chief Executive

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ABOUT OUR WORK

Sadler’s Wells’ role within not just the dance sector but London’s cultural fabric as a whole hasexpanded significantly in the past decade. This growth is in part a product of the hard work andexpert programming that has gone into shaping the theatre’s incarnation as London’s premierdance house, but it also reflects a wider change in public opinion on dance.

In cinemas, on television and in performance spaces around the country, dance’s profile has risenimmeasurably in a relatively short period of time. Its ability to cross social, linguistic and culturalbarriers surpasses most other performing arts, making it a vital medium for the 21st century. Forthis to continue we need to ensure that the dance makers of today are supported and encouragedto keep producing boundary-breaking work.

Balletboyz Matthew Bourne Sidi Larbi Cherkaoui Jonzi D Sylvie Guillem Michael Hulls Akram Khan

Russell Maliphant Wayne McGregor Kate Prince Nitin Sawhney Hofesh Shechter Jasmin Vardimon Christopher Wheeldon

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Key figures

Income from artistic programme:

£14 million68% of our income wasgenerated through ticket sales

Total number of performances at our three main venues, offsite and on tour: 899

Total number of productions:91

Total audience at our three main venues,

offsite and on tour: 705,971Of our audience last year, 55% of bookers were new to Sadler’s Wells and the Peacock Theatre

Aims and ObjectivesSadler’s Wells aims to present the very best dance from theUK and abroad, nurturing new talent and welcomingestablished artists. Our Associate Artists are some of themost exciting dance talents working today, and through thestrong support network present at Sadler’s Wells they areable to seek out new ideas and collaborations, producingworks that have gone on to tour the world to critical acclaim.We have strengthened our ties with the local community,offering opportunities for local people to purchase tickets atsignificantly discounted rates, and for people of all ages andabilities to involve themselves in our work through theactivities of our outreach department Connect.

2010/11This was an extremely ambitious year, in which Sadler’s Wells pursued a bold and brave artistic vision to create two major new productions (Shoes and TheMost Incredible Thing), and take exciting work off-site to attract new audiences in different settings.

We are very proud of the achievements of the past yearand, while the current economic climate puts pressure onsuch levels of investment, we hope – with time – to be ableto continue our commitment to producing exciting newworks in the years to come.

Our Associate Artists Our Resident CompaniesWayne McGregor | Random Dance New Adventures ZooNation UK Dance Company

ARTISTIC PROGRAMMENEW COMMISSIONS AND PRODUCTIONS

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The Most Incredible ThingWritten by The Pet Shop Boys and choreographed by JavierDe Frutos, The Most Incredible Thing was our largest scaleproduction in 2011. Enormous audience demand for tickets andexcellent reviews will ensure the production returns to Sadler’sWells for a longer run in 2012.

Shoes – The MusicalComposer Richard Thomas’s first newproduction since his international hit JerrySpring - The Opera! was a major Sadler’s Wellsproduction and the first musical produced by the theatre. A successful premiere at Sadler’s Wells in September 2010 led to a longer West End run at the Peacock Theatrein February 2011.

We presented 624 performances at Sadler’s Wells, the Peacock Theatre and the Lilian Baylis Studio

We had 37Sadler’s Wells commissionedproductions on our stages

ShoeschoreographerStephen Mear

with actressJulie Walters at

the worldpremiere

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In 2010/11 we sold 63,921multibuy tickets

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Prima DonnaCo-produced by Sadler’s Wells and ManchesterInternational Festival, Rufus Wainwright’s debutopera, Prima Donna received its Londonpremiere at Sadler’s Wells in April 2010. Rufusperformed material from his new album in anintimate performance at the theatre during the run.

The Centaur andthe Animal This Sadler’s Wells co-productionmarked French artist and horse-trainer Bartabas’ firstperformances in London and hissecond ever commission for aproscenium stage. Created incollaboration with one of Japan’sgreatest butoh masters, 63-year-old Ko Murobushi, the productionfeatured four horses performing live.

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SutraApr 10 Birmingham International Festival, UKMay 10 Lucent Danstheater, The Hague, NetherlandsMay 10 Jahrhunderthalle Frankfurt/Main, NetherlandsMay 10 Theaters Tilburg, Tilburg, NetherlandsMay 10 Cultuurcentrum Hasselt, Hasselt, NetherlandsMay 10 Stadsschouwburg Utrecht, Utrecht, NetherlandsMay 10 Nieuwe Luxor Theater, Rotterdam, NetherlandsMay 10 Stadsschouwburg & Muziekcentrum Enschede,

Enschede, NetherlandsMay 10 Teo-Otto Theater, Remscheid, NetherlandsMay 10 Bregenz Festival, AustriaJun 10 Istanbul Festival, TurkeyJul 10 Malta Festival, Poznan, PolandJul 10 Köln Opera House, GermanySep 10 Brisbane International Arts Festival, AustraliaSep 10 Sydney Opera House, AustraliaOct 10 Tel Aviv Opera House, IsraelOct 10 Autumne en Normandie – Evreux, FranceNov 10 Lincoln Center, New York, USANov 10 Chapel Hill, University of North Carolina, USA

EonnagataJun 10 Singapore Arts Festival,

SingaporeJul 10 Sadler’s Wells, London, UKNov 10 National Arts Center, Ottawa,

CanadaNov 10 Sony Center for the Performing Arts, Toronto,

CanadaJan 11 Le Théâtre du Châtelet, Paris, FranceJan 11 Odyssud, Blagnac, FranceFeb 11 Zellerbach Hall, Berkeley, USA

Havana RakatanMay 10 Macau International Festival, MacauAug 10 Tokyo International Forum Hall C, JapanSep 10 Lyceum Theatre, Sheffield, UKSep 10 Festival Theatre, Edinburgh, UKOct 10 Hackney Empire, London, UKOct 10 Butterworth Hall, Warwick, UKOct 10 Hall for Cornwall, Truro, UKOct 10 Alhambra Theatre, Bradford, UKNov 10 Royal & Derngate, Northampton, UK

8InternationalTouring

With over 70 commissions and productions under our beltfrom the last five years alone, Sadler’s Wells’transformation from a receiving house to a producinghouse has been an enormous success, proving there is ahealthy public appetite for new dance. We are committedto taking these productions beyond the walls of ourIslington home to ensure they are seen by as wide anaudience as possible, both in the UK and abroad.

In 2010/11 we created a brand new Producing & TouringDepartment, which is responsible for all Sadler’s Wells’productions, co-productions and touring.

10/11 Touring Achievements:

8 productions51 venues

19 countries183 performances

Combined audience of over 125,000

Nov 10 Orchard Theatre, Dartford, UKNov 10 Wycombe Swan, High Wycombe, UKNov 10 Nieuwe Luxor Theater, Rotterdam, NetherlandsNov 10 Stadsschouwburg Velsen, NetherlandsNov 10 Theaters Tilburg, NetherlandsNov 10 Stadsschouwburg Nijmegen, Amsterdam,

NetherlandsNov 10 Schouwburg Orpheus, NetherlandsNov 10 Stadsgehoorzaal Leiden, NetherlandsNov 10 Stadsschouwburg Enschede, Netherlands

PushOct 10 Athens Concert Hall, GreeceOct 10 Thessaoloniki Concert Hall, Thessaoniki, GreeceOct 10 National Theatre of Bucharest, RomaniaMar 11 Emirates Palace, Abu Dhabi, UAEMar 11 Grand Theatre, Luxembourg

In the Spirit of DiaghilevMay 10 Wolfsburg, GermanyJul 10 Latitude Festival, Suffolk, UK (Sidi Larbi Cherkaoui’s

Faun only)

Breakin’ ConventionOct 10 Wales Millennium Centre, Cardiff, UKOct 10 Fairfield Halls, Croydon, UKOct 10 Nottingham Playhouse, UKNov 10 Sheffield Theatres, UKNov 10 Alhambra, Bradford, UKNov 10 Edinburgh Festival Theatre, UKNov 10 Hall for Cornwall, Truro, UKNov 10 Coulsdon Hall, Bristol, UKNov 10 The Dome, Brighton, UK

AfterLightSep 10 Biarritz, FranceSep 10 Sadler’s Wells, London, UKOct 10 Mercat des Flors, Barcelona, SpainOct 10 New York City Center, New York, USAOct 10 Belfast Festival, Northern Ireland, UKMar 11 Dijon, FranceMar 11 Clermont-Ferrand, France

Martin CreedAug 10 Traverse Theatre, Edinburgh, UK

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Matthew Bourne’s CinderellaSadler’s Wells Associate Artist Matthew Bourne’sspectacular productions have become a much-lovedfixture in our Christmas schedule. This year Matthew’scompany New Adventures revisited his 1997production of Cinderella, revised to commemorate the70th anniversary of the Blitz. It was the mostsuccessful Matthew Bourne show ever presented atSadler’s Wells and received glowing reviews, with theTelegraph writing that “Cinderella fills me withoptimism for the future of dance.”

Sadler’s Wells in the West EndThe Peacock Theatre operates as Sadler’s Wells’ WestEnd home and we continue to present longer-runningdance shows there, which draw an extremely diverseaudience. 10/11 saw Canadian circus group Les 7 doigtsde la main bring two successful shows to London, whilststreet dance company Bounce returned with itsacclaimed show Insane in the Brain. The spectacularinternational hit Merchants of Bollywood ran for threeweeks, gathering excellent reviews.

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Balé de RuaThe hit Brazilian dance show made itsWest End debut at the Peacock Theatre,mixing hip hop, African traditional dance,samba and capoeira in an explosion ofcolour.

Presenting the very bestcompanies from aroundthe world

64 performances

Seen by over 94,000 people

Grossed over £3million

Brought new audiences to Sadler’s Wells,with first-time bookers accounting

for almost 50%of ticket sales

Matthew Bourne’s Cinderella:

Pina BauschBausch’s company Tanztheater Wuppertal returned toSadler’s Wells in October 2010 with Iphigenie auf Tauris – thesecond work made for the company, in 1973, which had neverbefore been seen in London. These performances wereparticularly poignant, as they marked the first visit of Pina’scompany to Sadler’s Wells since her death in 2009.

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in pieces Forced Entertainment’s artistic director Tim Etchells collaborated with Rosas dancerFumiyo Ikeda for an experimental new work co-commissioned by Sadler’s Wells.

Jerwood Studio at Sadler’s Wells

Launched in 2006, Jerwood Studio at Sadler’s Wellsoffers a chance for artists to explore ideas without thepressure of scheduled performance dates. It would be fair tosay that 2010 has been the most productive to date of theprogramme, as projects from two or three years ago cameto fruition along with more recent ones to have a majorimpact on the calibre and quality of Sadler’s Wells artisticprogramme. Cross Art Form projects in 2010/11 include:

• The creative team of The Most Incredible Thing, whohad a week of discussions surrounding the project thathas since been presented in a sell out run.

• Choreographer Fin Walker and director TheaSharrock, who explored Macbeth from a movementperspective, to be produced next year.

• Sadler’s Wells Associate Artist Jasmin Vardimon andvisual artist Shezad Dawood experimented with mixingfilm and live performance referencing the physical skilland humour of Buster Keaton, material from which waspresented in her latest work and Sadler’s Wells co-commission 7734.

• The Clod Ensemble used Jerwood time to develop ideasin the Sadler’s Wells main house. This work has beencommissioned and will be presented in autumn 2011.

Sadler’s Wells Off SiteSadler’s Wells champions public engagement by takingdance outside of our walls to unusual venues and publicspaces including streets, shops, housing estates andparks, with performances at sites including VillageUnderground in Shoreditch, Trafalgar Square, a goodsyard in Kings Cross and the neighbouring streets ofSadler’s Wells.

Off site performances in 10/11 included:

Slow DancingWe brought artist David Michalek’s large-scale installationof slow moving images of dancers in motion to London forthe first time. The piece had previously been presented inVenice, Toronto, Monaco and cities across the USA, so itwas a delight to introduce it to UK audiences as part of theT Mobile Big Dance.

Electric HotelSadler’s Wells collaborated with Fuel theatre for thisdance-theatre hybrid which was presented in a speciallydesigned ‘hotel’ in Kings Cross. Audiences were givenheadphones which enabled them to observe a story of thehotel’s inhabitants from outside the building. Theproduction was nominated for a BT Visit London award forConsumer Event of the Year. Bloomberg generouslysponsored Electric Hotel in London.

Introducing New Work to LondonSadler’s Wells is committed to presenting and supporting emerging artists and seeking out innovative new thinkers withinthe field of dance. 10/11 saw performances from les ballets C de la B dancer Lisi Estaraswith her UK choreographicdebut, mutli-disciplinary German artist Antonia Baehr and performance art group Lone Twin.

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75% of Jerwood Studio Cross Arts

Projects have gone on to be produced, programmed

or commissioned

3 body language talks were presented

in the LBS, podcasts now available online

15 young artists took part in the Big Intensive, a professional development course looking at the

art and craft of choreography

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Awards & NominationsOLIVIER AWARDS• Best New Dance Production Winner:

Babel (Words) at Sadler’s Wells• Outstanding Achievement In Dance Winner:

Antony Gormley for Babel (Words) at Sadler’s Wells

Best New Dance Production NominationsMambo 3XXI by Danza Contemporanea de Cuba atSadler’s WellsMatthew Bourne’s Cinderella by New Adventures atSadler’s WellsOutstanding Achievement In Dance Nominations Yoshi Sunahata for her drumming in Gnosis at Sadler’s Wells

NATIONAL DANCE AWARDS• De Valois Award for OutstandingAchievement in Dance Winner:Alistair Spalding

• Outstanding Male Performance (Modern)Winner:Daniel Proietto / Russell Maliphant Company

• Best Modern Choreography Winner:Russell Maliphant for AfterLight in The Spirit ofDiaghilev at Sadler’s Wells

Best Modern ChoreographyNomination:Sidi Larbi Cherkaoui for Babel, and Faun, In the Spirit ofDiaghilev programmeBest Foreign Dance Company Nominations:Danza Contemporanea de CubaMark Morris Dance Group, in Spring Dance at theLondon Coliseum Outstanding Company Nominations:ZooNation Dance Company

2010 TMA THEATRE AWARDS• Achievement in Dance Winner:

Mark Morris Dance Group for L’allegro, IlPenseroso Ed Il Moderato, co-produced bySadler’s Wells

Achievement in Dance Nomination:Danza Contemporanea de Cuba for Mambo 3XXI atSadler’s Wells

GIRALDILLOS PRIZE, XVI BIENAL DEFLAMENCO DE SEVILLA • Best Show Winner:

Sidi Larbi Cherkaoui and Maria Pages’ Dunas

THE STAGE TOP 100 UK THEATREFIGURESOpera / DanceJohn Berry / Edward Gardner,Matthew Bourne,Wayne Eagling (N), Antonio Pappano / Monica Mason,Alistair Spalding

SOUTH BANK SKY ARTS AWARDDance categoryNominations:Akram Khan’s Gnosis, Sadler’s Wells Hofesh Shechter’s Political Mother, Sadler’s Wells

2011 WHATSONSTAGE.COM AWARDSBest Choreographer Nomination:Stephen Mear for Shoes at Sadler’s Wells & SweetCharity at the Menier Chocolate Factory & Theatre RoyalHaymarket

CRITICS’ CIRCLE NATIONAL DANCEAWARDS 2010 Best Modern ChoreographyNominations:Sidi Larbi Cherkaoui for Babel, and Faun, In the Spirit ofDiaghilev programmeRussell Maliphant for AfterLight, In the Spirit of DiaghilevprogrammeOutstanding Male Performance (Modern)Nomination:Daniel Proietto for Afterlight, In the Spirit of DiaghilevprogrammeBest Foreign Dance Company Nominations:Danza Contemporanea de CubaMark Morris Dance Group, in Spring Dance at theLondon ColiseumOutstanding Company Nomination:ZooNation Dance Company, Resident Company atSadler’s Wells

BT VISIT LONDON AWARDS 2010Consumer Event of the YearNomination:Electric Hotel by Sadler’s Wells and Fuel

DANCESCREEN 2010 Performance Relay Nominations:Deborah May’s film direction of Sadler’s Wellsproduction Sutra and co-production zero degreesDocumentary Nomination:Caswell Coggins’ film of Sadler’s Wells and DanceUnited’s collaboration Destino

GIANT GREEN BUSINESS AWARD Energy Use & CO2 Reduction (Medium/LargeBusiness)Nomination:Sadler’s Wells Theatre

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Based at and supported by Sadler’s Wells, Breakin’Convention is committed to celebrating, elevating andsupporting hip-hop dance theatre. Spearheaded by theubiquitous Jonzi D, Breakin’ Convention works with themost respected, innovative and inspirational artists.Through the world-renowned annual international festival(held here at Sadler’s Wells), professional development,youth projects and educational programme, Breakin’Convention seeks to position hip-hop dance alongsidemore historically established art-forms

Achievements in 2010/11 include:

Future Elements (April 2010)

A week long project for 29 young people aged 13 – 16, tocreate a music video. Participants learnt dancing, filmmaking, MC-ing, aerosol art and music production, withthe project culminating in a series of live performances aspart of the Breakin’ Convention festival in May.

Breakin’ ConventionInternational Festival(May 2010)

The annual five day festival of hip hop dance theatre atSadler’s Wells engaged 45 international and 269 UKartists performing to over 4,800 people.

Pioneers(June/July 2010)

A series of three-day hip hop dance training courses in b-boying led by Ken Swift and held in Edinburgh andLondon, which engaged 34 professional dance artists.

Future Elements at IslingtonSummer University(August 2010)

A four day version of the Future Elements project coveringdance, rap and graffiti held off-site as part of the IsingtonCouncil’s programme of summer activity. Engaged 33people.

Breakin’ Convention National Tour(October - November 2010)

Engaged 10 international and 503 UK artists

9 venues

16 performances

Audience of over 11,000

The diversity of our artistic programme attracts a broadaudience, from those who enjoy dance as a genre, tomore specialist audiences interested in specific artists orstyles. As visitor numbers increase, we have successfullydeveloped a diverse and loyal audience who trust thequality of the shows on offer.

At the Peacock Theatre we continue to show cinema-styletrailers for our forthcoming productions, as well as danceclips from our video site, before the shows and during theintervals.

“Sadler’s Wells should be saluted for theimagination with which it has brought dance to awide audience without sacrificing commitment toart. A delicate balancing act ingenuously done” TIME OUT

Digital StrategyAlongside www.sadlerswells.com we operate threeadditional sites:

www.londondance.com Created through a partnership between Arts CouncilEngland, London and Sadler’s Wells to provide danceinformation for London.

www.breakinconvention.comA Sadler’s Wells project committed to celebrating,elevating and supporting hip hop dance theatre.

www.globaldancecontest.com Allows users to register and upload video entries for thecompetition, as well as hosting all past video entries andproviding downloadable music clips to accompany dancepieces.

Video ContentVideo content is an integral part of our core marketingstrategy. We work with Brightcove to store video contentfor our website. In 2010-11 we had over 500 videos inBrightcove with video plays totalling 637,120.

Our top video plays on Brightcove:

Matthew Bourne's Cinderella 45,157Pet Shop Boys &

Javier De Frutos - The Most Incredible Thing36,516

Shoes31,163

DEVELOPING AUDIENCESABOUT OUR AUDIENCE

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Friends In spring 2010 we began acomprehensive overview ofour Friends membershipscheme, which offerspatrons 2-for-1 ticketvouchers, up to 25% offtickets, and discounts onprogrammes andmerchandise for £55 peryear. This involved a rebrandof the scheme’s promotionalmaterials and increasedmarketing activity, which hasresulted in a growth of over50% in the 10 month periodfrom May 2010 – March2011.

Sadler’s WellsScreen In March 2011 we launched our firstApp, Sadler’s Wells Screen, which iscompatible with iPhone, iPod touch,and iPad. Sadler’s Wells Screen isregularly updated with new content,making it an invaluable resource fordance fans.

Global DanceContest

Sadler’s Wells continued its global mission to find newdance talent with the Global Dance Contest. In 2009 thefirst year of the contest attracted 170 applicants. In 2010this had increased to 362 original dance entries. The rangeof the entries was truly global, with applicants from as faras Japan, Mexico and India using the online platform toperform to an audience of dance enthusiasts from aroundthe world. The 2010 winner, 23 year-old Britishchoreographer James Wilton, beat competitors from 30countries around the world to present his work at Sadler’sWells Sampled in January 2011.

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www.sadlerswells.com received

3,844,789 visitors in 10/11

Over 168,000 peoplesubscribed to our e-mailing list

More than 3,500 subscribers on

Almost 5,000 fans

Over 10,000 followers

2010 saw number of entries increase by over 50%

Sadler’s Wells’ creative learning programme, Connect,ensures that the work programmed on the theatre’sstages is supported by dynamic creative engagement andaudience development activity.

During 2010/11 Connect delivered a wide programme ofactivities:

Connect FestivalThe Connect Festival in March 2011 provided anopportunity for over 2000 people to participate, learn,watch and discuss dance. Dance performances werepresented by over 30 schools and youth dancecompanies alongside a series of training workshops anddiscussions. An International Seminar Changing YoungLives featured inspirational case studies from threeorganisations working in India, Cambodia and SierraLeone illustrating how dance has been a powerful tool forrejuvenating young people who have faced extraordinarychallenges.

Big Dance The public engagement partnership with Big Danceculminated in a week-long celebration of dance acrossnorth London. Big Dance Week (3-11 July 2010) featuredworkshops and performances in unusual venues andpublic spaces such as streets, shops, galleries, housingestates and parks. Sadler’s Wells presentations includedthe Slow Dancing installation in Trafalgar Square, GoIslington! a day-long festival celebrating dancing, runningand cycling at Highbury Fields and Uphold site-specificcommunity performance by Wayne McGregor | RandomDance.

CONNECTSADLER’S WELLS IN THE COMMUNITY

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Over2000 people participatedin the Connect Festival

757 events and workshops, which attracted

28,890 attendees

5,840 people took part in our Big Dance events across in North London

1,200 young dancers took part inthe London Youth Dance weekend

Sub-regional working in 2010/11 also included continuedleadership for the London Youth Dance project. Highlightsincluded the annual London Youth Dance weekend at TheScoop at Tower Bridge in July featuring 1200 youngdancers, Attracting audiences of around 4000; deliveringsignature development projects such as Time of Your Lifeto some of London’s most low income communitiesthrough a network of youth clubs; and the ongoingdelivery of the youth zone on londondance.com.The Over 60s programme continues to flourish throughthe weekly Arts Club, two outreach dance classes and therenowned Company of Elders who premiered a new workfrom New Adventures based on Matthew Bourne’sCinderella.

Sadler’s Wells LocalThis is an audience development initiative targetingspecific communities surrounding the Theatre and offeringgood seats at just £6. The aim is to attract local peoplewho genuinely cannot afford to buy tickets at full price, orwho may have never experienced live theatre before.

In 2010/11 Sadler’s Wells Local:

AccessSadler’s Wells presented four BSL interpretedperformances and eight BSL interpreted talks. A seminarcalled Devil’s Advocate during the Connect Festivalcontributed to debate around integrated and inclusivedance practices, highlighting opportunities for deaf anddisabled artists in the UK.

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This is an increase of over 2,500 people since the scheme launched in 2008

Covered 29 Sadler’s Wells or Peacock Theatre shows

Connected with 150 charities, voluntary, youth, housing and tenant

organisations in Islington and Camden

Reached 3,965 people

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IndividualsIn 2010/11 we saw a 22% increase in patrons andmembers. We owe a particular debt of gratitude to ourmajor donors who provide significant support for theTheatre and whom we recognise as Avant-Guardians andArtistic Director’s Circle Patrons

Circles of individual supporters - or ‘Syndicates’ -provided critical support for Sadler’s Wells’ ongoinginvestment in our Associate Artists. Syndicates alsogenerously supported the Tanztheater Wuppertal PinaBausch Company’s season of Iphigenie auf Tauris inOctober and new Sadler’s Wells production with the PetShop Boys and Javier De Frutos - The Most IncredibleThing, which premiered in March.

In October we launched the Rosebery Group - a newinitiative specifically for patrons under 45 years – andrecruited 20 new members by year-end.

TrustsThe Garfield Weston Foundation made a substantial granttowards our New Commissions Fund to enable us tocommission and produce original new work.

29th May 1961 Charitable Trust committed support overthree years for our large-scale community participatoryperformances for the main stage; the first of which wasstaged on 31 May 2011.

City Bridge Fund provided funding over two years foroutreach dance classes by the Company of Elders, ourresident dance company for over 60s.

The Paul Hamlyn Foundation’s support of Sadler’s WellsScreen last year has enabled us to continue thedevelopment of film content and saw the realisation of tennew short films.

CorporateRolex continued an important partnership with Sadler’sWells by supporting the production and international tourof Sylvie Guillem’s 6000 miles Away - a Sadler’s Wellsproduction comprising an evening of new work by WilliamForsythe and Mats Ek.

American Express renewed its long-termsupport with a production grant for Confluence – aSadler’s Wells commission and collaborative workbetween Akram Khan and Nitin Sawhney, whichpremiered in July 2010

Lufthansa provided support through air travel for theTanztheater Wuppertal Pina Bausch season of Iphigenieauf Tauris.

Clifford Chance provided evening sponsorship forSadler’s Wells production with the Pet Shop Boys andJavier De Frutos - The Most Incredible Thing.

Mizuho Corporate Bank provided eveningsponsorship for the Kabuki season featuring EbizoIchikawa XI.

FrankfurtRheinMain GmbH providedevening sponsorship for The Forsythe Company’s, I don’tbelieve in outer space.

Bloomberg sponsored Electric Hotel - a uniquedance-theatre project that formed part of our offsite workand took place near King’s Cross.

Corporate MembershipThe theatre benefited from new or renewed membershipsupport from Bloomberg, Man Group and PalamonCapital Partners.

Embassies and Government AgenciesSadler’s Wells is grateful for the support received from The Embassy of the Kingdom of the Netherlands forthe Dutch National Ballet season and from the FrenchEmbassy for Bartabas and Ko Murobushi’s The Centaurand the Animal.

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Income raised through fundraising accounted for 5.5% of our

annual turnoverPatrons and members grew by 22%

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AssociatesIn June 2010 Kate Prince, Michael Hulls and Nitin Sawhney joined the list of Sadler’s Wells Associate Artists, along with Prince’s companyZooNation as Resident Company. This marks the firsttime Sadler’s Wells has appointed two artists from outsidethe field of dance (lighting designer Hulls and musician andcomposer Sawhney; who are both highly influential figureswithin dance as well as their own genres).

Russell Maliphant and Jonzi D are now supported moredirectly through Sadler’s Wells as we have re-shaped theassistance we offer these Associate Artists in response totheir changing needs.

Producing & TouringDepartmentWe have created a new department to focus on ourexpanded producing and touring work and SuzanneWalker leads this team as Executive Producer. Thiscreated a vacancy for a Director of ProgrammeManagement, to manage presentations across all Sadler’s Wells’ venues, which was filled by Katy Arnander.

Creative LearningFiona Ross and Jane Hackett became Co-Directors ofCreative Learning increasing the level of senior resourcingfor the department. Britannia Morton joined us in June2010 as Director of Visitor Services and Estates and latermade a smooth transition to cover the maternity leave ofthe General Manager Laura Stevenson.

OUR PEOPLE

As at 31 March 2011 Sadler’s Wells employed 253 staff members

on permanent and short-term contracts.

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2010/11 was the first full year in which Sadler’s Wellsoperated the catering at its theatres in house. As well asgiving us greater control over the delivery of food and drinkto our patrons, it contributes in a significant financial wayto our operation. Together with our existing eventsoperation trading income now represents 10% of annualturnover, with an overall contribution of around £0.4million.

Sustainability In the five years to the end of March 2011 we havereduced gas consumption by 69% and electricityconsumption by 18%. This has resulted in overall CO2savings over the 5 years of 27.5%. We are pleased withthese results and will be continuing our push towardsbeing more environmentally sustainable in 11/12 withinitiatives around waste recycling and use of boreholewater for domestic cold water systems. In 2010 we werenominated for a Giant Green Business Award for EnergyUse & CO2 Reduction (Medium/Large Business).

Archive Sadler’s Wells has an extraordinary history that stretchesback over three centuries. Nearby Finsbury Library holdsSadler’s Wells’ archives and in November 2010 the librarywas awarded a cataloguing grant from The NationalArchives in order to appoint a project archivist for theorganising and cataloguing of the Sadler’s Wells TheatreCollection. We are extremely happy that the archive willreceive the care and attention it requires to ensurethe theatre’s fascinating history can beenjoyed by generations tocome.

COMMERCIAL ACTIVITY 20

Over 60,000programmes sold

900 CDs and DVDs sold for Sadler’s Wells Productions

21FINANCIAL POSITION

SWT Income 2010/11Statutory Accounts

Trading £2.6m

ACE £2.8m

Fundraising £1.5m

Theatre Presentations £14m

SWT Expenditure 2010/11Statutory Accounts

Trading £1.7m

Fundraising £0.4m

Theatre Running £4.7m

Theatre Presentations £15.2m

The financial environment remains challenging, but at theoperating level Sadler’s Wells broke even in 2010/11.

The majority of Sadler’s Wells’ income continues to be selfgenerated; some 86% earned from own activities, theremaining 14% being support from Arts Council England.Theatre presentations continue to represent by far thelargest income stream at 67% of total income.

A total overall excess of expenditure over income was aresult of expenditure made against Restricted andDesignated funds for artistic projects. These representfunds donated and reserved in recent years for thispurpose. Expenditure was also made against the generalreserve, primarily to support continuing artistic activityacross year ends.

Sadler’s Wells Supporters

We would like to thank all those who generously support the theatre’s activities

Sadler’s WellsFoundation

PresidentLady Solti

Hon. Vice PresidentIan Albery

ChairmanSir David Bell

Vice ChairmanHarry MacAuslan

GovernorsMonique BahadurRab Bennetts OBE

Kristina BorsyJosé BreñaNica BurnsSteph CharalambousValerie ColganCeleste FenichelJoachim FleuryIan JentleMartin Klute

Barbara Kahn MollerAnnie NortonLady PanufnikDr Maggie Semple OBE

Honorary ClerkKathy Honeywood

Clerk to the FoundationAlistair Spalding

Sadler’s Wells Trust

ChairmanSir David Bell

DirectorsSir David BellRab Bennetts OBEMarco CompagnoniJoachim FleuryRobert GlickHarry MacAuslanRobin PauleyArlene PhillipsSandi Ulrich

IndividualsAvant-GuardiansAnonymous GuardiansAngela Bernstein CBEAnn and Martin SmithThe Ulrich Family

Artistic Director’s CircleAnonymousThe Deborah Loeb Brice FoundationLloyd and Sarah DorfmanMarina HobsonBarbara and Karsten MollerTony OakleySir Christopher Ondaatje

Major Project SupportDavid and Primrose BellAngela Bernstein CBEMarco CompagnoniSimon and Virginia RobertsonRichard Wilson OBE

Season PatronsLauren and Michael ClancyThe Robert Gavron Charitable TrustCharles GlanvilleJack and Linda Keenan

New Production PatronsPeter and Sally CadburyFrank and Helen NealeJan and Michael Topham

Project SupportMr and Mrs Sekhar BahadurPaola Bergamaschi-BroydJosé and Meg BreñaJennifer BrophyHelen BuckJules and Cheryl BurnsHelen Chung-Halpern and Abel HalpernGeoffrey CollensAndrew CracknellKathleen Crook and James PenturnJoachim FleuryStephen and Jennifer HarperLeili HuthLindy MasonBarbara and Karsten MollerGeorgia OetkerLady SoltiConstanze von Unruh

Commissioning PatronsAnonymousJane AttiasMr and Mrs Sekhar BahadurBarry BaileyG. P. and J. M. BatchelarKristina Borsy and Nick TurdeanMrs Pamela Brand-FieldJosé and Meg Breña

Helen BuckJules and Cheryl BurnsNica BurnsDorothy Marie BurwellSue ButcherSarah and Philippe ChappatteHelen Chung-Halpern and Abel HalpernAndrew CracknellKathleen Crook and James PenturnToni Cupal and Michelangelo VolpiGenevieve and Peter DaviesSylvia and Gary EabornSarah and Louis ElsonPiers Fallowfield-CooperJuliana Farha and Kit MalthouseCeleste FenichelThe Richard Grand FoundationJan GrandisonGary HalkyardSarah Havens and Gregg SandoRick and Janeen HaythornthwaiteLeili HuthJoyce KanRosemary Lancaster –

Woolacombe Bay HotelJohn and Susan LazarAlison LeMaireLindy MasonAnthony and Alison NathanMr and Mrs C NortonDr Elizabeth ParkerThe Porter FoundationKerri Ratcliffe and Doug HendersonRoss RobertsClaire SohnPaula and David SwiftE. G. TomsettConstanze von UnruhSandra WatermanRichard Wilson OBEBo and Janice Zethraeus

Opening Night PatronsAnonymousSpindrift Al SwaidiNancy and Richard BalabanAndrew BarnettR. Borzello and The Camden TrustJenny BrendJennifer BrophyDenise Cohen Charitable TrustGeoffrey CollensJohn CrispAndrew and Deborah CullenAlbert and Lyn FussNeil Griffiths-LambethJohn E HainesStephen and Jennifer HarperElizabeth HoltAnne KauderMr and Mrs George LoudonStuart LucasHarry and Fiona MacAuslan

Arela NatasGeorgia OetkerMidge and Simon PalleyRobin PauleyMrs Madeleine PlautDave Plummer and Lesley WhitbyPeter B ReaNigel RobertsAlastair SharpDavid and Dee Dee SimpsonConstance SlaughterBrian D SmithAlistair SpaldingStuart and Louise SpenceStuart StanleyChristopher and Fiona SteaneKatja TangenTorsten ThieleAllen Thomas and Jane SimpsonAnna Valentine and Jonathan BergerJohn VossBonnie J. WardGraham Watts OBEGerry and Ruth Weiss

The American FriendsDavid BernsteinBertina CeccarelliRobert ClauserElizabeth Deforest ScottAmanda Haynes-DaleMichelle HerbertColin and Dee McKechnieJerome PriestCelia RodriquesWenke Thoman Sterns

The Rosebery GroupSeverine BalickThomas BentzCarly ClarkeAmanda CupplesAyelet ElsteinRobert GlickLYKOURIAJuan Carlos MachucaAlessandra MasoeroJohn and Louise NewtonJonathan WoodNick Wood

Performance MembersAnonymousGill AchamCarol BrigstockeCaroline DugganPaola Ferretti-JohnsonPeter and Judith FoyAnne GreeneSarah GriffinSue Hammerson CBEMichael HolterSandrine Jensen

Eugene Leahy andHelmert RobbertsenJulie and Tong LeeGerald LidstoneEric LongstaffDr Patrick MaherHenderson MurraySally PasmoreAndrew PollardGeraldine RavetIsla SmithAlison SmythMark SoundyLan TuSusan and Charles WhiddingtonTonnvane Wiswell

Trusts And FoundationsMajor Partners 29th May 1961 Charitable Trust Dame Hilda Bracket Trust The Deborah Loeb Brice Foundation The Garfield Weston Foundation Jerwood Charitable Foundation The John Ellerman Foundation The Mirisch and Lebenheim

Charitable Foundation The Monument Trust The Paul Hamlyn Foundation Quercus Trust

PartnersCity Bridge Trust The D’Oyly Carte FoundationThe Duis Charitable TrustThe Kobler Trust Mactaggart Third Fund Millichope FoundationThe Robert Gavron Charitable Trust

CorporateCorporate PartnersAmerican ExpressBloombergRolex

Corporate SponsorsBennetts AssociatesBibendumClifford ChanceEmbassy of the Kingdom

of the NetherlandsLaurent-PerrierLufthansaMan Group plcMizuho Corporate BankPalamon Capital Partners

Corporate SupportersCriterion Ices LimitedFrench EmbassyWildbore & GibbonsThe Zetter Hotel and Restaurant

Sadler’s Wells Foundation and Trust

If you would like to know more about supporting Sadler’s Wells, please contact the Development Office on 020 7863 8134 or development@sadlerswells.com

Chief Executive/Artistic DirectorAlistair SpaldingGeneral ManagerLaura StevensonInterim General Manager Britannia MortonFinance DirectorMark RhodesDirector of Communications & Digital StrategyKingsley JayasekeraDirector of ProgrammingSuzanne WalkerDirector of Visitor Services & EstatesBritannia MortonDirector of Technical & ProductionEmma WilsonDirector of Creative LearningFiona RossJane Hackett (Maternity Cover) Director of DevelopmentGeorgina Shields Executive AssistantNadine Pain

PROGRAMMING

Artistic Programmer & ProducerEmma GladstoneProgramming ManagerMai KomoriyaProgramming Co-ordinatorLisa Marie BowlerProjects ManagerSunita PandyaSutra Tour ManagerDawn PrenticeShoes Project ManagerLaura ClarkOpera AdvisorNicholas Payne

BREAKIN’ CONVENTIONArtistic DirectorJonzi DGeneral ManagerEmma PonsfordCo-ordinator Michelle Norton

CONNECT

Creative Learning ManagerRachel EvansLouise Coates (Maternity Cover)Creative Learning Projects ManagerSarah BakerAccess OfficerSarah HowardYouth Dance Strategy ManagerMelanie PreciousConnect & London Youth Dance Co-ordinatorHannah DyeYouth Zone Co-ordinatorSarah SmithConnect Co-ordinatorMolly Sanders

COMMUNICATIONS

Marketing ManagerSammie SquireAssistant Marketing ManagerLucy White

Marketing OfficerBen LalagueMarketing Assistant Emma TallamyAudience DevelopmentBid MosakuPublications OfficerSally HarperPublications Assistant Siew Lee KhawEditorial OfficerGeorge AcockPress ManagerAbigail DeschPress OfficersCaroline Ansdell, Jenny Lee, Ciaran McKenna, Sally PartridgePress Office Co-ordinatorEugénie DunsterWeb ManagerMark DoerfelMultimedia OfficerRobin ClarkWeb Editor (LondonDance.com)Carmel SmithWeb Assistant (LondonDance.com)Sarah Golding

DEVELOPMENT

Head of Individual Giving and TrustsTamzin Robertson Consultant – Trusts and FoundationsJane LentonDevelopment Co-ordinator, Individual GivingLauren BurlesDevelopment Co-ordinator, Corporate FundraisingMartha Heiland-AllenDevelopment Co-ordinator, Trusts & Foundations Cecelia Lagier

VISITOR SERVICES & ESTATES

Events Manager Georgie MackieEvents Co-ordinatorAlessio Romani Events AssistantNu Tran Catering Administrator Janet SuttonCatering Operations ManagerJoaquin Alba Operations SupervisorDavid NeildBars SupervisorsSandra PintoJustin RogersDuty SupervisorLoretano Cerro General AssistantsAfiya Allison, Faye Blackman-Davor, Rosaria Dell’uomo D’arme, Luther DyerEngineering ManagerAshley HardProjects ManagerJulie TandyVisitor Services & Estates Co-ordinatorLucy HickmanFacilities Manager – The PlaceRoy AdkinsMaintenance Technician – The PlaceBarry Daley

Maintenance Technician – Peacock TheatreDaniel KnaptonSenior Building Services TechnicianIlia ConstantinidesBuilding Services TechniciansRichard Emmett, Wayne Lawrence, Ghion Mekonnen, Win TunChief Security OfficerRoger OwenSecurity OfficersDavid Grant, Emmanuel Yaokumah,Beverley DixonHouse ManagersMarguerite Bullard, Hannah SlessDeputy House ManagersDara Brooks, Larry Harrison, Janine Kaufman, Marcella SanteseFront of House Sales AdministratorChris HarmerPerformance CashiersRobert Churchill, Larry HarrisonFront of House Sales AssistantsLisa Beck, Anna Booth, Claire Bracewell,Elsa Bernat Botton, Sandra Castell, LaurenCeas, Hanna Cevik, James Clayton,Caroline Devane, Federico Di Pace, JonasFalter, Polly Frame, Gigi Giannella, AmeraHaider, Martin Harper, Anna Harrison, VeraHochkofler, Amy Hyde, Katsura Isobe,Luke Kearney, Erina Khanakwa, AliceKilkenny, Ian Lambert, Ljiljana Lemajic,Wing Li, Vivien Loh, On Yee Lo, GeorginaMackie, Claire Marty, Takeshi Matsumoto,Tim Mays, Robert Mennear, ManuelaMocanu, Rhiannon Montagu-Harrison,Thomas Montagu-Harrison, AlbukhariMuda, Fabio Paiva, Agata Paradnia, PaulaPatritti, Elizabeth Peck, Angelica Portioli,Amina Rafi, Thomas Reid, Anna Riessner,Rowan Roberts, Jemma Robinson, KateSandison, Alessandro Santese, MarcellaSantese, Dorit Schwartz, Bishwo Shahi,Prabin Tamang, Christina Taran, DusicaThornbury, Noreen Townsend, AlexandraUrsache, Calvert Watson, Kat Wieszczek,Magda Wieszczek, Robert Charles Wilkes,Georgina Wood, Jairo ZalduaReceptionistJoann PeekStage Door KeepersMarie-Claire Adriaenessens, Mark Duff,Luther Dyer, Brandon Force, Lee Knight,Tina Ramdeen, Jemma Robinson, Ludmila Rusiecka,Neeraj Singh, Rosannah SmithHousekeepingFabian Arias, Jeffrey Balighot, FortunatoCarian, Kelly Dago, Jesiel Da Silva, IreneHall, Akissi Kouassi, Abe Lambert, JoseLary Legario, Oumar-Florent Sam, MercanSahin, Celestin Trah, Amani Yoboue

IT

IT ManagerAlec CuffyIT Systems EngineerRaymond NeequayeIT AssistantRay Wei Long Ho

PERSONNEL

Personnel ManagerClair KellyPersonnel OfficerLaura EspinAdministratorHannah Nicholson

FINANCE

Financial ControllerPaul WarrenShow AccountantLorne Cuthbert

Finance OfficerMonisola Samuel Finance AssistantSheena Patel

STAGE

Chief TechnicansAndrew GormanJonathan SanuelsTechnical Manager –Lilian Baylis StudioRoman BezdykTechniciansTom Hares, Paul Howard, Dave Judd, Ali Low, Neil McGovern, Michael Rodgers, Christian Wallace, Laura Wareham, David Hill, Graham Cutting

TICKET OFFICE

Ticket Sales ManagerZahir JafferTicket Office Systems ManagerBrian KearneyTicket Office SupervisorsBarbara Birch, Mark Hammond, Abigail ParkerMemberships and TicketingServices AdministratorRitchie DachTicket Office ClerksRamzan Ali, Robert Allen, Clare Bracewell,Richard Cross, Jake Harders, ElspethHarrison, Tim Hudson, Paula Jones, CinziaMoretti, Ros Moore, Matt Phillips, AlpeshRajani, Jemma Robinson, Nicola Salt,Mark Saxton, Pauline Scullion, CameronSlater, Ben Stanley, Sandra Wellstead

Sadler’s Wells Associate ArtistsBalletboyzMatthew BourneSidi Larbi CherkaouiJonzi DSylvie GuillemMichael HullsAkram KhanRussell Maliphant

KWayne McGregor

ate PrinceNitin SawhneyHofesh ShechterJasmin VardimonChristopher Wheeldon

Resident CompaniesWayne McGregor I Random DanceNew AdventuresZooNation

Sadler’s Wells is a non-smoking theatre.Mobile phones must be switched off beforeentering the auditorium. Photography and the useof audio or visual recording equipment areprohibited in the theatre.

Sadler’s Wells Staff

Correct as at 31 March 2011

www.sadlerswells.comEnquiries: +44 (0)20 7863 8198

Sadler’s Wells & Lilian Baylis Studio, Rosebery Avenue, London EC1R 4TNTicket Office: 0844 871 0090 Angel

Peacock Theatre, Portgual Street, London EC2A 2HTTicket Office: 0844 871 0091 Holborn