Sabre Holdings UTD campus visit
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Transcript of Sabre Holdings UTD campus visit
Agenda
• Sabre Holdings Overview
• Our Businesses
• Sabre Travel Network
• Sabre Hospitality Solutions
• Sabre Airline Solutions
• Travelocity
• Sabre HR Update
• New Grad Leadership Program
• Sustainability update and campus tour
• Departures
2
Who is Sabre Holdings?
Our commitment is:
By delivering innovative travel technology,
we make the world a better place.
4
Sabre Holdings Fast Facts
• Global travel technology company
• Provides innovative distribution and technology solutions for the world’s
largest industry: travel and tourism
• Provides software to travel agencies, corporations, travelers, airlines, hotels,
and rail, car, cruise and tour operator companies through its four
businesses
• Touches more than 1 billion travelers around the world every year
• Helps travel suppliers make money, save money and develop closer
relationships with their customers around the globe
• Privately held by TPG and Silver Lake, with revenues of approximately $3
billion
• Approximately 10,000 employees in 60 countries, with headquarters in
Southlake, Texas
5
Our top 10 largest offices
8
1. Dallas/Fort Worth, TX
2. Krakow, Poland
3. Montevideo, Uruguay
4. Bangalore, India
5. London, England
6. San Antonio, TX
7. Plains, PA
8. Buenos Aires, Argentina
9. Mumbai, India
10. Woking, England
1
2
3
45
610
79
Sabre Holdings Worldwide
6
Leading in Technology
• InformationWeek 500 company, ranked in the top 25 percent among
the nation’s leading IT innovators
• Information Week named Sabre 7th on its list of the “Greatest
Software Ever Written”
• Sabre Holdings invests more in research and development than
any other travel distribution and technology company
• Sabre Airline Solutions’ Airline Yield Management program is the gold
standard used by major airlines to price their fares
7
Leading in Technology
• Sabre Travel Studios is the hot bed of travel commerce technology
innovation
• Our migration to open systems for air pricing represents a milestone
in the evolution of travel commerce technology from the mainframe
environment
• Sabre processes more than 42,000 transactions per second
• We process more than one billion transactions every day, which
places us with a select group of companies such as Google, Twitter,
Facebook and Amazon.
8
Strong Platform for Growth
• Industry leader in multiple travel channels
• 4 businesses serving travelers, corporations, travel agents and
travel suppliers
• Strong brands in high-growth online leisure and online business
travel
• Robust, innovative technology
• History of strong balance sheet and free cash flow
9
Sabre Holdings History
1960
1970
1980
1990
2000
First Sabre
system in a
travel agency
First Sabre
reservation
system
Sabre becomes
division of
AMR; releases
first revenue
mgmt. system
Travelocity.com
launches
Sabre & 11
Asian carriers
form Abacus
joint venture
11
Sabre Holdings History
2000
2002
2004
2006
2008
Launches Zuji
Partnership with
12 Asia-Pacific
carriers
Travelocity
TotalTrip and
Travelocity
Business
Spins off from
AMR;
Purchase of
GetThere
SabreSonic
airline
passenger mgmt
solutions
Acquires
lastminute.com
12
Sabre Holdings History
2008
2009
2010
2011
Sabre Holdings
acquires Flight
Explorer
Sabre
Hospitality
Solutions
launches
Acquires
Calidris ehf and
Flightline Data
Services
Air Total Pricing
launches; Sabre
opens offices in
Ukraine and
South Africa
Sabre becomes
privately held
company
13
Sabre Travel Network
• Provides technology solutions to the global travel industry
• Operates the world’s largest travel marketplace, connecting travel buyers and sellers through the Sabre global distribution System (GDS)
• Sabre Travel Network’s innovative technology connects 350,000 travel professionals to more than 400 airlines, 93,000 hotels, 25 car rental brands, 50 rail providers, 13 cruise lines and other global travel suppliers
16
Sabre Hospitality Solutions
• Provides technology products to the hospitality industry
• A leading Software-as-a-Service business, Sabre Hospitality Solutions’
reservations technology, marketing and distribution software, and
Internet Marketing an e-business solutions are used by more than
12,000 hotel properties around the world
• Sabre Hospitality Solutions generates more than $12 billion in revenue
each year for is customers
17
19
Sabre Airline Solutions Who We Are
We help airlines break free from constraining
applications, platforms or predefined business
processes, giving airlines the freedom
to market, sell, serve and operate the way they
want.M S S OMarket
Offer the best
schedule, price
and service to
generate the
most revenue
SellSell, upsell and
cross-sell more
through all of
your preferred
channels
ServeEnhance the
customer
experience
throughout the
travel lifecycle
OperateManage daily
operations to
efficiently fly
your schedule
20
Fast Facts
of airline business solutions
and services
#1 provider
are managed by
Sabre® AirCentre™ Crew
35% of the
world’s crews
transactions processed daily
by our shopping services
11 million
in inventory is managed by Sabre®
AirVision™ Revenue Manager
annually (more than Proctor &
Gamble annual sales)
$100 billion
in SabreSonic® Res since 2003,
to 360 million passengers today
(three times the aviation industry
growth rate, during the same period)
98% growth
processed every 50 milliseconds
(a blink of an eye)
1500
transactions
supported bySabre Airline Solutions 24x7
300+ airlines
The Value Of An Integrated Portfolio
Load
planning
Resource
management
Flight
planning
Airline
Enterprise
Operations
Solution
Revenue
accounting
Revenue
management
Airline
Marketing
& Planning
Solution
Scheduling
Speed To Market • Lower Total Cost Of Ownership • Mitigates Risk
Reservations Check-in
Online
direct
Airline
Customer
Sales & Service
Solution
Real-time revenue management
Revenue recognition
Passenger reaccommodation
Departure control
21
23
2012 Sabre Airline Solutions Strategic Framework
Strategy And ElementsGrow and scale the business with continuous portfolio investment and customer focus
VisionThe Most Trusted Software Brand In The Airline Industry
Be the best
TEAM in
travel to deliver
employee and
customer value
Foster enduring
CUSTOMERconfidence
from design
to delivery
Provide solutions
that deliver
superior
customer
VALUE
Employ
technology and
processes that
offer SCALE,
efficiency and
flexibility
Drive
INNOVATION through
investment and
industry voice
MissionProvide airlines freedom to market, sell, serve and operate the way they want
Sabre Airline Solutions Global Team
Southlake
London
Buenos Aires
Scottsdale
Atlanta
Beijing
Shanghai
Singapore
Bangalore
Vienna
Krakow
Montevideo
North America:52%
Latin America:12%
Europe, Middle EastAnd Africa: 14%
Asia Pacific:22%
Sydney
* Figures as of March 2012
Iceland
24
Organization
Hugh Jones
President
Sabre Airline Solutions
Sanjay Nanda
Delivery &
Consulting
Stephanie Bundick
AS Business
Operations
Greg Gilchrist
Sales & Customer
Management
Dana Jones
Marketing &
Solutions
Management
Chris Nester
Airline Solutions
Finance
Pete Morowski
Airline Solutions
Development
Doug Johnson
Airline Solutions
Human Resources
25
26
Marketing & Solutions ManagementLeadership Team
Maureen MaholicExecutive Assistant
Darren RickeyVice President
Sabre AirVision
Bill NunanVice President
AS Strategy
& Planning
Erin BouckVice President
Sabre AirCentre
Ellen EhrlichSr. Vice
President
SabreSonic CSS
Solution Design
Vinit DoshiVice President
SabreSonic CSS
Dana Jones
SVP & CMO
Marketing & Solutions
Management
Lalita
PonnekantiDirector
MSM Business
Operations
George
Wrigley Director
Portfolio Marketing
Kyle MooreVice President
Airline Retailing
27
Marketing & Solutions Management Roles and Responsibilities
Pricing
Buy, Build
or Partner
Business
Plan
Product
Profitability
Win/Loss
Analysis
Distinctive
Competence
Market
Problems
Marketing
Plan
Customer
Acquisition
Customer
Retention
Program
Effectiveness
Buying
Process
Buyer
Personas
User
Personas
Positioning
Product
Portfolio
Market
Definition
Distribution
Strategy
InnovationCompetitive
Landscape
Technology
Assessment
Lead
Generation
Thought
Leadership
Referrals &
References
Launch
Plan
Use
Scenarios
Requirement
Status
Dashboard
Product
Roadmap
Presentations
& Demos
Event
Support
“Special”
Calls
Channel
Support
Channel
Training
Sales
Process
Collateral
Sales
Tools
BusinessMarket ProgramsPlanningStrategy SupportReadinessBusinessMarket ProgramsPlanningStrategy SupportReadiness
Solutions Strategy
Solutions Marketing
Solutions Management
Stra
tegi
c
Tactical
28
Marketing & Solutions Management Roles and Responsibilities
Strategy and Planning
Operations Research
Portfolio Marketing
Business Operations
Marketing and Solutions
ManagementSubject Matter Experts
What Does Brand Marketing Do?
• Drives brand strategy and identity
• Develops large communications platforms for integrated marketing campaigns
• Strategically invests in media to drive brand visibility
• Develops & leverages insights to drive business strategy
• Creates & nurtures long-term brand alliances and partnerships
3232
Brand Team Organizational Structure
Brett Steiger
Brand Manager
Bruce Horner
Media & Alliances Sr.
Principal
(New Hire)
Consumer Insights
Jonathan Rogers
Director
Bruce Perlstein
Marketing
Coordinator
Cheryl Roberts
Marketing
Communications
New Hire
Associate Brand
Manager33
Major Thematics for Brand Operations in 2013
FOCUS LEAD WIN
What We Must Do
How We Must Do It
BETTER
DIFFERENT
NEW
34
Leverage Unique Elements to Differentiate • Most brands would kill to have our heritage & personality
• Pre-existing ties to popular culture very difficult to replicate
• Gnome’s importance, buoyancy re-affirms true equity
Building Brand Zealots
Travelocity is changing lives and generating long-term sustainable brand equity
• Lynda Eichner was 1 of the lucky raffle
winners for the $1K promo code
giveaway in NYC
• Lynda can now spend Thanksgiving
with her daughter in London
• Business class roundtrip airfare
• 5 star hotel
• Town car transportation
• $1K promo code in addition!
“This is like a dream. Thank you sooooo
much. Can't wait to see my daughter!!!!”
“Every day is a holiday with you guys......THANK YOU!!!!!! I
would love to share the story. Everyone I tell says, "I guess I
should use Travelocity when I plan a vacation". “
PRSocial/CRM
MediaMicrosite
GGN Performance Update: Thru 10/23/12
Key Program Goals:
Video Submissions: 925 (123% of Goal)
Video Votes: 27,353 (144% of Goal
Email Opt-ins: 3,277 (31% Opt-in Rate)
Site Visits: 410,931 (121% of Goal)
Other Performance Metrics:
Video Plays: 54,450
Avg. Time on Site: 2.2 Minutes
Social Program Updates:
Social Engagement: 32% of goal
Twitter Acquisition: 2,210 (34% of goal)
Facebook Acquisition: 1,075 (4% of goal)
CRM Program Updates:
Sending out email to all registration email opt-ins (3,277
consumers) to re-engage in the program (week of 10/26)
Media TRPs: 41.4 TRPs
Remaining Media: TBS integration, Amazing Race, ESPN, HULU, E,
HGTV, Bravo, and Travel TV and Digital
Digital Video (NBC/HULU): Generated over 11M impressions a
1.1% CTR
Yahoo: 202K Click-Through (3rd best Yahoo Billboard ever), 30K
Intro Video views and generated 79 bookings and $3K in VCM
PR Coverage Updates:
Strong PR coverage led up to the 10/20 submission deadline
highlighted by a story on About.com (44M+ readership)
Distributing a news release on the 10 finalists next week and
Media relations will emphasize local markets where our finalists
live, along with national coverage
41
University Recruitment Programs
• Internship Program
• PAID!
• 11 Weeks over the Summer
• Structured: Social, Philanthropy, Case Competition
• High Visibility, High full time conversion rate
• New Grad Programs
• Travel Network
• Airline Solutions
• Sabre Hospitality Solutions
• Technology
44
Get Noticed! Your Resume
• What’s the purpose of your resume?
• Required Information
• Name, Email, Phone, (Address)
• University, Degree, Major, Graduation Date
• What do employers care about?
• What’s the best way to show you’re qualified?
45
Organize Your Resume!
Your Resume Most Relevant
Least Relevant
Make your important and
relevant information easy
to find.
Pop Quiz!
You’re applying for a marketing job. Which of the following items do
employers find most relevant?
47
Marketing Classes
Writing Newsletters for a
student organization
Marketing Class Project
Your job for the last year
at Chicken Express
Your Lacrosse Scholarship
High School Grades
Your job as a lifeguard
Your Marketing
internship
Graphic Design
Skills
Goal: Strengthen the internal leadership pipeline across Sabre Travel Network by creating a
pool of New Grad talent with accelerated performance and leadership potential.
• Program will enable participants to gain:
• Broad knowledge of various functions across Sabre Travel Network with a strong
appreciation of the business
• Personal leadership growth & relationship building across various parts of TN
• An early sense of belonging within Sabre through fostered coaching and mentoring
relationships
• Methodology: 2 year targeted leadership program
• 6 month assignments -- 4 total over 24 months
• Targeted business & leadership development
• Executive mentoring & coaching relationships
• Action learning projects assigned on a team basis
TN New Grad Leadership Program
49
University Recruiting Efforts Wave 1:
• Targeted recruiting Fall 2010 – 3 Universities only (SMU, UT, TCU)
• Top candidates invited on Sabre campus for full day late October 2010
• Offers extended to top candidates
• Start date June 2011
University Recruiting Efforts Wave 2:
• Targeted recruiting Fall 2011 – 4 Universities (UT, TCU, UNT, SMU)
• Career Fairs, Information Sessions & On-Campus Interviews
• Targeted outreach by existing NGLPs to Professors, Business organizations and
groups
• Top candidates invited on Sabre campus for full day November 2011
• Offers extended to top candidates
• Start date June 2012
NGLP Recruiting Efforts
50
Rotational Assignments
1. Marketing (Customer & Brand)
• Plan and execute key industry events, update competitive positioning documents, own sections of the North
America leisure strategic segment update, and prepare customer facing marketing communications. Help craft,
manage and execute communication plans for new global campaigns and compelling communications in working
with the creative and copy teams. Coordinate with regional marketing teams to ensure needs and translations are
developed.
2. GetThere
• Assess GetThere’s global competitive product position and provide clear concise product communications in
response to market needs. This includes maintaining a comprehensive competitive matrix and assessing validity
of market information through 3rd party literature and media research, Travel Agency interviews and behind-the-
scenes hands-on research, and in-region visits. Build surveys to understand internal and external needs from a
product and communication perspective. Manage basic product marketing information and send to appropriate
stakeholders. Create, contribute to, and manage product-centric campaigns, leveraging social media and other
channels, as appropriate – in coordination with our marketing communications team.
3. Supplier Distribution
• Role rotates through various areas within the Airline Distribution group, including working with contracts & data
analysis, customer service & ops, pricing & strategy, business development & financial modeling, sales & deal
negotiations.
4. Sabre Consulting/Sales Planning
• Participate & contribute to consultative engagements. Gather data about processes, procedures, tools, and will
identify gaps and provide quantifiable recommendations with the end result of improving some dimension of
operations. Report market information for TN Americas and do analysis on findings. This would include data from
North America and Latin America booking reports, conversion bookings reports, share analysis, and P&L
assessment and research.
51
Legend
Sabre Courses
Self-Learning/Development
Feedback Mechanisms
Real Time Business
First 30 Days First 90 Days First 6 Months First 12 Months
Set DPM Objectives
Communication Tools
Presenting with Impact
DPM review with
1st Rotational Manager
Self-Assessment:
FIRO-B
Peer/Team/Manager
Feedback ProcessIndividual Development Plan
Welcome to Sabre!
New Hire Orientation
DPM Planning with 2nd
Rotational Manager
Travel Domain
StrengthsFinder
PowerTalk
TN Overviews
Year #2
Career Planning
Action Learning
Team Project
Ongoing
Executive Mentoring
NGLP Council
Meet at all Major Milestones of Program
Foundational Leadership
Courses
Program Roadmap
52
• Engagement – Effective onboarding & integration into Sabre & TN
• Evaluation – Clear objectives set & measured for each 6-month assignment via the
DPM process
• Ongoing reviews & evaluation checkpoints with participants, mentors & rotational
managers after each rotation
• NGLP Council to meet at all major milestones of the program to make ongoing
adjustments and decisions on program components & rotational assignments
• Program success also measured by:
• Successful placements into future key succession pipelines
• Progression & retention of participants beyond the 2-year program
• Future expansion includes hiring in other sites as well as international rotations
Program Performance & Evaluation Metrics
53
Candidates who possess a unique balance of leadership
ability/potential and business acumen.
Mission Critical Behaviors:• Leadership potential – identified through previous experience and skills assessment
• Strong interpersonal savvy – unquestionable integrity, relates well to all kinds of people up, down, sideways, inside
& outside the organization, develops appropriate rapport and constructive/effective relationships, strategic agility
and command skills
• High EQ skills – self knowledge, sizing up people, decision quality, conflict management, listening and dealing with
ambiguity
• Intellectual Horsepower – strong business acumen, out thinking the competition, innovation management, learning
on the fly
• Demonstrated drive, high energy and passion – drive for results, planning, process management and managing
through systems
• High Aspiration - achievement orientation, self confidence, initiative
Demonstrated Ability:• Superior academic achievement (top 25%, GPA)
• Relative work experience (co-op, intern) preferred
• Accountability/delivers on commitment. Ability to learn quickly and manage information
Potential for strong engagement:• Integrity – strive for the right thing for individual, organization and society
• Community involvement
• Passion for work and emotional maturity/positive outlook
Ideal Candidate Profile
54
Sabre Sustainability Update
and Campus Tour
Jenifer Garcia and Montserrat Zarco
Southlake EcoTeam Leaders55
• Reduce our own environmental footprint
• LEED certified (Leadership in Energy and Environmental Design) campus headquarters building
• Data Center efficiencies, server and workstation consolidation and virtualization
• Employee education and engagement
• Global EcoTeams, personal sustainability
• Industry advocacy for sustainable business practices
in travel and tourism
• Engagement with global and regional industry
associations and coalitions promoting sustainable travel
• Innovative products and services to help our customers promote sustainable
travel
56
Environmental Sustainability Commitment
Recent Awards and Honors2011 - 2012
• Sabre’s Travelocity call centers in San Antonio, Texas and Wilkes-
Barre, Pa., were both named as Top Workplaces for 2012 by their
respective communities.
• TBiz, TripCase and Sabre Virtual Meetings were recognized in Travel
Weekly’s 2012 Magellan Awards.
• Sabre ranked No. 26 on the InformationWeek 500 list of top U.S.
technology innovators. Sabre Red App Centre was recognized as one
of the “20 Great Ideas” of 2012.
• Sabre was recognized with the Project Icarus Gold Medal for
leadership in the drive for greater sustainability in the business travel
and meetings industry.
59
Recent Awards and Honors2011 - 2012
• Sabre Travel Network was recognized as one of the best employers in
Brazil by the Great Places to Work Institute, and highlighted as an
employer of choice for IT and telecommunications.
• Sabre Virtual Meetings won an innovation award for travel
management at the 2012 Global Business Travel Association (GBTA)
conference.
• Sabre Poland named Best Place to Work in Poland by the
Great Place to Work Institute in 2011 and 2012.
• Sabre Travel Network Mexico recognized by the Great Place to Work
Institute twice in 2012, ranking among the top five IT and
telecommunication companies.
60
Recent Awards and Honors2011 - 2012
• Sabre Airline Solutions named a 2012 Computerworld Honors
Laureate in the environment category for its Sabre AirCentre Flight
Plan Manager.
• Sabre Chairman and CEO Sam Gilliland is appointed a member of
the Energy Security Leadership Council and vice chair of the U.S.
Travel and Tourism Advisory Board in 2012.
• Sabre Travel Network won the 2012 Silver Award in the Airline
Revenue Services category from Air Transport World magazine for
the Sabre AirCommerce advertisement.
61
Recent Awards and Honors2011 - 2012
• Sabre Airline Solutions won the 2012 Gold AdAward in the
Technology Solutions category from Air Transport World magazine
for the “Freedom to Fly” advertisement.
• Sabre Chairman and CEO Sam Gilliland named one of the top 25
most influential executives in the business travel industry for 2011 by
Business Travel News.
• Sabre Travel Network won an innovation award for its Air
Merchandising Suite at the annual Business Travel and Meetings
Show in London.
62
Recent Awards and Honors2011 - 2012
• Sabre Travel Network Senior Vice President of Marketing Chris
Kroeger presented with The American Society of Travel Agents Allied
Member of the Year Award for his outstanding contributions to the
travel industry.
• Sabre Travel Network Mexico recognized as one of the top 100 Great
Place to Work in Mexico by Great Place to Work Institute.
• Sabre Travel Network Mexico recognized as a “Top Company 2010:
Best Companies to Work For” by Expansion magazine and TOP
Companies.
63
Recent Awards and Honors2011 - 2012
• Sabre San Antonio named Top Workplaces of 2011 by The San Antonio
Express-News.
• Sabre GetThere won three 2011 Magellan awards from Travel Weekly,
which recognize the best in the travel industry in both corporate and
leisure.
• Sabre won the Oracle Fusion Middleware Innovation award in
conjunction with colleagues on the ESS Data Services Team for
Sabre’s use of Oracle Data Integrator and GoldenGate.
• Sabre won the 2011 Sustainable Tourism award organized by
L’Agenzia di Viaggi, in the Technology category.
64
Recent Awards and Honors2011 - 2012
• Sabre ranked No. 31 on the 2011 InformationWeek 500 for Sabre
Red Workspace for business technology vision, innovation and the
execution of IT practices. Have been ranked on the magazine’s list
of Most Innovative Tech Companies every year since 2003.
• Sabre won the Best GDS award in the Travel Weekly US Readers
Choice Awards.
• Sabre Hospitality Solutions was presented the Business Traveler
Innovation award in the travel management category for Sabre Hotel
RFP by The Global Business Travel Association and The Wall Street
Journal.
• Sabre won the Business Travel & Meetings Show Innovation award
for Sabre Red Workspace.
65
Recent Awards and Honors2011 - 2012
• Sabre Global Customer Support Center was presented the Call
Center Leader of the Year award by the International Quality and
Productivity Center.
• Holiday Autos presented with a Bronze award for Car Hire Company
2011 by British Travel.
• Holiday Autos won Best Car Rental Operator 2011 at the Scottish
Passenger Agents' Association awards.
• Holiday Autos named Best Car Rental Company, Middle East by
business travel magazine, Business Destinations.
66