Run an insights-driven business

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The insights disconnect

Close the gap to run an insights-driven business

In the age of the customer, people use an abundance of information to research, negotiate and influence purchases. Brands that don’t meet their expectations are falling by the wayside, and more will follow: 50% of today’s S&P 500 will disappear in the next decade.

That’s why companies aspire to be data driven, investing $200 billion in analytics tools by 2020. Yet only a minority (29%) say they are good at turning data into action. It’s what Forrester calls “the insights disconnect.”

So how to close the gap between data and insights? Start with one platform to connect all your data and tools to leverage analytics investments. Then use agile research methods to build consumer knowledge and generate fresh insights. Finally, inject relevant insights into business processes for innovation, marketing and sales.

73% 29%of businesses aspire to be data-driven

Forrester: The Insights Disconnect, 2018

of businesses are good at turning

data into actions

Data &analytics

Actions

People: insights team

Technology: market insights platform

Agile

Agile

ActionsData &analytics

… generate insights …

… inject in business processes

connect data & tools …

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Market Logic’s next generation market insights platform Market Logic equips your insights team to run an insights-driven business with:• An AI-powered platform to connect all your tools and data• Knowledge Management to use all your existing insights• Market Intelligence to collect and analyze all your news and data• Agile Research to generate fresh insights, quickly and efficiently• Excellent Execution to inject insights in processes.

The journey to become an insights-driven businessBecoming insights-driven is a journey best travelled by building on success. Start with quick wins: Knowledge Management makes it easy to use all your existing insights, while Market Intelligence helps you collect and analyze data and newsfeeds. Introduce Agile

Market Insights Platform

Excellent Execution

KnowledgeManagement

MarketIntelligence

AgileResearch

Market Logic® to connect & learn from data

Data, tools & systems integration

People: insights team

Agile

Agile

ActionsData &analytics

… generate insights …

… inject in business processes

connect data & tools …

KnowledgeManagement

Excellent Execution

AgileResearch

MarketIntelligence

Market Logic Platform

Technology: market insights platform

Research to execute custom research projects efficiently. Ultimately, Excellent Execution takes insights to the user in innovation, marketing and sales processes. The results loop back so everyone learns from experience.

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The Market Logic® is a holistic AI knowledge graph that understands the fundamentals of your industry, and your business, to connect the dots across all your unstructured and structured content. Inside your platform, algorithms know how to read and interpret content using reasoning and inference to uncover fresh insights.

The technology is entirely focused on value creation, with AI applications to self-serve answers to questions and business intelligence, and AI skills to guide your team. Best practices and relevant insights are injected in your business processes to build a successful innovation pipeline, change consumer behavior and win buying decisions.

segments

needs

brandsbenefits

Harness the power of AI with the Market Logic®

A beautifully designed user experience is just as important as software functionality and speed. That’s why we apply design thinking principles in a human-centered approach to software development, with detailed UX research. The result is Millennial Design™ – engaging software that reflects the mobile and social behavior of your growing millennial workforce, with exclusive personalized experiences for insights and business roles.

A user experience to engage your millennial workforce

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Insights Portal

Choose from three solutions

Intelligence PortalPromote and share insights

Analyze markets & competitors

When your organization is filled with valuable knowledge from past research you can’t find, get started with an Insights Portal. It’s an easy way to make the most of what you have, so there’s no need to duplicate projects. Effortlessly upload research to build your knowledge asset. Ask questions and get the best answers from all your research, instantly. Then invest time saved to shift gears from “market research” to “marketing your research”, as a proactive advisor.

Market Logic offers entry and growth solutions to get you up and running on your insights journey. Insights Portals quickly help you promote and share knowledge from all your research. Intelligence Portals harness all your syndicated sources to analyze markets and competitors. Market Insight Platforms empower your organization to transform to a truly insights-driven business.

When your organization subscribes to many syndicated sources that your workforce isn’t using to the fullest, get started with an Intelligence Portal. It’s an easy way to crawl all your secondary research, industry databases and newsfeeds, so thousands of stakeholders can self-serve the news and intelligence they need, without the noise, for a comprehensive view of markets and competitors. That frees up expert time to help the business understand the bigger picture and anticipate change.

Data, tools & systems integration

Excellent Execution

KnowledgeManagement

MarketIntelligence

KnowledgeManagement

MarketIntelligence

AgileResearch

GrowthPlanning

Market Logic® to connect & learn from dataConnect dataConnect data

CrawlerUpload

Insights Portal Intelligence Portal Market Insights Platform

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Market Insight PlatformRun an insights-driven businessWhen your organization has made the commitment to transform to an insight-driven business that can accelerate revenue growth, a Market Insights Platform delivers all the essential building blocks for success. One fully integrated platform connects all your tools and data, with comprehensive Knowledge Management and Market Intelligence capabilities. Agile Research generates fresh insights efficiently using the latest DIY technologies, while Growth Planning embeds insights and intelligence in action plans. Excellent Execution injects relevant information in processes, to run an insights-driven business.

The consumer and market insight function at Unilever has had the mission to double its impact, at twice the speed, with half the resources, and Market Logic has played a pivotal part of the journey.

Chet Henderson, VP CMI Personal Care, Unilever

Partners on a swift journey to successMarket Logic Portals are designed for swift and easy deployment, so our team will get you up and running in 30 days with a solution that showcases your brand, promotes your knowledge asset and activates users. Then we’ll partner with you to continuously monitor usage and extend the impact of insights across your business.

To transform to a Market Insight Platform, our specialists will work with you to understand your business objectives,

audit current capabilities and skill gaps, and design an action plan to achieve your goals, with KPIs to measure results along the way. We’ll lend an experienced eye to topics like organizational architecture, skill framework development, insights maturity assessment, and best practice processes for content ingestion, curation, and use. Our design-thinking methods will enable your team to imagine and realize a world where every employee is empowered with the right insights at the right time.

Market Logic © 2019 CONFIDENTIAL | 7Insights Portal

Market Logic is really a pleasure to work with. They are super fast, they are super pragmatic, and they did a really outstanding job setting up the system.

Wolfgang Weixelbaumer, Director of Commercial Insights, Western Europe

About Market Logic Market Logic helps the world‘s best brands to run insights-driven businesses. We do this with insights portals to share and promote knowledge, intelligence portals to analyze markets and competitors, and market insights platforms to generate insights from data and inject these in business processes. Our software is used to drive customer

www.marketlogicsoftware.cominfo@marketlogicsoftware.com

centricity in CPG, healthcare, retail, finance & insurance, telecom, travel and media sectors, where our clients collaborate with 600+ research agencies online. We employ 300+ software developers, data scientists and marketing professionals at regional headquarters in Berlin, Chicago, Pune and Singapore.

Market Logic portals store, protect and distribute valuable knowledge that drives differentiation in the marketplace, so data security is paramount. All data is encrypted at rest and in transit. We use web applications and enterprise-scale infrastructure firewalls. Certifications include SOC 2, SOC 3, ISO:27001 and ISO:9001

Protect your data

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200%

15%

Insights-driven businesses grow 30% annually (at least 7x faster than GDP) Forrester, 2018

Greenbook, 2010

McKinsey, 2018

Market Logic, 2018Riesterer, 2010

Accenture, 2016

Companies that grow revenue faster than their competitors use insights in 73% of decisions compared with underperformers who use insights in 31% of decisions

In innovation, where new product success rates range from 10% - 20% , 80% of key success factors are insight related (i.e. market understanding, effective campaigns, forecasting, …)

Companies that integrate data and creativity have twice the growth rate of those that don’t

Insights-driven messaging boosts sales quota achievement by over 10%

Knowing what you know before you research saves up to 15% on your budget

Big reasons to run an insights-driven business

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