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Activity Centre Performance Measurement Toolkit

PCA ‘Making Density Work’ Forum

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Do you enjoy centres like this?

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Or this?

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Question:

How do we plan for vibrant centres that are not all competing for the same diminishing retail

catchment?

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Divers

ity

Inte

nsity

Emplo

ymen

t

Acces

sibilit

y

Econo

mic

Quality

Amen

ity

Mob

ility

Safet

y

Urban

For

m

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

10.00

7.75

6.806.50

7.00 7.017.40

6.30

8.108.30

7.50

Hutt St, Adelaide

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Toolkit Developed to assist

planning move away from retail floorspace caps

Metrics form part of WA State Planning Policy Activity Centres for Perth & Peel

Used by local government for Local Commercial and Activity Centre Strategies (LCACS) Used by centre owners to

obtain approval for redevelopment/expansion – but also seeing commercial benefits

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Hutt Street, Adelaide

Economic Sustainability: 7.01 out of 10

Urban Form: 7.50 out of 10

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Activity Intensity

Metrics: Residential density Employment density

Average Mainstreet

Claremont

Balmain

Fitzroy

Subiaco

Hutt St

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

6.80

4.80

6.20

7.70

7.60

6.80

Intensity

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Activity Diversity

Average Mainstreet

Claremont

Balmain

Fitzroy

Subiaco

Hutt St

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

7.75

6.25

8.00

7.30

7.90

7.75

Diversity

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Employment

Average Mainstreet

Claremont

Balmain

Fitzroy

Subiaco

Hutt St

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

6.75

5.50

6.75

7.75

9.50

6.50

Employment

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Accessibility

Average Mainstreet

Claremont

Balmain

Fitzroy

Subiaco

Hutt St

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

8.25

7.25

6.50

8.25

8.25

7.00

Accessibility

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Urban Quality

Average Mainstreet

Claremont

Balmain

Subiaco

Hutt St

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

5.83

8.30

7.20

5.80

7.40

Quality

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Urban Amenity

Average Mainstreet

Claremont

Balmain

Subiaco

Hutt St

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

7.19

6.70

6.60

8.30

6.30

Amenity

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Mobility

Average Mainstreet

Claremont

Balmain

Subiaco

Hutt St

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

7.86

7.50

8.10

6.90

8.10

Mobility

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Safety

Average Mainstreet

Claremont

Balmain

Subiaco

Hutt St

0.00 1.00 2.00 3.00 4.00 5.00 6.00 7.00 8.00 9.00 10.00

7.34

8.50

8.30

7.40

8.30

Safety

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Claremont Balmain Subiaco Hutt St0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

8.00

9.00

10.00

5.95

6.86

8.31

7.01

7.757.55

7.10

7.50

Economic

Urban Form

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Why are these metrics useful?

Economic metrics relate to the number and diversity of users, and their ability to utilise the centre

Urban form metrics relate to attractiveness of centre to users - visitors, residents or businesses

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‘Place Counts’Mobile App

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Method of Use

1. Count physical features (using toolkit metrics)

2. Assess user feelings about place (using iPad/iPhone)

3. Analyse how well public feeling correlates with investment in physical features

4. Plan and make changes to physical environment to maximise benefit to the public

5. Collect user feedback again to verify the benefits of the changes

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Quality Dimension

Mobility Dimension

Safety Dimension

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Benefits Continuous source of user feedback Direct public input rather than use of “experts” Cheaper than intercept surveys Matches physical investment with public experience

Investment in CCTV Feeling of Safety

Investment in awnings Feeling of Comfort

Investment in bike paths Feeling of Convenience

Q

$

Return on Investment

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Common goal of successful centres

Centres are more sustainable, active and utilised, and therefore more successful

Greater commercial revenue, better places, greater labour productivity, uplift in property values, greater employment self-sufficiency

More efficient and effective urban form Goal shared by all of us

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Who Problem Solution

Everyone Decision-making without an evidence base

Create a database of centre assessments using a consistent set of metrics

 Aspire to be like successful example centres but not sure how

Learn lessons and implement actions from other cities and centres through national benchmarking

Precinct Association

Witness the day-to-day issues but lack control over the big picture

Get better informed through centre assessment - to take action in areas of control, and influence decision making

Centre OwnerNeed approval to redevelop but don’t know how to demonstrate wider benefits of the proposal

Assess the current centre, and assess how the DA will affect future performance against each metric

How can we use this analysis?

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Who Problem Solution

Planning Authority

Want to maximise the potential of urban development and infrastructure investment but lack criteria for decision-making

Assess the current centre, and assess how the masterplan will affect future performance against each metric

Local Government

Caught between state government policy and targets, and private sector development pressures.

Measure the performance of each centre in the LGA network to determine their role & vision within a Local Activity Centre Strategy

State Government

Need to focus resources and set sub-regional targets without knowledge of individual centre performance

Assess highest performing and most economically valuable centres and fund infrastructure to maximise their wider economic and social impact

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In Conclusion

Common goal is to create successful, interesting, accessible centres

Different tools and levers available Common starting point is consistent measurement Trialling Place Counts – see us after for details

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