Ryerson DMZ Storytelling Presentation
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10 Storytelling Facts April 15, 2013
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Transcript of Ryerson DMZ Storytelling Presentation
10 Storytelling Facts
April 15, 2013
Stories Are Important
“Storytelling is, by far, themost underrated skill in business”
Listen to This Guy
You Are Bad Storytellers
Wrong Toolset
Think About the Core Customer
Use This Tool
Read This Book
Features Stories
You Don’t Have to be the Story
The Story
You
Use This Approach
It’s Not About You…It’s About Them
Brainstorming
Use This Tool
Stories Can Come from Everywhere
Marcus Sheridan’s “100 Ideas” Exercise
Embrace This Approach
Use This Tool
Think Out of the Box
Embrace the Three E’s
Educate
EntertainEntertain