Sachin V Nair

sachin.vnair24@gmail.com

https://ae.linkedin.com/in/sachinv24

shiki247.wordpress.com

+971504975369

“All the world's a stage,And all the men and women merely players;They have their exits and their entrances,

And one man in his time plays many parts.”

William Shakespeare

Act 1:Life Goals/ Career Objectives

“Cogito Ergo Sum”

 René Descartes 

It translates to “I think, therefore I am.” It’s a phrase that’s I always come back too. We are defined by our thoughts and as such my wish is to work in an environment that encourages me to think and nurtures my ideas. I genuinely believe that giving Birth to an idea and see it evolve and morph into something that has the potential to impact people’s lives is very exciting. So what is my career objective, to be remembered, not by the money I make or the designation I carry but the thoughts and ideas I leave behind

Act 2:My Journey So Far / Experience

“The journey of a thousand miles begins with one step.”

Lao Tzu

Oct 2013 – present

Working for Conzulere Pvt.Ltd as a part of the Marketing team focusing on Digital marketing/Media Marketing and Content Development.

Projects:

http://www.advaithhyundai.com/

• Redesigning & rewording their website for better ease of access and information.

• Increasing their traffic on social platforms like Google, Facebook, Twitter and other social media.

• Creating brand awareness through those platforms and in turn helping increase sales.

Having over 13 Dealerships all over Karnataka, we were approached to redesign and work on the content on the website so as to make it more accessible and easily understandable. The aim was to increase traffic of the website by 20% to 40% and to promote online test drive booking. Both these targets were met by the second month itself.

We were also asked to increase their online presence in social media and in almost a year, their page like count increased from 7k to 34k using various promotion campaign designed particularly for social media audience.

http://www.jinggling.com/

• Developing marketing strategy to launch the app in India through the various channels.

• Negotiated with suppliers and vendors (Domestic & International) regarding distribution channels.

• Market research by analyzing current trend and competitor information and Conducting frequent surveys among the customers regarding the requirements of products at present and estimating the requirements in the future.

As the International calling App was just being launched, we had to create a brand awareness by pushing it on social media platforms like FB, Twitter and LinkedIn. Conducting surveys and with the help of focus group research, we were able to constantly improve and update the App.

http://www.airtel.in/

• Initiated and Coordinated local advertising campaigns and promotional activities.

• Selection of products/Services to be displayed at promotional events and exhibitions.

• Developing Local campaigns with the help of Print, Media and Digital Marketing to improve Brand awareness.

• Setting up and providing After-Sales support such as Customer Care Call centers and providing them with the content for the FAQ’s.

Airtel Bangalore having just launched the new 4G services wanted to explore how to attract more customers and increase the footfall in selected outlets. We came up with Bangalore specific campaigns to target the customers. We also set up stalls at key areas to showcase our products/services and increase the overall visibility.

http://wisdomtoolz.com/

Wisdom toolz is a Corporate training institute that has over 200 clients and has had 100,000 delegates trained.

• Developing the website from designing to the content development.

• Marketing through Social Media platforms such as Facebook, Twitter and Google.

• Promoting Seminars and Events for corporate training programs.

We had to design a website and develop content that was very specific in what it did but applied to personnel and companies across the spectrum. Marketing and promoting using the social media platforms to create brand awareness.

http://fltti.com/

• Developing a website that has all the relevant information.• Reaching out to potential customers through tele-marketing and

E-mail marketing.• Increasing their brand awareness through various digital

platforms.

Florida Montessori Center (FMC) is focused on providing its students with authentic Montessori training as prevalent internationally. We were asked to establish a brand image and improve the brand awareness. Having just started 18 months back, FMC has now over 24 schools associated with it.

Freelance Work

Having started off as a content writer, it’s something I still do as a freelancer. Some of the websites that I have worked on are:

http://www.conzulere.com/

http://www.richmanwebsite.com/

https://www.cheapcallsapp.com/

June 2012 – August 2013

Worked for Nexus Brokers as a Financial Consultant

• Meeting new clients and introducing them to the various insurance instruments. The client may vary from a single person to a company depending on the kind of instrument/Policy involved.

• Given the added responsibility undertaking administrative functions like Underwriting, Copywriting and Documentation.

January 2011 – May 2012

Worked for AL FUTTAIM Shared Services (Finance) as an Accountant

• Worked in the Accounts Payable department handling Vendor Reconciliations of 6 companies of group with 30 Vendors each including local and foreign.

• Handled Bank Reconciliations every month for 3 Al Futtaim Group Companies.

• Cash clearing and from time to time, handled ICM entries for the above mentioned companies.

• Submission of Weekly cash/cheque/ credit card reports to the financial controllers so as to facilitate them with the data to take the right action.

Academic qualifications

2015 - Certified Digital Marketing Master (CDMM) From Digital Vidya, Bangalore.

16 modules in total out of which 6 core modules have been completed.

2005-2008 Bachelor of Commerce (B Com) with honors From Birla Institute of Technology, Ranchi with 76% aggregate

-2005Grade XII CBSE – First Class in Commerce Stream from Bharatiya Vidya Bhavans, Trichur

Act 3:

What Makes Me Who I Am

“I am, indeed, a king, because I know how to rule myself.”

Pietro Aretino

Traits & Skills / KEY COMPETENCIES

• SEO, SMO & SMO experience having worked in a marketing consultancy firm specializing in Digital Marketing.

• Content Writing and Content management.

• Advance knowledge in MS Office with intermediate knowledge in C, C++, DBMS, HTML, JAVA

• Pride myself on my ability to communicate with people and get their perspective on things. I sincerely believe that communication and the ability to put ourselves in our client’s shoes goes a long way in this business.

• Love to challenge myself and not scared to be wrong. Always willing to accept my shortcoming and learn and improve from it.

The Other stuff / Additional Info

Things that I love doing are reading and blogging. I have my own blog where I talk about my pet peeves. I am also a social media junkie with my nose on all relevant pop culture. I love travelling and exploring new places.