Saddlepod concept - Notebook bag with bicycle frame attachments
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1 Volkside Interaction and information design, User experience and usability Interaction & information design User experience and usability Saddlepod™ concept May 2011
description
Concept brief for "Saddlepod" notebook bag with bicycle frame attachments.For more information see this blog post: http://www.volkside.com/2011/07/your-idea-is-worth-nothing-until-you-work-it/
Transcript of Saddlepod concept - Notebook bag with bicycle frame attachments
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Volkside Interaction and information design, User experience and usability
Interaction & information designUser experience and usability
Saddlepod™ concept May 2011
Saddlepod?
Do you commute by bicycle?
Have a thing or two to carry?
Hate the weight of a backpack?
You need a Saddlepod!
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Saddlepod™
First sketch
Deceivingly simple
Messenger bag, folio or sleeve with bicycle frame attachments
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Features
Available in different sizes In-frame and side-frame versions Secure quick-release mounts Well thought out for daily use Cool enough to take to meetings Drizzle-proof
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6 Sizes for different needs
Qualities
Clever Tactile Handy Usable Refined Desirable
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Inspiration
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9 Frame Bag by Retrovelo
10 Billykirk Bike Frame Bag
11 Hambone Designs Velopocket
12 How to Build a Bicycle Frame Bag
Novel? Hardly.
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US Patent 1,362,162 for “Bicycle Book-Carrier” by Isaac C. Bradley – granted in 1920!
Next steps
Market research Name and pricing Design and materials Manufacturing Attachment type (velcro, latch, buckle, hook…) Prototype testing in real-world conditions
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Success is when it’s…
Profitable
Featured in Fast Company’s Co.Design
The must-have hipster fashion accessory :)
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Do you reckon it would fly?
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Image credits 3. Single Speed project by Nomad Tales http://www.flickr.com/photos/pnglife/3961128877/
4. Moleskine: Ruled Notebook - Pocket http://www.moleskine.com/catalogue/classic/notebooks/ruled__notebook__pocket.php
Officeworks: Windsor & Newton 11 x 14 Visual Diary Black Paper JA0263930 http://www.officeworks.com.au/retail/products/Office-Supplies/General-Stationery/Notebooks-and-Pads-and-Student-Organisers/Visual-Diaries-and-Sketch-Books/JA0263930
WallPaper Stock: iPad http://wallpaperstock.net/ipad-front,-back-and-side-wallpapers_w17003.html
Tech2: Apple Macbook Air review http://tech2.in.com/reviews/laptops/apple-macbook-air/31741/0
9. Collecticle: Frame Bag by Retrovelo http://weblog.collecticle.com/page/3 See also http://www.retrovelo.de/framebag.html
10. Dwell: Billykirk Bike Frame Bag http://www.dwell.com/articles/billykirk-bike-frame-bag.html
11. Hambone Designs Top Tube VeloPocket on Etsy http://www.etsy.com/shop/hambonedesigns
12. Bike Path Warrior: How to Build a Bicycle Frame Bag http://bikepathwarrior.blogspot.com/2010/02/how-to-build-bicycle-frame-bag.html
14. Free Patents Online: Bicycle book-carrier, United States Patent 1362162 http://www.freepatentsonline.com/1362162.html
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