Ryugo and the Angel Conference... · 2016. 8. 12. · Ryugo and the Angel: Cross-industrial and...
Transcript of Ryugo and the Angel Conference... · 2016. 8. 12. · Ryugo and the Angel: Cross-industrial and...
Ryugo and the Angel: Cross-industrial and cross-sector collaboration
on business archives exhibitions in Japan
Yuko Matsuzaki, PhD
Business Archives Specialist
Information Resources Center
Shibusawa Eiichi Memorial Foundation
&
Collaborative Examples
&
First introduced Western-style sweets to Japan in late
19th century
Now a leading sweets manufacturer in Japan
Taichiro Morinaga (1865–1937) trained in US as pastry
chef and converted to Christianity
Morinaga & Co., Ltd.
1905- 1915- 1920- 1927- 1933- 1951- 1986-present
http://www.morinaga.co.jp/company/about/history.html
Morinaga shashi
(volumes of business history):
1954 - Morinaga go-ju nenshi
(Morinaga 55 Year History)
2000 - Morinaga Seika hyaku nenshi:
Habataku enzeru isseiki
(Morinaga 100 Year History:
One Century of the Flying Angel)
Seiji Noaki was transferred to
the Office of Corporate History
in June 2003
Became a Registered Archivist with
the Japan Society for Archival Science
Morinaga & Co., Ltd.
Left: Morinaga Seika
hyaku nenshi
Below: Seiji Noaki at the Morinaga
Office of Corporate History
Strategy: enhance internal valuation of corporate
archives by increasing external appreciation
1. create finding aids, digitise archival materials,
preservation
2. marketing the collection
Mar 2010 – Morinaga Seika kigyo korekushon
wo ikashita tenrankai no go-teian
(Proposal for Exhibitions that
Take Advantage of the Morinaga
Corporate Collections)
Feb 2011 – collaborative exhibition planning
meetings with Tobacco & Salt Museum
Morinaga & Co., Ltd.
Pamphlet cover
Shared history of tobacco and salt in Japan:
Early 1900s – government monopoly
1949 – switch to management by government-affiliated
public corporation
1985 – establishment of Japan Tobacco and opening of
domestic markets
Nov 1978 – Tobacco & Salt Museum opened
managed by Tobacco Academic Studies Center
Collecting of items began in 1932
Majority of collections lost during/after
WWII from fires, confusion, or moves
Tobacco & Salt Museum
Above: current
building, opened
April 2015
Right: previous
building in
Shibuya, Tokyo
1) Virtual reconstruction of 1960s
sweets shop
2) Chronology of the development
of Morinaga from founding in
1899 to the present
3) Founding of the company
4) Morinaga milk caramel
5) Morinaga products and tie-in
merchandise and goods
6) Nostalgic advertisements
Special Exhibition: “Morinaga Candy Box: A Gift from the Angel”
11 Nov 2011 – 9 Jan 2012
Special Exhibition: “Morinaga Candy Box: A Gift from the Angel”
11 Nov 2011 – 9 Jan 2012
Expenses shared:
Tobacco & Salt Museum – fixtures,
transportation, insurance, catalogue
Morinaga – other expenses
External attention: 13,108 visitors
(average of 243 per day over 54 days)
More diverse age range than for
museum normally
Internal attention:
Visited by Morinaga board members
Featured in Kabunushi tsushin
(Shareholders Newsletter)
article on the exhibition at the Tobacco & Salt Museum
in Morinaga’s Kabunushi tsushin (fiscal 2011)
Special Exhibition: “Morinaga Candy Box: A Gift from the Angel”
11 Nov 2011 – 9 Jan 2012
Subsequent collaborative exhibitions
between Morinaga and local public
museums:
1) Morioka, Iwate prefecture
Visited by Morinaga chairman
and senior directors
2) Saga, Saga prefecture
Visited by Morinaga chairman,
president, and senior directors
Featured in Kabunushi tsushin
for fiscal 2013
3) Imari, Saga prefecture
Right: map of Japan
Below: (bottom right)
article on the exhibition in
Saga (Kabunushi tsushin)
Dedicated to memory and high ideals of
Shibusawa Eiichi (1840-1931), a leading
Japanese industrialist
Morinaga exhibition at Tobacco & Salt
Museum inspired the Shibusawa
“Tracing the Origins of Companies”
exhibition series:
Shibusawa Warehouse (Mar – May 2012)
Oji Paper (Mar – May 2013)
Imperial Hotel (Mar – May 2014)
Tokyo Chamber of Commerce
(Oct – Nov 2014)
Toyobo (Mar – May 2015)
Shibusawa Eiichi Memorial Foundation
1897 – Established by Shibusawa Eiichi in 1897 to further
the industrial and financial development of Japan
1909 – Reorganized as a joint stock company
1930s ~ Began expanding domestically
1950 – Listed on the Tokyo Stock Exchange
Late 1960s ~ Began expanding internationally into East and
Southeast Asia, North America, and Europe
Shibusawa Warehouse shashi (volumes of business history):
1931 – Shibusawa Soko Kabushiki Kaisha san-ju nen koshi
(Shibusawa Warehouse Co., Ltd. Concise 30 Year History)
1959 – Shibusawa Soko roku-ju nenshi (Shibusawa Warehouse 60 Year History)
1977 – Shibusawa Soko no hachi-ju nen (Eighty Years of Shibusawa Warehouse)
1999 – Shibusawa Soko hyaku nenshi (Shibusawa Warehouse 100 Year History)
Shibusawa Warehouse Co., Ltd.
Shibusawa Soko
hyaku nenshi
History of Shibusawa
Warehouse, its role in the
development of modern
Japan, and interaction with
the local community
Textual corporate records
Visual materials
Special Exhibition: “The Shibusawa Warehouse Co., Ltd.
and Shibusawa Eiichi”
17 Mar – 27 May 2012
Scenes from
the special
exhibition
Shirushi hanten: a short coat decorated
with the name or mark of a company
Shibusawa Warehouse shirushi hanten:
dark blue coat with scarlet ryugo mark
(silhouette of bobbin with thread)
Reference to Shibusawa family business
of manufacturing and selling aidama
(balls of indigo dye)
Ryugo is still used today – a symbol of
the company’s roots and Shibusawa
Eiichi’s business ethics
Special Exhibition: “The Shibusawa Warehouse Co., Ltd.
and Shibusawa Eiichi”
17 Mar – 27 May 2012
Right: Shibusawa
Warehouse
shirushi hanten
Below: Shibusawa
Warehouse home page
with ryugo mark
Special Exhibition: “The Shibusawa Warehouse Co., Ltd.
and Shibusawa Eiichi”
17 Mar – 27 May 2012
After exhibition photographic
fabric panels donated to
Shibusawa Warehouse
exhibited in corporate headquarters
leading to visits by employees,
customers, local citizens, and
school children
Corporate history workshops
organized collaboratively
by Shibusawa Warehouse
and the Shibusawa Museum
held at corporate headquarters and
nearby elementary school
Photographic
fabric panels
In conclusion…
“Due to a lack of exhibition facilities or of opportunity, historical archives, which in a sense have public value, were dead weight in a number of companies.
This exhibition is a very fortunate occasion for such companies. It is a company’s mission to provide access like this for the general public to its historical archives, which can be said to be equal to the cultural assets.
I sincerely hope that this kind of special exhibition can continue to be held in the future.”
Katsuhiro Utada President, Business Archives Association of Japan
Former Chairman and president, Ajinomoto Co., Inc.
President Utada at the
34th General Meeting of the BAA
May 25, 2015