4/8/2014 1Mobile Marketing Overview

4/8/2014 2

Who are we?

• Privately owned digital agency

• Zero debt, no external investment

• Specialists in marketing campaigns for

the travel sector

• Services include, Search Marketing,

Mobile Marketing, Creative

4/8/2014 3

Our Clients

4/8/2014 4

Award Winning Agency

• TOP 10 Digital agency – Independent Agency Census, The Drum 2014

• Award winning agency for SEO (UK Search Awards 2013)

• RAR Approved Agency

• Goal oriented marketing campaigns

• Passionate about our work…

4/8/2014 5

Opportunity Background

• Ryanair are currently reviewing their

Digital initiative, and are on the search

for the best and brightest agencies to

support them

• Mobile app to launch in May 2014

• Prospective agencies asked to pitch….

4/8/2014 6

Mobile Marketing - Offering

• Mobile campaigns designed to generate

maximum exposure and interest across all

digital channels

• Display and Search Marketing across all

device types,

– key focus on table and mobile promotion

4/8/2014 7

Measuring Success

• Campaign success measured by

– Downloads

– Engagement

– Rankings within app stores

– Number of reviews

– Brand / App mentions & features online

4/8/2014 8

Next Steps

1

2

3

Formal Discussion

Strategy Compiled

Go live!

T: 0203 475 6799 E: info@cmadigital.co.uk W: www.cmadigital.co.uk