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Rural Visit-201526th February-1st March

The Objectives The proposed Rural Visit to Bichna (Khunti) and

Simdega would have the following objectives:-To sensitize the students towards the rural people and

their living-To study the socio-economic issues and practices in the

selected rural places- To identify the problems and prospects of the region in

economic and business terms-To identify marketing opportunities of products and

services in the region-To find a road map for converting the opportunities

into strengths.

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Areas of Group Engagement… Economical dimensions

– Occupational pattern- Returns from their economical activity,- Cost involvement in their activity,- Other avenues in business,- Economic needs and Satisfaction levels among rural

people- Scope of change and improvement in return

of rural people,- Consumption to savings ratio- Investment orientation,- Future Orientation towards their earnings or not.

Areas of Group Engagement… Understand the social dimensions in the region- Family types, Family roles, Lifestyle, social pressure towards occupation, demography variations and occupational patterns, motivation issues among the people towards their

area and opportunities. happiness quotient etc. Young population approach

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Areas of Group Engagement… Government based Dimensions

-Schemes and Program being run for the people of thearea,- what is the awareness levels,- beneficiaries opinion -if any,- accessibility of the schemes to the common rural people,- safety and security measures to exploit rural people,- governmental measures to increase reach of the programamong rural people,- encouragement and motivation from government if any- training programmes etc.

Areas of Group Engagement… Logistics Scenario-

- Situation of Road networking,-rural-city connectivity,-mobile connectivity,-presence of supply chain and logistics solutions in theregion,-warehousing, transportation,-cold storages,-market yards, market connectivity,-last mile delivery situation,-handling of agriculture and horticulture products.-Nearby market information,-information of the avenues to expand their markets etc.

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Areas of Group Engagement… Marketing Aspects:

Consumers in the region, their segment profiling, buying or spending pattern, lifestyle and lifecycle patterns, Family role in buying market linkages, channels of distribution, pricing and cost dimensions, promotion patterns, haats and their role, product types and their availability pattern, Brand orientation, distribution losses or any marketing losses, competitors and kind of competition.Rural to rural, urban to rural to urban, urban to rural scope.

Areas of Group Engagement… Financial Institutions-

-types,- role,- reach,-functions performed,-beneficiaries-problems and prospects,- Financial prducts-kisan credit card, insurance,loans and other financial product-awareness and reach.

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Areas of Group Engagement… Environmental dimensions-

-pollution,-water levels,-climate change,-soil type and its conduciveness-acidic/alkaline,

-treatment and cost,

The Plan Study the region through internet and other information

sources avialable Day 1 # Reach the destination settle down and separate out

in groups –prepare your action plan on the engagementareas Day 2 # Involve in the areas identified and present your

findings in the grouo meeting during the evening Day 3 # Continue with the study and conculde the study by

evening –prepare a draft report for submission next day Submit report (final)-with group observations and

individual remarks for evaluation and marks allotment

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THANKS