S3_A3_--_Mental_Map_--_Rojas_Gómez_M_Liliana.doc
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Transcript of S3_A3_--_Mental_Map_--_Rojas_Gómez_M_Liliana.doc
INSTITUTO POLITECNICO NACIONAL
Escuela Superior de Comercio y AdministraciónUnidad Santo Tomás
Comportamiento del Consumidor
Sesión 3
Actividad 3
“Mental map: The Society and the consumer”
Alumna:Rojas Gómez Marcela Liliana.
Grupo: 2RX32
Asesora:Santa Ibarra Ríos.
Mental map: “The society and the consumer”.
Individual memebers Often serve different roles in decisions.
The society and the
consumer
Although a single person may have a lower income than a
married couple than a single.
Family life cycle
Family decisión making
The decision maker have the power to determinate:Whether to buy, which product, which brand, where, and when to buy.
Group influences:Aspirational reference groupAssociative reference groupDissociative reference group
Influence is based almost entirely on members' knowledge