Rynek mody w Rosji - portugalglobal.pt · Cifial Tupai Herdamr Cutelaria Ivo Cutelaria . How to...
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Good morning! Jerzy Osika 19.5.2015
Transcript of Rynek mody w Rosji - portugalglobal.pt · Cifial Tupai Herdamr Cutelaria Ivo Cutelaria . How to...
Good morning!
Jerzy Osika 19.5.2015
Polish market for Portugese exporters
What does the smart fish think about
before will try to discover a new „ocean”?
Agenda
Poland as a business destination
Opportunities of doing business
Retail & e-commerce
Trade fairs
Other important things
Poland before 1989 and now…
Poland is the 6th biggest country in EU by population
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rma
ny: 82,5
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GB
: 59,8
8
Fra
nce
: 59,6
37
Ita
ly: 56,4
64
Sp
ain
: 40,6
83
Po
lan
d: 3
8,6
09
Population (MLN Citizens)
Portugal & Poland
Portugal Poland
Population (Million) 10,5 38,5
Land area (thous km2) 92,2 312,7
GDP (in bln EUR) 165,7 389,7
Unemployment (February 2015)
Unemployment – change
March 2015 March 2015 - March 2014
• 3783.46 PLN (+3.4%) in the national economy
• 4358.43 PLN (+2.8%) In the public sector
• 3610.25 PLN (+ 4.1%) in the private sector
• + 3.4% the buying power
Avarage monthly gross wages in 2014
1 EUR = 4,08 PLN
How do the consumers spend their money?
Avarage monthly expenditures per capita in household
Housing market
• 13, 9 mln of households
• 1 bln sqm
• 73,1 sqm/household (+0,3 more than year before)
Value (mln PLN) and dynamics (%) of the furnishing & household equipment retail market in 2010-2014
Value dynamics
New furniture purchases this or last year (%)
Is pice the king?
The middle price players have to find
new solutions for the future
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20%
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100%
dobra luksusowe 28 35 40
średni segment
rynku
49 34 20
sektor artykułów
prywatnych
23 31 40
1973 1986 2010
You can find your chance in niches
Fairtrade and ecology are the „added value”
„Seniors” are a new interesting target
Nr. of +65 years old people in Poland
The market of products for seniors will grow
More „single”
Hoover
Mobile life
New feminism – products for women
Generation WE
Let’s cook and eat together
Technology
Retro - modern
Back to the nature
Me & nature
Buy direct from the manufacturer
Multifunctional
No more crisis
After the „crisis time” the value of the old brands is not the same as before
Design will be more important
Interior trends in Poland
traditional classic modern classic ethno young & techno
Retail chains
Hyper – and Supermarkets
SHOPPING CENTRES :
Traditional Shopping Centres
Retail Parks
Outlet Centres
under construction (over 563,000 sq m GLA)
426
381 35
10
33
Source: PRCH Retail Research Forum, 1 half of 2014 @confimprese #RetailBusinessPolonia
Shopping centres in Poland
Source: PRCH RRF, H1.2014
700 Euro per capita
17% total of retail sales
ca. 370 000 employed in
SC
ca. 2,5% of total
employment in Poland
@confimprese #RetailBusinessPolonia
Total modern retail stock :
12.2 million sqm of GLA
Total shopping centre stock:
10 million sqm of GLA
in 426 shopping centres
Average size of shopping centre:
22,400 sqm
Shopping centre density:
262 sqm of GLA per 1000 inhabitants
Modern retail market
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The supply of retail space in Poland in 1993-2014
main agglomerations cities 200-400k cities 100-200k towns (less than 100k residents)
PRCH Retail Research Forum, H1.2014 Manufaktura, Łódź
Stary Browar, Poznań Bonarka, Kraków Złote Tarasy, Warszawa
@confimprese #RetailBusinessPolonia
Major agglomerations
Vacancy
only 3% vacancy rate in shopping centers in 15 largest cities
Source: PRCH Retail Research Forum, H1.2014
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0,5%
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1,5%
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2,5%
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3,5%
4,0%
Katowice Kraków Łódź Poznań Sopot Szczecin Warszawa Wrocław
Prime rents by size of unit in selected Polish agglomerations
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Silesia Warsaw Poznań Kraków
€/sqm/mth 0-50 sqm 50-150 sqm 150-500 sqm 500-1,000 sqm >1,000 sqm
Rents
@confimprese #RetailBusinessPolonia
Shopping centres in major agglomerations
THE WORLD’S 10 MOST EXPENSIVE RETAIL LOCATIONS IN
EACH COUNTRY
RA
NK
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4
RAN
K
2013
COUNT
RY
CITY LOCATION €/SQ.
M/YE
AR
US$/
SQ.
FT/Y
EAR
%
CHANG
E
IN
LOCAL
MEASU
RE
1 -* USA New
York
Upper Fifth
Avenue
29,82
2
3,500 13.3
2 1 Hong
Kong
(China)
Hong
Kong
Causeway
Bay
23,30
7
2,735 -6.8
3 3 France Paris Avenue des
Champs
Élysées
13,25
5
1,556 0.0
4 4 UK London New Bond
Street
10,36
1
1,216 4.2
5 8 Australia Sydney Pitt Street
Mall
8,658 1,016 25.0
6 6 Italy Milan Via
Montenapo
leone
8,500 998 13.3
7 5 Japan Tokyo Ginza 8,120 953 6.9
8 9 South
Korea
Seoul Myeongdon
g
7,942 932 17.6
9 7 Switzerl
and
Zurich Bahnhofstra
sse
7,456 875 1.1
10 12 Russia Mosco
w
Stoleshniko
v
4,749 557 20.0
44 45 Poland Warsa
w
Nowy Swiat 1,020 120 2.4
Retail streets
How much time a consumer spend there
Internet is more amd more popular in Poland
E-commerce is growing
Value (mln zł) and dynamics (%) of e-commerce market in 2010-2014
Value dynamics
ROPO vs Showrooming
HoReCa market is growing
Competition
Candles
Articles of plastics
Home Textiles
Furniture
International competition
IMPORTS BY COUNTRIES IN 2013 Value in thous.USD
Cork manufactures Imports 11190 1. Portugal 6970
Polish import – total and from Portugal
Glassware
Imports 352026 1. Germany 94442 24. Portugal 1211
Pottery
Imports 84518 1. China 42951 8. Portugal 982
Household equipment of base metal
Imports 416605 1. China 140061 15.Portugal 2809
Furniture and parts thereof
Imports 1493567 1.China 352661 30.Portugal 6450
Articles of plastics
Imports 2785320 1. Germany 1010909 26. Portugal 10985
Bed linen, table linen, toilet linen and kitchen linen
Imports 155777 1. Germany 33340 8. Portugal 2356
Portugese companies in Poland
Faianças Artísticas Bordalo Pinheiro Vista Alegre Silampos Cifial Tupai Herdamr Cutelaria Ivo Cutelaria
How to start? Find a distributor!
www.altom.pl
www.sabipol.pl
www.dajar.pl www.tadar.pl
www.miszczak.biz www.faro.com.pl
Trade fairs. Where to exhibit?
SPRING EDITION in SEROCK near Warsaw in NARVIL hotel on: -18th - 21th May 2015 – for the exhibitors -19th - 20th May 2015 – for the merchants and visitors
AUTUMN EDITION in ZAKOPANE, hotel MERCURE-KASPROWY on: - 22nd– 26th September 2015 – for the exhibitors - 23rd – 25th September 2015 - for the merchants and visitors
INTERIOR DESIGN FORUM Home Textiles Fair & Conference
2 editions a year at National Stadium in Warsaw
Next edition
10.09.2015
ReDI Trade Fair, RETAIL DESTINATION INITIATIVE June 10-11, 2015 | National Stadium | Warsaw
Radosław Knap Deputy General Manager Polish Council of Shopping Centres [email protected] + 48 512 402 291 www.prch.org.pl
Trade magazines
PR is a trend in communiction
SWOT
Strengths:
Design
Quality
Weaknesses:
weak brand
awareness
Opportunities:
many
consumers
growing
market
Threats:
strong
competition
low price
expectation
insi
de
o
uts
ide
positive negative
How to win?
Prepare your strategy!
Don’t try to be like the others
Long time partnership = better future
Yes, YOU can
