Rumors Running Wild: Post-Katrina Rumors and Their Affects on the Aftermath of the Storm
Running Wild Final Presentation
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Transcript of Running Wild Final Presentation
![Page 1: Running Wild Final Presentation](https://reader030.fdocuments.us/reader030/viewer/2022032611/55a947c31a28ab9b3e8b47d3/html5/thumbnails/1.jpg)
Dolan Guhin, Breanna Hawley, Luke Kniffen, and Marisa Streit
121 E. Washington St.
Iowa City
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Overview
1. Business Background
2. Current Strategy
3. Proposed Strategy
4. Social Media Channels
5. Measurement
Hootsuite
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Background
![Page 4: Running Wild Final Presentation](https://reader030.fdocuments.us/reader030/viewer/2022032611/55a947c31a28ab9b3e8b47d3/html5/thumbnails/4.jpg)
Current Strategy
• Currently use Facebook, Twitter, and Instagram
• Strategy focuses on products
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Proposed Strategy
• Improve content to help increase new running club
membership
• College students and new atmosphere
• Difficult to maintain a school, exercise, social balance
• New Year’s resolution
• Eliminate freshman fifteen
• Healthier lifestyle
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• Blog for
Scrapbookers
• Scissors
• Community • National
Conferences
• Engagement• 600% Mentions
led to 300% Sales
Fiskateers
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Target Customer
• Jessica and Jake
• Freshmen
• “Freshmen Fifteen”
• PCB
• New Year’s Resolution
• New runner
• Social Media
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New Year’s Resolutions
• Making a change• Target
• Changing times mean changes for everything
• Creates loyal customers• Pregnant Couples
• Why Loyal customers?• 10x more likely to
buy
• 6-7x more expensive
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New Group in UI Running Club
• Inexperienced Runners•Slower or winded easily
•Shorter routes•Goals•Workouts•Group Runs•Fun activities
•Bar Crawls•Tips for the Inexperienced like this one
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• Most used social
media platform
• 1,000,000,000
• 79%
• Advertising
• Enhanced
targeting ability
• Groups and Pages
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● Pictures
● Variety
● Consistency
● Brand Voice
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• Consistency
• August 12, 2014
• Content
• Have Fun
• Following
• 86:551
• Hashtags
• Interact
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Hootsuite
• Your social life in one easy place
• Schedule message to post ahead of time
• Manage your social profiles
• Easy-to-read reports
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Final Thoughts
● Improve overall content that engages
○ New Year’s resolution
● Development of a running community
● Improvement across social platforms