S23 Columbia
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Transcript of S23 Columbia
ce.columbia.edu1
ce.columbia.edu
Who We Are
• The best people for your job• Tailored team of professionals• Unique skills for all phases of the project• A broad range of experience• One point of contact
ce.columbia.edu
Our Experience• Agency.com• American Express• American Federation of Arts• American Museum of Natural History• AugustJackson.com • Beginning with Children Foundation• Black Public Media• Brahmin.com• Bronx Zoo• Cisco• The College of New Jersey• The Direct Marketing Association• HBO• Helen Marie
• History Channel• IBM• International Peace Institute• JP Morgan Chase• The Jewish Theological Seminary• Johnson & Johnson• List College• MesaGlobal• National Coffee Association• New York Law School• Original Champions of Design• Pontifical Mission Societies• Pratt Institute• NBC Universal
• Slim Jim• Ogilvy• Radical Media• ReCourses.com• RIPTA.com• SwissArmyKnife.com• The University of the Arts• VermontCreamery.com• Wechsler Ross & Partners
ce.columbia.edu
Our Approach
• Discovery and Architecture• Content Strategy• Design and User Interface• Site Development and Testing • Maintenance and Support
ce.columbia.edu
Discovery and Architecture
• Discovery and Architecture• Content Strategy• Design and User Interface• Site Development and Testing • Maintenance and Support
Adrian Mendoza
ce.columbia.edu
Content Strategy
• Define the key audience types who will be consuming content, and understand what content platforms they prefer
• Understand how much content you will be able to create as an organization on a monthly basis
• Determine which content strategy platforms are right for you, based on your audience personas and content creation abilities
Mark O’Brien
Why Content ?
ce.columbia.edu
Content Strategy
• Discover how to integrate your content strategy platforms into the overall site experience
• Define the calls to action throughout the site which will be built around the content strategy
• Determine who within your organization would be ideal to contribute to your content strategy
Mark O’Brien
Who are you speaking to?
ce.columbia.edu
Content Strategy
• Suggest an effective editorial calendar approach to keep your content strategy on track
• Review SEO best practices which will allow your content to reach the widest audiences possible
• Review how to best promote your content through social media channels
Mark O’Brien
Scaling the Content Mountain
ce.columbia.edu
User Interface Design
• Create a site that is intuitive to navigate• Design to anticipate user needs• Utilize today’s technologies and
anticipate tomorrow’s• Foster the Columbia SCE brand• Avoid the poor practices of other higher-
education sites
Lee Willett / David Ormes
ce.columbia.edu
User Interface Design
• Insure level AA accessibility for the site
• Create a site that works on desktop and touch-based devices
• Use and promote social media tools to develop a community
• Anticipate future needs of the SCE programs
Lee Willett / David Ormes
ce.columbia.edu
User Interface Design
Lee Willett / David Ormes
ce.columbia.edu
Site Development and Testing
• Experienced in building sites for education and non-profit
TCNJ.EDU
• Completing a Drupal 7 build for multiple departments of The College of New Jersey
STUDIOMUSEUM.ORG
• Completed Drupal website updates on studiomuseum.org and customized Wordpress exhibition for The Bearden Project
Russell DeLaCour/Alex Outman
ce.columbia.edu
Site Development and TestingLarge, complex sites
TRYENGINEERING.ORG/IEEEGHN.ORG
• Tasked with production and launch,
retained for ongoing development,
maintenance and support.
• Developed a number of websites to advance
engineering in education and humanitarian aid
• A resource for students, parents, and teachers
interested in pursuing careers in engineering
– Website internationalization (9 languages)
– Drupal conversion with custom modules
• A custom Wiki dedicated to documenting and
archiving the history of electro-technology.
Russell DeLaCour/Alex Outman
ce.columbia.edu
Site Development and Testing
ECE.DREXEL.EDU
• Drexel University’s ECE department to public website, content management system, and faculty administration intranet
• Content management customization
• Content migration
Russell DeLaCour/Alex Outman
ce.columbia.edu
Site Development and Testing
• VH1’s Save the Music Foundation (STM)• Established systems for managing data
and automating processes essential to the organization's support for music programs in public schools.
• We provided consulting, database, and website development services towards the creation of the STM database and Intranet.
• Authenticated multi-user tiered privileges• Flexible reporting system: predefined and
dynamically generated database• Personalized email and print letter
generation• Advanced database searches
Russell DeLaCour/Alex Outman
ce.columbia.edu
Maintenance and Support
• We’ll work with your steak-holders to transition the site post-launch
• Provide weekly check-in for four weeks• Semi-monthly check-ins for two additional
months• We’re principals. We’re not going
anywhere.
ce.columbia.edu
Your Goals
• Attract prospective students• Engage current students• Create a community for alumni• Reach out to a larger community• Foster the promise that Columbia SCE
is a leader and innovator in higher education
ce.columbia.edu
Timeline
• Enter timeline