RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH...

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Julia Lebedeva Business Development Director RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH IT

Transcript of RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH...

Page 1: RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH ITtwvideo01.ubm-us.net/o1/vault/gdceurope2013/Presentations/824504J… · 10 TOP = GROSSING GAMES $40,000 DAILY. MYSTERIOUS RUSSIAN PLAYERS

Julia LebedevaBusiness Development Director

RUSSIAN MOBILE GAME MARKET

NOT EASY BUT WORTH IT

Page 2: RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH ITtwvideo01.ubm-us.net/o1/vault/gdceurope2013/Presentations/824504J… · 10 TOP = GROSSING GAMES $40,000 DAILY. MYSTERIOUS RUSSIAN PLAYERS

AGENDA

WHY it’s worth your effort

WHAT makes it difficult to enter

HOW to start getting money

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SMARTPHONES IN RUSSIA

5,074,000

1H2012

7,384,000

1H2013

+45%

Page 4: RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH ITtwvideo01.ubm-us.net/o1/vault/gdceurope2013/Presentations/824504J… · 10 TOP = GROSSING GAMES $40,000 DAILY. MYSTERIOUS RUSSIAN PLAYERS

SMARTPHONES IN RUSSIA

6%

50%

5,074,000

1H2012

9%

70%

7,384,000

1H2013

Page 5: RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH ITtwvideo01.ubm-us.net/o1/vault/gdceurope2013/Presentations/824504J… · 10 TOP = GROSSING GAMES $40,000 DAILY. MYSTERIOUS RUSSIAN PLAYERS

TABLETS IN RUSSIA

800,000

1H2012

+239%

2,600,000

1H2013

Page 6: RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH ITtwvideo01.ubm-us.net/o1/vault/gdceurope2013/Presentations/824504J… · 10 TOP = GROSSING GAMES $40,000 DAILY. MYSTERIOUS RUSSIAN PLAYERS

TABLETS IN RUSSIA

800,000

1H2012

Apple

Samsung

2,600,000

1H2013

Prestigio

19%

25%

9%

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x2compared to 2012

62%of adult

population

MOBILE INTERNET

70 mlnusers1Q 2013

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TOP BY REVENUE (iOS)1Q 2013, iPad

Page 9: RUSSIAN MOBILE GAME MARKET NOT EASY BUT WORTH ITtwvideo01.ubm-us.net/o1/vault/gdceurope2013/Presentations/824504J… · 10 TOP = GROSSING GAMES $40,000 DAILY. MYSTERIOUS RUSSIAN PLAYERS

DONWLOADS ON GOOGLE PLAY

Russia is #3 country worldwide

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GAME REVENUE

#1 GROSSING GAME

in Russia

now earns

about $14,000 per day

*iPhone and iPad

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GAME REVENUE

=10 TOPGROSSING

GAMES

$40,000DAILY

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MYSTERIOUS RUSSIAN PLAYERS

Speak Russian only

Love complaining, need 24/7 support

Don’t trust those who charge money

(that’s why reviews matters)

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250 mlnBy Russia we mean

Russian speaking people worldwide

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WHAT’S IMPORTANT: 1

LOCALIZATION

-No mistakes are allowed-It’s not a translation-GUI problems

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WHAT’S IMPORTANT: 2

Marketing & PR

-Traffic-Local media-Featuring

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WHAT’S IMPORTANT: 3

B2B PARTNERSHIPS

-Social networks-Local app store reps-Local Android app stores-Media-Ad networks

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WHAT’S IMPORTANT: 4

B2C COMMUNICATION

-Tech support in Russian-Community management-Local social networks

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A RUSSIAN WISDOM

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Russia is a home market

Experienced in game publishing

Has strong B2B connections

Brand is well-known to players

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YOU CAN BE A TOURIST…

and go to museums by yourself

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OR YOU CAN BE A TRAVELER!

And have real fun with locals!

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It’s up to you!

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From Russia with love!