Running a Business on Smartphones
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Transcript of Running a Business on Smartphones
![Page 1: Running a Business on Smartphones](https://reader033.fdocuments.us/reader033/viewer/2022042820/55cf98d4550346d03399ea37/html5/thumbnails/1.jpg)
For Companies Both Big and Small:Running a Business on
Smartphones
Group 4:Mon Arguelles
Francis EstolanoMumty Quevedo
Randy PradoShine Villanueva
Julienne YeeShiela Zara
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What is this case about?
Juxtapose two companies to show how technology can work for any company, regardless of kind of
business, industry, scope, region, size, etc.
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Who is CPS Energy?
• Nation’s largest municipally owned energy utility providing both natural gas and electric service
• Profitable• Satisfied Customer Base and Workforce
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CPS Energy(Before)
– Specific CPS workers had limited access to IT systems and resources if they are not in the office or warehouse.
– CPS workers had to be physically present to diagnose problems, which meant deploying several employees to a particular problem site.
– Also, the entire after sales service took several days to finish
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CPS Energy Solution:
Magellan Program
• Mobilize and connect its workforce to the people and systems they needed to do their jobs
• Extend CPS’ networking infrastructure• Build its own secure wi-fi networks in
offices and warehouses• Deploy smartphones and custom
mobile applications to all CPS staffers who didn’t have a laptop or other mobile device
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Who is Lloyd Construction?
• provides expert demolition, excavation, roll-offs, waste management, and related services.
• 24 year-old family business• 100 employees, 30 trucks, 400 dumpsters
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Lloyd Construction(Before)
– The company relied on several ways of documentation – spreadsheets, paper ledgers, accounting software – that were rather unconsolidated.
– Company also relied on radios to coordinate with onsite workers.
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Lloyd Construction Solution:
E-Trace
– a mobile productivity suite adapted by Lloyd’s construction to coordinate workers and equipment.
– It is designed by GearWorks to work for Sprint Nextel’s i560 and i850 phones.
However… there was resistance.
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Resistance to Change
• Steep learning curve – 18 months.• Employees initially had a hard time mastering the features of
the phone• Accounting inconsistencies rose when E-Trace and the
paper-and-pencil system were used side by side during the transition period.
• Labor problems also rose from E-Trace’s real mapping and travel data. The system showed some people spending their breaks in unauthorized places.
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Case Study Question #1In what ways to smartphones help these companies be more
profitable? To what extent are improvements in performance coming from revenue increases or cost reductions? Provide several examples
from the case.
Both Magellan and E-Trace proved to be very beneficial to both
companies!
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CPS EnergyBenefits of Magellan
• Using digital camera– Send only one person and take photo of the
damaged part– Expert diagnose the problem based on the
photo; instructions sent either via sms, voice or email
• Supply chain efficiency• Speed up order process
– Key people need not to be on the site to approve orders
• Faster order times• Employee and customer satisfaction are up• Reduced time it takes to complete service
calls
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Lloyd’s Energy
Benefits of E-Trace• Reduced unauthorized stops
– Due to integrated mapping and travel data which showed real time locator
• Reduced fuel cost– Due to efficient routing
• Reduced cost paid to accountant• Faster process of data entry and job
logging by 1 ½ faster• Improved performance by 10-12% or
roughly $1M for 2007.
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Case Study Question #2The companies described in the case encountered a fair amount of
resistance from employees when introducing smartphone technologies. Why do you think this happened? What could companies
do to improve the reception of these initiatives? Develop two alternative propositions.
• Resistance from employees– CPS Energy
• Technology is costly• Technology adds only a little value
– Lloyd’s Construction• Employees had trouble learning the features of the
smartphones• Labor issues
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Fight Resistance.. Accept Change?• Why do employees counter change? Let’s face it. It’s human nature to find difficulty adjusting to
change. Often we find it better to stick with what we are comfortable with. In the same way, there are employees who just couldn’t accept and cope with changes.
• Solutions: – Gradual introduction, instead of abrupt/radical– Ample training so employees become more comfortable
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Case Study Question #3CPS Energy and Lloyd’s Construction used smartphones to make existing processes more efficient. How could they have used the
technology to create new products and services for their customers. Include at least one recommendation for each organization.
• CPS Energy– Using smartphones to pay purchases, report issues,
schedule maintenance checks, etc.
• Lloyd’s Construction– Use smartphones to schedule debris pickup online– Expand into household waste, debris instead of just
construction sites
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Real World Activities
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Question # 1
• In addition to companies found in the case, others like FedEx and UPS, which have large mobile workforces, heavily use mobile communications technologies. What other companies could benefit from these innovations?
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Food Delivery Taxi Service Hospitals
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Question #2
• Go online and research uses of smartphones in industries different from the ones reviewed here. Prepare a report to share your findings
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Uses of Smartphones in Different Industries
• Retail Sector (Clothing, etc.)• Online Shopping• Commercial Banking
– Checking accounts– Paying Bills
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Uses of Smartphones in Different Industries
• Newspapers Publishing– News via app instead of print
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Question #3
• Use the internet to research the latest technological developments in smartphones, and discuss how those could be used by companies to deliver value to customers and shareholders.
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Technological Advancements in Smartphones
• Larger Touchscreens• Faster Processors• Better cameras• Software Improvements• Faster Internet Connectivity• Near-Field Communication (NFC)• Cloud Storage• Social Network Integration
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General Benefits to General Benefits to BusinessBusiness
• Computer Computer functionalitiesfunctionalities
• OrganizerOrganizer
• Fast communication & Fast communication & informationinformation
• NavigationNavigation
• Networking with Networking with customerscustomers
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Latest Business Smartphones in the Market
• Samsung Galaxy Beam I8530• Nokia PureView 808• Blackberry Bold 9900• iPhone 4S
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Beam Projector Smartphone
Samsung Galaxy Beam I8530
Features:
•Android OS•Projection with 15 Lumen DLP•Over head Projector Support•Long-lasting 2,000 mAh battery •5MP Camera with Flash•Dual-Core 1 GHz Processor
Uses:•For salespersons/marketers on the field•Ultra-portable presentation device
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Most advanced in smartphone camera technology
Nokia PureView 808
Features:
•41 Megapixel Camera Sensor•Carl Zeiss Lens•Nokia Belle OS•Connectivity:•HDMI and DLNA outputs, NFC and Wi-Fi technology•Preloaded Nokia Maps
Uses:For field personnel (tasks that require high quality images and videos)Ex: Media reporters, Photography Enthusiasts
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Sample Images from Nokia Pureview 808
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Blackberry Bold 9900
Features:
• QWERTY Keyboard• BlackBerry OS v7• Allows pairing with BB
Playbook• Touch Screen• NFC capabilities• Easy sharing of files (just
touch 2 devices)
Uses:Best messaging smartphone
(emails, text messages)
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Best-selling Smartphone
iPhone 4S
Features:•iOS•Dual-core A5 chip•8MP camera•iCloud
Uses:•For executives:•Business Meetings•Task Scheduling
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Top iPhone Business Apps
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The End.Thank You!