Shelf design• What is the ideal shelf lay-out for your customers

and shoppers ?

• “Why do shoppers behave in a certain way? What can we do to help them and encourage them to buy?”

Sensory research• Measure in an objective way what experts and/or

consumers feel, like and or expect of a certain product.

• “How does this product score on its bite or crunchiness? What is the sweetness and what are the expectation and what is the overall liking?”

Test Shopping• Gaining behavorial insights with innovative

technology.

• “What is the ideal shelf lay out?” What do your customers find of your shelf?

• Is the product easy to find for the consumer?”

Creating Category Growth• In-depth scan into your assortment. Together with

your input and our knowledge of key categories we can help in creating an ideal assortment offer for your customers to buy

In-depth interviewsOne – to – one interviews is a qualitative method with consumers, experts or shoppers to discover the heart of the problem or to uncover future opportunities.

Information gained is much more in depth than regular research.

Focus GroupFocus group is a qualitative research method, to gain indept insights about new concepts, new or existing products or to have indept information on a specific topic.Curious what your customers find of a new product, concept or idea? Via these focus group sessions, lead by an experienced moderator, we can figure out what the first and sponteanous reactions are, be inspired to have new ideas or find out why some concepts could be improved to work even better.

Retail Staff training• The fruit & vegetable department is an important category for a

retailer. Let your colleagues be informed and inspired on the fresh produce category.

• A practical training of your employees can be facilitated by us.

Shelf Life testShelf life test to gain knowledge of the in-store development of a product, measured over time under various realistic retail enviroment conditions.

Love my Salad eventsInspire influencers and food lovers with products and vegetable concepts by organizing Love my Salad events