RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH...
Transcript of RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH...
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Julia LebedevaBusiness Development Director
RUSSIAN MOBILE GAME MARKET
NOT EASY BUT WORTH IT
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AGENDA
WHY it’s worth your effort
WHAT makes it difficult to enter
HOW to start getting money
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SMARTPHONES IN RUSSIA
5,074,000
1H2012
7,384,000
1H2013
+45%
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SMARTPHONES IN RUSSIA
6%
50%
5,074,000
1H2012
9%
70%
7,384,000
1H2013
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TABLETS IN RUSSIA
800,000
1H2012
+239%
2,600,000
1H2013
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TABLETS IN RUSSIA
800,000
1H2012
Apple
Samsung
2,600,000
1H2013
Prestigio
19%
25%
9%
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x2compared to 2012
62%of adult
population
MOBILE INTERNET
70 mlnusers1Q 2013
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TOP BY REVENUE (iOS)1Q 2013, iPad
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DONWLOADS ON GOOGLE PLAY
Russia is #3 country worldwide
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GAME REVENUE
#1 GROSSING GAME
in Russia
now earns
about $14,000 per day
*iPhone and iPad
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GAME REVENUE
=10 TOPGROSSING
GAMES
$40,000DAILY
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MYSTERIOUS RUSSIAN PLAYERS
Speak Russian only
Love complaining, need 24/7 support
Don’t trust those who charge money
(that’s why reviews matters)
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250 mlnBy Russia we mean
Russian speaking people worldwide
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WHAT’S IMPORTANT: 1
LOCALIZATION
-No mistakes are allowed-It’s not a translation-GUI problems
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WHAT’S IMPORTANT: 2
Marketing & PR
-Traffic-Local media-Featuring
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WHAT’S IMPORTANT: 3
B2B PARTNERSHIPS
-Social networks-Local app store reps-Local Android app stores-Media-Ad networks
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WHAT’S IMPORTANT: 4
B2C COMMUNICATION
-Tech support in Russian-Community management-Local social networks
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A RUSSIAN WISDOM
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Russia is a home market
Experienced in game publishing
Has strong B2B connections
Brand is well-known to players
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YOU CAN BE A TOURIST…
and go to museums by yourself
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OR YOU CAN BE A TRAVELER!
And have real fun with locals!
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It’s up to you!
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From Russia with love!