Personal Brand Plan:

The “Lifestylist”

Sabrina Samis

About Me

My name is Sabrina Samis. I am currently enrolled in Humber College’s public relations certificate course. I completed my undergrad at Queen’s University with a BAH in film. I have always had strong interests in the entertainment and related industries. I pride myself on my communication abilities and have always communicated my views in a unique and comedic manner.

Live It Up

My Goal is to create a personal brand that reflects my educational background and interests. With a passion for fashion, lifestyle and entertainment I plan to offer a unique view on these areas while displaying my writing and communication skills.

Objectives• To be a “lifestylist” to my generation. •Create an online following of consistent visitors to my blog by September 2010.

• Establish myself as an effective communicator.

• Have people find and network with me through my online presence.

• Be a recognizable name in online lifestyle communities by December 2010.

Situation Analysis• Interned at NKPR, an agency that specializes in lifestyle and entertainment PR. •Experience with film festivals and surrounding events: worked on gifting suite and charity event during TIFF, volunteered at the Kingston Canadian Film Festival.

• I embody a wide geographical perspective after living in Scotland for six months.

• Production team for Queen’s University television program.

SWOT AnalysisSTRENGTHS

• On top of trends in the lifestyle and entertainment sector.• Present my ideas with personal flare. • Bilingual (English and French).• Innovative when approaching new tasks.

WEAKNESSES• My online experience and knowledge is limited.• Easily distracted by ideas outside the lifestyle sector.• Difficulty staying on a set path.

OPPORTUNITIES• Young bloggers are on the rise and are receiving more respect.• Can build a brand that combines a youthful but also educated perspective. • Social media is always creating more ways to get your message out to the masses (it is easy to reach people).

THREATS• Lifestyle is a popular blogging sector.• Many competing online personalities.• Difficult to be the first one with the story.

Brand Statement

I am a “lifestylist” for people of my generation and am always passionate about communicating my views and opinions in a unique, comedic and entertaining way.

Key Messages• Live, eat and breathe: fashion, entertainment and lifestyle with your own personal, online, life stylist! •Delivering trends, ideas and comedic relief at the click of a mouse.

LIFE

Strategy• Keep myself relevant. Always be updating my blog and reading others so I can comment with fresh ideas that will make people think and not show them something they’ve already heard. •Discover who are the “big names” in the online lifestyle community and read and comment on their blogs the most so they will come to recognize my name and hopefully spark up conversations with me.

• To build up my online relationships and postings to show my connectivity when applying for internships. Make myself stand out above the rest by starting to create a name and niche for myself online.

• Reach a large audience of young educated individuals as well as possible employers by showcasing my attention to trends and giving a young perspective while communicating at a sophisticated level.

Channels/Tactics• Blogging: I have my own blog, The Seinfeld of my life, which will be my main method of communication. I will also comment and guest post on other similar blogs to get my name out and more recognized in that community. I will encourage readers to post comments to spark conversations. My blog is also linked to Twitter and Facebook so that updates can be more widely received. •Twitter (Chloe Marc): Find people and groups of similar interests to tweet to, as well as re-tweet interesting and related posts. Therefore, joining myself to more and more people online.

• Facebook: Make people in my Facebook community aware of my personal brand and think of me as more than just Sabrina, but “lifestyle PR” Sabrina. Will be communicating with a primarily younger audience in comparison to the other channels, excluding Twitter.

• Linkedin: Have a profile in-place. Good for networking with people on a more professional level.

• Ning: Good for networking with PR practitioners that have a connection to Humber.

Critical PathJan. 15, 2010 Create Twitter and Ning

profilesJan. 25, 2010 Create Blog

Feb. 15, 2010 Create Linkedin profile

Feb. 20, 2010 Link blog to Twitter and Facebook. Start weekly to bi-weekly blog posts and comments.

March 31, 2010 Continue making ‘The Lifestylist’ a recognizable brand.