Ryanair Limited

• Low cost airline company

• 297 Boeing 737 aircrafts

(Ryanair, 2014)

marginal analysis

2014 2013 % incerease

operating revenue €5036.7 million €4884.0 million 3%

operating profit €522.8 million €569.3 million -8%

contract fuel price €2.45/gallon €2.38/gallon 3%

average fares €46.4 €48.2 -4%

Net Present Value (NPV)

Leased aircrafts Exchange rate effect Complicated accounting procedures

NPV is not suitable for evaluating Ryanair

• Ryanair (2014) Annual Report [Online] Available: http://corporate.ryanair.com/docs/corp/investor/2014/final_annual_report_2014.pdf [Last accessed: 09/08/2014]