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2015 MEDIA KIT

Promote your products and services to theleaders in Indiana's hospital industry.

2015 Membership Directory

www.IHAconnect.org

Adam FirestoneProject DirectorPh: 352-333-3430Email: [email protected]

Indiana Hospital Association

*Source: IBISWorld Report # 62211

2015 MembershipDirectory

annual print and digital editions

www.naylornetwork.com/iha-nxt

• Hospital network CEOs

• Material managers

• Medical directors

Available in both print anddigital editions, the 2015Membership Directory is

referenced by Indiana healthcare professionals on a

regular basis.

Who We Reach:

Our annual IHA Membership Directory is distributed todecision-makers with purchasing power in every memberhospital in Indiana. All IHA members will receive 5 copies ofthe Membership Directory.

Titles include:

• CEOs, CFOs, COOs

• Radiology department heads

• Discharge planning depart. heads

IHA Quick Facts:

• Our members spend more than $14.2 million annually on products and services.

• We represent 164 hospitals and 23 health systems

throughout Indiana.

• All IHA members receive 5 copies of the MembershipDirectory.

• The U.S. hospital industry is a more than $935 billion industry.*

Keep your profits healthy by gettingin front of members who spend

more than $14.2 million onproducts and services.

Contact your Naylor accountexecutive today!

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).


Net Advertising Rates

All rates include an Ad Link in the digital edition of the directory.Revisions and Proofs: $50

Position Guarantee: 15% Premium

Full Color Tab: $ 2,799.50 Black-and-White Tab: $ 1,949.50

Full-Color Rates

Black-and-White Rates

Double-Page Spread $3,739.50

Outside Back Cover $3,199.50

Inside Front or Inside Back Cover $2,999.50

Full Page $2,499.50

2/3 Page $2,149.50

1/2 Page $1,589.50

1/3 Page $1,199.50

1/4 Page $919.50

1/6 Page $719.50

1/8 Page $559.50

Full Page $1,649.50

2/3 Page $1,419.50

1/2 Page $1,049.50

1/3 Page $789.50

1/4 Page $609.50

1/8 Page $369.50

Digital Edition Rates

Skyscraper | $1,500 Sponsorship Max | $1,250 Toolbar | $500

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Digital Edition In addition to print, the 2015 Membership Directory is available in a digital version. Viewers can flip through the pages, forward articles to colleagues and click ads to be redirected to advertiser's websites. Each issue is emailed to readers as well as posted on the IHA's website. An archive of issues is available, securing your ad a lasting online presence. Readers can:

• Bookmark pages and insert notes

• Keyword search the entire directory

• Navigate and magnify pages with one click

• Share articles on news and social networking sites

• Read the issue online or download and print for later

• View issues instantly from most smartphones and tablets

• View archives and find a list of articles for one-click access

Digital Sponsorship Max | $1,250

Your message will be prominently displayed directly across from the cover of the magazine. Animation capabilities are available. Video capabilities not available for Sponsorship Max.

Digital Toolbar | $500

Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons. When viewers click the button, a box containing text about your company and a link to your website appears.

Digital Skyscraper | $1,500

The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure.

Ad Link | Included in display ad rates

Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate email address. Additional fees apply where noted.


Ad Positions

Extend your advertising investment with digital media:

• Link your ad to the landing page of your choice

• Increase website traffic

• Interact with viewers to help the buying process

• Generate an immediate response from customers


Full-PageNo Bleed

1/2 PageVertical

1/2 Page Horizontal

1/3 PageHorizontal

1/3 PageVertical 1/4 Page

Horizontal

1/8 Page Horizontal

1/4 Page Vertical

1/6 PageHorizontal

2/3 PageHorizontal

Double Page Spread Bleed

Full-Page Bleed

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).


Print Advertising Specifications

Roster Trim Size: 5.75" x 8.5"

Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times.

DPS Live Area: 10.75" x 7.5"

Full Page Live Area: 5" x 7.5"

11.75" x 8.75" 6" x 8.75" 5" x 7.5" 5" x 4.916"

Artwork Requirements

All digital color and greyscale artwork must be supplied

at 300 dpi. Line art must be supplied at 600 dpi. High-res

PDF, EPS, TIFF and JPEG files are accepted. Images from

the Web are not suitable for printing. All color artwork

must be in CMYK mode; black-and-white artwork must

be in either greyscale or bitmap mode. RGB mode

artwork is not accepted and if supplied will be converted

to CMYK mode, which will result in a color shift. All

screen and printer fonts as well as linked images must be

supplied if not embedded in the file.

5" x 3.666" 2.333" x 4.916"2.333" x 7.5" 5" x 1.666"5" x 2.333"

2.333 x 1.666"2.333" x 3.666" 2.333" x 2.333"

Ad Material Upload

Go to the Naylor website at www.naylor.com

Proofs and Revisions


Specs for Outsert/Inserts

1 Pg / 2 Surface 5.75" x 8.5" Heavy Card Stock Insert 5.25" x 8.25" 3 Pg / 6 Surface 5.75" x 8.5" Postal flysheets 5.75" x 8.5" Postcards 6" x 4.25"

Digital Edition - For more information, visit: www.naylor.com/clientSupport-onlineGuidelines.asp

Sponsorship (Max) • 385 x 336 pixels (380 x 494 pixels); minimum resolution is 300 dpi • JPG, SWF, FLV or MP4 (no videos accepted in Sponsorship Max) Toolbar • 250 x 50 pixels • Creative accepted: JPG • Max file size 100KB • 100-200 words recommended for expandable text box

Digital Edition Skyscraper • 154 x 603 pixels; minimum resolution is 300 dpi • JPG, SWF, no movie types.

Digital Edition Belly Band • 414 x 223 pixels per surface; minimum resolution is 300 dpi • JPG, or SWF accepted

*Digital Edition Flash Guidelines

• Publish or export .SWF file for Flash Player 9 and ActionScript 3.0 • Set the frames per second (FPS) to 24 • Do not add buttons or any clickable actions; Please supply the

intended URL to your Naylor account executive • Avoid any ActionScript that can affect the Nxtbook engine, such

as the _parent layer of the animation, _level0 and _rootreferences, or global functions like setTimeinterval

• Font size no smaller than 18pt (12pt for Skyscraper) • Bitmaps should have “smoothing enabled” for best presentation • All fonts, images, and support animations files should be

embedded within the file • Do not use flash stage color as background; Create a bottom layer

and draw a solid filled box • Animation time limit is 15 seconds (including up to 3 loops); A

stop action is needed at the end of the animation


Index of Advertisers Categories

Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category.

One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you.

One free listing with any size ad. Additional listings are $20 each. No limit. Please list new categories on this sheet.

________ Additional Categories X $20 = $____________________

Initial:________ Date:____________________

Access Control Locks Accountants Accounts Receivable Accreditation Activity Coordinators/Consultants Adult Home Services Advertising Specialties Air Purification Systems Alzheimer's Special Care Units Ambulance Services Architects Attorneys Automation/Billing Services Background Screening Bath Fixtures Beds & Patient Room FurnitureBus Distributors Care Planning Services Carts Cellular Phone Service Charting Supplies Coagulation Analyzers Collection ServicesCommunity Services Comprehensive Senior Care Computer Hardware & Software Consultants Corner Guards Courier Services Defense Litigation Nurse Review Services Dietary Foods Dieticians DME Supplies

Education Electrotherapy Equipment Emergency Response Systems Enriched Housing Financing Fitness Equipment Flooring Food Services Fringe Benefits Funeral Pre-Planning General Contracting Geriatric Day Care Programs Group Purchasing Organizations Hair Care Services Health Care Planning Health Care Products Home Health Care Hospice Services Housekeeping Carts Incontinence Products Infection Control Insurance Integrated Post Acute Services Lab Services & Testing Laundry Equipment Laundry Services Lifts Long-Term Care Consultants Marketing Services/Public

Relations Medical Equipment & Supplies Mobile X-Rays Mental Health Services Nurse Call Systems

Nursing Care Services Nutritional Services Obese Patient Aids Outreach Patient Aid Products Payroll Services

Personal CarePest Management Pharmacies Pharmacy Service Infusion Therapy Physical Therapy Psychiatric Consulting Recruitment Rehabilitation Programs Respiratory Equipment & Oxygen Respiratory Services Respite Care Retirement Communities

Revenue Cycle Management Seating Systems Skin Care Staffing Surgical Dressings Toiletries Transportation Urinary Care Products Ventilators Videos Wheelchairs Workers' Compensation Wound Care Products X-Ray Supplies & Services Other: __________________


Past Advertisers

Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with Indiana Hospital Association and strongly encourage our members to do business with vendors that support our association. Members know that they can confidently select the quality products and services featured within our annual Membership Directory.

Allied Business Services

Availity

Benefit Express

Bennett Innovations

Bill Dunbar and Associates, LLC

BKD, LLP

CIPROMS, Inc.

Delta Medical Systems, Inc.

ECI Healthcare Partners

Elite Seat

Emergency Physicians Medical Group, PC

ESCO Communications

Garmong Construction Services

GLA Collection Co.

Health Care Excel, Inc.

Healthcare Facilities Accreditation Program

HGA Architects & Engineers

ImageFIRST Healthcare Laundry Specialists

IMEDCO America, Ltd.

Indiana Association for Healthcare Quality

Indiana Health Information Exchange

Indiana Wesleyan University

Lincoln Financial Group

McDaniels Healthcare Marketing

McGladrey

Medical Protective

Meyer Najem Construction

Midwest Balance & Service

Net Revenue Associates, Inc.

PDI Communication Systems

Plante & Moran, PLLC

ProAssurance Companies

Purdue Healthcare Advisors

Ratio Architects, Inc.

S. M. Wilson & Co.

Senex Services Corp.

Shepherd Insurance

Smithville Communications

South Western Communications

WGU Indiana

Advertiser Information:


Company Name: _______________________________________________________________________________________________________

Primary Contact: _________________________________________ Position:______________________________________________________

Address: _____________________________________________________________________________________________________________

City: ______________________________________________ State/Province:_____________ Zip/Postal Code:___________________________

Phone: _____________________________________________________ Fax:______________________________________________________

Email: __________________________________________________ Website:______________________________________________________

I agree to all the terms of the rate sheet and this contract as applicable for my company.

Payment Authorization Signature: X _________________________________________Date:________________________

Please sign and return to:


Direct-Mail and Belly Band Opportunities

Catch readers' attention by placing a flier, brochure or postcard inside the clear bag in which the 2015 Membership Directory is mailed. Guarantee your message gets exposure with a direct-mail piece shipped with the publication. Or, ensure readers interact with your message by wrapping it around the 2015 Membership Directory with a belly band. This exclusive position is only sold to one advertiser. Readers must detach the full-color belly band to access the publication, positioning your ad to be noticed.

In addition to the printed version, we can attach your direct-mail piece or belly band to the digital publication for a nominal fee — simply supply the digital file of the ad in high-resolution PDF format. Additional charges apply to animated ads.

Net Rates*

Surfaces Print Distribution Only Digital Distribution Only Print & Digital Distribution

Belly Band $3,779.50 $1,000.00 $3,979.50

1-Page (2 surfaces) $1,799.50 $500.00 $1,949.50

2-Page (4 surfaces)** $2,199.50 $700.00 $2,399.50

Postcard $1,799.50 $500.00 $1,949.50

Direct-mail piece should not exceed dimensions of publication with which it will be mailed. If folding is required, additional fees apply. All pieces except the Belly Band are furnished by the advertiser.

*Advertisers placing a display ad and direct mail piece in same publication will receive a 25% discount, to be applied to the ad of lesser value. **3-Pages/6-Surfaces or more available; quotes supplied upon request.


(IHA-R0015)

Sample Belly Band



All cancellations must be received in writing and all premium positions (banners) are NON-cancelable. Cancellations of online ads will be pro-rates to the next 30 days exposure with a $50.00 processing fee. Submission and/or approval of online advertising copy must be received within 60 days of the contract.

Advertiser Information:Company Name: _______________________________________________________________________________________________________


Address: _____________________________________________________________________________________________________________


Phone: _____________________________________________________ Fax:______________________________________________________

Email: __________________________________________________ Website:______________________________________________________






(IHA-R0015)



Digital Edition Branding Opportunities

Please select from the following options and return the completed form to your account executive today. All display positions are exclusive and will be awarded on a first-come, first-served basis.

elect from the following options:

Digital Sponsorship Max | $1,250 Digital Skyscraper | $1,500 Digital Toolbar | $500



Company Name: _______________________________________________________________________________________________________


Address: _____________________________________________________________________________________________________________


Phone: _____________________________________________________ Fax:______________________________________________________

Email: __________________________________________________ Website:______________________________________________________




(IHA-R0015)



Product & Services Marketplace

Highlight your company's products and services to IHA member hospitals by participating in the Product & Services Marketplace. This special section is designed to showcase your company's products and services to those responsible for recommending and approving purchases in the Indiana hospital industry. IHA members will look to this section when searching for reputable suppliers throughout the year. To participate, return this completed form to your Naylor account executive today.

Select from the following full-color options:

Full Page | $2,099.50

1/2 Page, Horizontal | $1,399.50

1/4 Page, Vertical | $799.50

1/8 Page, Horizontal | $499.50

SampleNaylor charges a $50 artwork surcharge for artwork creation or changes.

This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.




Company Name: _______________________________________________________________________________________________________


Address: _____________________________________________________________________________________________________________


Phone: _____________________________________________________ Fax:______________________________________________________

Email: __________________________________________________ Website:______________________________________________________




(IHA-R0015)



Products & Services Listings

Let IHA members know more about your business than just the name. Enhance your company's visibility by including your logo and profile in the 2015 Membership Directory. This special section highlights companies that provide products and services to IHA members. Your profile conveys important information to customers who are actively searching for the most qualified suppliers. Adding your logo sets your listing apart from the competition. Complete the form below and return it to your Naylor account executive to reserve your space today. Please select from the following options:

Gold Package | $329.50

Includes: - Full-color logo

- 50-word profile

- Company contact information

Silver Package | $249.50

Includes: - Black-and-white logo

- 50-word profile


Bronze Package | $149.50

Includes: - 50-word profile


Sample



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