Sachin chauhan

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RT1902 A-10

DECLARATION

I Sachin Kumar do hereby declare that the project report entitled customer

preferences towards choosing a newspaper as a medium of advertising and

scope of hyper-local newspaper in print media being submitted to LOVELY

PROFESSIONAL UNIVERSITY, PHAGWARA is my own piece of work and it has

not been submitted to any other institute or published at any time before.

(Sachin Kuamr)

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ACKNOWLEDGEMENT

Preservation, inspiration and motivation have always played a key role in the success of any

venture. In the present world of competition and success, training is like a bridge between

theoretical and practical working; willingly I prepared this particular Project. First of all I would

like to thank the supreme power, the almighty god, who is the one who has always guided me to

work on the right path of my life. I would like to thank Mr. Amit Sharma (DGM, Sales) for

granting me permission to undertake the training in their esteemed organization.

I also thanks to Mr. Puneet Gupta, Mr. Ajay Sangwan (Team Leader Panchkula Live) and

Mr. Sumit Gupta of Hindustan Times for their time-to-time guidance and support in completing

the project. I also thank the other staff of Hindustan Times, Panchkula who devoted their

valuable time by helping me to complete my project.

I express my sincere thanks to Ms. Jaspreet Kaur (Faculty Guide) and Ms. Sukhwinder

Kaur of M.B.A. department, for the valuable suggestion and making this project a real

successful.

Last but not least, my sincere thanks to My Parents and Friends who directly or indirectly

helped me to bring this project into the final shape.

SACHIN KUMAR

DATE:-

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EXECUTIVE SUMMARY

Paid-circulation newspapers are a popular advertising medium for most local

businesses. They are the oldest forms of mass media, and they continue to be one of

the largest, as measured by volume of advertising dollars. Industry giants, as well as the

local convenience stores, use newspapers to advertise. Every community has its own

newspaper. There are over 5000 paid-circulation daily newspapers in India and several

thousand additional local weekly papers as well. Every advertising medium has

characteristics that give it natural advantages and limitations. As you scan your local

newspaper(s), you will notice a number of businesses that advertise on a regular basis.

Observe who they are, and how they advertise their products and services. More than

likely, if the advertisements are repeated, the ads are working. Consider this media if

you are selling to a general market, because newspapers are generally bought by all

segments of the population. Even though the newspaper no longer enjoys its former

role as the almost exclusive source of news, they still remain a strong factor in their

specific sphere of influence.

According to the recent survey every Indian loves to read a newspaper and seeing

Indias population we can say that newspaper advertising in India is the most lucrative

option. This means at one go you can easily showcase your company and products to

the entire India. The biggest advantage of newspaper advertising in India is that there

are various newspapers in various languages. This means you can easily saturate your

target audience and can advertise according to that. By doing this you can easily reach

and target your audience, moreover it is also the sure shot way to disseminate your

message. It has been seen that majority big companies prefer to propagate their

message via newspaper advertising in India as it is not only cheap but also very

successful.

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CONTENTS

DeclarationAcknowledgement

Preface

Certificate by Company

Executive Summary

CHAPTER 1 INTRODUCTION TO TOPIC

7-10

CHAPTER 2 OBJECTIVE OF THE STUDY

11

CHAPTER 3 LITERATURE REVIEW

12-17

CHAPTER 4 RESEARCH METHODOLOGY

18-22 Type of the research

Sample design

Sample area

Sample unit

Size of sample

Sources of data collection

Survey method

Limitations of the study

Newspaper Advertising - Advantages &

Disadvantages

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CHAPTER 5 INTRODUCTION TO INDUSTRY

23-31

Major Players in the Region

The Tribune

Times of India

Amar Ujala

Aaj Saamaj

Danik Bhskar

List of top 30 newspaper in india

CHAPTER 6 INTRODUCTION TO COMPANY

32-51

Management Team of the company

BOD of the company

Vision & Mission

Highlights of company

Products

Panchkula Live

CHAPTER 7 DATA ANALYSIS & DATA

52-67 INTERPRETATION

Data analysis

Data interpretation

CHAPTER 8 FINDINGS & RECOMMANDATION

68-70

CHAPTER 9 CONLUSION

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REFERENCES- 72

ANNEXURE 73-74

INTRODUCTION

This project report is all about the customers preferences towards choosing a

newspaper as a medium of advertising and the scope of hyper-local newspaper in print

media at Panchkula region. Our main focus on these factors which have given more

preferences by customer while selecting a hyper-local newspaper as an advertising

medium. Newspaper is the biggest and best medium to know whats happening around

you. Every morning everyone wants to read a newspaper so that they can kick start

their day. Being the biggest and popular medium, it is also the best source of

advertising. Since post independence newspaper advertising in India has flourished.

Nowadays there is a stiff competition in this field as there are various newspapersavailable in Indian market. Majority newspapers are of big brands and it means more

newspaper advertising opportunities. Newspaper advertising in India is the best way to

get maximum exposure. Herein by a simple advertisement you can capture maximum

Indian market and reach large population.

According to the recent survey every Indian loves to read a newspaper and seeing

Indias population we can say that newspaper advertising in India is the most lucrative

option. This means at one go you can easily showcase your company and products to

the entire India. The biggest advantage of newspaper advertising in India is that there

are various newspapers in various languages. This means you can easily saturate your

target audience and can advertise according to that. By doing this you can easily reach

and target your audience, moreover it is also the sure shot way to disseminate your

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message. It has been seen that majority big companies prefer to propagate their

message via newspaper advertising in India as it is not only cheap but also very

successful. If you are new to this world and dont know where to begin with then Pitch

on Net is the best place. Pitch on Net is one of the biggest providers of Indian English

newspaper, marketing public relations and Indian advertising agency. It is the one stop

shop for all your advertising and marketing needs. Being Indias one of the biggest

advertising agencies, Pitch on Net surely knows the ways to cater your needs and

requirements. Being innovative in ideas Pitch on Net provides you with the full-fledged

information and news in how to approach newspaper advertising in India. Thus it wont

be wrong to say if you want to outshine your competitors then taking help of Pitch on

Net is the best way. To provide you more guidance Pitch on Net also carries an articles

section, wherein you can find various write-ups written by expert market analysts.

Browsing them will surely show you the way and you can take full advantage of

newspaper advertising in India.

'Media' is the medium of carrying information, education and entertainment to the

masses. It is an easier and efficient means of communication which plays a key role in

the overall development of an economy. In an era where knowledge and facts are the

tools for economic, political and cultural exchange, presence of the strong andconstructive media in a country is important for catering to the diverse needs of

individuals, society as a whole, small and large business and production houses,

various research organizations, private sectors as well as the public sectors. Media is a

conscience-keeper of the nation and has many tasks to perform in our day-to-day lives.

It helps the Government to achieve various socioeconomic and political goals; educate

urban and rural masses; instill a sense of responsibility among the people; as well as

provide justice to the needy. It largely consists of print media like newspapers,

magazines, journals and other publications, etc. as well as electronic media like radio,

television, internet, etc. With the changing scenario of the world, it has acquired the

status of an industry.

In India, the media and entertainment industry is undergoing remarkable change and is

one of the fastest growing sectors. The main factors responsible for this are rising per

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capita/ national income, high economic growth and strong macro-economic

fundamentals, democratic set up; good governance as well as law and order position in

the country. Specifically, spectacular growth of the television industry, new formats for

film production and distribution, privatization and growth of radio, gradually liberalizing

attitude of Government towards the sector, easier access to and for international

companies as well as advent of digital communication and its technological innovations

are the other attributes of the growth of the sector. The media industry plays an

important role in creating people's awareness about national policies and programmes

by providing information and education, besides creating healthy business environment

in the country. Thus, it helps people to be active partners in the nation-building

endeavor.

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Hyper-Local

The term hyper-local can be used as a noun in isolation or as a modifier of some other

term (e.g. news). When used in isolation it refers to the emergent ecology of data

(including textual content), aggregators, publication mechanism and user interactions

and behaviors which centre on a resident of a location and the business of being a

resident.

Hyper-local content, often referred to as hyper-local news, is characterized by three

major elements. Firstly, it refers to entities and events that are located within a well

defined, community scale area. Secondly, it is intended primarily for consumption by

residents of that area. Thirdly, it is created by a resident of the location (but this last

point is discussed because for example a photo can be hyper-local but not locally

produced).

This type of content should be contrasted with local news which tends to be less

geographically constrained.

There are other types of data which have local or hyper-local relevance, or be of interest

to residents - e.g. a government statistic on crime rates in your neighborhood. Such

data, while relevant to residents are of a qualitatively different type.

Media Structure, While there are various ways in which hyper-local content is being

created and published, blogs have become a key part of the hyper-local ecology. Their

basic roles evident in the space include individual blogs, blog networks, and

aggregators.

Wikis have also played a role. In April 2010, the Wahoo Newspaper partnered with

WikiCity Guides to extend its audience and local reach. With this partnership, the

Wahoo Newspaper provides a useful tool to connect with our readers, and for our

readers to connect with one another to promote and spotlight everything Wahoo has to

offer, said Wahoo Newspaper Publisher Shon Barenklau.

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OBJECTIVES OF THE STUDY

1. To know the customer preference for choosing a medium of advertising inPanchkula region in aspect of advertisement in HT Panchkula live.

2. To know the consumer preference toward advertisement in Panchkula live.

3. To know the factor which affect the advertiser during choosing advertising medium?

4. Find out the scope of HT Panchkula live.

5. To know the brand image of Panchkula live hyper local in mind of advertiser.

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LITERATURE REVIEW

Kambitsis, Chris et al (2000), this research attempted to investigate why sport themes

are used in advertisements, and the motives that lead companies and advertisers to use

sport celebrities and sport concepts in advertisements. The detailed examination of the

fieldwork took place in Sydney, prior to and during the 2000 Olympic Games. Printed

media were observed for a period of five to six months. Many parameters were taken

into consideration comparing three monthly magazines and two daily newspapers in

order to gain knowledge and provide answers to the fundamental questions. In addition,

two famous athletes, a sport manager and an advertising executive were interviewed.

Furthermore the outcome of the research showed that Olympic Games did not play a

catalyst role in sport advertisement issues in the particular print media. It also concluded

that the selection procedures that advertising companies followed, in order to select

athletes, were not based only on their achievements but mostly were related to their

personalities. Anon (2008), this research paper aims to review the latest management

developments across the globe and pinpoint practical implications from cutting-edge

research and case studies. An open and democratic society depends on the quality of

its newspapers. Whether youre local newspaper is a big-city title like the New York

Times or just a little down-home local like the any town Gazette, newspapers function

almost as a public service. They report local events, interpret what is happening in the

nation or the world and provide a voice for their readers in the letters column. Theresearch paper provides strategic insights and practical thinking that have influenced

some of the world's leading organizations. Clow, Kenneth E. et al (2006), The results

of the study indicate that both source credibility and service quality evaluations have a

definite impact on attitude towards the ad and purchase intentions of a service and the

type of visual element used is important in the ad evaluation process. The findings of

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this research are important for creatives in designing service ads. If a model or

spokesperson is used in the print ad, then source credibility is an important factor.

Further, it is important to embed service quality cues in the ad to increase viewers'

expectations of the service, thus enhancing purchase intentions. Wang, Chingning et

al (2007), In this research, we take a consumers perspective and examine consumers.

Perceptions of different types of ads. Our aim is to understand the perceived differences

between the Internet-based advertising and traditional advertising for both brand

building and directional purposes. We believe that the Internet and Web have the

potential to better support goal-oriented consumers, thus providing a great potential for

Internet-based directional advertising. We hope that this research will contribute to a

better conceptual understanding of consumers. Perceptions by extending the existing

frameworks. Meanwhile, the study can provide practical suggestions on how to design

effective online ads to fully utilize the advantages of the Internet-based media. Panwar,

J.S., Agnihotri, Milan (2006), It was found that children's ability to decode and

process advertising messages and to understand their intents is influenced not only by

their cognitive abilities at different age strata but also by their social and personal

environments. Social norms related to acceptability and appropriateness of gender

behavior also influence the processing of ad messages by the children of both sexes.

Other elements like likeability of the model, character or endorser, story line, slogan andthe music will create liking or disliking for a particular advertisement and hence

decoding of its message. Rotfeld, Herbert J. (2002), Focuses on bad advertising

commercials and asserts that such advertising is not because of a lack of creativity,

entertainment value or money for production. Bad advertising is often because

advertising creators fail to focus on potential end customers, and what they need to see

and hear. Anon (2008), Advertisements are lifeline of companies. It persuades

customers to buy their product. Everyone can use advertisements but they must obey

the law. There are many types of advertisement that can influence consumers attitude

to buy a product. The researchers think that TV ad is the most influential type of

advertisement because most people watch TV and unlike other advertisements TV ad

has the ability to convey your message with sight, sound, and motion. they more

accurate to influence consumers because they can easily reach target audiences.

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Gabriel, Helen et al (2006), There was considerable ignorance of formal models of

advertising effect. Agencies using them typically favored the hierarchy-of-effects

variants. Although more than a third of the sample eschewed models, there was little

evidence of animosity towards advertising theory of itself. Non-adoption was

significantly explained by constructs drawn from the academic literature of knowledge

dissemination. The study emphasizes the pressing need to harmonies formal models of

how advertising works with conceptual frameworks used by advertising agencies in

practice (if any), for the improvement of campaign planning and evaluation. Foster,

Jinnene (2009), Print media, though recognized for all the good they can do, are also

occasionally criticized for slanting information. Communities and individuals have a

responsibility to choose their media sources wisely. Nonetheless, society needs print

media to stay informed. Dearden, James A., Lilien, Gary L. (2001), We develop a

competitive advertising model, where a firm's advertising spending can be divided into

two parts. One part, which we call generic advertising, affects only total market demand.

The second component of that spending, brand advertising, affects market share

directly, but may also have an effect on total market demand. We investigate how the

profit margins of the firms, the advertising elasticitys, the base market shares of the

firms, and the market demand effect of brand advertising interact to determine the total

amount of advertising spending in the market, who pays and how they pay (the ratio ofgeneric to brand advertising). We also show that, in general, a market where generic

advertising expenditures are set cooperatively will see higher expenditures of generic

advertising than will a purely competitive market. Nelson, Jon P. (2001), This study

focuses on advertising bans and alcohol consumption or abuse, and advertising

expenditures and alcohol consumption. Studies of state-level bans of billboards are

examined as well as studies of international bans that cover broadcasting media. For

expenditures, the survey concentrates on econometric methods and the existence of an

industry advertising-sales response function. Selected results from survey-research

studies of advertising and youth alcohol behaviors also are discussed. The chapter

concludes that advertising bans do not reduce alcohol consumption or abuse;

advertising expenditures do not have a market-wide expansion effect; and survey-

research studies of youth behaviors are seriously incomplete as a basis for public

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policy. Results of the survey are applied to the Supreme Court's Central Hudson test for

constitutionality of restrictions on commercial speech. Degraffenreid, Scott (2006),

Traditional media advertising has lost significant impact at an accelerating rate over the

past 20 years and will continue to do so for the foreseeable future. Referrals are the

primary viable alternative for reaching customers and can be used to reinvigorate

traditional marketing. Organizations that ignore the importance of referral marketing will

find markets increasingly expensive and difficult to access and will lose competitive

advantage with organizations that do understand and manage the value of word-of-

mouth marketing. Pelsmacker, Patrick De et al (2002), An emotional and a rational

advertising message for a new brand of juice are tested in a positive and negative

newspaper context in a sample of 100 young consumers. The positive context leads to

more positive attitudes and to better ad content recall. The rational advertising message

results in significantly more positive attitudes, in a higher purchase intention, and in

better ad content recall. The attitude towards an emotional ad and ad content recall are

significantly more positive in a positive context. Purchase intention and content recall as

a result of rational ads are higher in a negative context. Raymond, Mary A., Lim, Jong

W. (2002), This paper provides a case study comparing the international advertising

strategy that Hyundai Motor Company, Korea, utilized when they introduced the

Hyundai Santa Fe in Korea and in the United States. Based on Hyundai's understandingof factors affecting standardization and adaptation decisions and possible negative

country-of-origin effects, the case illustrates how Hyundai created a positive brand

image with a local adaptation advertising strategy. A framework illustrating factors

affecting the local adaptation decision, the advertising decisions that Hyundai made,

and the effectiveness of those decisions is presented. Given the success of Hyundai's

local adaptation advertising strategy and the Santa Fe, Hyundai announced plans to

build a production facility in the United States. Fernandes, Leela (2000), The article

intervenes in the debate over the effects of globalization on the nation-state by exploring

the ways in which meanings of the global are produced through the nationalist

imagination in India. Globalization in India has unfolded in the context of the `new

economic policies' of liberalization initiated in the 1990s. Both television and print media

images increasingly contribute to the reproduction of a hegemonic political culture, one

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that has discarded the remnants of a state-dominated planned economy. An analysis of

this process calls into question the post-national thesis of the globalization paradigm.

First, the imagined form of the `global' is produced through cultural signs that rest on the

deployment of nationalist narrative. Second, media representations depict India's

relationship with the world economy through images of a hybrid relation between the

national and the global. Finally, globalization in India has led to a form of

reterritorialization which polices the boundaries of gendered social codes. Smart,

Graham and Smart, Alison, (2010), The internet has led to falling advertising revenues

and dwindling circulations. The companies reacted to this by developing online news

services, which do not have the distribution costs of a physical product, enable the

customization of editorial and advertising content, and facilitate the co-creation of news

content with consumers. Moving online has, however, not fully compensated for the

losses in revenues. Readers were reluctant to pay for online content, the income from of

the sale of web-based advertising space was significantly lower than for the printed

form, and journalists resisted co-creation. Regional newspapers face problems

developing an effective online news service to enable them to remain relevant in the

communities they serve. The findings suggest that, although newspapers have adopted

multimedia, and now have some user generated content, there is a reluctance to

consider greater usage of additional forms of news production and e-tools. C, Alarcon,(2008), - Regional newspapers are undergoing long-term falls in both circulation and

advertising expenditure as well as increased competition from the internet, national

newspapers and the BBC. Reveals that many regional papers are taking a 'hyper local'

approach to their online offerings but wonders whether there will be enough demand for

so much local content as specialist websites or publications can often provide an

alternative source of information. Adds that if the BBC's proposal for hyper-local

websites is successful, this will deliver a potentially lethal blow to regional publishers,

although online classifieds are the bigger short-term threat to regional media. However,

notes that the Newspaper Society is working on a new system with ABC Electronic and

local press agency Jicreg to bring together print and online audience figures of regional

newspapers and their websites, providing advertisers with a better idea of their

combined reach across the two media platforms. Sterling, John, (2002), A respected

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Wisconsin metro newspaper, confronting significant market change and eroding profit

opportunities, gathered a broad cross-section of its management team together a little

more than a year ago to take a fresh look at its business strategy. The resulting

strategic plan strikes a balance between focusing on key operational targets and

creating distinctive editorial products that ensures the paper remains the indispensable

source of news and information in its markets. This case study examines how The

Milwaukee Journal Sentinel used strategic planning to craft a strategy that keeps profits

flowing despite in an increasingly competitive market environment. This case

demonstrates that even when a company is pushed to improve operational performance

it still cannot ignore the need to create a distinctive strategic position in its market. And,

even when a company enjoys a leading market position, it cannot afford to relax its

commitment to operational excellence. Moosepile (2008), Print media is certainly

entering a new phase, but the death knell hasn't sounded yet, and this is an old topic.

The "print" side of it, i.e. putting their wares onto a physical medium, is changing, but it

doesn't affect the core of what print media is. Don't forget that "print media" is words,

images, etc put onto a paper medium - but the medium is merely the vehicle. It's the

print media that is moving to the "display media", but nothing else is changing. The

words and images that print media produces come via another medium now, but it's the

same. You can't call print media dead or dying because people don't want to read onpaper anymore - the content doesn't need paper as a medium to be relevant. The

content has another medium now in electronics, and it can carry on as strong as ever.

Compare that to radio. One could argue that print media is the winner in the electronic

age, compared to TV and radio. Saying that bloggers are winning the media war is akin

to saying that having a local cable access channel is winning the war on NBC/ABC/etc.

Everything has its place, and the world isn't ready for bloggers to be the news source.

Print media IS electronic media already in that their content is so easily moved from

paper to screen. I'm not saying all (or most, really) print media is doing it right, but they

certainly have it easy compared to other media.

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RESEARCH METHODOLOGY

The objective of the present study can be accomplished by conducting a systematic

market survey. Market Research is a systematic design, collection, analysis and

reporting of data and finding that are relevant to different market situation facing by the

company. The marketing research processes that will be adopted in the present study

consist of the following stages:

Defining the problem and research objective:

The research objective state that what information is needed to solve the problem. Here

the objective of the research is customer preference towards choosing a newspaper as

a medium of advertising and scope of hyper-local newspaper in print media.

Developing research plan:

Once the problem is defined, the next step is to prepare a plan for getting the

information needed for the research. The present study will adopt descriptive and

casual approaches, where in there is a need to gather a large amount of information

before making a conclusion if required.

Universe:-

We are conducting a research entitled customer preferences towards choosing a

newspaper as a medium of advertising and scope of hyper-local newspaper in print

media. There are 1500 clients in panchkula region for advertisement and it is too huge,

so for research purpose the population will be all retailers, education institutes, service

providers etc.

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Target population: - our target population is 100 customers, who like to advertise their

business.

Research Approaches:-

It is a kind of descriptive research because the data will be collected from different

retailers and advertisers. Defining the results, it is necessary to know about customers

opinion, beliefs, preferences and satisfaction. Primary data can be collected through

observation, questionnaire but I approached survey research, which is, most

conventional method for getting more reliable information.

Sampling size :-

For this research study I have set 100 respondents as sampling size because of time

and cost constraint.

Research Instruments:-

I framed a questionnaire in which having open end an close and both type questions.

Preparing this questionnaire, I kept in my mind to objectives because object related

questions are always most helpful to finding the research purpose.

Hypothesis Formulation

Null (H0) There is no effect on customer preference towards choosing a medium of

advertising.

Alternative (H1) There is a significant effect on customer preference towards

choosing a medium of advertising.

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LIMITATIONS OF STUDY

As only Panchkula city dealt in survey so it does not represent the view of the

total Indian market.

Size of the research may not be substantial.

There was lack of time on the part of respondents.

The survey was carried through questionnaire and the questions were based on

perception.

There may be biasness in information by market participant.

Complete data was not available due to company privacy and secrecy.

Customer dissatisfied with the services.

People assume that Panchkula Live is a local newspaper and they do not

suppose Panchkula Live is a part of Hindustan Times Private, so they do not

advertise with Panchkula live.

Advertising means wastage of money for many people in Panchkula.

Lacks of motivation as false commitments were made to customer by the

company.

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Newspaper Advertising - Advantages &

Disadvantages

Advantages of Newspaper Advertising

There are a number of characteristics of paid-circulation newspapers that make them

especially appealing to advertisers:

Most paid-circulation papers, both daily and

weekly, reach the majority of homes in their

primary city or town.

Almost every home in the India receives a newspaper, either at the newsstand or

by home delivery.

Newspapers permit an advertiser to reach a large number of people within a

specified geographical area.

The printed advertising message has both permanence and desired

obsolescence. A reader can refer back to, or even clip and save, a particular ad,

yet tomorrows edition is new and fresh and as eagerly sought by the same

reader.

The newspaper offers a predictable frequency of publication: once, twice or up to

seven times a week.

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Newspapers have immediacy. You can place an ad on Monday and be getting

results before the week is over. Short deadlines permit quick responses to

changing market conditions.

People expect to find advertising in their newspapers. In fact, many people buy

newspapers just to read the ads from the restaurants, movies and discount

stores.

Reading the newspaper has become a habit for most families. It has something

for everyone.

You can reach certain segments of your market by placing your ads in different

sections of the paper such as: sports, comics, crosswords, news, classifieds, etc.

An advertiser has flexibility in terms of ad size and placement. Production

changes can be made quickly, if necessary, a new insert can be added on short

notice.

Advertisements can be examined at leisure. Exposure is not limited, so readers

can take their time reading the messages.

It offers a great variety of ad sizes. If you dont have a large budget, you can still

run a series of small ads.

Many options are available. Copy alone; copy with graphics; black and white; or

full color. Newspaper supplements often feature certain subjects that readers pull out and

save.

Disadvantages of Newspaper Advertising

Advertising in the newspaper is not without a few inherent disadvantages, such as:

Any given advertising message must compete for the readers attention. The

paper may contain hundreds of ads, as well as dozens of articles and features for

the reader to wade through. If the total time spent scanning a newspaper is only

20 minutes, your ad may not be noticed by a significant number of people.

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You have no assurance that every person who receives the newspaper will read

your ad. They may not read the section you advertised in, or they may simply

have skipped the page because it contained little or nothing else of interest.

It has a relatively short life span (newspapers are typically read once, then discarded),

thus requiring multiple insertions.

INTRODUCTION TO INDUSTRY

o Dainik Bhaskar It is the first Hindi newspaper launched in this region.

o Amar Ujala a good and established brand established from 8 years

o Punjab Kesri a very old player in this region.

o The Tribune local newspaper for this region.

o The Times of India which has a nationwide recognition.

o Indian Express

o Tricity a local newspaper particular for advertisement.

o Shopers next local advertiment magazine

o Admag local advertiment magazine

o Aajsamaj

The newspaper is defined as Any printed periodical work, containing public news or

comments on public events Press and Registration Book Act 1987. Media in India,

experience newspaper media, are undergoing significant changes in the current

liberalized environment. Newspaper a publication that appears regularly and frequently

carries news about a wide variety of current events. The newspaper publishes have a

news operations. The press is the Guardian Angel of Democracy. A forceful and over

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all control by its business and prosperous press is the guarantor of popular rights. The

press flight by itself alone, but not for itself by alone. To most people The press means

the daily newspaper, but although re-eminent in influence and importance, daily

newspapers are only a small part of the press the farm newspaper is usually applied to

the publications devoted mainly for recording current events and the term periodicals

to magazines, reviews to journals. In reality the press is a private industry and a public

service. No other force in public life operates so persistently and so extensively in its

range of appeal. The scope of this subject of appeal and matter as so does the press.

Newspapers have a unique dimension of social responsibility, which means the

newspaper industry different from every other industry. But business success is as vital

to this industry as to any other.

According to the recorded facts the first newspaper of the world was published in China

around 1000 years ago. It meant News of the Capital. The second newspaper of the

world was the Acto Divra which meant, Daily happening in Greek. There are the

oldest two newspapers in the pre-recorded history. The first newspaper of the world was

the Morning Post which was started in London in the year 1772 followed by this

another newspaper The London Times started in publications. The Origin of the Indian

Newspaper The first newspaper in Indian appeared on 29th January 1780, which JamesAugustris Hicky started the Bengal Gazette or Calcutta General Advertises This was

a weekly political and commercial paper open to all parties but influenced by none.

Journalism started in India as a mission to expose the malpractices of East India

Company Rule and Administration for his criticisms Hicky was fined a large amount and

later on imprisoned. Simultaneously a number of Journals emerged under the

sponsorship of company officials for defending themselves against the criticism made

by Hicky and his followers. The second one came up in November 1780.

The third one up in February 1784. The Calcutta Gazette this was followed by Bengat

Chronicle in 1785 from them onwards the news and newspaper have flooded

throughout India, Indian press the present Scenario. The Indian press consists of more

than 20000 newspaper magazines and periodicals published in 20 different languages

with a combined circulation of more than 55 million. The number of the major

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newspaper, magazines with membership in Indian Newspaper Society (INS) is given

53.4%. It has a combined circulation of 34 million out of these there and 150 English

with circulation of 7 millions and there are 38 in Indian languages with a circulation of 27

million. News Agencies There are 4 main news agencies in India.

1. Press Trust of India (PTI)

2. United News of India (UNI)

3. Sam char Bharathi (SB)

4. Hindustan Sam char (HS)

While the Press Trust of India is supplying news in English, the other two are operating

through the medium of Hindi and other Indian languages. Since May 1982, the United

News of India has also launched a new service in Hindi and the credit line of

UNIVARTA. Similarly Press Trust of India has started in 1986 a Hindi language news

service called Press Trust of India BHASHA. Role of Newspapers to the Consumers

The power of the press is felt on our activities. It controls the rise and face of ceings,

cabinets and presidents. Once an editor said I care not who governs the country so

long as I can govern the press . The press has rightly been called the Fourth Estate.

Such an influential organ has to shoulder great responsibilities the power, unless usedwith great care will cause server damage. The first and foremost duty of the press is to

furnish uncolored news, but at the same time, it should furnish news on all fields such

as science, economic, politics etc. The news should not suppressed undue emphasis

be laid. Some sensational newspaper now a days print unimportant and trivial news in

the front pages, while worldwide important news are not given place in the first page.

Another great responsibility of the press is to represent public opinion without fear or

favors. As the press is called the eyes and ear of the world, it has to keep an eye on

what happens and reflects views of the people on those happenings. The press is a

medium not only to give news to the public but also to express the public opinion. The

letters of the consumers published under Letters to the Editors Yours Views etc.

Initiate debates on controversial issues. It will help definitely to bring out the best of it.

Thus the press is not only a mirror of what the people thinks, but it is also a school of

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Instruction, a source of guidance to the common people. CONSUMERS VALUE

Consumers delivered value is the difference between total consumers value and total

consumers cost. Total consumers value is the bundle of benefits consumers expect to

incur in evaluating, obtaining, using and disposing of the product or service.

CONSUMERS STATISFACTION Satisfaction is a persons feelings of Pleasure of

disappointment resulting from comparing products perceived performance (or outcome)

in relation to his or her expectations. At this definition makes clear, satisfaction is a

function of perceived performance and expectations. If the performance falls short of

expectations, the consumers are dissatisfied. If the performance matches the

expectations, the consumers are satisfied. If the performance exceeds expectations, the

consumers are highly satisfied or delighted. Many companies are aiming for high

satisfaction because consumers who are just satisfied still find it easy to switch when a

better offer comes along. Those who are highly satisfied are much less to switch. High

satisfaction or delight creates an emotional bond with the brand, not just, a rational

preference. The result is high consumers loyalty. From past buying experience, friends

and associates advice, and marketers and competitors information and promises. The

key to generating high consumers loyalty is to deliver high consumers value According

to Michael Lanning, in hi delivering profitable value; a company must develop a

competitively superior value proposition and a superior value delivery system. Acompanys value proposition is much more than its positioning on a single attribute; it is

a statement about the resulting experience consumers will have from the offering and

their relationship with the supplier. The brand must represent a promise about the total

resulting experience that consumers can expect. Whether the promise is kept depends

upon the companys ability to manage its value - delivery system includes all the

communications and channel experiences the consumers will have on the way to

obtaining the offering.

The Indian Newspaper industry can be primarily segmented across two categories viz

English Newspapers and Regional / Vernacular Newspapers. The English medium

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dominates the industry in terms of advertisement revenues, though vernacular

newspapers outperform the English newspapers in circulation.

English newspaper industry in India has been fragmented with the players having a

regional focus such as the Deccan Chronicle in Hyderabad, Hindustan Times in Delhi,

Times of India in Mumbai, Hindu in Chennai, Telegraph and Statesman in Kolkata,

Deccan Herald in Bangalore, Gujarat Samachar in Ahmedabad. However, the industry

is witnessing a trend whereby players are looking beyond their home territories viz.

Times of Indias and Business Standards entry into certain newer territories and

Deccan Chronicle and Hindustan Times also doing the same.

The competitive landscape has now drastically changed with major publishers trying to

expand to other geographic regions, initiating price wars and marketing campaigns to

win readers. The competitive intensity, which was quite mild until few years ago, also

reached a higher level with the launch of DNA and Hindustan Times in the Mumbai

market.

A booming economy and the opportunity to raise funds from a well-developed financial

market have also contributed to the growth of the newspaper industry in India. Indian

newspaper industry had a turnover of Rs 13,500 crore in 2006. It is expected to touchRs 15,500 crore. The size of media industry in India as a portion of the GDP is

estimated at 0.7%, which is lower than most of the developed and developing nations.

Thus it offers a scope of high growth in this industry moving forward. Advertising

expenditure to GDP reveals that advertisement expenditure to GDP ratio in India is

0.4%. With rising income and education level in India, readership is expected to rise and

with favorable demographics, advertising revenues will increase as advertisers start

spending more to attract higher quality audience with more purchasing power.

Newspaper publication is usually issued on a daily or weekly basis, the main function of

which is to report news. Many newspapers also furnish special information to readers,

such as weather reports, television schedules, and listings of stock prices. They provide

commentary on politics, economics, and arts and culture, and sometimes include

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entertainment features, such as comics and crossword puzzles. In nearly all cases and

in varying degrees, newspapers depend on commercial advertising for their income.

Present scenario is that by the time, they see a newspaper, most people have already

learned about breaking news stories on television or radio. Readers rely on newspapers

to provide detailed background information and analysis, which television and radio

newscasts rarely offer. Newspapers not only inform readers that an event happened but

also help readers understand what led up to the event and how it will affect the world

around them. Page designers assemble articles, photos, illustrations, advertisements,

and eye-catching headlines into page layouts, and then rush their work to the printer.

Newspapers as known today are complete with advertising and a mixture of political,

economic, and social news and commentary.

List of top 30 Newspapers in

India

Newspaper Language

City,State

DailyCirculation(i

n Millions

Owner

1 The Times of India English Variouscities andstates

3.146 Owned byBennett,Colemanand Co. Ltd.

28
http://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/The_Times_of_Indiahttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/Bennett_and_Coleman


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2 Dainik Bhaskar

Hindi Various

cities andstates

2.547 DB Crop Ltd.

3 Dainik Jagran

Hindi Various

cities andstates

2.168 JagaranPrakashanLtd.

4 Malayala Manorama

Malayalam Various

cities inKeralaanda few othercities

1.514 Owned byMalayalaManoramaGroup

5 The Hindu English Variouscities andstates

1.360 Founded in1878, ownedby Kasturi &Sons Ltd.,exposed theBoforsscandal

6 Eenadu

Telugu Various

cities inAndhraPradeshand fewother cities

1.350 Founded in1974, ownedby RamojiGroup.,

7 Deccan Chronicle English Variouscities andstates

1.349 OwnsDeccanChargersfranchise oftheIndianPremier

League8 Ananda Bazar Patrika

Bengali Kolkata,

WestBengal

1.277 Owned byAnandaPublishers

9 Amar Ujala

Hindi Various

cities andstates

1.230 Mainlyprominent intheHindiheartland

10

Hindustan Times English Variouscities andstates

1.143 Owned byHT MediaLtd

1

1

Hindustan

Hindi Various

cities andstates

1.142 Hindi

extension oftheHindustanTimes

12

Sakshi

Telugu Various

cities inAndhraPradeshand major

1.256 Establishedin 2008,owned byY.S. JaganMohan

29
http://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/w/index.php?title=DB_Crop_Ltd.&action=edit&redlink=1http://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Bofors_scandalhttp://en.wikipedia.org/wiki/Bofors_scandalhttp://en.wikipedia.org/wiki/Eenaduhttp://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Deccan_Chargershttp://en.wikipedia.org/wiki/Deccan_Chargershttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Ananda_Publishershttp://en.wikipedia.org/wiki/Ananda_Publishershttp://en.wikipedia.org/wiki/Amar_Ujalahttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Hindi_heartlandhttp://en.wikipedia.org/wiki/Hindi_heartlandhttp://en.wikipedia.org/wiki/Hindi_heartlandhttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/HT_Media_Ltdhttp://en.wikipedia.org/wiki/HT_Media_Ltdhttp://en.wikipedia.org/w/index.php?title=Hindustan_(newspaper)&action=edit&redlink=1http://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/Sakshihttp://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Dainik_Bhaskarhttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/w/index.php?title=DB_Crop_Ltd.&action=edit&redlink=1http://en.wikipedia.org/wiki/Dainik_Jagranhttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Malayala_Manoramahttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/The_Hinduhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Bofors_scandalhttp://en.wikipedia.org/wiki/Bofors_scandalhttp://en.wikipedia.org/wiki/Eenaduhttp://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Deccan_Chroniclehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Deccan_Chargershttp://en.wikipedia.org/wiki/Deccan_Chargershttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Indian_Premier_Leaguehttp://en.wikipedia.org/wiki/Ananda_Bazar_Patrikahttp://en.wikipedia.org/wiki/Bengali_languagehttp://en.wikipedia.org/wiki/Kolkatahttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/West_Bengalhttp://en.wikipedia.org/wiki/Ananda_Publishershttp://en.wikipedia.org/wiki/Ananda_Publishershttp://en.wikipedia.org/wiki/Amar_Ujalahttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Hindi_heartlandhttp://en.wikipedia.org/wiki/Hindi_heartlandhttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/HT_Media_Ltdhttp://en.wikipedia.org/wiki/HT_Media_Ltdhttp://en.wikipedia.org/w/index.php?title=Hindustan_(newspaper)&action=edit&redlink=1http://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/Hindustan_Timeshttp://en.wikipedia.org/wiki/Sakshihttp://en.wikipedia.org/wiki/Telugu_languagehttp://en.wikipedia.org/wiki/Andhra_Pradeshhttp://en.wikipedia.org/wiki/Andhra_Pradesh


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cities inIndia

Reddy, Alsoruns theSakshi newschannel

13

Mathrubhumi

Malayalam Variouscities in

Keralaanda few othercities

1.077 Owned byThe

Mathrubhumi Group

14

Gujarat Samachar

Gujarati Ahmedabad

,Gujarat1.051 Owned by

LokPrakashanLtd.

15

Punjab Kesari

Hindi States of

Punjab,Harayana

.902 Founder Jagat Narainwasassassinated by Sikh

militants onSeptember9, 1981

16

Dinakaran

Tamil Various

cities inTamil Naduand a fewother cities

.901 Bought outby SUN TVgroup in2005

17

Sakaal

Marathi Various

cities inMaharashtra

.879 LaunchedEnglishversionSakaal

Times in2008

18

Dina Thanthi

Tamil Various

cities inTamil Naduand a fewother cities

.854 Founded byS. P.Adithanar

19

Divya Bhaskar

Gujarati Ahmedabad

, Gujarat.840 Gujarati

version ofthe DainikBhaskar

2

0

Aaj

Hindi Varanasi,

UttarPradesh

.748

21

The Economic Times English Variouscities andstates

.651 Owned byBennett,Colemanand Co. Ltd.

22

The Telegraph English Variouscities andstates

.465 Owned byAnandaPublishers

30
http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mathrubhumihttp://en.wikipedia.org/wiki/Mathrubhumihttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Punjab_Kesarihttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Punjab,_Indiahttp://en.wikipedia.org/wiki/Harayanahttp://en.wikipedia.org/wiki/Jagat_Narainhttp://en.wikipedia.org/wiki/Dinakaranhttp://en.wikipedia.org/wiki/Tamil_languagehttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Sun_TV_Networkhttp://en.wikipedia.org/wiki/Sakaalhttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Dina_Thanthihttp://en.wikipedia.org/wiki/Tamil_languagehttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/S._P._Adithanarhttp://en.wikipedia.org/wiki/S._P._Adithanarhttp://en.wikipedia.org/wiki/Divya_Bhaskarhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Aaj_(newspaper)http://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Varanasihttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/The_Telegraph_(Kolkata)http://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Ananda_Publishershttp://en.wikipedia.org/wiki/Ananda_Publishershttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mathrubhumihttp://en.wikipedia.org/wiki/Malayalam_languagehttp://en.wikipedia.org/wiki/Keralahttp://en.wikipedia.org/wiki/Gujarat_Samacharhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Ahmedabadhttp://en.wikipedia.org/wiki/Gujarathttp://en.wikipedia.org/wiki/Punjab_Kesarihttp://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Punjab,_Indiahttp://en.wikipedia.org/wiki/Harayanahttp://en.wikipedia.org/wiki/Jagat_Narainhttp://en.wikipedia.org/wiki/Dinakaranhttp://en.wikipedia.org/wiki/Tamil_languagehttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Sun_TV_Networkhttp://en.wikipedia.org/wiki/Sakaalhttp://en.wikipedia.org/wiki/Marathi_languagehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Dina_Thanthihttp://en.wikipedia.org/wiki/Tamil_languagehttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/S._P._Adithanarhttp://en.wikipedia.org/wiki/S._P._Adithanarhttp://en.wikipedia.org/wiki/Divya_Bhaskarhttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Gujarati_languagehttp://en.wikipedia.org/wiki/Aaj_(newspaper)http://en.wikipedia.org/wiki/Hindihttp://en.wikipedia.org/wiki/Varanasihttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/Uttar_Pradeshhttp://en.wikipedia.org/wiki/The_Economic_Timeshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/Bennett_and_Colemanhttp://en.wikipedia.org/wiki/The_Telegraph_(Kolkata)http://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Ananda_Publishershttp://en.wikipedia.org/wiki/Ananda_Publishers


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23

DNA English Variouscities andstates

.400 Owned byDiligentMediaCorporation

24

Prajavani

Kannada Karnataka .364 Owned byThe Printers

(Mysore)PrivateLimited

25

The New IndianExpress

English Variouscities andstates

.309 Owned byExpressPublicationsLtd.

26

Deccan Herald English Variouscities andstates

.214 Owned byThe Printers(Mysore)PrivateLimited

27

Udayavani

Kannada Karnataka .185 Owned by

Udayavani

28

The Statesman English Variouscities andstates

.172 Owned byTheStatesmanLtd.

29

The Hindu BusinessLine

English Variouscities andstates

.163 Owned byKasturi &Sons Ltd.

30

Business Standard English Variouscities andstates

.144 Owned byBusinessStandardLtd. (BSL)

31
http://en.wikipedia.org/wiki/DNA_(newspaper)http://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Prajavanihttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/w/index.php?title=The_Printers_(Mysore)_Private_Limited&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=The_Printers_(Mysore)_Private_Limited&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=The_Printers_(Mysore)_Private_Limited&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=The_Printers_(Mysore)_Private_Limited&action=edit&redlink=1http://en.wikipedia.org/wiki/The_New_Indian_Expresshttp://en.wikipedia.org/wiki/The_New_Indian_Expresshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Deccan_Heraldhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Udayavanihttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Udayavanihttp://en.wikipedia.org/wiki/The_Statesmanhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/The_Hindu_Business_Linehttp://en.wikipedia.org/wiki/The_Hindu_Business_Linehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Business_Standardhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/DNA_(newspaper)http://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Prajavanihttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/w/index.php?title=The_Printers_(Mysore)_Private_Limited&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=The_Printers_(Mysore)_Private_Limited&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=The_Printers_(Mysore)_Private_Limited&action=edit&redlink=1http://en.wikipedia.org/wiki/The_New_Indian_Expresshttp://en.wikipedia.org/wiki/The_New_Indian_Expresshttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Deccan_Heraldhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Udayavanihttp://en.wikipedia.org/wiki/Kannadahttp://en.wikipedia.org/wiki/Karnatakahttp://en.wikipedia.org/wiki/Udayavanihttp://en.wikipedia.org/wiki/The_Statesmanhttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/The_Hindu_Business_Linehttp://en.wikipedia.org/wiki/The_Hindu_Business_Linehttp://en.wikipedia.org/wiki/English_languagehttp://en.wikipedia.org/wiki/Business_Standardhttp://en.wikipedia.org/wiki/English_language


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INTRODUCTION TO COMPANY

HT Media found its beginning in 1924 when its flagship newspaper, Hindustan Times

was inaugurated by Mahatma Gandhi. HT Media (BSE, NSE) has today grown to

become one of India's largest media companies.

Produced by an editorial team known for its quality, innovation and integrity, Hindustan

Times (English newspaper) and Hindustan (Hindi newspaper through a subsidiary

Hindustan Media Ventures Limited), have a combined daily readership base of 12.7

million (based on round 2 of Indian Readership Survey 2009) to their credit. Both

dailies enjoy strong brand recognition among readers as well as advertisers.

To cater to the large readership base, HT Media operates 19 printing facilities across

India with an installed capacity of 1.5 million copies per hour.

In addition to Hindustan Times, HT Media also publishes a national business

newspaper, Mint. Mint is a one-of-its-kind newspaper in the sense that the company has

an exclusive agreement with the Wall Street Journal to publish Journal-branded newsand information in India. Mint is today the second-largest business newspaper in India

with presence in the key markets of Delhi, Mumbai, Bengaluru, Chandigarh, Pune and

now Kolkata too.

HT Media has also made its foray into electronic media. Diversifying its ambit of

operations, the company in a consulting partnership with Virgin Radio, has launched the

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FM radio channel - Fever 104. Currently available in Delhi, Mumbai, Bengaluru and

Kolkata, Fever 104 has established a strong presence as being one of the most vibrant

channels on air. In a short span, the channel's rise has been meteoric considering its

position in Mumbai and Bengaluru at No. 1 and in Delhi as the No. 2 station on the

popularity charts.

Internet businesses of HT Media incorporated under Firefly e-ventures, operate leading

web portals Hindustantimes.com and livemint.com in the general and business news

categories respectively. The company's year old job portal Shine.com which has

received high appreciation from consumers and industry for its innovative design and

usability crossed 2.2 million registrations. Desimartini.com - a social networking site was

also launched recently.

HT Media reported FY 2010 total annual revenue grew by 5% to reach Rs. 1,454 crore.

The circulation revenue posted a robust growth of 19% on account of improved cover

price realization and increased circulation. The advertisement revenue recorded a

modest growth of 1%. Reflecting an increased acceptance amongst advertisers, the

advertising volumes increased by 17%. Radio vertical outscored others by posting a

healthy revenue growth of 52%, taking its revenue to Rs. 43 crore. Riding on the

improved ad volumes and realizations, the Radio business turned EBITDA positive inthe fourth quarter of FY 10.

HT Circulation- Based on the readership survey of 14.49 million readers, HT has a

combined circulation of 2.25 million copies everyday including Hindustan Times

(English) and Hindustan (Hindi). Due to huge circulation, HT enjoys strong brand

recognition among readers and advertisers as well.

HT Group in Electronic Media HT Media Ltd has ventured into electronic media

through its subsidiary HT Music and Entertainment Company Ltd.. The company has

entered into the FM radio market in major Indian cities through a consulting partnership

with Virgin Radio. The radio channel, Fever 104 is currently available in the cities of

Delhi and Mumbai.

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HT Events HT Media group annually organizes a Luxury Conference and also a

Leadership Summit in Delhi. The Luxury conference had been attended by featured

speakers like designer Diane Von Furstenberg, shoemaker Christian Louboutin, Gucci

CEO Robert Polet and Cartier MD Patrick Normand. While in Leadership Summit,

prominent leaders of the country and foreign countries participate.

Values

HT Media A rich heritage to live up to! Organizational values are the foundation

stones on which the organizations image is built. These help the company realize its

organizational goals and in turn transform lives. These values are intended to infuse an

infectious energy, professionalism and a sense of true empowerment to the workplace.

The solid edifice on which HT Media stands tall today was built on high ideals and

values. The company has its roots in the independence movement in the first half of the

twentieth century, a cause to empower the nation. We are adaptive to the changing

times, while remaining steadfast to the values rooted in our culture.

Our values drive us towards our goals of expansion, diversification and excellence.

These values define our philosophy of operations, guide our important decisions and

determine our commitment and achievement.

Courage

To encourage the ability that meets opposition with skill, competence and fortitude.

Responsibility

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Be accountable for results in line with the companys objectives, strategies and values.

Empowerment

Support our people and give them the freedom to perform and to provide our readerswith information to influence their environment.

Continuous Self Renewal

Determination to constantly re-examine and re-invent ourselves for further innovation

and creativity.

People Centric

People are our greatest asset. We invest in them expect a lot and know that the rest will

follow.

Vision

HT Media strives to be a visionary organization and not an organization with a vision. Inour Endeavour to have a shared understanding, alignment and commitment, we have

derived our companys vision that sets the course and empowers people to take action.

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Chairperson

Mrs. Shobhana Bhartia, who has been associated with the company since its inception,

has taken over as the Chairperson on September 18, 2008. She has spearheaded the

company's long-term vision and strategy. Mrs. Bhartia is in charge of formulating and

directing the editorial policies of the company and has more than 25 years of experience

in the newspaper industry.

Mrs. Bhartia is a graduate from Calcutta University and is a recipient of the Padma Shri

Award by the Government of India in 2005. Mrs. Bhartia has received several other

awards, including the Outstanding Business Woman of the Year(2001) by PHD

Chamber of Commerce & Industry, the Global Leader for Tomorrow(1996) by the World

Economic Forum, Davos and the National Press India Award(1992). She has been on

the board of Indian Airlines Limited and on the North Regional Board of the Reserve

Bank of India.

Roger Greville

Director

Mr. Roger Greville has a Masters of Commerce degree in Economics from the

University of Auckland. A citizen of both New Zealand and the United Kingdom, he has

been the Managing Director of Henderson Equity Partners Ltd - a private equity

operation of Henderson Global Investors - since 1998, and is a member of Henderson

Global Investors' senior management team. Mr Greville has over 20 years of investment

and management experience covering both listed and unlisted markets.

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K N Memani

Director

Mr. Memani, a qualified Chartered Accountant, holds a Bachelors degree in Commerce

from Calcutta University. He retired as the Chairman and Country Managing Partner of

Ernst & Young, India. He specialises in business/corporate advisory and financial

consultancy. Mr Memani has been the Chairman of the External Audit Committee of the

International Monetary Fund. He is also a member of the National Advisory Committee

on Accounting Standards, a statutory authority for specifying mandatory accounting

standards. Mr Memani joined the Board of Directors in May 2004.

Y C Deveshwar

Director

Mr. Deveshwar has a career spanning 36 years, with experience across general

management, strategic management and business leadership. He graduated from the

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Indian Institute of Technology, Delhi, with a B.Tech degree and joined ITC Limited, a

public listed company in India, in 1968 as a management trainee. He joined the board of

directors of ITC Limited in 1984 and has led various businesses of ITC Limited besides

leading Air India as Chairman and Managing Director from 1991 to 1994. Mr Deveshwar

is a recipient of various awards and recognitions, including the Manager Entrepreneur of

the Year Award 2001, by Ernst & Young. He is currently the Chairman of ITC Limited.

He has also been the president of Confederation of Indian Industry (CII). Mr Deveshwar

joined the Board of Directors of HT Media in May 2004.

N K Singh

Director

Mr. Singh is a noted economist and retired bureaucrat. Mr Singh has a Masters of Arts

degree in Economics from the Delhi School of Economics. He joined the Indian

Administrative Service in 1964 and has held a number of important positions with the

Government of India, including Expenditure Secretary, Revenue Secretary and later

Secretary to the Prime Minister of India. He was also a member of the Planning

Commission. Presently, Mr Singh is a member of the United Nations Global

Commission on International Migration, a Senior Short Terms Visiting Fellow, Universityof Stanford and Chairman of the Management Development Institute, India. Mr Singh

joined the Board of Directors of HT Media in December 2004.

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Mr. Priyavrat Bhartia is a whole-time Director. He started as a financial analyst with

Wasserstein Perella & Co., New York, in 1998. With a Masters degree in Business

Administration from Stanford University (USA), Mr. Bhartia is also a director with a

number of companies including Birla Cotton Spinning and Weaving Mills Ltd, Jubilant

Enpro Pvt. Ltd, HT Burda Media Limited and Firefly e-Ventures Limited.

Shamit Bhartia

Whole-time Director

Mr. Shamit Bhartia is a whole-time Director. He holds a degree in Economics from

Dartmouth College, USA. He has worked in the Corporate Finance and M&A Group,

Lazard Frere, New York, from July 2001 till August 2002. Mr Bhartia has been

associated with the company since its incorporation

Rajiv Verma

Chief Executive Officer

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Rajiv joined HT Media Ltd. as CEO in 2004. These 5 years have seen HT take giant

strides, be it growing the vernacular business with Hindustan, creating national big

brands Mint, Fever 104, Shine.com, in addition to growing new businesses like Events

and Key Marketing Solutions, Ad for Equity, establishing international collaborations

with Virgin Radio, Burda, Wall Street Journal, Red Match and substantively increasing

our print capacities across the country.

Rajiv brings with him over 24 years of cross-sectoral experience with companies like

Hindustan Lever, Nestle and Whirlpool. His international experience spans South East

Asia and Europe.

Rajiv is a Mechanical Engineer from Delhi College of Engineering.

Rajiv is also a member of the Kellog alumni advisory board of NorthWestern University.

Awards

Hindustan Times - Greater Noida receives INCQC Club membership for 2008-10

The goal of the International Newspaper Color Quality Club is to raise day-to-day quality

in reproduction and printing. The quality competition is organized jointly by Ifra

(www.ifra.com), NAA (Newspaper Association of America: www.naa.org) and PANPA

(Pacific Area Newspaper Publishers Association: www.panpa.org.au). Newspapers that

participate with success are awarded membership for a two-year period in the exclusive

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club of top-quality titles.

This quality benchmarking competition has been organized at two-year intervals since

1994 and this time attracted the record number of 198 registrations.

Hindi Hindustan - Greater Noida receives INCQC Club membership for 2008-10

The goal of the International Newspaper Color Quality Club is to raise day-to-day quality

in reproduction and printing. The quality competition is organized jointly by Ifra

(www.ifra.com), NAA (Newspaper Association of America: www.naa.org) and PANPA

(Pacific Area Newspaper Publishers Association: www.panpa.org.au). Newspapers that

participate with success are awarded membership for a two-year period in the exclusive

club of top-quality titles.

This quality benchmarking competition has been organized at two-year intervals since

1994 and this time attracted the record number of 198 registrations.

Kolkata plant gets SNAP Award - 2008

Kolkata plant gets SNAP Award in February 2008

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The Specifications for Newsprint Advertising Production (SNAP) are designed to

improve reproduction quality for newsprint production and provide guidelines for the

exchange of digital file information. SNAP is intended for advertisers, advertising

agencies, publishers, pre-press managers, material suppliers, commercial and

newspaper printers.

Lucknow plant gets SNAP Award - 2008

Lucknow plant gets SNAP Award in March 2008

The Specifications for Newsprint Advertising Production (SNAP) are designed to

improve reproduction quality for newsprint production and provide guidelines for the

exchange of digital file information. SNAP is intended for advertisers, advertising

agencies, publishers, pre-press managers, material suppliers, commercial and

newspaper printers.

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Highlights of company

September 26, 1924

This date marked the august beginnings of Hindustan Times with Mahatma Gandhi, the

Father of the Nation inaugurating the newspaper.

1927

Hindustan Times, was reborn as Hindustan Times Ltd., a limited liability company.

1936

The hindi daily Hindustan was launched, which remains the dominant newspaper in the

core hindi belt of northern India.

1937Devdas Gandhi was appointed the Managing Editor of the newspaper and remained the

managing editor till his death in 1957.

1942

The Hindustan Times was one of the few newspapers that stopped publishing the

newspaper for four and a half months as it refused to accept the British imposition of

censorship on all newspapers.

1947

The year India gained its freedom, was also the year Hindustan Times attained the

status of being the dominant newspaper in Delhi.

1957

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The newspaper circulation grew from 58,693 copies to 144,287 in 1970 after KK Birla

took over the mantle from GD Birla.

1960

The hindi literary magazine Kadambini was launched.

1964

The group started actively targeting the youth of India and launched the Nandan

magazine.

1991

At the start of liberalization of India, Hindustan Times moved to becoming an

autonomous power center in a mature democracy.

1999

The Hindustan Times celebrated its platinum anniversary.

2000With a focus on localization, five new editions for Calcutta, Bhopal, Ranchi, Chandigarh

and Jaipur were launched.

2003

The media business of was de-merged and incorporated under HT Media Ltd.

2004

HT Media Ltd was listed as a public company and attracted external funding.

2005

Hindustan Times successfully entered the Mumbai market with a refreshingly new

product and content mix.

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2006

Fever 104 FM is launched, in technical collaboration with the Virgin

Group.Hindustan was relaunched re-establishing the company's prominent presence in

the regional news space.

2007

Mint, the business paper in partnership with the Wall Street Journal was launched in

Delhi and Mumbai. In the internet space, Hindustantimes.com was relaunched

and Livemint.com was introduced.

2008

Firefly e-Ventures, an HT Media Company launched its first portal for job

seekers, Shine.com; and a social networking website Desimartini.com. HT Media also

entered the Mobile space with 54242 in partnership with velti.com

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PRODUCT OF THE COMPANY

ENGLISH PRINT

Hindustan Times- Hindustan Times is one of Indias most respected and

leading English dailies. The flagship newspaper of HT Media, the Hindustan

Times was inaugurated by Mahatma Gandhi in the year 1924. Hindustan Times

has been pioneering trends in journalism, setting standards and breaking new

ground for the last 80 years. Spurred by the leading faces of Indian journalism,

Hindustan Times has evolved with the times, reflecting the changing India and istoday the newspaper of choice of over 3.3 million Indians.

MINT- A business daily from HT Media in collaboration with Wall Street Journal.

HT NEXT- A youth oriented complete newspaper for the generation next.

METRO NEWS- A easy-to-carry, easy-to-read newspaper targeted at youngdelhi-ites.

HINDI PRINT

HINDUSTAN- A Hindi daily newspaper for all type of Indian reader.

NANDAN- A Hindi magazine for kids.

KADAMBINI-

INTERNET

www.hindustantimes.com www.livemint.com www.shine.com www.desimartini.com

RADIO

48
http://www.hindustantimes.com/http://www.livemint.com/http://www.shine.com/http://www.desimartini.com/http://www.hindustantimes.com/http://www.livemint.com/http://www.shine.com/http://www.desimartini.com/


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Fever 104 FM.

PANCHKULA LIVE

Panchkula live is a supplement paper of Hindustan time. Which is running with

Hindustan time? Panchkula live is a first hyper local which was started by HT Media ltd.

Mohali on number 2009. Its a hyper local newspaper for Panchkula town. The main

motive to start a Panchkula live hyper local in Panchkula are to provide more space for

the news of Panchkula region it is not possible in HT main So to short out this problem

HT start Panchkula live hyper local in Panchkula region. The one another main motive

to start Panchkula live was to generate more and more revenue for HT through

advertisement. The Panchkula city is one of the emerging city of Haryana state and it is

near the Chandigarh. So grasp more and more market on the point of advertisement.

one main motto behind starting Panchkula live is to attract local market business.

Because they cannot advertise in national newspaper Last but not least one another

reason was to increase the circulation of HT in Panchkula city by generating a

emotional appeal on the mind of the Panchkula people by starting a local news paper

only for Panchkula. And the punch line for Panchkula live also show a emotional appeal

Panchkula live publish on every Friday and attached with HT free of cost and the

commercial houses where HT is not issuing there only Panchkula live delivered free of

cost. When Panchkula live is on starting stage its selling is door to door but in present it

inserted with Hindustan time.. At present the circulation Panchkula is about 8000 in

house hold and 3000 commercial. Its circulation is better than other local newspaper in

Panchkula. Because of brand name. Most of advertise want to advertise in Panchkula

live. Panchkula live is running in profit.

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Scope of Hyper-Local in print Media

On the basis of my study and other surveys hyper-local newspaper like Panchkula live

has a significant and bright future because Indian youth generation likes to read easy to

carry. These newspaper (hyper-local) become very popular in next one or two year.

Hyper- local newspaper also a great source of revenue for company because a hyper-

local newspaper has news from its local community and people like to read about their

city. So hyper-local newspaper is good concept and it has a bright future.

Some other reasons to support to my study are given below:

In India, there are many big cities like Chandigarh, Delhi, Chennai, Calcutta,

Mumbai etc. And they also have good markets and huge population, so there is

a great potential to hyper-local newspaper.

The living standard of Indian people also increases, because of growing

economy and literacy rate.

No other such big player in such type of hyper local concepts shows their

presence in India.

Most of the market are untouched which have a good potential for advertising

Opening and coming of big brand and MNCs in India day-by-day.

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DATA ANALYSIS & DATA

INTERPRETATION

HYPOTHESIS OF FACTOR ANALYSIS TEST:

In this research we have total 12 variables so we have two types of hypothesis

formation the first one is NULL and the second is ALTERNATE hypothesis;

NULL HYPOTHESIS (H0)

H0 That, these factors like (Low price, Newspaper Content, Good service, Freeof cost distribution, Discounts, Circulation, Availability, Specific target area,

Schemes, Compact Size, Brand name, Response etc.) are not affect the

customer preference towards choosing a newspaper as a medium of advertising.

ALTERNATE HYPOTHESIS(H1):

H1 That, these factors like (Low price, Newspaper Content, Good service, Free ofcost distribution, Discounts, Circulation, Availability, Specific target area, Schemes,

Compact Size, Brand name, Response etc.) are affect the customer preference

towards choosing a newspaper as a medium of advertising.

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DATA ANALYSIS & DATA INTERPRETATION

ANALYSIS OF QUESTIONNAIRE

1- Which newspaper do you read daily?

ANALYSIS

First question of questionnaire is which newspaper do you read daily? 33% respondent say that

they like to read Hindustan Times, 22% respondent like to read The Tribune, 23 % respondent

like to read Times of India and 19% respondent like to read The Hindu newspaper.

So on the basis of my research HT is the most readable English newspaper in Panchkula Region.

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2- Out of the following categorize your business came into?

18% of my total respondents involve in retail sector, 10% respondents which are using

advertisement are belongs to eating outlets or restaurants, 28% are from education sector it also

contain computer institute and other institute, 15% respondents which are using advertisement

are belongs to the service sector eg- doctors, consultancy, immigration centers, travel agencys

etc., 10% respondents are from eating outlets, 10% from real estates, and 19% from fitness and

beauty.

3- Do you know about Panchkula live?

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Panchkula live hyper local of HT is a suppilment newspaper of HT and distributed free of cost.

Most of the respondents of Panchkula region are aware about the hyper local. From my research

work 92% respondents say yes they are aware about the panchkukla live hyper local. And only

8% respondents are not aware about the panchkula live.

4- Are you using advertisement for your business?

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88% of my total respondents use advertisement as media tool and only 12% respondent not

advertise their businesses. So this data shows advertisement is very important and necessary to

every business to grow.

5- Please indicate the best medium to advertisement to a smaller region like

Panchkula?

52% respondents says they use newspaper as a advertisement medium to advertise their business.

18% says they use word of mouth while 18% respondents say they use leaflets, 6% respondents

say they prefer billboards to advertise their business and also 6% respondent says they use fliers.

But no respondent like to use TV, Radio, telephone as advertising medium in Panchkula region.

6- How often do you advertise?

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34% respond

Sachin chauhan

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