S3 presentation brian pesin
Transcript of S3 presentation brian pesin
![Page 1: S3 presentation brian pesin](https://reader035.fdocuments.us/reader035/viewer/2022070322/5591ad5a1a28aba3348b459c/html5/thumbnails/1.jpg)
Sorority Sunscreen Submissions:A Daily Sunscreen Application
Designed by Brian Pesinhttp://habits.stanford.edu
![Page 2: S3 presentation brian pesin](https://reader035.fdocuments.us/reader035/viewer/2022070322/5591ad5a1a28aba3348b459c/html5/thumbnails/2.jpg)
Daily Sunscreen Persuasion Challenge
Persuasive Purpose: -To convince a selected audience of five college students to incorporate the daily use of facial sunscreen, a healthy cycle behavior, into their routines.
User Description:• College studentso With established morning/shower routineso For the purpose of this study, sorority girls in the Cowell
cluster
![Page 3: S3 presentation brian pesin](https://reader035.fdocuments.us/reader035/viewer/2022070322/5591ad5a1a28aba3348b459c/html5/thumbnails/3.jpg)
Features/Functionality
• E-mail reminds user to apply facial sunscreen• Provides the student with basic location-oriented
information regarding the weather, including the UV index• Easily completed Google form embedded in email• Encourages people to be accountable for their friends
o Social modeling
![Page 4: S3 presentation brian pesin](https://reader035.fdocuments.us/reader035/viewer/2022070322/5591ad5a1a28aba3348b459c/html5/thumbnails/4.jpg)
Storyboard: Susie Uses Sunscreen!
1. Susie wakes up for the morning.
2. Naturally, as a sorority girl, Susie checks her emails and texts first thing.
3. Susie gets an email on her BlackBerry/laptop!
4. The email reminds Susie to apply facial sunscreen and informs her of the weather and the daily UV index.
5. The email also provides Susie with a Google form in which she can track her sunscreen use - even from her mobile phone!
6. Susie puts sunscreen on and fills out the easy Google form straight from the reminder e-mail.
7. Susie tracks her progress (and her sisters' progress) through the link at the bottom of the email to the Google form results.
8. Susie sends a sunscreen reminder via text to her sister, Sarah, after not seeing her name on the results sheet.
![Page 5: S3 presentation brian pesin](https://reader035.fdocuments.us/reader035/viewer/2022070322/5591ad5a1a28aba3348b459c/html5/thumbnails/5.jpg)
Prototype of S3
Sunscreen Reminder Email/Google Form
Google Doc with Tracking Results
![Page 6: S3 presentation brian pesin](https://reader035.fdocuments.us/reader035/viewer/2022070322/5591ad5a1a28aba3348b459c/html5/thumbnails/6.jpg)
Results of User Testing• Number of total (regular) users [response rate of 85%+]: 6 girls• Average number of days that users applied sunscreen: 7.1 days• Average number of days that users failed to apply: 1.3 days• Average number of failed submissions: .33 days• Number of submissions via traditional computers: 73/75 - 97%• Number of submissions via mobile device: 2/75 - 3%
Response breakdown by user:
• Average daily success rate: 81%
![Page 7: S3 presentation brian pesin](https://reader035.fdocuments.us/reader035/viewer/2022070322/5591ad5a1a28aba3348b459c/html5/thumbnails/7.jpg)
Common/Interesting Excuses…
weather staying indoors ran out
concerned about breakouts
pink eye concerned about chemicals
![Page 8: S3 presentation brian pesin](https://reader035.fdocuments.us/reader035/viewer/2022070322/5591ad5a1a28aba3348b459c/html5/thumbnails/8.jpg)
S3 Observation & Analysis
• Successfully created habit within the target user group (81% success rate) using technologies
• Relied on theoretical habit-forming techniques• Users did not turn to their smartphones to track their
sunscreen use• Difficult to create habits in some users because of
unbreakable preconceived notions around sunscreen
![Page 9: S3 presentation brian pesin](https://reader035.fdocuments.us/reader035/viewer/2022070322/5591ad5a1a28aba3348b459c/html5/thumbnails/9.jpg)
Improvements for Future Interventions
• Automated e-mail service/weather retrieval• More interactive user experience• Automatic pop-up on phone (for a mobile app)• Make sunscreen reporting more automatic
![Page 10: S3 presentation brian pesin](https://reader035.fdocuments.us/reader035/viewer/2022070322/5591ad5a1a28aba3348b459c/html5/thumbnails/10.jpg)
Sorority Sunscreen Submissions:A Daily Sunscreen Application
Designed by Brian Pesinhttp://habits.stanford.edu