S MALL F IRM SOLUTIONS : W EB M ARKETING By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and...
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Transcript of S MALL F IRM SOLUTIONS : W EB M ARKETING By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and...
SMALL FIRM SOLUTIONS:WEB MARKETING
By: Elizabeth Stringer, Raquel Ramirez, Brian Palumbo, and Jessica Flammer
ISSUES WITH FIRM’S WEBSITE
Has not been updated in 2 years
No compelling content
No billing or pricing information
No biographical information
Basically recitation of written brochure
WHAT A BAD WEBSITE PROJECTS
WHAT A GOOD WEBSITE PROJECTS
SOLUTIONS
Increase Google ranking
Sign up for Google Places (and it is free!)
Create an information rich website
Increase content like biographical information or legal
articles
Think about search terms that people use to find law firms
and use those in the text of website
Add videos, photos, and links to make it more
interactive and entertaining
FAQ section
Links to Social Media Websites (that we join)
SOLUTIONS CONTINUED
E-mail address snatching To access content ask for name and e-mail
before showing the content Incentivize newsletter sign-up by placing it
on website E-mail out updates in the law and include a
call to action
PRIORITIES, PRIORITIES, PRIORITIES
Put content on the website
Register for Google Places
Hire an intern to manage website updating
Newsletter and e-mail snatching
WHY SIGN ON?
¾ of Americans will be on the Internet in 2012
78% of Internet users conduct product research online
57% of businesses have acquired a customer through their company blog/newsletter
Technology is the difference between success and failure in today’s economy
QUESTIONS??