S9 P5 Piver - ITU · acquisition of Sony Ericsson industrial M2M business (2006) ... TCU/OBU...

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Geneva, 5-7 March 2008 Pierre Piver Group Vice President, Automotive

Transcript of S9 P5 Piver - ITU · acquisition of Sony Ericsson industrial M2M business (2006) ... TCU/OBU...

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Geneva, 5-7 March 2008

Pierre PiverGroup Vice President, Automotive

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The Fully Networked CarGeneva, 5-7 March 2008

2Company Profile

o A world leader in pre-packaged wireless communications solutions for automotive, industrial (machine-to-machine), and mobile professional applications. Technology and Services.

o Publicly traded on the Euronext and Nasdaq exchanges(Paris:AVM) (NASDAQ:WVCM) (ISIN:FR0000073066)

o Headquartered in Paris with regional offices in:• Hong Kong and Beijing (China),• Research Triangle Park, NC (USA),• and Camberley (UK).

o 470 employees, 70% focused on R&Do 202 M€ Revenue, 12.7M€ operating income (2007)o Fabless model with outsourced production

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The Fully Networked CarGeneva, 5-7 March 2008

3Wavecom in Automotive (Telematics)

Market drivers:

• Emergency call

• Breakdown call

• eToll Collect

• Fleet Management

• SVT, PAYD, Remote Diagnostic

2005-2010estimatedCAGR*

+31%

#1 position in Europe, #1 position in Americas with acquisition of Sony Ericsson industrial M2M business (2006)

Growth opportunities in China, Brazil and Japan

Dedicated range of products (GSM/GPRS/EDGE/UMTS/HSPA and CDMA) with automotive features (GPS, CAN, in-band)

Fully qualified and certified to meet automotive requirements

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The Fully Networked CarGeneva, 5-7 March 2008

4Telematic Value chain

TechnoDevelopment

SystemIntegration

ApplicationDevelopment

Marketing of services

Delivery ofservices

Carmakers

Aftermarket Equipment Suppliers

Techno vendors

IT Providers

Service Companies

TCU/OBU Suppliers

Private and Public Org

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The Fully Networked CarGeneva, 5-7 March 2008

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Emergency CallThe future enabler for telematics in Europe

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The Fully Networked CarGeneva, 5-7 March 2008

6A good enabler for Telematic

o The eCall initiative drives the introduction of GSM equipments in all cars, enabling new services:

• From simple eCall in vehicle system…• …to platform supporting various safety services

including remote diagnostics, software and configuration management or stolen vehicle tracking...

• …and more. o Many different options are offered to car manufacturers to

bring to the market from the basic eCall (autonomous, low-cost, reliable) to the sophisticated Infotainment gateway in the vehicle and any other vehicle-related services

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The Fully Networked CarGeneva, 5-7 March 2008

7OnStar as a reference

o “the clearest intersection between the automobile and consumer electronics used to be the radio, today it’s telematics… it provides safety, security, and “peace of mind”which can be accessed through a simple user interface.”

o On average, OnStar is now interacting with about 85,000 subscribers per day. In an average month, it respond to…• 1, 750 automatic crash notifications.• 11,000 calls for emergency service.• and 35,000 roadside assistance calls.

o “Good Samaritan” subscribers call for help on behalf of their fellow motorists about 6,000 times a month.

o To date, OnStar has had more than 82 million subscriber interactions… one interaction about every two seconds.

Source: GM Wagoner speech at CES 2008

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The Fully Networked CarGeneva, 5-7 March 2008

8European Roadmap for eCall

o Private initiatives deployed by PSA, BMW and Volvo for assistanceo « eCall Memorandum of Understanding » signed by 16 European

Members States: Austria, Cyprus, Czech Republic, Finland, Germany, Greece, Island, Italy, Lithuania, The Netherlands, Portugal, Slovenia, Spain + Switzerland, Norway, Iceland.

o Field Operationnal Tests pending (2008-2011)

http://www.esafetysupport.org/en/ecall_toolbox/

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The Fully Networked CarGeneva, 5-7 March 2008

9Key criteria for ecall in-Vehicle System

o Low cost, to be present in every caro Safety application must be reliable (embedded solution has key value)o High reception sensitivity, to provide reliable GPS position and good GSM

communication even with embedded antennao Good time response (interrupt <100ms)o Low power consumption, especially in standbyo Support technology for sending MSD in voice (data in-band modem)o Software integration and upgrade capabilities

o Interfacing with the accident sensor (through CAN bus or direct airbag)o And fulfill the Automotive requirements (temperature, vibrations

and shocks, lifetime, quality)

Innovation and creativity from the technology providers are needed to define the proper system architecture and optimized integration.Examples are with inSIM and IDS (Intelligent Device Services)

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The Fully Networked CarGeneva, 5-7 March 2008

10eCall Prototype

o Fully designed by Wavecom, the application runs on the Wireless Microprocessor. No need for any external µP or µC.

o Real time OS: Open AT®, companion GPS and CAN connectivityo Software and firmware management over the air with Intelligent Device

Services (IDS) for updating firmware and application.o Reduce the cost, the power consumption and the size of the final embedded

solution. Embedded SIM (inSIMtm) capability to further improve reliability.

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Telematics and Infotainment

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The Fully Networked CarGeneva, 5-7 March 2008

12Separated services and SIM cards

o Embedded SIM card for car centric services (e-call, e-diag, fleet, SVT) secures high reliability and performance all along the vehicle lifetime, even during car crash.

o Customer centric services served by own SIM card throughhandsfree system (embedded or with Bluetooth) allows comfortand a convenient access.

o Value for all actors of the value chain in the case of a EuropeaneCall mandate: keep separated services in terms of quality, reliability, liability and charged invoice.

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The Fully Networked CarGeneva, 5-7 March 2008

13Telematics vs InfotainmentTelematics Telematics vsvs InfotainmentInfotainment

Tolerates distributed architectureSelf contained (shall provide its functionality in case of crash : embed all required technologies)

High Bandwidth requirementLow Bandwidth requirement

Usage based Business model – may-be Driver’s SIMOne-Time fee Business Model – likely inSim

Weaker cost constraints : Optional offer –differentiator feature – may require a different Wireless access depending on the price

Very Strong cost constraints : Required in every car, at very low cost for the end-user (likely not compatible with the latest wireless technologies such as 3G …)

Need to adapt to short consumer electronics lifecycle (2G / 3G / WiMax / LTE / WiFi …)

Long life wireless technology with fully ubiquitous coverage (GSM / SMS)

Large interaction with the car audio/video systemNo or few interaction with car audio/video system

Connectivity to user’s devicesHidden location : no user’s access

Infotainment main constraintsTelematics main constraints

⇒ Two different wireless platforms are required for telematics and infotainment⇒ The infotainment related wireless platform will evolve as technology evolves, and may differ

depending on the car model and/or option price

=

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14Inter-platforms communicationsInter-platforms communications

TelematicsPlatform

InfotainmentPlatform

GSM/GPRS, UMTS/HSDPA/ LTE / WiFi,

WiMax,DSRC,

DVB-H, DMB,802.11p, …

Wireless AccessGateway

Infotainment

Applications

USBW-USB

SD-CardBluetooth

WiFiLine In/Out

Consumer Device

Gateway (1)

Roof Antenna System

(N*Antennas)

InternalGSM/GPSAntennas

In-carAntenna System

(BT, WiFi)

eCall / bCall

Remote Diagnostic

In-carDevice connectorUSB, Ethernet,

Line In/out

CAN Bus

High Speed Data bus (e.g. Ethernet or MOST)

Multimedia bus (e.g. MOST)

Analog Audio / Video

OtherPlatforms

Fleet…

(1) Consumer Device Gateway could be embedded either into Infotainment platform or Wireless Access Gateway

GSM/UMTS/LTEWiMaxWiFiGPS

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15Wireless Access: Services and ProtocolsWireless Access: Services and Protocols

o Wireless Access Gateway may provide a generic set of services required by Infotainment applications (some of them will be required also by other in-vehicle platforms)• Firmware Download Service (required by all platforms)• File Download Service (Required by Infotainment platforms for updating

MAPs, POI, Bluetooth Profiles …)• Data Streaming Service (For Playing MP3, Video, Information …)• Data Upload Service (For Remote Diagnostics, Vehicle Remote

Management …)• Voice Call (for Handsfree car kits)• Accurate Localization Service (if GPS is integrated into the Wireless

Access Gateway)• …

o Publish / Subscribe concept• Any platform can publish one (or several) service (s)• The consumer ignores which platform is publishing which service

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Geneva, 5-7 March 2008

3, esplanade du Foncet - 92442 Issy-les-Moulineaux Cedex - France Tel: +33 (0)1 46 29 08 00 - Fax: +33 (0)1 46 29 08 08_______________________________________________430 Davis Dr., Suite 300P.O. Box 13920 - Research Triangle Park, North Carolina USATel: +1 919 237 4000 Fax: =1 919 237 4140_______________________________________________Unit 201 – 207, Second Floor, Bio-Informatics CentreNo. 2 Science Park West AvenueHong Kong Science Park, Shatin - New Territories, Hong KongTel: +852 2824 5225 - Fax: +852 2824 5488

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