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    RT1902 A-10


    I Sachin Kumar do hereby declare that the project report entitled customer

    preferences towards choosing a newspaper as a medium of advertising and

    scope of hyper-local newspaper in print media being submitted to LOVELY

    PROFESSIONAL UNIVERSITY, PHAGWARA is my own piece of work and it has

    not been submitted to any other institute or published at any time before.

    (Sachin Kuamr)


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    Preservation, inspiration and motivation have always played a key role in the success of any

    venture. In the present world of competition and success, training is like a bridge between

    theoretical and practical working; willingly I prepared this particular Project. First of all I would

    like to thank the supreme power, the almighty god, who is the one who has always guided me to

    work on the right path of my life. I would like to thank Mr. Amit Sharma (DGM, Sales) for

    granting me permission to undertake the training in their esteemed organization.

    I also thanks to Mr. Puneet Gupta, Mr. Ajay Sangwan (Team Leader Panchkula Live) and

    Mr. Sumit Gupta of Hindustan Times for their time-to-time guidance and support in completing

    the project. I also thank the other staff of Hindustan Times, Panchkula who devoted their

    valuable time by helping me to complete my project.

    I express my sincere thanks to Ms. Jaspreet Kaur (Faculty Guide) and Ms. Sukhwinder

    Kaur of M.B.A. department, for the valuable suggestion and making this project a real


    Last but not least, my sincere thanks to My Parents and Friends who directly or indirectly

    helped me to bring this project into the final shape.




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    Paid-circulation newspapers are a popular advertising medium for most local

    businesses. They are the oldest forms of mass media, and they continue to be one of

    the largest, as measured by volume of advertising dollars. Industry giants, as well as the

    local convenience stores, use newspapers to advertise. Every community has its own

    newspaper. There are over 5000 paid-circulation daily newspapers in India and several

    thousand additional local weekly papers as well. Every advertising medium has

    characteristics that give it natural advantages and limitations. As you scan your local

    newspaper(s), you will notice a number of businesses that advertise on a regular basis.

    Observe who they are, and how they advertise their products and services. More than

    likely, if the advertisements are repeated, the ads are working. Consider this media if

    you are selling to a general market, because newspapers are generally bought by all

    segments of the population. Even though the newspaper no longer enjoys its former

    role as the almost exclusive source of news, they still remain a strong factor in their

    specific sphere of influence.

    According to the recent survey every Indian loves to read a newspaper and seeing

    Indias population we can say that newspaper advertising in India is the most lucrative

    option. This means at one go you can easily showcase your company and products to

    the entire India. The biggest advantage of newspaper advertising in India is that there

    are various newspapers in various languages. This means you can easily saturate your

    target audience and can advertise according to that. By doing this you can easily reach

    and target your audience, moreover it is also the sure shot way to disseminate your

    message. It has been seen that majority big companies prefer to propagate their

    message via newspaper advertising in India as it is not only cheap but also very



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    Certificate by Company

    Executive Summary








    18-22 Type of the research

    Sample design

    Sample area

    Sample unit

    Size of sample

    Sources of data collection

    Survey method

    Limitations of the study

    Newspaper Advertising - Advantages &



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    Major Players in the Region

    The Tribune

    Times of India

    Amar Ujala

    Aaj Saamaj

    Danik Bhskar

    List of top 30 newspaper in india



    Management Team of the company

    BOD of the company

    Vision & Mission

    Highlights of company


    Panchkula Live



    Data analysis

    Data interpretation





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    ANNEXURE 73-74


    This project report is all about the customers preferences towards choosing a

    newspaper as a medium of advertising and the scope of hyper-local newspaper in print

    media at Panchkula region. Our main focus on these factors which have given more

    preferences by customer while selecting a hyper-local newspaper as an advertising

    medium. Newspaper is the biggest and best medium to know whats happening around

    you. Every morning everyone wants to read a newspaper so that they can kick start

    their day. Being the biggest and popular medium, it is also the best source of

    advertising. Since post independence newspaper advertising in India has flourished.

    Nowadays there is a stiff competition in this field as there are various newspapersavailable in Indian market. Majority newspapers are of big brands and it means more

    newspaper advertising opportunities. Newspaper advertising in India is the best way to

    get maximum exposure. Herein by a simple advertisement you can capture maximum

    Indian market and reach large population.

    According to the recent survey every Indian loves to read a newspaper and seeing

    Indias population we can say that newspaper advertising in India is the most lucrative

    option. This means at one go you can easily showcase your company and products to

    the entire India. The biggest advantage of newspaper advertising in India is that there

    are various newspapers in various languages. This means you can easily saturate your

    target audience and can advertise according to that. By doing this you can easily reach

    and target your audience, moreover it is also the sure shot way to disseminate your


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    message. It has been seen that majority big companies prefer to propagate their

    message via newspaper advertising in India as it is not only cheap but also very

    successful. If you are new to this world and dont know where to begin with then Pitch

    on Net is the best place. Pitch on Net is one of the biggest providers of Indian English

    newspaper, marketing public relations and Indian advertising agency. It is the one stop

    shop for all your advertising and marketing needs. Being Indias one of the biggest

    advertising agencies, Pitch on Net surely knows the ways to cater your needs and

    requirements. Being innovative in ideas Pitch on Net provides you with the full-fledged

    information and news in how to approach newspaper advertising in India. Thus it wont

    be wrong to say if you want to outshine your competitors then taking help of Pitch on

    Net is the best way. To provide you more guidance Pitch on Net also carries an articles

    section, wherein you can find various write-ups written by expert market analysts.

    Browsing them will surely show you the way and you can take full advantage of

    newspaper advertising in India.

    'Media' is the medium of carrying information, education and entertainment to the

    masses. It is an easier and efficient means of communication which plays a key role in

    the overall development of an economy. In an era where knowledge and facts are the

    tools for economic, political and cultural exchange, presence of the strong andconstructive media in a country is important for catering to the diverse needs of

    individuals, society as a whole, small and large business and production houses,

    various research organizations, private sectors as well as the public sectors. Media is a

    conscience-keeper of the nation and has many tasks to perform in our day-to-day lives.

    It helps the Government to achieve various socioeconomic and political goals; educate

    urban and rural masses; instill a sense of responsibility among the people; as well as

    provide justice to the needy. It largely consists of print media like newspapers,

    magazines, journals and other publications, etc. as well as electronic media like radio,

    television, internet, etc. With the changing scenario of the world, it has acquired the

    status of an industry.

    In India, the media and entertainment industry is undergoing remarkable change and is

    one of the fastest growing sectors. The main factors responsible for this are rising per


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    capita/ national income, high economic growth and strong macro-economic

    fundamentals, democratic set up; good governance as well as law and order position in

    the country. Specifically, spectacular growth of the television industry, new formats for

    film production and distribution, privatization and growth of radio, gradually liberalizing

    attitude of Government towards the sector, easier access to and for international

    companies as well as advent of digital communication and its technological innovations

    are the other attributes of the growth of the sector. The media industry plays an

    important role in creating people's awareness about national policies and programmes

    by providing information and education, besides creating healthy business environment

    in the country. Thus, it helps people to be active partners in the nation-building



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    The term hyper-local can be used as a noun in isolation or as a modifier of some other

    term (e.g. news). When used in isolation it refers to the emergent ecology of data

    (including textual content), aggregators, publication mechanism and user interactions

    and behaviors which centre on a resident of a location and the business of being a


    Hyper-local content, often referred to as hyper-local news, is characterized by three

    major elements. Firstly, it refers to entities and events that are located within a well

    defined, community scale area. Secondly, it is intended primarily for consumption by

    residents of that area. Thirdly, it is created by a resident of the location (but this last

    point is discussed because for example a photo can be hyper-local but not locally


    This type of content should be contrasted with local news which tends to be less

    geographically constrained.

    There are other types of data which have local or hyper-local relevance, or be of interest

    to residents - e.g. a government statistic on crime rates in your neighborhood. Such

    data, while relevant to residents are of a qualitatively different type.

    Media Structure, While there are various ways in which hyper-local content is being

    created and published, blogs have become a key part of the hyper-local ecology. Their

    basic roles evident in the space include individual blogs, blog networks, and


    Wikis have also played a role. In April 2010, the Wahoo Newspaper partnered with

    WikiCity Guides to extend its audience and local reach. With this partnership, the

    Wahoo Newspaper provides a useful tool to connect with our readers, and for our

    readers to connect with one another to promote and spotlight everything Wahoo has to

    offer, said Wahoo Newspaper Publisher Shon Barenklau.


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    1. To know the customer preference for choosing a medium of advertising inPanchkula region in aspect of advertisement in HT Panchkula live.

    2. To know the consumer preference toward advertisement in Panchkula live.

    3. To know the factor which affect the advertiser during choosing advertising medium?

    4. Find out the scope of HT Panchkula live.

    5. To know the brand image of Panchkula live hyper local in mind of advertiser.


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    Kambitsis, Chris et al (2000), this research attempted to investigate why sport themes

    are used in advertisements, and the motives that lead companies and advertisers to use

    sport celebrities and sport concepts in advertisements. The detailed examination of the

    fieldwork took place in Sydney, prior to and during the 2000 Olympic Games. Printed

    media were observed for a period of five to six months. Many parameters were taken

    into consideration comparing three monthly magazines and two daily newspapers in

    order to gain knowledge and provide answers to the fundamental questions. In addition,

    two famous athletes, a sport manager and an advertising executive were interviewed.

    Furthermore the outcome of the research showed that Olympic Games did not play a

    catalyst role in sport advertisement issues in the particular print media. It also concluded

    that the selection procedures that advertising companies followed, in order to select

    athletes, were not based only on their achievements but mostly were related to their

    personalities. Anon (2008), this research paper aims to review the latest management

    developments across the globe and pinpoint practical implications from cutting-edge

    research and case studies. An open and democratic society depends on the quality of

    its newspapers. Whether youre local newspaper is a big-city title like the New York

    Times or just a little down-home local like the any town Gazette, newspapers function

    almost as a public service. They report local events, interpret what is happening in the

    nation or the world and provide a voice for their readers in the letters column. Theresearch paper provides strategic insights and practical thinking that have influenced

    some of the world's leading organizations. Clow, Kenneth E. et al (2006), The results

    of the study indicate that both source credibility and service quality evaluations have a

    definite impact on attitude towards the ad and purchase intentions of a service and the

    type of visual element used is important in the ad evaluation process. The findings of


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    this research are important for creatives in designing service ads. If a model or

    spokesperson is used in the print ad, then source credibility is an important factor.

    Further, it is important to embed service quality cues in the ad to increase viewers'

    expectations of the service, thus enhancing purchase intentions. Wang, Chingning et

    al (2007), In this research, we take a consumers perspective and examine consumers.

    Perceptions of different types of ads. Our aim is to understand the perceived differences

    between the Internet-based advertising and traditional advertising for both brand

    building and directional purposes. We believe that the Internet and Web have the

    potential to better support goal-oriented consumers, thus providing a great potential for

    Internet-based directional advertising. We hope that this research will contribute to a

    better conceptual understanding of consumers. Perceptions by extending the existing

    frameworks. Meanwhile, the study can provide practical suggestions on how to design

    effective online ads to fully utilize the advantages of the Internet-based media. Panwar,

    J.S., Agnihotri, Milan (2006), It was found that children's ability to decode and

    process advertising messages and to understand their intents is influenced not only by

    their cognitive abilities at different age strata but also by their social and personal

    environments. Social norms related to acceptability and appropriateness of gender

    behavior also influence the processing of ad messages by the children of both sexes.

    Other elements like likeability of the model, character or endorser, story line, slogan andthe music will create liking or disliking for a particular advertisement and hence

    decoding of its message. Rotfeld, Herbert J. (2002), Focuses on bad advertising

    commercials and asserts that such advertising is not because of a lack of creativity,

    entertainment value or money for production. Bad advertising is often because

    advertising creators fail to focus on potential end customers, and what they need to see

    and hear. Anon (2008), Advertisements are lifeline of companies. It persuades

    customers to buy their product. Everyone can use advertisements but they must obey

    the law. There are many types of advertisement that can influence consumers attitude

    to buy a product. The researchers think that TV ad is the most influential type of

    advertisement because most people watch TV and unlike other advertisements TV ad

    has the ability to convey your message with sight, sound, and motion. they more

    accurate to influence consumers because they can easily reach target audiences.


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    Gabriel, Helen et al (2006), There was considerable ignorance of formal models of

    advertising effect. Agencies using them typically favored the hierarchy-of-effects

    variants. Although more than a third of the sample eschewed models, there was little

    evidence of animosity towards advertising theory of itself. Non-adoption was

    significantly explained by constructs drawn from the academic literature of knowledge

    dissemination. The study emphasizes the pressing need to harmonies formal models of

    how advertising works with conceptual frameworks used by advertising agencies in

    practice (if any), for the improvement of campaign planning and evaluation. Foster,

    Jinnene (2009), Print media, though recognized for all the good they can do, are also

    occasionally criticized for slanting information. Communities and individuals have a

    responsibility to choose their media sources wisely. Nonetheless, society needs print

    media to stay informed. Dearden, James A., Lilien, Gary L. (2001), We develop a

    competitive advertising model, where a firm's advertising spending can be divided into

    two parts. One part, which we call generic advertising, affects only total market demand.

    The second component of that spending, brand advertising, affects market share

    directly, but may also have an effect on total market demand. We investigate how the

    profit margins of the firms, the advertising elasticitys, the base market shares of the

    firms, and the market demand effect of brand advertising interact to determine the total

    amount of advertising spending in the market, who pays and how they pay (the ratio ofgeneric to brand advertising). We also show that, in general, a market where generic

    advertising expenditures are set cooperatively will see higher expenditures of generic

    advertising than will a purely competitive market. Nelson, Jon P. (2001), This study

    focuses on advertising bans and alcohol consumption or abuse, and advertising

    expenditures and alcohol consumption. Studies of state-level bans of billboards are

    examined as well as studies of international bans that cover broadcasting media. For

    expenditures, the survey concentrates on econometric methods and the existence of an

    industry advertising-sales response function. Selected results from survey-research

    studies of advertising and youth alcohol behaviors also are discussed. The chapter

    concludes that advertising bans do not reduce alcohol consumption or abuse;

    advertising expenditures do not have a market-wide expansion effect; and survey-

    research studies of youth behaviors are seriously incomplete as a basis for public


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    policy. Results of the survey are applied to the Supreme Court's Central Hudson test for

    constitutionality of restrictions on commercial speech. Degraffenreid, Scott (2006),

    Traditional media advertising has lost significant impact at an accelerating rate over the

    past 20 years and will continue to do so for the foreseeable future. Referrals are the

    primary viable alternative for reaching customers and can be used to reinvigorate

    traditional marketing. Organizations that ignore the importance of referral marketing will

    find markets increasingly expensive and difficult to access and will lose competitive

    advantage with organizations that do understand and manage the value of word-of-

    mouth marketing. Pelsmacker, Patrick De et al (2002), An emotional and a rational

    advertising message for a new brand of juice are tested in a positive and negative

    newspaper context in a sample of 100 young consumers. The positive context leads to

    more positive attitudes and to better ad content recall. The rational advertising message

    results in significantly more positive attitudes, in a higher purchase intention, and in

    better ad content recall. The attitude towards an emotional ad and ad content recall are

    significantly more positive in a positive context. Purchase intention and content recall as

    a result of rational ads are higher in a negative context. Raymond, Mary A., Lim, Jong

    W. (2002), This paper provides a case study comparing the international advertising

    strategy that Hyundai Motor Company, Korea, utilized when they introduced the

    Hyundai Santa Fe in Korea and in the United States. Based on Hyundai's understandingof factors affecting standardization and adaptation decisions and possible negative

    country-of-origin effects, the case illustrates how Hyundai created a positive brand

    image with a local adaptation advertising strategy. A framework illustrating factors

    affecting the local adaptation decision, the advertising decisions that Hyundai made,

    and the effectiveness of those decisions is presented. Given the success of Hyundai's

    local adaptation advertising strategy and the Santa Fe, Hyundai announced plans to

    build a production facility in the United States. Fernandes, Leela (2000), The article

    intervenes in the debate over the effects of globalization on the nation-state by exploring

    the ways in which meanings of the global are produced through the nationalist

    imagination in India. Globalization in India has unfolded in the context of the `new

    economic policies' of liberalization initiated in the 1990s. Both television and print media

    images increasingly contribute to the reproduction of a hegemonic political culture, one


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    that has discarded the remnants of a state-dominated planned economy. An analysis of

    this process calls into question the post-national thesis of the globalization paradigm.

    First, the imagined form of the `global' is produced through cultural signs that rest on the

    deployment of nationalist narrative. Second, media representations depict India's

    relationship with the world economy through images of a hybrid relation between the

    national and the global. Finally, globalization in India has led to a form of

    reterritorialization which polices the boundaries of gendered social codes. Smart,

    Graham and Smart, Alison, (2010), The internet has led to falling advertising revenues

    and dwindling circulations. The companies reacted to this by developing online news

    services, which do not have the distribution costs of a physical product, enable the

    customization of editorial and advertising content, and facilitate the co-creation of news

    content with consumers. Moving online has, however, not fully compensated for the

    losses in revenues. Readers were reluctant to pay for online content, the income from of

    the sale of web-based advertising space was significantly lower than for the printed

    form, and journalists resisted co-creation. Regional newspapers face problems

    developing an effective online news service to enable them to remain relevant in the

    communities they serve. The findings suggest that, although newspapers have adopted

    multimedia, and now have some user generated content, there is a reluctance to

    consider greater usage of additional forms of news production and e-tools. C, Alarcon,(2008), - Regional newspapers are undergoing long-term falls in both circulation and

    advertising expenditure as well as increased competition from the internet, national

    newspapers and the BBC. Reveals that many regional papers are taking a 'hyper local'

    approach to their online offerings but wonders whether there will be enough demand for

    so much local content as specialist websites or publications can often provide an

    alternative source of information. Adds that if the BBC's proposal for hyper-local

    websites is successful, this will deliver a potentially lethal blow to regional publishers,

    although online classifieds are the bigger short-term threat to regional media. However,

    notes that the Newspaper Society is working on a new system with ABC Electronic and

    local press agency Jicreg to bring together print and online audience figures of regional

    newspapers and their websites, providing advertisers with a better idea of their

    combined reach across the two media platforms. Sterling, John, (2002), A respected


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    Wisconsin metro newspaper, confronting significant market change and eroding profit

    opportunities, gathered a broad cross-section of its management team together a little

    more than a year ago to take a fresh look at its business strategy. The resulting

    strategic plan strikes a balance between focusing on key operational targets and

    creating distinctive editorial products that ensures the paper remains the indispensable

    source of news and information in its markets. This case study examines how The

    Milwaukee Journal Sentinel used strategic planning to craft a strategy that keeps profits

    flowing despite in an increasingly competitive market environment. This case

    demonstrates that even when a company is pushed to improve operational performance

    it still cannot ignore the need to create a distinctive strategic position in its market. And,

    even when a company enjoys a leading market position, it cannot afford to relax its

    commitment to operational excellence. Moosepile (2008), Print media is certainly

    entering a new phase, but the death knell hasn't sounded yet, and this is an old topic.

    The "print" side of it, i.e. putting their wares onto a physical medium, is changing, but it

    doesn't affect the core of what print media is. Don't forget that "print media" is words,

    images, etc put onto a paper medium - but the medium is merely the vehicle. It's the

    print media that is moving to the "display media", but nothing else is changing. The

    words and images that print media produces come via another medium now, but it's the

    same. You can't call print media dead or dying because people don't want to read onpaper anymore - the content doesn't need paper as a medium to be relevant. The

    content has another medium now in electronics, and it can carry on as strong as ever.

    Compare that to radio. One could argue that print media is the winner in the electronic

    age, compared to TV and radio. Saying that bloggers are winning the media war is akin

    to saying that having a local cable access channel is winning the war on NBC/ABC/etc.

    Everything has its place, and the world isn't ready for bloggers to be the news source.

    Print media IS electronic media already in that their content is so easily moved from

    paper to screen. I'm not saying all (or most, really) print media is doing it right, but they

    certainly have it easy compared to other media.


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    The objective of the present study can be accomplished by conducting a systematic

    market survey. Market Research is a systematic design, collection, analysis and

    reporting of data and finding that are relevant to different market situation facing by the

    company. The marketing research processes that will be adopted in the present study

    consist of the following stages:

    Defining the problem and research objective:

    The research objective state that what information is needed to solve the problem. Here

    the objective of the research is customer preference towards choosing a newspaper as

    a medium of advertising and scope of hyper-local newspaper in print media.

    Developing research plan:

    Once the problem is defined, the next step is to prepare a plan for getting the

    information needed for the research. The present study will adopt descriptive and

    casual approaches, where in there is a need to gather a large amount of information

    before making a conclusion if required.


    We are conducting a research entitled customer preferences towards choosing a

    newspaper as a medium of advertising and scope of hyper-local newspaper in print

    media. There are 1500 clients in panchkula region for advertisement and it is too huge,

    so for research purpose the population will be all retailers, education institutes, service

    providers etc.


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    Target population: - our target population is 100 customers, who like to advertise their


    Research Approaches:-

    It is a kind of descriptive research because the data will be collected from different

    retailers and advertisers. Defining the results, it is necessary to know about customers

    opinion, beliefs, preferences and satisfaction. Primary data can be collected through

    observation, questionnaire but I approached survey research, which is, most

    conventional method for getting more reliable information.

    Sampling size :-

    For this research study I have set 100 respondents as sampling size because of time

    and cost constraint.

    Research Instruments:-

    I framed a questionnaire in which having open end an close and both type questions.

    Preparing this questionnaire, I kept in my mind to objectives because object related

    questions are always most helpful to finding the research purpose.

    Hypothesis Formulation

    Null (H0) There is no effect on customer preference towards choosing a medium of


    Alternative (H1) There is a significant effect on customer preference towards

    choosing a medium of advertising.


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    As only Panchkula city dealt in survey so it does not represent the view of the

    total Indian market.

    Size of the research may not be substantial.

    There was lack of time on the part of respondents.

    The survey was carried through questionnaire and the questions were based on


    There may be biasness in information by market participant.

    Complete data was not available due to company privacy and secrecy.

    Customer dissatisfied with the services.

    People assume that Panchkula Live is a local newspaper and they do not

    suppose Panchkula Live is a part of Hindustan Times Private, so they do not

    advertise with Panchkula live.

    Advertising means wastage of money for many people in Panchkula.

    Lacks of motivation as false commitments were made to customer by the



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    Newspaper Advertising - Advantages &


    Advantages of Newspaper Advertising

    There are a number of characteristics of paid-circulation newspapers that make them

    especially appealing to advertisers:

    Most paid-circulation papers, both daily and

    weekly, reach the majority of homes in their

    primary city or town.

    Almost every home in the India receives a newspaper, either at the newsstand or

    by home delivery.

    Newspapers permit an advertiser to reach a large number of people within a

    specified geographical area.

    The printed advertising message has both permanence and desired

    obsolescence. A reader can refer back to, or even clip and save, a particular ad,

    yet tomorrows edition is new and fresh and as eagerly sought by the same


    The newspaper offers a predictable frequency of publication: once, twice or up to

    seven times a week.


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    Newspapers have immediacy. You can place an ad on Monday and be getting

    results before the week is over. Short deadlines permit quick responses to

    changing market conditions.

    People expect to find advertising in their newspapers. In fact, many people buy

    newspapers just to read the ads from the restaurants, movies and discount


    Reading the newspaper has become a habit for most families. It has something

    for everyone.

    You can reach certain segments of your market by placing your ads in different

    sections of the paper such as: sports, comics, crosswords, news, classifieds, etc.

    An advertiser has flexibility in terms of ad size and placement. Production

    changes can be made quickly, if necessary, a new insert can be added on short


    Advertisements can be examined at leisure. Exposure is not limited, so readers

    can take their time reading the messages.

    It offers a great variety of ad sizes. If you dont have a large budget, you can still

    run a series of small ads.

    Many options are available. Copy alone; copy with graphics; black and white; or

    full color. Newspaper supplements often feature certain subjects that readers pull out and


    Disadvantages of Newspaper Advertising

    Advertising in the newspaper is not without a few inherent disadvantages, such as:

    Any given advertising message must compete for the readers attention. The

    paper may contain hundreds of ads, as well as dozens of articles and features for

    the reader to wade through. If the total time spent scanning a newspaper is only

    20 minutes, your ad may not be noticed by a significant number of people.


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    You have no assurance that every person who receives the newspaper will read

    your ad. They may not read the section you advertised in, or they may simply

    have skipped the page because it contained little or nothing else of interest.

    It has a relatively short life span (newspapers are typically read once, then discarded),

    thus requiring multiple insertions.


    o Dainik Bhaskar It is the first Hindi newspaper launched in this region.

    o Amar Ujala a good and established brand established from 8 years

    o Punjab Kesri a very old player in this region.

    o The Tribune local newspaper for this region.

    o The Times of India which has a nationwide recognition.

    o Indian Express

    o Tricity a local newspaper particular for advertisement.

    o Shopers next local advertiment magazine

    o Admag local advertiment magazine

    o Aajsamaj

    The newspaper is defined as Any printed periodical work, containing public news or

    comments on public events Press and Registration Book Act 1987. Media in India,

    experience newspaper media, are undergoing significant changes in the current

    liberalized environment. Newspaper a publication that appears regularly and frequently

    carries news about a wide variety of current events. The newspaper publishes have a

    news operations. The press is the Guardian Angel of Democracy. A forceful and over


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    all control by its business and prosperous press is the guarantor of popular rights. The

    press flight by itself alone, but not for itself by alone. To most people The press means

    the daily newspaper, but although re-eminent in influence and importance, daily

    newspapers are only a small part of the press the farm newspaper is usually applied to

    the publications devoted mainly for recording current events and the term periodicals

    to magazines, reviews to journals. In reality the press is a private industry and a public

    service. No other force in public life operates so persistently and so extensively in its

    range of appeal. The scope of this subject of appeal and matter as so does the press.

    Newspapers have a unique dimension of social responsibility, which means the

    newspaper industry different from every other industry. But business success is as vital

    to this industry as to any other.

    According to the recorded facts the first newspaper of the world was published in China

    around 1000 years ago. It meant News of the Capital. The second newspaper of the

    world was the Acto Divra which meant, Daily happening in Greek. There are the

    oldest two newspapers in the pre-recorded history. The first newspaper of the world was

    the Morning Post which was started in London in the year 1772 followed by this

    another newspaper The London Times started in publications. The Origin of the Indian

    Newspaper The first newspaper in Indian appeared on 29th January 1780, which JamesAugustris Hicky started the Bengal Gazette or Calcutta General Advertises This was

    a weekly political and commercial paper open to all parties but influenced by none.

    Journalism started in India as a mission to expose the malpractices of East India

    Company Rule and Administration for his criticisms Hicky was fined a large amount and

    later on imprisoned. Simultaneously a number of Journals emerged under the

    sponsorship of company officials for defending themselves against the criticism made

    by Hicky and his followers. The second one came up in November 1780.

    The third one up in February 1784. The Calcutta Gazette this was followed by Bengat

    Chronicle in 1785 from them onwards the news and newspaper have flooded

    throughout India, Indian press the present Scenario. The Indian press consists of more

    than 20000 newspaper magazines and periodicals published in 20 different languages

    with a combined circulation of more than 55 million. The number of the major


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    newspaper, magazines with membership in Indian Newspaper Society (INS) is given

    53.4%. It has a combined circulation of 34 million out of these there and 150 English

    with circulation of 7 millions and there are 38 in Indian languages with a circulation of 27

    million. News Agencies There are 4 main news agencies in India.

    1. Press Trust of India (PTI)

    2. United News of India (UNI)

    3. Sam char Bharathi (SB)

    4. Hindustan Sam char (HS)

    While the Press Trust of India is supplying news in English, the other two are operating

    through the medium of Hindi and other Indian languages. Since May 1982, the United

    News of India has also launched a new service in Hindi and the credit line of

    UNIVARTA. Similarly Press Trust of India has started in 1986 a Hindi language news

    service called Press Trust of India BHASHA. Role of Newspapers to the Consumers

    The power of the press is felt on our activities. It controls the rise and face of ceings,

    cabinets and presidents. Once an editor said I care not who governs the country so

    long as I can govern the press . The press has rightly been called the Fourth Estate.

    Such an influential organ has to shoulder great responsibilities the power, unless usedwith great care will cause server damage. The first and foremost duty of the press is to

    furnish uncolored news, but at the same time, it should furnish news on all fields such

    as science, economic, politics etc. The news should not suppressed undue emphasis

    be laid. Some sensational newspaper now a days print unimportant and trivial news in

    the front pages, while worldwide important news are not given place in the first page.

    Another great responsibility of the press is to represent public opinion without fear or

    favors. As the press is called the eyes and ear of the world, it has to keep an eye on

    what happens and reflects views of the people on those happenings. The press is a

    medium not only to give news to the public but also to express the public opinion. The

    letters of the consumers published under Letters to the Editors Yours Views etc.

    Initiate debates on controversial issues. It will help definitely to bring out the best of it.

    Thus the press is not only a mirror of what the people thinks, but it is also a school of


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    Instruction, a source of guidance to the common people. CONSUMERS VALUE

    Consumers delivered value is the difference between total consumers value and total

    consumers cost. Total consumers value is the bundle of benefits consumers expect to

    incur in evaluating, obtaining, using and disposing of the product or service.

    CONSUMERS STATISFACTION Satisfaction is a persons feelings of Pleasure of

    disappointment resulting from comparing products perceived performance (or outcome)

    in relation to his or her expectations. At this definition makes clear, satisfaction is a

    function of perceived performance and expectations. If the performance falls short of

    expectations, the consumers are dissatisfied. If the performance matches the

    expectations, the consumers are satisfied. If the performance exceeds expectations, the

    consumers are highly satisfied or delighted. Many companies are aiming for high

    satisfaction because consumers who are just satisfied still find it easy to switch when a

    better offer comes along. Those who are highly satisfied are much less to switch. High

    satisfaction or delight creates an emotional bond with the brand, not just, a rational

    preference. The result is high consumers loyalty. From past buying experience, friends

    and associates advice, and marketers and competitors information and promises. The

    key to generating high consumers loyalty is to deliver high consumers value According

    to Michael Lanning, in hi delivering profitable value; a company must develop a

    competitively superior value proposition and a superior value delivery system. Acompanys value proposition is much more than its positioning on a single attribute; it is

    a statement about the resulting experience consumers will have from the offering and

    their relationship with the supplier. The brand must represent a promise about the total

    resulting experience that consumers can expect. Whether the promise is kept depends

    upon the companys ability to manage its value - delivery system includes all the

    communications and channel experiences the consumers will have on the way to

    obtaining the offering.

    The Indian Newspaper industry can be primarily segmented across two categories viz

    English Newspapers and Regional / Vernacular Newspapers. The English medium


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    dominates the industry in terms of advertisement revenues, though vernacular

    newspapers outperform the English newspapers in circulation.

    English newspaper industry in India has been fragmented with the players having a

    regional focus such as the Deccan Chronicle in Hyderabad, Hindustan Times in Delhi,

    Times of India in Mumbai, Hindu in Chennai, Telegraph and Statesman in Kolkata,

    Deccan Herald in Bangalore, Gujarat Samachar in Ahmedabad. However, the industry

    is witnessing a trend whereby players are looking beyond their home territories viz.

    Times of Indias and Business Standards entry into certain newer territories and

    Deccan Chronicle and Hindustan Times also doing the same.

    The competitive landscape has now drastically changed with major publishers trying to

    expand to other geographic regions, initiating price wars and marketing campaigns to

    win readers. The competitive intensity, which was quite mild until few years ago, also

    reached a higher level with the launch of DNA and Hindustan Times in the Mumbai


    A booming economy and the opportunity to raise funds from a well-developed financial

    market have also contributed to the growth of the newspaper industry in India. Indian

    newspaper industry had a turnover of Rs 13,500 crore in 2006. It is expected to touchRs 15,500 crore. The size of media industry in India as a portion of the GDP is

    estimated at 0.7%, which is lower than most of the developed and developing nations.

    Thus it offers a scope of high growth in this industry moving forward. Advertising

    expenditure to GDP reveals that advertisement expenditure to GDP ratio in India is

    0.4%. With rising income and education level in India, readership is expected to rise and

    with favorable demographics, advertising revenues will increase as advertisers start

    spending more to attract higher quality audience with more purchasing power.

    Newspaper publication is usually issued on a daily or weekly basis, the main function of

    which is to report news. Many newspapers also furnish special information to readers,

    such as weather reports, television schedules, and listings of stock prices. They provide

    commentary on politics, economics, and arts and culture, and sometimes include


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    entertainment features, such as comics and crossword puzzles. In nearly all cases and

    in varying degrees, newspapers depend on commercial advertising for their income.

    Present scenario is that by the time, they see a newspaper, most people have already

    learned about breaking news stories on television or radio. Readers rely on newspapers

    to provide detailed background information and analysis, which television and radio

    newscasts rarely offer. Newspapers not only inform readers that an event happened but

    also help readers understand what led up to the event and how it will affect the world

    around them. Page designers assemble articles, photos, illustrations, advertisements,

    and eye-catching headlines into page layouts, and then rush their work to the printer.

    Newspapers as known today are complete with advertising and a mixture of political,

    economic, and social news and commentary.

    List of top 30 Newspapers in


    Newspaper Language



    n Millions


    1 The Times of India English Variouscities andstates

    3.146 Owned byBennett,Colemanand Co. Ltd.

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    2 Dainik Bhaskar

    Hindi Various

    cities andstates

    2.547 DB Crop Ltd.

    3 Dainik Jagran

    Hindi Various

    cities andstates

    2.168 JagaranPrakashanLtd.

    4 Malayala Manorama

    Malayalam Various

    cities inKeralaanda few othercities

    1.514 Owned byMalayalaManoramaGroup

    5 The Hindu English Variouscities andstates

    1.360 Founded in1878, ownedby Kasturi &Sons Ltd.,exposed theBoforsscandal

    6 Eenadu

    Telugu Various

    cities inAndhraPradeshand fewother cities

    1.350 Founded in1974, ownedby RamojiGroup.,

    7 Deccan Chronicle English Variouscities andstates

    1.349 OwnsDeccanChargersfranchise oftheIndianPremier

    League8 Ananda Bazar Patrika

    Bengali Kolkata,


    1.277 Owned byAnandaPublishers

    9 Amar Ujala

    Hindi Various

    cities andstates

    1.230 Mainlyprominent intheHindiheartland


    Hindustan Times English Variouscities andstates

    1.143 Owned byHT MediaLtd




    Hindi Various

    cities andstates

    1.142 Hindi

    extension oftheHindustanTimes



    Telugu Various

    cities inAndhraPradeshand major

    1.256 Establishedin 2008,owned byY.S. JaganMohan

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    cities inIndia

    Reddy, Alsoruns theSakshi newschannel



    Malayalam Variouscities in

    Keralaanda few othercities

    1.077 Owned byThe

    Mathrubhumi Group


    Gujarat Samachar

    Gujarati Ahmedabad

    ,Gujarat1.051 Owned by



    Punjab Kesari

    Hindi States of


    .902 Founder Jagat Narainwasassassinated by Sikh

    militants onSeptember9, 1981



    Tamil Various

    cities inTamil Naduand a fewother cities

    .901 Bought outby SUN TVgroup in2005



    Marathi Various

    cities inMaharashtra

    .879 LaunchedEnglishversionSakaal

    Times in2008


    Dina Thanthi

    Tamil Various

    cities inTamil Naduand a fewother cities

    .854 Founded byS. P.Adithanar


    Divya Bhaskar

    Gujarati Ahmedabad

    , Gujarat.840 Gujarati

    version ofthe DainikBhaskar




    Hindi Varanasi,




    The Economic Times English Variouscities andstates

    .651 Owned byBennett,Colemanand Co. Ltd.


    The Telegraph English Variouscities andstates

    .465 Owned byAnandaPublishers

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    DNA English Variouscities andstates

    .400 Owned byDiligentMediaCorporation



    Kannada Karnataka .364 Owned byThe Printers



    The New IndianExpress

    English Variouscities andstates

    .309 Owned byExpressPublicationsLtd.


    Deccan Herald English Variouscities andstates

    .214 Owned byThe Printers(Mysore)PrivateLimited



    Kannada Karnataka .185 Owned by



    The Statesman English Variouscities andstates

    .172 Owned byTheStatesmanLtd.


    The Hindu BusinessLine

    English Variouscities andstates

    .163 Owned byKasturi &Sons Ltd.


    Business Standard English Variouscities andstates

    .144 Owned byBusinessStandardLtd. (BSL)

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    HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times

    was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to

    become one of India's largest media companies.

    Produced by an editorial team known for its quality, innovation and integrity, Hindustan

    Times (English newspaper) and Hindustan (Hindi newspaper through a subsidiary

    Hindustan Media Ventures Limited), have a combined daily readership base of 12.7

    million (based on round 2 of Indian Readership Survey 2009) to their credit. Both

    dailies enjoy strong brand recognition among readers as well as advertisers.

    To cater to the large readership base, HT Media operates 19 printing facilities across

    India with an installed capacity of 1.5 million copies per hour.

    In addition to Hindustan Times, HT Media also publishes a national business

    newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has

    an exclusive agreement with the Wall Street Journal to publish Journal-branded newsand information in India. Mint is today the second-largest business newspaper in India

    with presence in the key markets of Delhi, Mumbai, Bengaluru, Chandigarh, Pune and

    now Kolkata too.

    HT Media has also made its foray into electronic media. Diversifying its ambit of

    operations, the company in a consulting partnership with Virgin Radio, has launched the


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    FM radio channel - Fever 104. Currently available in Delhi, Mumbai, Bengaluru and

    Kolkata, Fever 104 has established a strong presence as being one of the most vibrant

    channels on air. In a short span, the channel's rise has been meteoric considering its

    position in Mumbai and Bengaluru at No. 1 and in Delhi as the No. 2 station on the

    popularity charts.

    Internet businesses of HT Media incorporated under Firefly e-ventures, operate leading

    web portals and in the general and business news

    categories respectively. The company's year old job portal which has

    received high appreciation from consumers and industry for its innovative design and

    usability crossed 2.2 million registrations. - a social networking site was

    also launched recently.

    HT Media reported FY 2010 total annual revenue grew by 5% to reach Rs. 1,454 crore.

    The circulation revenue posted a robust growth of 19% on account of improved cover

    price realization and increased circulation. The advertisement revenue recorded a

    modest growth of 1%. Reflecting an increased acceptance amongst advertisers, the

    advertising volumes increased by 17%. Radio vertical outscored others by posting a

    healthy revenue growth of 52%, taking its revenue to Rs. 43 crore. Riding on the

    improved ad volumes and realizations, the Radio business turned EBITDA positive inthe fourth quarter of FY 10.

    HT Circulation- Based on the readership survey of 14.49 million readers, HT has a

    combined circulation of 2.25 million copies everyday including Hindustan Times

    (English) and Hindustan (Hindi). Due to huge circulation, HT enjoys strong brand

    recognition among readers and advertisers as well.

    HT Group in Electronic Media HT Media Ltd has ventured into electronic media

    through its subsidiary HT Music and Entertainment Company Ltd.. The company has

    entered into the FM radio market in major Indian cities through a consulting partnership

    with Virgin Radio. The radio channel, Fever 104 is currently available in the cities of

    Delhi and Mumbai.


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    HT Events HT Media group annually organizes a Luxury Conference and also a

    Leadership Summit in Delhi. The Luxury conference had been attended by featured

    speakers like designer Diane Von Furstenberg, shoemaker Christian Louboutin, Gucci

    CEO Robert Polet and Cartier MD Patrick Normand. While in Leadership Summit,

    prominent leaders of the country and foreign countries participate.


    HT Media A rich heritage to live up to! Organizational values are the foundation

    stones on which the organizations image is built. These help the company realize its

    organizational goals and in turn transform lives. These values are intended to infuse an

    infectious energy, professionalism and a sense of true empowerment to the workplace.

    The solid edifice on which HT Media stands tall today was built on high ideals and

    values. The company has its roots in the independence movement in the first half of the

    twentieth century, a cause to empower the nation. We are adaptive to the changing

    times, while remaining steadfast to the values rooted in our culture.

    Our values drive us towards our goals of expansion, diversification and excellence.

    These values define our philosophy of operations, guide our important decisions and

    determine our commitment and achievement.


    To encourage the ability that meets opposition with skill, competence and fortitude.



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    Be accountable for results in line with the companys objectives, strategies and values.


    Support our people and give them the freedom to perform and to provide our readerswith information to influence their environment.

    Continuous Self Renewal

    Determination to constantly re-examine and re-invent ourselves for further innovation

    and creativity.

    People Centric

    People are our greatest asset. We invest in them expect a lot and know that the rest will



    HT Media strives to be a visionary organization and not an organization with a vision. Inour Endeavour to have a shared understanding, alignment and commitment, we have

    derived our companys vision that sets the course and empowers people to take action.


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    Mrs. Shobhana Bhartia, who has been associated with the company since its inception,

    has taken over as the Chairperson on September 18, 2008. She has spearheaded the

    company's long-term vision and strategy. Mrs. Bhartia is in charge of formulating and

    directing the editorial policies of the company and has more than 25 years of experience

    in the newspaper industry.

    Mrs. Bhartia is a graduate from Calcutta University and is a recipient of the Padma Shri

    Award by the Government of India in 2005. Mrs. Bhartia has received several other

    awards, including the Outstanding Business Woman of the Year(2001) by PHD

    Chamber of Commerce & Industry, the Global Leader for Tomorrow(1996) by the World

    Economic Forum, Davos and the National Press India Award(1992). She has been on

    the board of Indian Airlines Limited and on the North Regional Board of the Reserve

    Bank of India.

    Roger Greville


    Mr. Roger Greville has a Masters of Commerce degree in Economics from the

    University of Auckland. A citizen of both New Zealand and the United Kingdom, he has

    been the Managing Director of Henderson Equity Partners Ltd - a private equity

    operation of Henderson Global Investors - since 1998, and is a member of Henderson

    Global Investors' senior management team. Mr Greville has over 20 years of investment

    and management experience covering both listed and unlisted markets.


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    K N Memani


    Mr. Memani, a qualified Chartered Accountant, holds a Bachelors degree in Commerce

    from Calcutta University. He retired as the Chairman and Country Managing Partner of

    Ernst & Young, India. He specialises in business/corporate advisory and financial

    consultancy. Mr Memani has been the Chairman of the External Audit Committee of the

    International Monetary Fund. He is also a member of the National Advisory Committee

    on Accounting Standards, a statutory authority for specifying mandatory accounting

    standards. Mr Memani joined the Board of Directors in May 2004.

    Y C Deveshwar


    Mr. Deveshwar has a career spanning 36 years, with experience across general

    management, strategic management and business leadership. He graduated from the


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    Indian Institute of Technology, Delhi, with a B.Tech degree and joined ITC Limited, a

    public listed company in India, in 1968 as a management trainee. He joined the board of

    directors of ITC Limited in 1984 and has led various businesses of ITC Limited besides

    leading Air India as Chairman and Managing Director from 1991 to 1994. Mr Deveshwar

    is a recipient of various awards and recognitions, including the Manager Entrepreneur of

    the Year Award 2001, by Ernst & Young. He is currently the Chairman of ITC Limited.

    He has also been the president of Confederation of Indian Industry (CII). Mr Deveshwar

    joined the Board of Directors of HT Media in May 2004.

    N K Singh


    Mr. Singh is a noted economist and retired bureaucrat. Mr Singh has a Masters of Arts

    degree in Economics from the Delhi School of Economics. He joined the Indian

    Administrative Service in 1964 and has held a number of important positions with the

    Government of India, including Expenditure Secretary, Revenue Secretary and later

    Secretary to the Prime Minister of India. He was also a member of the Planning

    Commission. Presently, Mr Singh is a member of the United Nations Global

    Commission on International Migration, a Senior Short Terms Visiting Fellow, Universityof Stanford and Chairman of the Management Development Institute, India. Mr Singh

    joined the Board of Directors of HT Media in December 2004.


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    Mr. Priyavrat Bhartia is a whole-time Director. He started as a financial analyst with

    Wasserstein Perella & Co., New York, in 1998. With a Masters degree in Business

    Administration from Stanford University (USA), Mr. Bhartia is also a director with a

    number of companies including Birla Cotton Spinning and Weaving Mills Ltd, Jubilant

    Enpro Pvt. Ltd, HT Burda Media Limited and Firefly e-Ventures Limited.

    Shamit Bhartia

    Whole-time Director

    Mr. Shamit Bhartia is a whole-time Director. He holds a degree in Economics from

    Dartmouth College, USA. He has worked in the Corporate Finance and M&A Group,

    Lazard Frere, New York, from July 2001 till August 2002. Mr Bhartia has been

    associated with the company since its incorporation

    Rajiv Verma

    Chief Executive Officer


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    Rajiv joined HT Media Ltd. as CEO in 2004. These 5 years have seen HT take giant

    strides, be it growing the vernacular business with Hindustan, creating national big

    brands Mint, Fever 104,, in addition to growing new businesses like Events

    and Key Marketing Solutions, Ad for Equity, establishing international collaborations

    with Virgin Radio, Burda, Wall Street Journal, Red Match and substantively increasing

    our print capacities across the country.

    Rajiv brings with him over 24 years of cross-sectoral experience with companies like

    Hindustan Lever, Nestle and Whirlpool. His international experience spans South East

    Asia and Europe.

    Rajiv is a Mechanical Engineer from Delhi College of Engineering.

    Rajiv is also a member of the Kellog alumni advisory board of NorthWestern University.


    Hindustan Times - Greater Noida receives INCQC Club membership for 2008-10

    The goal of the International Newspaper Color Quality Club is to raise day-to-day quality

    in reproduction and printing. The quality competition is organized jointly by Ifra

    (, NAA (Newspaper Association of America: and PANPA

    (Pacific Area Newspaper Publishers Association: Newspapers that

    participate with success are awarded membership for a two-year period in the exclusive


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    club of top-quality titles.

    This quality benchmarking competition has been organized at two-year intervals since

    1994 and this time attracted the record number of 198 registrations.

    Hindi Hindustan - Greater Noida receives INCQC Club membership for 2008-10

    The goal of the International Newspaper Color Quality Club is to raise day-to-day quality

    in reproduction and printing. The quality competition is organized jointly by Ifra

    (, NAA (Newspaper Association of America: and PANPA

    (Pacific Area Newspaper Publishers Association: Newspapers that

    participate with success are awarded membership for a two-year period in the exclusive

    club of top-quality titles.

    This quality benchmarking competition has been organized at two-year intervals since

    1994 and this time attracted the record number of 198 registrations.

    Kolkata plant gets SNAP Award - 2008

    Kolkata plant gets SNAP Award in February 2008


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    The Specifications for Newsprint Advertising Production (SNAP) are designed to

    improve reproduction quality for newsprint production and provide guidelines for the

    exchange of digital file information. SNAP is intended for advertisers, advertising

    agencies, publishers, pre-press managers, material suppliers, commercial and

    newspaper printers.

    Lucknow plant gets SNAP Award - 2008

    Lucknow plant gets SNAP Award in March 2008

    The Specifications for Newsprint Advertising Production (SNAP) are designed to

    improve reproduction quality for newsprint production and provide guidelines for the

    exchange of digital file information. SNAP is intended for advertisers, advertising

    agencies, publishers, pre-press managers, material suppliers, commercial and

    newspaper printers.


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    Highlights of company

    September 26, 1924

    This date marked the august beginnings of Hindustan Times with Mahatma Gandhi, the

    Father of the Nation inaugurating the newspaper.


    Hindustan Times, was reborn as Hindustan Times Ltd., a limited liability company.


    The hindi daily Hindustan was launched, which remains the dominant newspaper in the

    core hindi belt of northern India.

    1937Devdas Gandhi was appointed the Managing Editor of the newspaper and remained the

    managing editor till his death in 1957.


    The Hindustan Times was one of the few newspapers that stopped publishing the

    newspaper for four and a half months as it refused to accept the British imposition of

    censorship on all newspapers.


    The year India gained its freedom, was also the year Hindustan Times attained the

    status of being the dominant newspaper in Delhi.



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    The newspaper circulation grew from 58,693 copies to 144,287 in 1970 after KK Birla

    took over the mantle from GD Birla.


    The hindi literary magazine Kadambini was launched.


    The group started actively targeting the youth of India and launched the Nandan



    At the start of liberalization of India, Hindustan Times moved to becoming an

    autonomous power center in a mature democracy.


    The Hindustan Times celebrated its platinum anniversary.

    2000With a focus on localization, five new editions for Calcutta, Bhopal, Ranchi, Chandigarh

    and Jaipur were launched.


    The media business of was de-merged and incorporated under HT Media Ltd.


    HT Media Ltd was listed as a public company and attracted external funding.


    Hindustan Times successfully entered the Mumbai market with a refreshingly new

    product and content mix.


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    Fever 104 FM is launched, in technical collaboration with the Virgin

    Group.Hindustan was relaunched re-establishing the company's prominent presence in

    the regional news space.


    Mint, the business paper in partnership with the Wall Street Journal was launched in

    Delhi and Mumbai. In the internet space, was relaunched

    and was introduced.


    Firefly e-Ventures, an HT Media Company launched its first portal for job

    seekers,; and a social networking website HT Media also

    entered the Mobile space with 54242 in partnership with


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    Hindustan Times- Hindustan Times is one of Indias most respected and

    leading English dailies. The flagship newspaper of HT Media, the Hindustan

    Times was inaugurated by Mahatma Gandhi in the year 1924. Hindustan Times

    has been pioneering trends in journalism, setting standards and breaking new

    ground for the last 80 years. Spurred by the leading faces of Indian journalism,

    Hindustan Times has evolved with the times, reflecting the changing India and istoday the newspaper of choice of over 3.3 million Indians.

    MINT- A business daily from HT Media in collaboration with Wall Street Journal.

    HT NEXT- A youth oriented complete newspaper for the generation next.

    METRO NEWS- A easy-to-carry, easy-to-read newspaper targeted at youngdelhi-ites.


    HINDUSTAN- A Hindi daily newspaper for all type of Indian reader.

    NANDAN- A Hindi magazine for kids.




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    Fever 104 FM.


    Panchkula live is a supplement paper of Hindustan time. Which is running with

    Hindustan time? Panchkula live is a first hyper local which was started by HT Media ltd.

    Mohali on number 2009. Its a hyper local newspaper for Panchkula town. The main

    motive to start a Panchkula live hyper local in Panchkula are to provide more space for

    the news of Panchkula region it is not possible in HT main So to short out this problem

    HT start Panchkula live hyper local in Panchkula region. The one another main motive

    to start Panchkula live was to generate more and more revenue for HT through

    advertisement. The Panchkula city is one of the emerging city of Haryana state and it is

    near the Chandigarh. So grasp more and more market on the point of advertisement.

    one main motto behind starting Panchkula live is to attract local market business.

    Because they cannot advertise in national newspaper Last but not least one another

    reason was to increase the circulation of HT in Panchkula city by generating a

    emotional appeal on the mind of the Panchkula people by starting a local news paper

    only for Panchkula. And the punch line for Panchkula live also show a emotional appeal

    Panchkula live publish on every Friday and attached with HT free of cost and the

    commercial houses where HT is not issuing there only Panchkula live delivered free of

    cost. When Panchkula live is on starting stage its selling is door to door but in present it

    inserted with Hindustan time.. At present the circulation Panchkula is about 8000 in

    house hold and 3000 commercial. Its circulation is better than other local newspaper in

    Panchkula. Because of brand name. Most of advertise want to advertise in Panchkula

    live. Panchkula live is running in profit.


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    Scope of Hyper-Local in print Media

    On the basis of my study and other surveys hyper-local newspaper like Panchkula live

    has a significant and bright future because Indian youth generation likes to read easy to

    carry. These newspaper (hyper-local) become very popular in next one or two year.

    Hyper- local newspaper also a great source of revenue for company because a hyper-

    local newspaper has news from its local community and people like to read about their

    city. So hyper-local newspaper is good concept and it has a bright future.

    Some other reasons to support to my study are given below:

    In India, there are many big cities like Chandigarh, Delhi, Chennai, Calcutta,

    Mumbai etc. And they also have good markets and huge population, so there is

    a great potential to hyper-local newspaper.

    The living standard of Indian people also increases, because of growing

    economy and literacy rate.

    No other such big player in such type of hyper local concepts shows their

    presence in India.

    Most of the market are untouched which have a good potential for advertising

    Opening and coming of big brand and MNCs in India day-by-day.


  • 8/8/2019 Sachin chauhan





    In this research we have total 12 variables so we have two types of hypothesis

    formation the first one is NULL and the second is ALTERNATE hypothesis;


    H0 That, these factors like (Low price, Newspaper Content, Good service, Freeof cost distribution, Discounts, Circulation, Availability, Specific target area,

    Schemes, Compact Size, Brand name, Response etc.) are not affect the

    customer preference towards choosing a newspaper as a medium of advertising.


    H1 That, these factors like (Low price, Newspaper Content, Good service, Free ofcost distribution, Discounts, Circulation, Availability, Specific target area, Schemes,

    Compact Size, Brand name, Response etc.) are affect the customer preference

    towards choosing a newspaper as a medium of advertising.


  • 8/8/2019 Sachin chauhan




    1- Which newspaper do you read daily?


    First question of questionnaire is which newspaper do you read daily? 33% respondent say that

    they like to read Hindustan Times, 22% respondent like to read The Tribune, 23 % respondent

    like to read Times of India and 19% respondent like to read The Hindu newspaper.

    So on the basis of my research HT is the most readable English newspaper in Panchkula Region.


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    2- Out of the following categorize your business came into?

    18% of my total respondents involve in retail sector, 10% respondents which are using

    advertisement are belongs to eating outlets or restaurants, 28% are from education sector it also

    contain computer institute and other institute, 15% respondents which are using advertisement

    are belongs to the service sector eg- doctors, consultancy, immigration centers, travel agencys

    etc., 10% respondents are from eating outlets, 10% from real estates, and 19% from fitness and


    3- Do you know about Panchkula live?


  • 8/8/2019 Sachin chauhan


    Panchkula live hyper local of HT is a suppilment newspaper of HT and distributed free of cost.

    Most of the respondents of Panchkula region are aware about the hyper local. From my research

    work 92% respondents say yes they are aware about the panchkukla live hyper local. And only

    8% respondents are not aware about the panchkula live.

    4- Are you using advertisement for your business?


  • 8/8/2019 Sachin chauhan


    88% of my total respondents use advertisement as media tool and only 12% respondent not

    advertise their businesses. So this data shows advertisement is very important and necessary to

    every business to grow.

    5- Please indicate the best medium to advertisement to a smaller region like


    52% respondents says they use newspaper as a advertisement medium to advertise their business.

    18% says they use word of mouth while 18% respondents say they use leaflets, 6% respondents

    say they prefer billboards to advertise their business and also 6% respondent says they use fliers.

    But no respondent like to use TV, Radio, telephone as advertising medium in Panchkula region.

    6- How often do you advertise?


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    34% respond