Saascon Deck

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©2009 Network Enhanced Telecom, LLP. All rights reserved. ©2009 Network Enhanced Telecom, LLP. All rights reserved. Patrick Murphy, VP. Bus. Dev. Partnership Overview P

Transcript of Saascon Deck

Page 1: Saascon Deck

©2009 Network Enhanced Telecom, LLP. All rights reserved.©2009 Network Enhanced Telecom, LLP. All rights reserved.

Patrick Murphy, VP. Bus. Dev. Partnership OverviewP

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©2009 Network Enhanced Telecom, LLP. All rights reserved.

Who are we?

Jaduka is a SaaS (CaaS) company that enables system integrators/BPO partners to increase process quality, decrease costs and human delays by connecting business processes, financial transactions and people in the Telco 2.0 market

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©2009 Network Enhanced Telecom, LLP. All rights reserved.

Company Highlights• Founded in 2007 as subsidiary of NetworkIP• Revenues = $2.4M (2009) : $180 million total • Partners: IBM, Serena• 2 Patents issued: “call quality routing”• Connections to 500k POS• SAM: $87.5B

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©2009 Network Enhanced Telecom, LLP. All rights reserved.

Senior Management• Thomas Howe, CEO– Senior Management at PictureTel, Aware, Comverse– Software Architect for Aware, IPO $134M– Netcentrex US Turnaround Team, increased revenues 4x in 1

year– Netcentrex acquired by Comverse for $164M– Wrote first H.323 client, commercialized first SIP stack

• Jack Rynes, COO– 9+ years at NetworkIP, ATT, Sprint, GTE’s first long distance

network– NetworkIP profitable 10/11 years, steady 25% growth

• Trevor Baca, CTO– 10+ years telephony development, Simplified, multiple patents

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©2009 Network Enhanced Telecom, LLP. All rights reserved.

Business Communications

80% of projects are unreachable

due to integration

costs

Every company communicates with their

customers and own ecosystem. Traditionally, this is expensive, difficult

and outside of the company’s core

competency.

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Solution

Communications Enabled Business Process (CEBP)

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Integration: Serena and IBM• Serena Business Mashups: Disaster Recovery

– Response delays network outages in disaster and incident recovery

– Collaboration required with colleagues, difficult to setup– Compliance and auditing mandates

• IBM Sametime Unyte: Conferencing– Instant conferencing and collaboration with key staff– Triggered from automatic process

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Competitive Analysis: Voice Solutions

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Competitive Analysis: Voice Solutions

Integration Effort

Voic

e Ex

pert

ise

Requ

ired

High LowHigh

Low Jaduka

Avaya

Twilio

Voxeo

Soundbite

Carrier API

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©2009 Network Enhanced Telecom, LLP. All rights reserved.

Revenue Model• Enterprises pay for each transaction (call, notification,

conference, etc)• Revenue sharing arrangements with system integrator/BPO

partners• Rough target per transaction;

– Cell phone models of prepayment with overage• Multitude of payment options for risk mitigation

– Pay as you go, prepaid, event based• Over 100k ports of purchased equipment in three national co-

location facilities, no debt, highly operationally efficient• Minute sharing relationships with 23 of top 25 international

carriers• Relatively small number of SIs/BPO partners with high fan out

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Go To Market IBM

OracleMSFT SI/BPO

SerenaStrikeiron

Fortune2000

Web Sales

$87.5B Market

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Defensible Technology• $40M investment into development of network and technology

• $20M direct R&D• $20M capital expenditures• 3 co-location facilities, fully redundant

• Two granted patents on call control and quality• IBM award for use of Informix for transactional processing• Scaled architecture with 1M API calls each day• Organizational scale : regulatory group• Aggressive collection of hard to replicate, customer specific data

• Provides sales tool for system integrator partners• Comprehensive analytics for customers, system integrators

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©2009 Network Enhanced Telecom, LLP. All rights reserved.

Why Partner with Jaduka• Low Management Risk

– Seasoned and complete management team, M&A and IPO Experience

– Core team together for ten years• Low Technology Risk

– Deployed and scaled technology and organization– $40M investment into technology and network – 2 Patents granted

• Low Market Risk– Large market with external validation

• Low Business Risk– Brand name integration partners

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©2009 Network Enhanced Telecom, LLP. All rights reserved.©2009 Network Enhanced Telecom, LLP. All rights reserved.

Core Functionality and Services

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Technology Overview• Four fundamental CEBP services

– Notification, Diary, Click-and-Connect, Instant Conference• Integrated seamlessly with popular Enterprise software

frameworks– Advanced Technology Partner with IBM,

• Hosted offering in production today• Proven Scale:

– 500K POS in NA, 1M API calls a day, 1B user accounts, 6B minutes each year

• Three co-location facilities : LA, Longview, Atlanta• IBM Informix Database, Nortel DMS 250, Stratus, 100K active

voice ports

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Click-and-Connect®

Personalize the Web experience through phone support. •Click-and-Connect enables users to initiate a telephone call from virtually any Internet application. •By simply clicking a button on a Web page, email, newsletter, electronic greeting card, ad unit or other HTML document, Jaduka places calls to each person and seamlessly bridges the phone call.•Enterprises using Click-and-Connect enhance the impersonal Web with voice and personal connections.

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NotificationSend time-sensitive notifications to one or more persons. •When a pre-determined event or condition is set to "trigger" the application within the enterprise, Jaduka Notification Service sends a personalized voice alert to a recipient's phone using Text-to-Speech or .wav/mp3 files. •In cases where notifications need to be sent to larger groups within a short timeframe, such as alerting an internal department or customer group of a breaking development, Broadcast Messaging is also available.

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Conferencing Schedule group calls or hold impromptu conferences. •Conferencing enables you to customize a feature-rich conferencing application that tightly integrates into existing business processes. •A simple Web interface enables you to automatically schedule calls, invite participants and manage permissions. •Companies can choose between Ad-hoc Conferencing (800 & local number dial-in), Scheduled Conferencing (calls to specific people at a pre-defined time) or Web-Initiated Conferencing (calling participants into a conference from a Web page).

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Diary Gather information in real time. •Jaduka Voice Diary is a Web-initiated voice recording service that enables companies to post voice messages to any electronic medium, including emails, Web sites, blogs, social networking sites, and more.•Perfect for marketing and communications purposes.

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Case Study : Operational Efficiency• The Problem

– BPO has critical management points– People tied to workstations but require responsiveness– Poor visibility from outside stakeholders who are mobile.

• The Solution– Voice notifications on status changes– Instant conferencing for instant decisions– Triggered from automatic process

• Benefits– Releases managers and workers from desk– Better management of work flow– Better customer service

25-30% increase in operational

efficiency to a business fulfillment

operation by integrating voice

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Market Opportunity

Source : STL Partners

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Go To Market • Shared Success : System Integrator/BPO Partnerships

– Provide opportunities to make current projects larger– Provide ways to repeat projects between customers– Provide paths to recurring revenue models

• Existing partnerships with enterprise software vendors– IBM, Serena– More to be announced soon

• Proprietary collection and analytics of enterprise data– Assists sales force and effectively eliminates customer churn– Improves service delivery

• Affiliate relationships, Web 2.0 Model– Several now inked, including Oddcast, Agendize