Sabine BULTEEL Product Marketing Manager Thomson Broadband Connected November 17, 2008 The Thomson...

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Sabine BULTEEL Product Marketing Manager Thomson Broadband Connected November 17, 2008 The Thomson Gateway as Software Service Platform

Transcript of Sabine BULTEEL Product Marketing Manager Thomson Broadband Connected November 17, 2008 The Thomson...

Page 1: Sabine BULTEEL Product Marketing Manager Thomson Broadband Connected November 17, 2008 The Thomson Gateway as Software Service Platform.

Sabine BULTEELProduct Marketing ManagerThomson Broadband ConnectedNovember 17, 2008

The Thomson Gateway as Software Service Platform

Page 2: Sabine BULTEEL Product Marketing Manager Thomson Broadband Connected November 17, 2008 The Thomson Gateway as Software Service Platform.

Thomson’s Vision

Page 3: Sabine BULTEEL Product Marketing Manager Thomson Broadband Connected November 17, 2008 The Thomson Gateway as Software Service Platform.

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The Residential Gateway as Service Enabler in the Connected Home

2Simplicity of installation and use is a key success factor, both for operator and end user

4 Appropriate physical links between devices, control points, rendering equipment: Best in class WiFi .11n, 3G, PLC, POF, DECT, HPNA Ethernet, …

1 Home Gateways have to be future-proof, both Hard- and Software, facilitating the Service Provider the introduction of new services to its installed base

5 Extended Remote Management Software and Tools are necessary to address the diversity of connected devices around the Home Gateway

3 Advanced Service Offering – Building the Digital Home

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1. The Gateway must be Future Proof

• Open Architecture

• Easy Component integration – Dynamic

Application Hosting

Building THE gateway for YOUR innovative services

• Network compatibility

• Guaranteed QoS

• IP Acceleration

• Maximized throughput

Most Powerful and Versatile Software Core Customizable and Flexible

Highly Advanced Value Added Service Offering

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1. Thomson Gateway is Future Proof

Unified Configuration Incorporation of customer applications Incorporation of host applications and

devices Centralized configuration management

OPEN ARCHITECTURE : WHAT?

Fast time-to-market for own, Thomson or 3rd Party applications and services

Easy new service integration Third party development Life Cycle Management Full Control

BENEFITS

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2. Simplicity of Installation and Use

Key success factor for enriched user experience and mandatory to avoid high operational costs at operator’s side

GATEWAY & SERVICE INSTALLATION

•TR69 Zero Touch Provisioning

• Installation Wizard

• ServYou

CONNECTING DEVICES

• WPS (WiFi Devices)

• Easy Pairing (DECT Phones)

NEW SERVICES – SERVICE UPGRADES

• Dynamic Application Hosting/OSGi

• Home Portal

DEVICE DISCOVERY

• HTML Wizard

• Voice Intercept

• ServYou/Home Portal

InstallInstall

DiscoverDiscover

ConnectConnect

ActivateActivate

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Home Portal Solution

Customizable components

Online Marketing

Personal Address

Book

Push Services:

easy activation by clicking

Push product offering

Link to search engine

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3. Building the Digital Home

Residential Gateway

Advanced Services

Home Devices

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Quid UPnP AV ?

Content Directory Service

Media Server

Connection Manager Service

AV Transport Service

Rendering Control Service

Media Renderer

Connection Manager Service

AV Transport Service

Control Point

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UPnP A/V

What it is

• Protocol defined by UPnP Forum

• Allows to control digital Audio/Video content

• Discover capable devices

• Play A/V content

• Stored anywhere in the home

• On any display device in the home

• From wherever you are in the home

• Defines the possible ways to do this

• Allows for certification

What it is NOT

• Does not take care of DRM

•This is outside UPnP A/V

• Does not tell what A/V formats you need to support

• Does not guarantee two devices work together

Risk for ….

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DLNA

• Requires UPnP A/V and WiFi Alliance certification

• Contains catagories similar but more extensive than UPnP A/V

•Digital Media Server

•Digital Media Controller

•Digital Media Player

•Digital Media Renderer

• Guarantees interworking by defining a minimum of requirements

•Media formats to be supported

•Networking stuff

• Similar to WiFi logo

• Superset of UPnP A/V

Guaranteed functioning out of the box

What does it bring

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DLNA

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And other DLNA certified ones…

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What do we offer?

What we support but is not required by DLNA …

• Support for Meta Tags

•Title, Artist, Genre, Album, Camera type

• Presentation to control points the Apple way

TG787 First Residential Gateway Worldwide DLNA certified

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The Thomson Ecosystem

1. Auto Detection of Media Renderer

2. Auto fetch of Control Point

3. Play music from GW HD, even remotely

4. Even via Mobile

CPCP

+

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Content: what and wheneveryou want

Service Based Subscriptions:

The WiFi tablet streams the content enabling anyone to enjoy a true personal video experience anywhere in the home

Access online musicor stored on your PC and play on your HiFi

Access online musicand play from your DECT phone

Advanced Services

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Femto Cells

IMS/UMA

Connect a Webcam via WiFi or USB to the Gateway and watch your house remotely on your PC or mobile through a webpage of your Gateway

Advanced Services

Multi line/multi number on DECT

Home Phone Assistance

CD Quality Sound

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Home Phone AssistanceE

the

rne

t

FX

O

FX

SWhat?

• Normal State - SIP registered: ‘commercial’ + dial tone

• No Internet Connection (Ethernet cable out): ‘warning’ + dial tone

• FXO out: ‘special warning’

‘commercial’: - push content (commercials, songs, ‘RSS’ feeds voice etc.)

- ‘you have new mail’

‘warning’: ‘you have no internet connection, you will be calling on a fixed rate X’

‘special warning’: ‘you cannot make a phone call, please check your cables or consult…’

Additional Services to be offered by ISP,

bringing additional revenue streams

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Portal

Home Surveillance and Home Monitoring

Partnering with

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The Connected Home

– for each device in the home

– from each device in the home

Multiple services

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Software Development

Improved drivers delivered to match carrier’s market needs

- WiFi alliance member for latest new technologies

- Providing latest security methods

Engineering capabilitiesRadio specialists for the antenna design

Regulatory experts for each area of the world

Design experience for thermal issues linked with WiFi

Research on new applications such as video over WiFi

Long-time experience in Wireless

Early on the market with 802.11b (2001)High performance and low cost solution

for 802.11g

Launching as first 802.11n

Close cooperation with leaders on WiFi chipsets market

Testing toolsIn house WiFi testing specialists

2 test labs for our own testing on top of supplier ones

Azimuth tool to allow us to emulate specific environment for test

Thomson’s expertise in Wireless:

4. In house physical links: wireless

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802.11n: larger bandwidth, better coverage, more reliable

1. Streaming Music growing number of people streaming music directly from the internet

2. Streaming Video

3. Media sharing

4. Network Attached Storage (NAS)

Users expect major increase in TV, video and film via Internet

Share files between multiple PCs: 57% of HNW users

Need for more bandwidth

Drivers for 802.11n

> Need for more bandwidth> Need for reliable connection

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802.11n: larger bandwidth, better coverage, more reliable

Cheapest retailer in Europe selling draft 802.11n

at unbeatable prices

PC market is driving .11n

Source: Dell’Oro Wireless LAN Report, Five Year Forecast 2007-2011, January 2007

WiFi remains a growing market.

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3G : HSPA USB Dongle

Fallback access before xDSL activation or in case of xADSL failure

Mobile HSDPA Internet access

NO SETUP CDdrivers embedded

in the gateway

NO SETUP CDdrivers embedded

in the dongle

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PLC (Powerline Communications) POF (Plastic Optical Fiber)

- a 1mm polymer core and a thin cladding to guide the light - the outer buffer protects the fiber against damages

Advantages:Easy to use - cut and plugSmall - 2.2mm or 1.5mmFlexible - bending radius down to 25mm

4. In house physical links: wired solution

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Thomson attends Plugfests for testing interoperability

TR-069 Air upgrade DECT phones

LAN VoIP phones/STB discovery (TR-111)

TR-069 pass through: set up and management of Home Networking devices

UPnP Device Discovery and Management Proxy (get info of all UPnP devices in Home Network, and manage them from gateway)

Storage Service: remote management of storage attached devices (TR-140) - 2008

5. Extended Remote Management

Remote management solution based on TR-069 standard

> 3 mio

> 3 mio

> 600K

TR-069 Standard

Extended Datamodel for Ecosystem

Interoperable with extensive list ACS vendors

Field Proven Track Record

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Conclusion

2Thomson Gateways PROVIDE the right mechanisms for simple installation and use is a key success factor, both for operator and end user

4 Thomson Gateways HAVE versatile physical link offerBest in class WiFi .11n, 3G, PLC, POF, DECT, HPNA, Ethernet, …

1 Thomson Gateways ARE future proof, both Hard- and Software, thanks to its open software architecture

5 Thomson Gateways are HAVE extended Remote Management Software and Tools

3Thomson Gateways HAVE Advanced Service Offering both own development and 3rd party integration

Page 28: Sabine BULTEEL Product Marketing Manager Thomson Broadband Connected November 17, 2008 The Thomson Gateway as Software Service Platform.

Product range and positioning

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xDSL Product Portfolio 2008

ST516

ST536

ST546

ST510

ST546f

TG585v7 TG585n

TG587n

TG787

TG782 & TG784

ST706

ST780 ST780 DeXtention

TG797n

TG789n VDSL2

TG787 VDSL2

TG780BusinessTG787VDSL2

Business

TG628s

ST620 & 620s

ST608 WLTG608

TG605TG605s

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Positioning WIRED data – 500 series

+ TR-69 Remote Management

+ TR-69 Remote Management

+ TR-69 Remote Management 4 port Ethernet

+ TR-69 Remote Management

f

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Positioning WIRELESS data – 500 series

2.4 GHz

2.4 GHz

Already 2 mio shipped this year

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Positioning Voice and Data - 700 series

1 FXS

2 FXS

2 FXS

1 FXS

2 FXS + Ethernet WAN

2 FXS + GEthernet WAN

Page 33: Sabine BULTEEL Product Marketing Manager Thomson Broadband Connected November 17, 2008 The Thomson Gateway as Software Service Platform.