Saab base one
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Best of Europe Awards 2011 Saab Global PR Site Saturday, 28 May 2011
description
Presented by John Bottom at E3 Network Conference in Budapest in May 2011. Awarded Silver in Best of Europe.
Transcript of Saab base one
Best of Europe Awards 2011
Saab Global PR Site
Saturday, 28 May 2011
Would you buy a car without seeing it?
Saturday, 28 May 2011
Saturday, 28 May 2011
Critical role of Saab media assets
To informTo publicise
To inspire
Saturday, 28 May 2011
Saab media in 2010
FragmentedDifficult to use
Saturday, 28 May 2011
Saab media in 2010
Not used very muchExpensive & manual
Saturday, 28 May 2011
Saab media in 2010
Not used very muchExpensive & manual
New owner, new image
Saturday, 28 May 2011
All countries, all languages
Saturday, 28 May 2011
All media assets: video, images, details
Saturday, 28 May 2011
Easy to use
Saturday, 28 May 2011
Saturday, 28 May 2011
Would you buy a car without seeing it?
Saturday, 28 May 2011
Saturday, 28 May 2011
Saab media in 2011
Saturday, 28 May 2011
Saab media in 2011
Simultaneous, immediate availability of media assets
Zero manual involvement
A web experience that is as stylish as their cars
Saturday, 28 May 2011
Saab media in 2011
More downloads in first month than in whole of 2010
Exceeded yearly download targets in one month
Significant savings of manual time each year
Saturday, 28 May 2011
Why does this deserve your vote?
Saturday, 28 May 2011
EffectiveStylish
Designed from scratch
Saturday, 28 May 2011
EffectiveStylish
Designed from scratch...like the cars it promotes
Saturday, 28 May 2011
Thank you for listening
Saturday, 28 May 2011
