SAAL C - 14:45 - Exploding Your E-Commerce Strategy with Social Recommendations with Peter Janes,...
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The peer-to-peer effect Exploding your e-commerce strategy with social recommendations
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Transcript of SAAL C - 14:45 - Exploding Your E-Commerce Strategy with Social Recommendations with Peter Janes,...
The peer-to-peer effect
Exploding your e-commerce strategy with social recommendations
The power of recommendation
The power of recommendation
A social recommendation is 45x more effective in generating sales. Primarily because of trustWe are social creatures and WOM drives much higher R.O.I than any other form of marketing
79% of 18 - 34 year-olds Regularly make purchases based on social recommendations
RECOMMENDATIONS
Create DemandHarvest Demand
SEO
SEM
The new channel for customer acquisition
The evolution ofonline shopping
Brick & Mortar stores start taking the internet seriously
Paypal Launches as an alternative way to pay on line
1994 The first online sale takes place
1994 / 1999 High Street Moves Online
Internet users 361 million
Google launches Adwords
Apple launches iTunes
Ecommerce giants collapse
2000 / 2002 The Bubble Bursts
1 Billion now online globally
The term “Cyber Monday”
More than 50% of UK households have Internet access
Facebook.com launches
2002 / 2006 Social Networks Emerge
2.5 Billion internet users online
Groupon - Rise of aggregate sites and 'Group buying'
The race begins to become mobile first
Luxury retailers Launch online
2008 / 2012 Online shopping goes mainstream
A marketplace that works directly with retailers
Facebook’s attempt with F-commerce fails
Scene is set for a pure marketplace
Recommendations become the n°1 driver of sales
2012 / onwards - The rise of social shopping
So What is Shopa?
The evolution of Online Marketing
1.0
Search and transactvia Flat directories
2.0Search and transact
via Networks
Product focused People focused
Search =method of discover
Recommendations = method of discover
Machine learning behind purchase decisions
Activity of friends behind purchase decisions
SocialMarketplac
e
TraditionalMarketplac
e
The new target market
The ‘Anytime, Anywhere & Anyplace generation’
The ‘Connected Generation using internet and mobile for ALL their activities
Generation Y - The 24/7 connected Generation
What does Gen Y use social media for?
57% like looking into other people’s worlds
47% want to meet people with similar interests
59% - To keep in touch with friends and family
46% like to express their opinions and views on topics
Social / people focused
UG
C
Affi
liate
Flat Product focused
Dire
ct S
ale
s / M
arke
tpl
ace
Competitive Landscape
Social Meets Retail
UGC - Pinterest Model Traditional Marketplace Model
User Inspired Commerce - Shopa Model
Purchasable Products
UGC
UIC - User Inspired Commerce
UIC - User Inspired Commerce
UIC - User Inspired Commerce
Keys to commerce success in the new world
Provide social validation tools for content created by users
Make the user the STAR of your show and they will love you for it
Provide a platform for individuals to express themselves and simple tools to seamlessly share
Lots of small conversation starters
Cultivate conversation leaders and incentivise
Deploy quick response money across web, search, social and mobile
Keys to commerce success in the new world
Seek connections and interactions
Share Knowledge
Shift - brand centric to network centric
Final Thoughts
Surrender control to users
