Rural Mktng.

8/8/2019 Rural Mktng.

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Rural Marketing Project

Trip to Asodha Village

Submitted By:

Abhay Singh (09609172)Aditya Singh (0969041)

Anuj Kapoor (09609155)

Sachin Malviya (0969023)

Vishal Singh (09609067)

Md. Fahad (09609063)Richa Sharma (09609144)


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GENERAL INFORMATION

VILLAGE ASODHA

SUB-DISTRICT HAPUR

DISTRICT GHAZIABAD

STATE UTTAR PRADESH


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ASODHA

AREA OF VILLAGE(IN HECTARES) 930

TOTAL POPULATION 12376

MALES 6553

FEMALES 5823

SCHEDULE CASTE POPULATION 2775

NO. OF HOUSE-HOLDS 1710

AVERAGE HOUSE-HOLD INCOME(P.A)

27,485

SEX RATIO 889

Source: 2001 Census Report


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ASODHA : INFRASTRUCTURE

No. Of primary school 3

No. Of middle school 2

College available within range 5-10 km

No. Of other educational schools 2

Allopathic hospitals within range 5-10 km

Maternity and child welfare centreavailable within range

5-10 km

Number of primary health sub centre 1

Number of registered private medicalpractiotioners

4

Number of community health workers 1



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INFRASTRUCTURE CONTINUED

Number of post office 1

Number of telephone connections 10

Bus services available within range 5-10 km

Railway service available within range 5-10 km

Navigable water way available withinrange

5-10 km

number of commercial bank 2

Co-operative bank available within

range

5-10 km

Tube-well (with electricity) 720

Tube-well (without electricity) 200



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HAPUR

Hapur is said to have been founded in the 10th century.

The city was originally named Haripur.

Hapur is very well known for its contribution in freedom struggle.

There is a fare organised every year in remembrance of the martyr of

freedom struggle locally known as Shaheed mela. Hapur is located at 28.72N 77.78E.

PIN (Postal Index Number) ofHapur is 245101.

The Telephone code is 0122.

As of 2001 India census, Hapur had a population of 3,01,987.

Males constitute 53% of the population and females 47%.

Hapur has an average literacy rate of 58%, lower than the national

average of 59.5%.

Hapur is said to have been founded in the 10th century.

The city was originally named Haripur.

Hapur is very well known for its contribution in freedom struggle.

There is a fare organised every year in remembrance of the martyr of

freedom struggle locally known as Shaheed mela. Hapur is located at 28.72N 77.78E.

PIN (Postal Index Number) ofHapur is 245101.

The Telephone code is 0122.

As of 2001 India census, Hapur had a population of 3,01,987.

Males constitute 53% of the population and females 47%.

Hapur has an average literacy rate of 58%, lower than the national

average of 59.5%.


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AGRI-BUSINESS

Agriculture is the main-stay of the village economy. About 70 per cent

of the residents are involved in agri-business.

Cash Crops : Wheat, Rice, Sugar Cane, Potato.

The nearest mandi for selling of the cash crops is located at Hapur.

The seed growers procure the seeds from UP Seed Corporation butthe majority of the farmers obtain the seeds from NSC( National Seed

Corporation) , Tarai Development Corporation and Beej Bhandars.


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CROPS INFORMATIONCASHCROP SEED USED PER

ACRE

PRODUCTION

PERACRE

FERTILIZERS

USED PERACRE

Rice 12-15 Kg. 20-25 Quintal 60 Kg. Nitrogen,30Kg. Potash, 30 Kg.

Phosphate.

Wheat 40 Kg. 20-25 Quintal 60 Kg. Nitrogen,30Kg. Potash, 30 Kg.

Phosphate.

Potato 8-10 Quintal 80-125 Quintal 75 Kg. Nitrogen,35Kg. Potash, 35 Kg.

Phosphate.

Sugar cane 18-22 Quintal 300-350 Quintal 75 Kg. Nitrogen,35Kg. Potash, 35 Kg.

Phosphate.


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DISTRIBUTION CHANNEL

(Fertilizers) Supplies of fertilisers are made to the village level societies directly by the

manufacturers.

Manufacturer

(IFFCO, NFL,

KRIBHCO, GSFC,

GNFC)

State Coop. Mktg.

Federation

Distt./ Taluka Coop.Mktg. Soc.

Retail Outlets (Farmers

Service Centres)

Farmers


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Issues in Distribution

Network Places where state level federations act as wholesalers, the

manufacturer has to deal with only one agency. Consequently, the job

of sales planning, movement and stocks planning, realisation of sales

proceeds etc. becomes very easy.

In places where manufacturer deals with the lower tier cooperatives

directly, the volume of work increases many fold and it becomes

much more complex. The material has to be released to individual

societies and the sales proceeds realisation has also to be done at that

level only. This requires deployment of larger field force.

Decentralised release system leads to establishing larger number of

warehouses and correspondingly larger inventory. This all increases

the operating cost.


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Rural Mktng.

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