RURAL TOURISM PROMOTION IN IDUKKI DISTRICT:

A STUDY ON ROLE OF DTPC, KERALA

Submitted by

FREDIN SCARIA

Reg.No. 13383017

Under the Guidance of

Dr. JITENDRA MOHAN MISHRA

Dept. of Tourism Studies

Pondicherry University

Murphy, 1985; Gunn, 1985; Blank, 1989; Pearce

et al., 1996; Reid et al., 2001

Highlights the importance of ‘community

involvement in planning tourism and rural

community development’

Schouten, 1996

‘Portrays RT as

searching for the roots,

experiencing beyond

ordinary and a kind of

escapism’

GODS OWN IDUKKI

Nature Rich

Prime ecotourism destination

95 % of rural area

UNDP & Govt. of India sponsored RT destination

DTPC, Idukki

District Tourism Promotion Council

Governing body

Established: 1988 under Dept. of Tourism

District collector as chairman

Coordinate and Stream line all the tourism

activities in the district

OBJECTIVES

To study the scope of rural tourism in Idukki

district

To evaluate the existing rural tourism policies of

Kerala and practices in Idukki.

To analyze the effectiveness of DTPC strategies of

promoting rural tourism in Idukki.

RESEARCH METHODOLOGY

CONVENIENT SAMPLING METHOD

&

OBSERVATION METHOD

DATA BASE

• DTPC OFFICE

• TOURISM INFORMATION CENTRES

Sources

• Govt. Officials

• Tourists

• Stake holders

• Local people

• SAMPLE SIZE: 50

Data analysis : SPSS >> cross tabulation

FINDINGS

DTPC is well concerned about tourism development

Govt. activities are not much effective in practice

Developments are not much visible and less utilized

Dissatisfaction of people with the Govt. activities

Insufficiency in basic services and amenities

Tourists are very much satisfied with the place

Poor infrastructure and accessibility

Lack of public and political will

Lack of social awareness

Less allocation for tourism infrastructure and

technological backwardness

Absence of supporting industry, like food,

transportation and cloths etc.

Creation of infrastructure

Restructuring and liberalization of

policies

Encouragement for investment

The essential elements for development

of rural tourism in Idukki are:

REFERENCES

Blank Uel. (1989).The community tourism industry imperative: the necessity, the

opportunities, its potential. Venture Publishers

Conference on Tourism in India – Challenges Ahead. (15-17 May 2008)

IIMKRetrieved from www.DSpace@IIMK.ac.in on 23/7/2014

Gunn C. (1985).Getting ready for tourism megatrends in travel attractions,

Tourism Management

http://en.wikipedia.org/wiki/Rural_tourism

Melanie K Smith, Mike Robinson (2009). Cultural Tourism in a Changing

World: Politics, Participation and (Re) Presentation. Channel view publications

Murphy Peter E (1985), Rural Tourism Development - localism and cultural

change. Rout ledge Publications

Schouten Frans J (1996).The process of authenticating souvenirs. Channel view

publications

Times of India Nov 27 2013, page 6, Cochin edition

Tourism Strategies and Rural Development (2001), Organization for Economic

Cooperation and Development (OECD)

www.dtpcIdukki.com retrieved on 20/7/2014

www.Keralatourism.org retrieved on 20/7/2014

LEARNING EXPERIENCE

Familiarized with

Tourism and other administrative process

Tourism information center activities

Destination planning and development

Tour programs and activities conducted by dtpc

Planning, development and implementation of various projects

Rural tourism circuits and destinations in Idukki

Community participation in tourism