Sachin's Ppt
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Transcript of Sachin's Ppt
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Acknowledgement:
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TTSL: AN INTRODUCTION
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Flow of study:Flow of study:
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Project overview:Project overview:
Type of
stores
Deliverables
to retailers by
TTSL
Store
Location
Deliverables
to TTSL by
retailers
Launching a
new store
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Research Methodology:Research Methodology:
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Research objectives:Research objectives:
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Time constraints.Time constraints.
Some time, customer responseSome time, customer responsedoes not reveal the correctdoes not reveal the correct
information.information.
The field work was in the territoryThe field work was in the territory
of Jaipur only and only one areaof Jaipur only and only one areastudy does not reveal the wholestudy does not reveal the whole
market situation.market situation.
LIMITATIONS
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Analysis with respect toproducts & customers
Survey on the use of mobilenetwork (Rural & Urban area)
Marketing Environment Analysis
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Customer profile:Customer profile:
37.50%
19.50%
19.50%
14.30%
5.40%2.80%
1%
Urban area
AIRTEL BSNL
VODAFONE RELIANCE
TATAINDICOM IDEA
MTS
40%
20%
18%
13%
7% 2% 0%
Rural area
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Brand association:Brand association:
34.70%
26.70%
20.80%
17.80%
Rural area
14.70%
14.70%
8.80%62.80%
Urban area
1 YR. 2 YR. 3 YRS. >3 YRS.
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GSMGSM v/sv/s CDMACDMA
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Disappointment with services:Disappointment with services:
26.50%
73.50%
Urban area
YES NO
37.50%
62.50%
Rural area
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Mobile phone usage:Mobile phone usage:
68
54
18
10
0
10
20
30
40
50
60
70
80
Urban area
81
57
8 4
0
10
20
30
4050
60
70
80
90
Rural area
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Satisfaction with services:Satisfaction with services:
92%
8%
Urban area
YES NO
82%
18%
R
ural area
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Analysis with respect toproducts & customers
Survey on the use of internetservices (Rural & Urban area)
Marketing Environment Analysis
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Customer profile:Customer profile:
15%
12%
6%
44%
8%
15%
Urban area
Reliance TATA MTS
BSNL IDEA Airtel
14%
10%
5%
55%
6%10%
Rural area
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Availability of fast access:Availability of fast access:
54%
25%
21%
Urban area
YES
NO
SO E TIME FAST SOME TIME SLOW
13%
56%
31%
Rural area
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Improvement in work efficiency:Improvement in work efficiency:
59%18%
23%
Urban area
Yes No Partially
39%
34%
27%
Rural area
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Satisfaction with the quality of services:Satisfaction with the quality of services:
43%57%
Rural area
56%44%
Urban area
Yes No
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Analysis with respectto competitors
Competition Tracking-01
Marketing Environment Analysis
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Comparison of company owned retail stores
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97 7
0
5
10
Outer appearance
96 7 7
0
5
10
Internal environment
96 7 7
0
5
10
Executives behavior
96 7
0
5
10
Executives knowledge
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97 8 7 6
0
5
10
Problem solving approach
5
97 7 6
0
5
10
Variety of plans (voice & data)
96 7
8 7
0
5
10
Communication skills
6 68 7 7
0
5
10
Handset availability
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OverOver--all impact:all impact:
6
7
8
7
0
2
3
4
5
6
7
8
0
VODAFONE AIRTEL RELIANCE TATAINDICOM MTS
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Comparison ofTATAINDICOM Store with OBR
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Comparison with OBR:Comparison with OBR:Features Hotspot TMS TTSL
No. of Agents in Store 2 3 5Servicing Agents in Store 1 2 4
Focus Handsets Handsets Connections,data
Product Knowledge(Plans
From Operator) Average good Good
Communication & Soft
Skills Average Excellent Good
Visbillity of Merchandize Average Excellent Good
Present Offers nil
Summer
carnival
Cricket
theme,Add on
plan
Handsets pricingApprox. 10
%Lesser than TTSLLow Variance
in pricing As per M.O.P
Handsets range Large Very Large Large
Look & feel Average Very Good Good
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Analysis with respectto competitors
Competition Tracking-02
Marketing Environment Analysis
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Current activities of various market players
Current activities of various market players
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