RWU - Local Businesses

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Show Don’t Tell: The Benefits of creating a winwin for local business Roger Williams University

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Roger Williams University - "Show Don't Tell: Benefits of Creating a Win-Win for Local Businesses"

Transcript of RWU - Local Businesses

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Show  Don’t  Tell:  The  Benefits  of  creating  a  win-­‐win  for  local  business    

 Roger  Williams  University    

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Jamie  Warner  [email protected]  914-­‐960-­‐3559  @jamiebwarn  

Joseph  Milanes  [email protected]    978-­‐210-­‐3272  @jmilanes5  

Clayton  Durant  [email protected]  908-­‐698-­‐9570  @ClaytonDurant1      Tweet  as  us  your  questions  with  the  hashtag:  

#showRWU    

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Key  Points    

•  Personal  Engagement    

•  Community  Program  &  Real  Events    

•  Internship  Evalua9on  Resources    

•  External  Communica9ons  Plan    

#showRWU  

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Firm  Tours    * New  York  City  

*  Boston  

*  Providence  

*  Los  Angeles  

#showRWU  

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Professional  Luncheons  

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PRSA/PRSSA  Chapter  Events    

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Classroom  Seminars    DANIKA  DALY  PR  

#showRWU  

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Informa4onal  Interviews    

#showRWU  

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PR  Career  Week  

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*  Madison  Square  Garden    *  BWR  (L.A.  and  NYC)  *  ESPN    *  ABC  New  York    

Experiential  Learning  Opportunities    

Nike  Runway  Show,  C.A.  

#showRWU  

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Le<ers  to  Companies    

•  Say  thanks    • Ask  for  dona9ons    

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Evaluation  Forms    

#showRWU  

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COMMUNITY  EVENTS  

#showRWU  

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Social  Media  Seminars    

#showRWU  

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Media  Training    Client:  Rhode  Island  Tax  collectors    

•  Dealing  with  media  •  Customer  service    

How  we  helped    

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*  Business  Cards  for  professionals    *  Jolly  Roger    *  RFP’s  every  Semester    *  Community  meetings    *  Build  mutually  beneficial  relationships    

External  Communications  Plan  

#showRWU  

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•  Given  to  E-­‐Board  and  Members  alike    •  Given  to  professionals  during  guest  speaker  events/professional  conferences    

•  Useful  outside  of  professional  sePngs  

RWU  PRSSA  Gives  Members  Businesses  cards  for  Professionals      

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•  Student  Run  PR  Firm  •  Helps  give  students  and  PRSSA  members  hands  on  

experience    •  Past  Clients  include:  Warren  Bap9st    Church        

Jolly  Roger,  RWU’s  in  house  PR  firm      

jolly rogerPublic Relations

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RFP’s    

•  PRSSA  and  our  advisor  Dr.  Amiee  Shelton,  APR  send  RFPs  to  small  businesses/  non  profits  each  semester  

•   Brings  clients  into  PRSSA    

•  Brings  clients  into  the  classroom    •  Bridges  the  gap  between  learning  PR  and  prac9cing  PR    

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Community  Mee4ngs    

•  PRSSA  aXends  community  mee9ngs  in  the  Bristol/Warren  area  – Bristol  Downtown  Merchants  Associa9on  –   City  Counsel    – Seminars  of  Tax  Collectors    – Tax  Assessors  of  Rhode  Island    

#showRWU  

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Mutual  Rela4onships    

•  PRSSA  creates  mutually  beneficial  rela9onships  between  Bristol  Warren  area  between  businesses  and  students  

•  Win-­‐Win  situa9ons:  – Students  get  hands-­‐on  PR  experience  – Businesses  get  PR  done  for  their  company  or  non-­‐  profit       #showRWU  

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Bridging  the  PR  World    

#showRWU  

Students/  Alumni  

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Student  Alumni  PRSSA  Life  Cycle    

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Overview    

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Q  and  A  

Jamie  Warner  [email protected]  914-­‐960-­‐3559  @jamiebwarn  

Joseph  Milanes  [email protected]    978-­‐210-­‐3272  @jmilanes5  

Clayton  Durant  [email protected]  908-­‐698-­‐9570  @ClaytonDurant1      Tweet  as  us  your  ques9ons  with  the  hashtag:  

#showRWU