S L U Social Media
33
Leveraging Social Media David Strom SLU March 2010 [email protected] 1 (c) David Strom (310) 857-6867 http://strominator.com
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Transcript of S L U Social Media
- 1. Leveraging Social Media David Strom SLU March 2010 [email_address] (c) David Strom (310) 857-6867 http://strominator.com
- 2. Agenda
- Making social media a daily habit
- Being more productive and building your social media workflow
- Dos and donts
- 3. Check them all daily
- For new job postings on your LinkedIn groups
- For new connections with your network
- To tweak your profiles
- Update your status with noteworthy activities, meetings, or plans
- 4. Build audience slowly
- And you will keep them longer, too
- It isnt always about going viral
- Need regular infusions of new content, just like a magazine or newspaper
- 5. (c) David Strom (310) 857-6867 http://strominator.com
- 6. Facebook makes it hard sometimes (c) David Strom (310) 857-6867 http://strominator.com
- 7. Facebook marriage (c) David Strom (310) 857-6867 http://strominator.com
- 8. Other no-nos
- Keep politics, religion and sex out
- 9. (c) David Strom (310) 857-6867 http://strominator.com
- 10. (c) David Strom (310) 857-6867 http://strominator.com
- 11. (c) David Strom (310) 857-6867 http://strominator.com
- 12. Twitter for instant notification (c) David Strom (310) 857-6867 http://strominator.com
- 13. (c) David Strom (310) 857-6867 http://strominator.com
- 14. (c) David Strom (310) 857-6867 http://strominator.com
- 15. (c) David Strom (310) 857-6867 http://strominator.com
- 16. (c) David Strom (310) 857-6867 http://strominator.com
- 17. (c) David Strom (310) 857-6867 http://strominator.com
- 18. Two worthwhile books (c) David Strom (310) 857-6867 http://strominator.com
- 19. (c) David Strom (310) 857-6867 http://strominator.com
- 20. Dos
- Make sure they are people you can visualize in your mind or have some memory
- Do check LinkedIn daily
- Make sure you have your settings the way you intended
- Constantly cultivate and feed your network
- 21. Donts
- Dont send out mass invites to more than 30 people at once
- Dont put non-professional items in your status updates
- Dont obsess about the number of connections and build slowly over time
- Dont just get started on the site two weeks before you are changing jobs
- Dont worry too much about using InMail
- 22. Join Groups (c) David Strom (310) 857-6867 http://strominator.com
- 23. Here are just a few in the area (c) David Strom (310) 857-6867 http://strominator.com
- 24. Claim a Public Profile URL (c) David Strom (310) 857-6867 http://strominator.com
- 25. Should you pay for it? (c) David Strom (310) 857-6867 http://strominator.com
- 26. Build your workflow (c) David Strom (310) 857-6867 http://strominator.com
- 27. Twitter connection
- Tweets ===> update your LinkedIn status
- Can limit the updates if you include a special hashtag
- 28. (c) David Strom (310) 857-6867 http://strominator.com
- 29. (c) David Strom (310) 857-6867 http://strominator.com
- 30. (c) David Strom (310) 857-6867 http://strominator.com
- 31. Productivity tools
- Pixelpipe for multiple postings
- Bit.ly for URL shortening
- TubeMogul for multiple video uploads
- 32. Promotions/links important (c) David Strom (310) 857-6867 http://strominator.com
- 33. Pixelpipe.com covers: (c) David Strom (310) 857-6867 http://strominator.com
