Russia (image abroad and cross-cultural d\ifferences)

$: Russia (image abroad and cross-cultural d\ifferences)$
© Vlerick Business School

RUSSIA, CROSS-CULTURAL TRAITS

PROFESSIONAL MANAGEMENT SKILLS PRE-COURSE ASSIGNMENT, PROF. SMARANDA BOROSEMBA ST PETE 1416 ANNA IVANOVA


WHAT IS RUSSIA FROM ABROAD?

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Professional management skills, pre-course assignment, EMBA ST PETE 1416 Anna Ivanova



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BUT MOST OF THE PEOPLE THINK RUSSIA IS

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BUT MOST OF THE PEOPLE THINK RUSSIA IS

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Vodka

Bears

Bears drinking vodka

Balalayka

Bears drinking vodka and playing balalaika

Snow

Always snow

Red square

Bears drinking vodka and playing balalaika in front of the Lenin’s coffin on the Red Square

…сovered with snow

…and of course everybody will tell about this in their presentation.



NOW EVERYBODY THINKS RUSSIA IS MISTER PUTIN

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WHAT YOU FACE WHEN ENTER THE COUNTRY?

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YOU in the

country

Commercial risk

Financial barriers

Country barriers

Cross-cultural barriers



WHO ARE RUSSIANS?GEERT HOFSTEDE DIAGRAM – RUSSIA, 6D

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POWER DISTANCE

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all individuals in Russian society are not equal

power is very distant

country is extremely centralized: 20% of Russia’s GDP is produced in Moscow, 80% of all financial potential is concentrated in Moscow

status symbols – great importance for less and more powerful people

favour the use of titles, level and distinction

The use of Вы instead of Ты is a mark of the necessary distance that exists between people

behavior has to reflect and represent the status roles in all areas of business interactions



INDIVIDUALISM

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more “we” than “I”

close friends and relatives become part of the family

relationships are crucial in obtaining information, getting introduced or successful negotiations

communication style needs to be personal, authentic and trustful before one can focus on tasks and build on a effective project

business is not the key element, rather it is the quality of the relationship



MASCULINITY

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indicates that the society is driven by competition, achievement and success

low scores of Russia related to the high Power Distance.

Russians rather understate their personal achievements or capacities

dominant behavior can be accepted only when comes from the boss



UNCERTAINTY AVOIDANCE

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future can’t be known and predicted

Russians feel very much threatened by ambiguous situations

but detailed planning and briefing is quite common. Russians prefer to have context and background information

in interactions with strangers Russians appear very formal and distant



PRAGMATISM

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Russia is a country with a pragmatic mindset

people believe that truth depends on situation, context and time

people are able to adapt traditions easily to changed conditions



INDULGENCE

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…is the extent to which people try to control their desires and impulses, based on the way they were raised.

most of Russians have a tendency to cynicism and pessimism

they do not put much emphasis on leisure time and control the gratification of their desires.


THANK YOU FOR ATTENTION !

Russia (image abroad and cross-cultural d\ifferences)

Presentations & Public Speaking

Transcript of Russia (image abroad and cross-cultural d\ifferences)