RUG NEWS - Amazon S3...At Rug News andDesign, our direct presence on YouTube is kept to a minimum,...

RugNewsMagaziNePOB 441MORRis, NY 13808 ChaNgeseRviCRequested

RUG NEWSWWW.RUGNEWSANDDESIGN.COM

SEPT 2014

andDesign

MARKETDIRECTORY

Milennial MarketingRelax. It is fairly well agreed amongst the people who write

about it that no one knows how to market to millennials.

That said, the baby boomers (born 1946-1964) are down-

sizing, and the millennials (born early 1980’s-early 2000’s)

will soon be the biggest (24%) target market in the US,

and will hit 33% by 2020.

Millennials are educated and unpredictable in their buying

habits. They use social media, but don’t respond to push

media. Sarah Stroh, our “andDesign” editor, explored the

4 w w w. rugnewsanddesign.com S E P T E M B E R 2 0 1 4

Walking the Market is NOW online at www.WalkingtheMarket.com

NO MIDDLE MARKET

THE NEW METAPHOR

ONE TIME KNOTTED

(TRADITIONAL PRODUCTION)

COLOR SAMPLES &REPEATING DESIGN/

SIZE

SHOPPERS

STYLE BUYERS

MILLENNIAL BUYERS (UNDER 40)STEP-UP BUYERS

ONLINE BUYERS (AMAZON.COM)BASELINE BUYERS (WALMART)

THE GROWTH INTERMEDIARYIS THE DESIGNER

Craigslist: TheBuy/Sell/Trade of RugsBy Sarah StrohWith a small break in trade shows, I started to think about

what happens with rugs when the seasons change. We

have written about where rugs come from; we have writ-

ten about the companies that make them; we write about

the retailers who buy them. Yet we rarely touch on what

happens when a consumer wants to upgrade, change

colors, or throw out a rug.

As a retailer or designer, how do you handle replacing

rugs? Will you help a consumer/client get rid of the old

while bringing in the new?

My first thought was Craigslist. The buy/sell/trade site has

locations in almost every corner of the United States. My

parents used Craigslist when they were staging their

apartment for sale. They used it again when they moved

into a new apartment. They wanted a different look while

searching for a deal. Their apartment was set up by my

mom’s ideas but a designer implemented it through

Craigslist and CB2. Craigslist helped bring Art Deco table

lights, a credenza and chairs. What about the rugs?

We all know that rugs tie a room together. They can be

expensive and not so expensive. They can be big or

small. As a retailer, what makes Craigslist your enemy and

your friend? Craigslist is a great way to find a deal. A “bet-

ter” deal is always your competitor. Someone can find

rugs if they search and understand rug terminology. It is

your enemy because people use flowery words to de-

scribe something at a good price. After reading over three

dozen Craigslist rug postings, this is my summary:

• Rug prices range on average from $50-$400 and

then from $1,000-5,000

• Rugs sizes are majority 5x8 and then 8x10

• Anything under $400 is tufted

• Good Oriental rugs are on Craigslist — larger than

9x12, prices starting at $1,500

• Almost all rugs need a proper cleaning

• Rugs are sold mainly for two reasons: 1. Moving or

2. Purchased new furniture and rug does not fit décor

• Picture quality is of a very low resolution

While retailers and wholesalers are not responsible for the

resale of rugs, the important thing to understand is how

consumers describe their rugs, how they have used their

rugs, and why they are selling the rugs. Understanding

the consumer, understanding the reason for a new rug, by

learning why they are getting rid of their old rug, is impor-

continued on page 7

ObservationsBy Leslie Stroh

continued on page 14

18

12

designers’ notebook

RUG NEWSand

WWW.RUGNEWSANDDESIGN.COM Design

28

26 HENRY P. JOHNSON, ALLIED ASID JOHNSON/BERMAN, BALTIMORE, MD

28 RITA ST. CLAIR, FASIDRITA ST. CLAIR ASSOCIATES, BALTIMORE, MD

ON THE COVER: SEPTEMBER 2014 —VIBRANT COLOR PALETTES AND A VARI-ETY OF RUG, ACCENT, BATH AND BEDDING PRODUCTS THAT COORDINATEACROSS CATEGORIES WILL TAKE CENTER STAGE IN FEIZY RUGS' NY SHOW-ROOM.

4 OBSERVATIONS — BY LESLIE STROH

CRAIGSLIST: THE BUY/SELL/TRADE OF RUGS — BY SARAH STROH

8 SOCIAL MEDIA PART FOUR: VIDEO — BY MIKE COHEN

13 HIDDEN BEAUTY WITHIN RUGS — BY SARAH STROH

19 PRESENTING KNOTTED RUGS

21 NEW YORK HOME FASHIONS MARKET

24 THE RUG MAKING PROCESS 4 - 5

COLLECTIONS: FALL INTRODUCTIONS10 HAROUNIAN RUGS INTERNATIONAL, BACOVA, ORIAN RUGS, KAS RUGS

12 LOOMINARIES, ARZU STUDIO HOPE, FEIZY, TAMARIAN

14 FOREIGN ACCENTS, JAUNTY, MOHAWK HOME, MAPLE RUGS

16 LIORA MANNÉ, RIZZY HOME, NOURISON, COURISTAN

18 CAPEL, JAIPUR RUGS, AMS IMPORTS, MOMENI

COLLECTIONS: HAND KNOTTED20 EBISONS HAROUNIAN IMPORTS, NEW MOON RUG, TIBET RUG COMPANY,

DUE PROCESS STABLE TRADING COMPANY

22 MODERN NATURE DESIGN, KALATY, ART RESOURCES, ROBIN GRAY

S E P T E M B E R 2 0 1 4 w w w. rugnewsanddesign.com 7

tant. Below are six interesting post-

ings on Craigslist of rugs for sale.

In the final example I was able to

interview the seller.

1. Beautiful Large PersianArea Rug $200“Beautiful large Persian arearug. Hand Woven. Excellentcondition. Relocating and needto sell immediately. Size7.1x11.2”

One of the pictures was of the rug

label, which stated: Nourison

PowerLoom Zoheda Collection,

Size 7.1 x 11.2, Fiber Content

100% Nourilonelfin, synthetic fiber.

Take note—this person could not

tell the difference between hand-

woven and powerloom. The photo-

graph of the Nourison label clearly

stated powerloom. For the price,

someone might not care. This type of

confusion can make it harder, if a

consumer associates handwoven

and $200, for you to make the sale of

a true handwoven Persian rug at the

right price. You might shake your

head thinking no one can mistake the


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1.855.573.8482 revitaRUGS.com

Walking The Marketonly at

www.rugnewsanddesign.com

Go to Market — Every Market

From the comfort of your couch

Or your desk, if you must

12 times a year

Staged room, room setting, photograph used to sell rug on

Craigslist — modern rug — low pile, white & blue.

Craigslist:continued from page 4


is published at 127 Main Street, Morris NY 13808 • (P.O. Box 441) Tel. 607-263-5411SENIOR EDITOR AND PUBLISHER: • Leslie Stroh • [email protected]’ NOTEBOOK AND COLLECTIONS EDITOR: • Dasha Morgan• 828-676-6011

[email protected] EDITOR • Sarah Stroh. • [email protected] DIRECTOR/PRODUCTION DIRECTOR • Ellen G Bair • [email protected] SERVICE: • 607-263-5411 • [email protected] 1 Year:- $39.00 Domestic, $100.00 Canada, $162.00 International By Air. Payment in US $. Canada Agreement number: PM40063731 Return Undeliverable Canadian Addresses to: Station A PO Box 54, Windsor, ON N9A 6J5, email returns: [email protected]

Copyright © 2014 Rug News andDesign. All rights reserved. Online at www.rugnewsanddesign.com.Advertising is by invitation of the Publisher.

RUG NEWSand

WWW.RUGNEWSANDDESIGN.COMDesign

http://rugne.ws/care-fairwww.care-fair.org

Let’s recap. We started this series

discussing your need for a website

and a Facebook presence. We spent

a column going in-depth about

Twitter. We then went visual with

Instagram and Pinterest. Our next

logical step: video.

There are other video sites, but for

most people, video on the web equals

YouTube. YouTube is a social media

network in its own right. In addition to

posting your own videos, within your

“channel” you can create playlists, you

can subscribe to other users, post

comments, you name it.

YouTube is owned by Google, so

when you create your channel, you’ll

need to either log in with an existing

Google account, or create a new one.

Once you sign in, you will go straight

to a big “upload video” button. They

don’t waste your time. However, you

will also need to choose the menu item

called “My Channel” and customize

your page and prepare it for visitors.

At Rug News andDesign, our direct

presence on YouTube is kept to a

minimum, as much of our video is ag-

gregated from others, and is all or-

ganized and embedded on our own

website. We present videos posted

by our advertisers, our partners, un-

related videos that we feel may inter-

est our readers, and many created

and posted by our andDesign editor

Sarah Stroh.

Our video content may be found in two

locations. Videos about Knotted Rugs

are at rugne.ws/knottedrugsvideos and

all other videos are located at

rugne.ws/aboutrugsvideos – please

connect and have a look.

Browsing among the videos, you’ll

find a ten part series on buying

Oriental Rugs by Joe Aziz…

A video statement from Care & Fair

about their mission…

And a growing collection of videos

made by Sarah Stroh during and

about her recent visit to India for the

EYE AM THE RUG INDUSTRY. WE

ARE WATCHING: Visual Campaign.

But enough about our videos. This is

about YOUR videos. So get to work

and start posting.

We would be remiss, in a discussion

of video on the web, if we did not

mention Vine. Vine, owned by Twitter,

has been called “Instagram for

video.” Vine users post six-second-

long looping video clips.

Vine won’t do much for you as a di-

rect selling tool. However, as a light-

hearted report from the floor at rug

shows, or as a way to introduce your

salesmen in a casual, friendly manner,

Vine may be just the ticket. b

Social Media Part Four: VideoBy Mike Cohen

HIGH POINT, SPACE D-315 • ATLANTA, SPACE 6C5 • LAS VEGAS, SPACE A814 • TUPELO, SPACE 4340, BLDG 4

Showrooms

difference between the two. You

would be wrong, and yes, the person

who wants a true Persian rug proba-

bly might have looked on Craigslist

first. Suggestion: if you run across this

type of customer (the one who does

not understand the difference) explain

to them in five points or less the dif-

ferences between powerloom and

hand knotted. Even better, put a hand

knotted rug right next to a powerloom

to show the visual difference. Some

people do better with visual explana-

tion than with words.

2. Modern rug – Low Pile –White & Blue – Large 8x10 –New $250“Great style & design, low pile rug-gorgeous blue and white color.Large 8x10. Brand New forStaging only”

The tags used to pull up this rug in

Craigslist Search were “Blueprint furni-

ture, room and board, Cantoni, Mid

century modern, West Elm, Crate and

Barrel, CB2, Regency, Designer,

Staging, Rugs, Modern, Z Gallerie, Z

Gallery, HD Buttercup, Chic, White,

Knoll, Eames, Herman Miller,

Contemporary.”

There are three interesting things in

this post: A) the reason for the sale—

the rug was used in a room staging,

B) the tags used for the Craigslist

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ns Harounian RugsInternational -

The DimensionCollection,

design# V-1002 Blue,is available in sizes,

5' x 7'8" and 7'6" x9'6". It is hand tufted

with quality wool inIndia.

Bacova -This new introduction,Cashion, features mi-

crofiber yarn-dyedPolyester woven withfour colors in cut pileconstruction. The lux-urious super soft con-

struction offers easycare, stain resistant,

washable, with a non-skid latex backing.

Orian Rugs - Welcome to Spoleto,a vibrant explosion ofcolorful yarns woveninto exciting artworkfor your floor.

KAS Rugs - This handsomerug, 4582 SilverSage Oushak, isfrom the FlorenceCollection of awool and viscoseblend that hasbeen hand tuftedin India.

Craigslist:continued from page 7


200 N. Hamilton St.French Accents Rugs & Tapestries, Inc. . . . . . . . .N Ct 339

IHFCBernards, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M230Boga Rugs . . . . . . . . . . . . . . . . . . . . . . . . . M326 Pavilions Central Oriental Rugs . . . . . . . . . . . . . . . . . M304 PavilionsClassic Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D443CODARUS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H220Company C Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . D431Dalyn Rug Company . . . . . . . . . . . . . . . . . . . . . . . . . .D315DellaRobbia Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .D720Dreamweavers, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . H407Emdee . . . . . . . . . . . . . . . . . . . . . . . . . . . . IH304 InterHallForeign Accents Contemporary Rugs . . . . . . . . . . . . .H513French Market Collection . . . . . . . . . . . . . . IH310 InterHallGlobal Views . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D220Hellenic Rugs Canada . . . . . . . . . . . . . . . . M318 PavilionsJANUS et Cie . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M130Jatex International, Inc. . . . . . . . . . . . . . . . . . . . . . . . .D301Jaunty Co., Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D329JLA Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G382Karastan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H309Kas Oriental Rugs, Inc. . . . . . . . . . . . . . . . . . . . . . . . .G270Lacefield Designs . . . . . . . . . . . . . . . . . . . . . . D319, D322Liora Manne . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .H412Loloi Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D320Mirza Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . M307AMoe’s Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .C429Momeni, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G369Nourison Industries . . . . . . . . . . . . . . . . . . IH101 InterHallOriental Weavers . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G276Palecek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . D202Rugs America . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G373Straaton Southeast, Inc. . . . . . . . . . . . . . . . . . . . . . . D340Tayse Rugs . . . . . . . . . . . . . . . . . . . . . . . . . M313 PavilionsTigerrags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H403Trans-Ocean Import Co Inc . . . . . . . . . . . . . . . . . . . . .H412Uttermost . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C448Wildcat Territory . . . . . . . . . . . . . . . . . . . . . . . . . . . . .H213Wish Designs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . H403

Market SquareArt Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .294Asia Minor Carpets Inc . . . . . . . . . . . . . . . . . . . . . . . . . 140Barn on Sweetwood, The . . . . . . . . . . . . . . . . . . G-22 ADCBokara Rug Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .204Capel Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112DeLoach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G-55 ADCDue Process Stable Trading Co. . . . . . . . . . . . . . . . . . . 216 Feizy Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 143, 145Kalaty Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .202Luisana Designs and Antiques . . . . . . . . . . . G-30,31 ADCMadcap Cottage . . . . . . . . . . . . . . . . . . . . . . . . . G-24 ADCSafavieh . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117, 120, 121Togar Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278Vintage Persian Rugs by Jubin Tavakol . . . . . . . . G-60 ADCWhitehall Antiques . . . . . . . . . . . . . . . . . . . . . . . G-54 ADC

ShowplaceAkara Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3400Amer Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3415B.S. Trading Rug, LLC . . . . . . . . . . . . . . . . . . . . . . . . . 3100CHANDRA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2405Creative Accents . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5000Four Hands. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4101Jaipur Rugs, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3300Kaleen Rugs, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .2345Lifestyles USA, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . .3433LR Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3451Orian Rugs Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3233Rizzy Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3515Rug Factory Plus . . . . . . . . . . . . . . . . . . . . . . . . . . . .3402SAMS International . . . . . . . . . . . . . . . . . . . . . . . . . . .3600Silkroute International . . . . . . . . . . . . . . . . . . . . . . . . .2350Surya . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4100

Suites At Market SquareAmbiance Home Décor . . . . . . . . . . . . . . . . . . . . .M 3019 Anji Mountain . . . . . . . . . . . . . . . . . . . . . . . . . . . . .M-1035 Belgian Linen . . . . . . . . . . . . . . . . . . . . . . . G-7043 SALONCallisto Home . . . . . . . . . . . . . . . . . . . . . . . . . . . . . G-1009Citak Rugs Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . .M-1033Creative Touch . . . . . . . . . . . . . . . . . . . . . . . . . . . .G-3045Davis & Davis Rugs . . . . . . . . . . . . . . . . . . G-7053 SALON Distinctive Carpets . . . . . . . . . . . . . . . . . . . . . . . . M-8000F.J. Kashanian Corp. . . . . . . . . . . . . . . . . . . . . . . . . G-2037Eccentric Luxuries. . . . . . . . . . . . . . . . . . . . . . .1-514 MIAPGlassisimo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .G-4001J & D Oriental Rugs . . . . . . . . . . . . . . . . . . . . . . . .G-3040Julie Dasher Rugs . . . . . . . . . . . . . . . . . . . . . . . . . .M-1040 Karen Robertson Collection . . . . . . . . . . . . . . . . . G-2044Kevin O’Brien Studio . . . . . . . . . . . . . . . . . .G-6013 SALONLawrence of La Brea . . . . . . . . . . . . . . . . . . . . . . . G-1050Madisons, Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . . M-5025Mastour Fine Rugs Est 1890. . . . . . . . . . .G-3039, G-4042Michaelian Home . . . . . . . . . . . . . . . . . . . . . . . . . . G-1019New England Collection, The . . . . . . . . . . . . . . . . . G-1033New Moon Rugs . . . . . . . . . . . . . . . . . . . . . . . . . . .G-8005Nomadic Trading Company . . . . . . . . . . . . . . . . . . .G-8005Patrick Charles Ltd . . . . . . . . . . . . . . . . . . . . . . . . . G-1015Peel & Company . . . . . . . . . . . . . . . . . . . . . . . . . . . G-4011Rug Market America, The . . . . . . . . . . . . . . . . . . M-1000ASaddleman’s of Santa Fe . . . . . . . . . . . . . .G-1044, 1044ATamarian Carpets . . . . . . . . . . . . . . . . . . . . . . . . . .G-5000V Rugs & Home . . . . . . . . . . . . . . . . . . . . .G-6032 SALON

WWW. I M C H I G H P O I N T M A R K E T . C OM

JOIN�THE�CONVERSATION:#DESIGNONHPMKT

/DESIGNONHPMKT @DESIGNONHPMKT @DESIGNONHPMKT

OCTOBER 18-23, 2014

RUGS@HIGH POINT MARKET

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ns Loominaries - A fashionable and

colorful rug from theirCustom Collection.

Arzu Studio Hope -The "Heaven" designis hand-knotted with100% sheep's wool

from the ClassicTraditional Collection.

It has 150 knots persquare inch.

Feizy - A dynamic wave of vi-brant colors can be seenin Feizy's exciting de-signs in rugs, accentsand throws. All that cap-ture the imagination.

Tamarian - Glypha BlueGrunge is a 100knot wool and silkdesign.

1525800 762800 1525 .c.c.zoroufy.zoroufy.zoroufy.c.zoroufy.cwwwwwwwww.zoroufywww.zoroufy1525800 762800 omom.c.c1525

Hidden Beauty Within RugsBy Sarah Stroh

1. 2.

3.

4.

use of social media with first time

mothers last year. Her basic finding

was that new mothers shop by

“word of mouth”—they want a con-

firming referral.

Along with shopping by “word of

mouth” comes shopping by comput-

er. This is a computer literate genera-

tion who shop when the store is

open—usually after 8 pm at night.

This creates a problem for brick and

mortar without an e-commerce

Internet presence, and a bigger prob-

lem for brick and mortar without an in-

formative website. Our rule here is a

retailer without a website is already a

credit risk, and heading for a GOB.

Retailers looking for the magic bullet

will not find one. Good “word of

mouth” does work, but it takes hard

work to get there. Products with well

positioned endorsements in narrow

segments of the market, where the

endorser/licensor has a recognizable

presence, should help, but not with-

out the retailer aligning their branding

with that of the endorser.

Nobody said that marketing to mil-

lennials would be easy, and the worst

part is that they are likely to change

their habits every few years as their

lives change. The problem for the

vendors is creating different market-

ing material for each different channel

of distribution.

Producing different marketing materi-

al implies vendors producing different

products for each different channel of

distribution. Producing different prod-

uct for each different channel implies

shorter production runs. This night-

mare scenario implies an increasing

number of products and short run

vendors competing for some form of

consumer engagement (with an un-

known characteristic) rather than sim-

ple price differentiation.

Foreign Accents -A print work byartist Kathleen

Mooney has beentransformed into

hand tufted premi-um wool and vis-cose from India.This piece titled

"Bridge" en-hances her al-

ready spectacularcollection,Legends.

Jaunty - Monarch Collection

rugs are hand tuftedin India, utilizing

100% wool pile tocreate a multi tex-

tured transitionallook that is sure toadd warmth to any

room.

Mohawk Home - A fashionable shaggy rug isshown in this de-sign, ForsythBlossom Pale

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ns

Maple Rugs - Casual in style,welcoming andinviting in design, isthe Chelsea nylonprinted rug. It has ahooked-look with afloral motif.

1 4

Observationscontinued from page 4


1 6 w w w. rugnewsanddesign.com

Liora Manné -Puss in Boots is a

hand-tufted,indoor/outdoor rug,

made from 20% poly-ester, 80% acrylic.

Rizzy Home - The Sorrento col-

lection offers awide range of style

in a rich fashionforward color

palette. Each rugis power-loomedof 100% heat-setpolypropylene toinsure durability,

easy cleaning,and has incredible

value.

Nourison - In 1950 Charles Schultz intro-duced the Peanuts comic stripthat would immediately catapult it-self into the hearts and minds ofchildren and adults alike. Andnow, Charlie Brown, Snoopy,Woodstock, Sally, Lucy, Linus,Schroeder and the rest of theteam can play out their dramas inyour home with the Peanuts brandof rugs by Nourison.

Couristan - Elegance Collectionwith Lorelei/Mauve-Tan (4555/0600) ismade of a blend ofEuropean and NewZealand wool thathas been cross-woven on Wiltonlooms resulting inmore colors in eachdesign.

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ns

Income InequalityThe New York Times recently pub-

lished an article based on a county

by county look at economic condi-

tions across the US, classifying

counties as “hard” or “easy”. Hard

meant little or no disposable income,

easy meant disposable income.

I did a similar study a number of

years ago looking at high disposable

income. Not surprisingly, I found that

sales of knotted rugs correlated with

high disposable income.

Starting with the premise that the rich

tend to live more densely in urban ar-

eas, Rug News andDesign did a sim-

ilar study on cities recently but came

to three correlated conclusions:

1. Design Firms tend to be con-

centrated in cities, and we can use

designers per 100,000 population

for estimating where high end rugs

are most likely to sell.

2. Mass merchants tend to have

more “A” type stores in major cities

which means that there is a broader

design range for consumers to see.

3. Furniture/home furnishings stores

congregate in design oriented cities,

or in identifiable pockets of dispos-

able income.

Dollar stores (see the M&A articles

on anything with dollar in the name)

are selling at a premium, while Wal-

Mart is struggling. In the places with

no disposable income, consumers

are barely living paycheck to pay-

check. It may be too much cash to

buy the family pack, so they go to

the dollar store to buy smaller pack-

ages, but probably not fewer dollars

per unit measure.

Aldi and Trader Joe’s are owned by

the same company. Virtually every-

thing in Trader Joe’s is packaged for



Hidden Beauty Within RugsBy Sarah Stroh

5.

6. 7.

8.

9.

1 8 w w w. rugnewsanddesign.com

colle

ctio

ns Capel - Tuscan Sun from

the Kevin O'BrienCollection is the

winner of the2014 America's

MagnificentCarpet Award.

This hand-tufted90% wool, 10%

viscose collectionwas made in

India to depictO'Brien’s

sketches ofItalian sunsets.

Jaipur Rugs - A collaborative projectbetween the Museum

of International FolkArt and Jaipur Rugshas reproduced this

indigo dyed wallhanging as a flat wo-

ven rug. It was inspired by the history,culture and tradition of

the Ivory Coast.

AMS Imports - The BoucherouiteRug is a one of akind rug, handmade in Moroccousing recycled fab-rics. It is part of theMoroccanCollection.

Momeni - This handsome handtufted rug is from theZen Collection andwas made in China.It is 80% wool and20% viscose.

two people, and they rely on high

turnover, as does Aldi for its hard-

scrabble customer.

Home furnishing stores that follow

the dollar store model should be do-

ing well with baseline products,

slightly smaller, slightly thinner,

slightly less dense. This follows our

toilet paper economy marketing

model: keep the number of sheets

the same, but make them narrower

and thinner (or airier). This model is

of course subject to the law of di-

minishing returns—which I leave

you dear reader to figure out.

At RetailAt retail there are multiple channels

of distribution above the baseline

mass merchant and Internet prod-

uct levels. Restoration Hardware

has created a brand with print

(weigh the catalog cf. J.C. Penney)

and online presence.

This creates a hurdle for every retail-

er to consider. Do they (the retailer)

have enough traffic (footfalls) in their

brick and mortar store to survive,

enough local presence, both actual

word of mouth and Internet accessi-

bility, for potential customers to look

for them, and e-commerce capabili-

ty for the global marketplace to pro-

vide additional business based on

additional eyeballs looking at retail-

ers from afar.b


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New York Home Fashions Market –September 15 – 18, 2014

By Sarah Stroh

1. 2.

3.

4.

By Sarah Stroh

5.

6. 7.

8.

9.

Hidden Beauty Within Rugs (see pages 13 and 17 for full size images)

1. Sharing the road with a local farmer and his newly

sheared sheep.

2. Tools of the rug trade onbreak.

3. A flat woven in progress.

4. A flat woven's loom before the start of the weaving.

5. Newly dyed wool, drying in the sunlight.

6. Light shining on a loom.

7 Tools resting on a flatwoven.

8. Hand knotted rug in progress.

9. One way wool is hung and organized for making a

handknotted rug.

All pictures were taken in March 2014 during the EYE AM THE RUG INDUSTRY. WE ARE WATCHING. Visual Campaign. Camera usedwas a basic Canon Point and Shoot. All natural light exposure. Taken in rug villages in Jaipur, Bhadohi and Mirzapur.

Modern NatureDesign -

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colors and patterns.

Art Resources - Design #AR82 from theNomad Collection ismade of hand spunwool, woven inNorthern Afghanistan.

Robin Gray - Lovely and soft is thisSimply Kuba area rug,100 knot wool/silk,that is part of theirpopular AfricanCollection. It is shownhere in taupe/gold.



search, C) in the description there is no reference to ma-

terial or maker. The three pictures show how one rug

works in three different settings. It is a great Craigslist

posting.

3. Handmade Wool Rug $700, Condition: Like New

“I bought this handmade wool rug in Pakistan in the1990’s and it has been in storage for most of thetime since then. It is in perfect condition. It is a veryhigh quality wool rug, hand knotted and about 200knots per inch. The rug is 48” x 77”. (4’x 6 ½’)

For the price and the size, along with where it came

from—one can surmise this person knows rugs. One

should question its condition. It is twenty four years old

and spent half the time in storage – one should double

check for moths. To the retailer – what do you have to of-

fer that outshines this deal—your customer service and

guarantee. How well do you promote your customer serv-

ice and guarantee? Do you have your customers leaving

Yelp reviews? Here is a situation where you might have

the same product but at a different cost point. This is

where the added benefits need to be spoken about.

4. Beautiful Silk Area Rug 9x12 $500 Condition: New

“Brand New, never used stunning Addison andBanks Silk/Chenille area rug 9x12. Sells for $650 new,if you can find it. I’m asking $500. It’s truly a beautifulpiece in a lovely grey.”Looks as if this person is trying to sell a rug they did not

like after purchasing and could not return it. In a quick

google search, I was unable to find the rug, after check-

ing three online stores that carry Addison and Banks.

9x12 is a large rug and for $500 it would be considered

a deal if the rug is indeed new and unused. At this price,

we can assume the silk/Chenille is an artificial silk.

5. Persian Weavers Royal Persian Design Rug & 3Runners $350 Condition: Like New Size: 8x11

“Royal Persian designed rugs. Elegance of the millionpoint class, high density 8x11 feet area rug for saleand 3 3x8 matching runners. $350 for all four OBO”

There are just so many questions to this one: $350 for 4

rugs, how clean could they really be? What do they mean

H.M. NABAVIAN & SONS, INC.ORIENTAL RUG ACCESSORIES & SUPPLIES

36 E. 31st ST, BASEMENTNEW YORK, NY 10016

Phone: 212-213-2476, Fax: 212-213-4276, Orders: 800-352-7510

View, print or download our catalog at www.hmnabavian.com

Rug Wrapping PapersPacking & Shipping SuppliesTags & Tagging Supplies

Rug Display ClipsFringes, Edging, & Binding Tape

Persian & Appleton Wool Yarns, Cotton & Linen ThreadsNeedles, Scissors & Rug Repair ToolsRug Shearing Machines and PartsMoth Sprays, Moth Balls & Flakes

Staple Guns & StaplesRug Padding, Rolls & Cut Sizes

Brass Stair RodsInks, Paints, Dyes, & MarkersPens, Pen Holders, & Brushes

Rug Cleaning SuppliesSpot, Stain, & Color Removers

For more detail please visit our web-site orcall for our catalogue.

Rug#: 11234

Quality: 120 LINE

Design: AUBUSSON Color: GREEN

Content: 100% WOOL PILE

Country : HAND KNOTTED IN CHINA

Size Width: 2’ 0” Length: 4’ 0”

Bale: ONU

Your Store Name

Available Sizes

2x4 6x9

2x6 8x10

3x5 12x24

4x6 12x18

vailable SizesBalaleA

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Size Width: 2’ 0” Design: AUBUSSON Color: GREEN

LAUBUSSON Color: GREEN

PAUBUSSON Color: GREEN

IAUBUSSON Color: GREEN

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2 Quality: 120 LINE 342 Quality: 120 LINE

Design:

Country : HAND KNOTTED IN CHIN Quality: 120 LINE

AUBUSSON Color: GREEN#: 112

AUBUSSON Color: GREEN4

AUBUSSON Color: GREEN3

AUBUSSON Color: GREEN2 Quality: 120 LINE

AUBUSSON Color: GREEN1 Quality: 120 LINE 1 Quality: 120 LINE : Quality: 120 LINE # Quality: 120 LINE g Quality: 120 LINE u Quality: 120 LINE R Quality: 120 LINE Ru Quality: 120 LINE

vailable Sizes6x9

2x4 6x9vailable Sizes

2x6 8x1012x24

3x5 12x248x10

2x18

3x5 4x6 2x181

continued from page 10


Craigslist:

2 4

The Rug Making Process - 4

Woolen Yarn Dyeing 2

Woolen Yarn Dyeing 1

Process 4 (of 16)

Dyeing of Yarn Hanks

Working hours process 14-18 hrs.

Cumulative working hours 1-4 of 16 = 231 hrs.

Process : Dyeing of Yarn Hanks:

50kgs: 6hrs

This is including the timetaken to make the hot pot

ready for coloring.

+

Drying of dyed yarn hanks: 8 to 12 hrs de-

pending on the weather.(picture not included)

Total: 14 to 18 hrs.

Preparing dyed yarn for weaving 2

Preparing dyed yarn for weaving 1

Process 5 (of 16)

Process:Preparing dyed yarn for weaving.

Working hours process 20-22 hrs.

Cumulative working hours 1-5 of 16 = 253 hrs.

As this series progresses, we will estimate working hours for eachstage, and show cumulatively the running total.

The Rug Making Process - 5

Process:Preparing dyed yarn for

weaving.

It takes approx. 20 to 22 hrs for 01 personto process 50 kgs of yarn.

Please calculate the working hour on the above

data.

This series is a cooperative effort betweenRug News andDesign, French Accents and

one of its manufacturers.We are trying to explain in pictures andwords how much human effort goes into

making 9x12 knotted rugs in hours.Pages from this series can be found

monthly in print, and cumulatively on-line atwww.rugnewsanddesign.com

Comments: [email protected]

w w w. rugnewsanddesign.com S E P T E M B E R 2 0 1 4

DO YOU HAVE A FAVORITE SOURCE FOR RUGS?

I have 40 years in the design industry. Stark Carpet is a com-

pany I highly respect. They have a good team and help me

to save time and energy. Their service can’t be beat. They

stand behind their product, which is so important, they work

hard and have great stock. Their prices are competitive, not

cheap, but certainly well priced for the quality of the product.

In my opinion, the soul of the room is in the rugs.

DO YOU HAVE A FAVORITE STYLE OF RUG?

The wishes of the client is very important. A handsome

wooden floor with a rug is a classic and helps make the

room breathe, without an echo. I like to put seagrass or sisal

as the bottom layer, then an Oriental on top of that. This is

one of my favorite looks. I think it must be my Southern up-

bringing; I grew up in Charleston, SC, where mixing the old

with the new happens all the time. Sometimes carpets are

badly worn, almost threadbare, but beautiful. I love wide

plank floors, which have been around a long time. Without

a rug, however, the room becomes an echo chamber. The

room seems so cold, so modern. A beautiful carpet makes

the room livable. I like to tie the rooms together with rugs.

This helps to

make it “sizzle. ”I

was able to do

this in a recent proj-

ect, The Maryland State Senate Caucus Room.

WHAT ABOUT COLOR?

I love a beautiful warm color. I am willing to appreciate the present, when I

advise clients. However I want a good, soft carpet that enhances the room.

The rug can and perhaps should be considered “fine art on the floor.” It is a

great investment and can be a great joy to behold. A fine Oriental rug is of-

ten passed down from generation to generation. I am happy to see that soft

Oriental colors are making a comeback—with their balanced scale and pro-

portion. I just finished a restoration of a large estate, Harleigh, on the Eastern

Shore of Maryland, with a very long hallway that wound around and went up

and down. By bringing the color and patterns together with bright red rugs

(see photo), I was able to “make it sing.”

WANT TO SEE MORE? WWW.JOHNSONBERMAN.COM

designers’ notebookHenry P. Johnson, Allied ASIDJohnson/Berman, Baltimore, MD

Photos courtesy of: Erik Kvalsvik

by elegance of the million point class? It would be inter-

esting to view them. This posting leaves lots of unan-

swered questions and does not give enough information

for a viewing.

6. 100% wool Hand Knotted Rug $1425 Condition: Like New Size: 5.6x8.6“Well crafted, soft area rug. Golden Brown Tones withRed highlights. 100% wool Hand Knotted. ThoughtfulOwner, Happy to discuss more details”

Intrigued with the line “thoughtful owner” I emailed asking

for an interview. Below is what transpired between us.

RNAD: Why are you selling the rug?

Owner: I am selling the rug b/c I’m changing up mylook in the house….and I’ve got my eye on a larger rug.RNAD: How long have you owned the rug?

Owner: Owned for say 6 years.RNAD: Do you remember where you originally purchased

the rug?

Owner: Purchased in a store in Los Angeles.RNAD: Do you remember the original price?

Owner: Original Price - $2,800.RNAD : How did you choose your current price?

Owner : I picked this price after looking around a bitand knowing how excellent of condition it is...it’s barelybeen stepped on.RNAD : Why did you choose Craigslist for a selling location?

Owner : Craiglist - used b/c it’s easy and flexible andI’m not as familiar with other options. Still Craigslist isn’tthat easy to sell items...it requires a lot of upkeep andfingers crossed...but better than a good old yard sale.The buying and selling of rugs is different for each person.

All the way from the interaction with the seller to why they

want a new rug. While Craigslist is not the mainstream sales

arena, it is no less important to understand the psychology

of your area rug buyer. By looking at what people are get-

ting rid of, shows everything from local migration, fashion

shifts and economic change. The descriptions show us

how people, who are not typically in the rug industry, de-

scribe their rugs and what they find to be the key important

points of the rug and how much they do not know.b


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continued from page 23

Craigslist:

2 8 w w w. rugnewsanddesign.com S E P T E M B E R 2 0 1 4

DO YOU HAVE A PARTICULAR FAVORITE STYLE?

I have no particular preference to style. To me the design

style of the room often precludes the so-called style of the

rug. I am very partial to area rugs. Unlike wall-to-wall car-

peting, they serve as a design tool that defines a seating

area. It can become its background or an accent, de-

pending on its color and design. However, I do gravitate

to antique and modern handmade Oriental and Asian car-

pets. As interior design styles change, so do rug prefer-

ences and availability. Most of the interiors that our firm

produces, whether residential or public spaces, are eclec-

tic in style. The rug is often the only bold pattern in the

room. The designs are often adapted from Samarkands,

Bessarabians, Chinese Nichols patterns and the more

bold designs, as opposed to Persian styles. While I

bought and collected Moroccan Berber rugs and Kilims

from Turkey —which I bought in those exotic places—I still

love them now, even though they are difficult to find in the

quality and price that was available then.

DO YOU BUY MANY CUSTOM RUGS?

We buy most of our rugs from Designer Showrooms, and they are what you might consider custom-designed rugs.

Even though the design is pretty much fixed, the colors and size can be made custom. Believe it or not, it’s often

the first decorative item we choose for a room.

DO YOU SHOP ONLINE, USE CATALOGS, OR SEE SALESMEN?

I sometimes go online to use as a reference or to find a dealer who might have what

I need. But I never make a purchase before I see the actual rug. We only use cata-

logs as a possible reference. The quality and colors are too important to make a fi-

nal decision. Salesmen come to our office, if they represent a manufacturer of cus-

tom rugs and patterns that can be easily reproduced either by hand or machine, or

to show us how they can manufacture a custom carpet to our design and colors. For

custom rugs I turn to Carter International. Dealers I particularly like are Alex Cooper

Rugs in Baltimore, Timothy Paul and Soroush in Washington, and Michaelian and

Kohlberg.

DO YOU HAVE ANY SUGGESTIONS FOR THE INDUSTRY?

It’s hard to tell how the industry can better serve us. The so-called industry is made

up of so many different providers. It’s as important for them to find out what type of

design studio we are, as for us to find out what type of rugs they handle. Sometimes

a website can show the type of work a design group produces, as well as the inter-

net can often show us where to get a Tibetan or a hand tufted American-made rug,

which incidentally I can say we are now buying in our colors and design.

designers’ notebookRita St. Clair, FASIDRita St. Clair Associates, Baltimore, MD

www.lioramanne.comwww.transocean.com 149 Madison Avenue Suite 301, New York, NY 10016 212.989.2732

Shop the WorldJANUARY 2015

AmericasMart.comSelect Showrooms Open Daily: Monday – Friday, 10 a.m. – 4 p.m.

©2014 AMC Inc.

RUGS | FURNITURE | HOME ACCENTS | OUTDOOR

CuratedShop an exceptional collection of rugs carefully chosen from around the globe.

ConvenientSee it all and do more in our newly integrated home and rug � oors.

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The Atlanta International Gift & Home Furnishings Market®t®tShowrooms: January 6 –13, 2015Temporaries: January 8–12, 2015

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Showrooms: January 7–10, 2015Temporaries: January 8–10, 2015

*20% OFF YOUR ENTIRE ORDER

*Use promo code FALL914. Discount is applied to Gallery, Stocking Dealer and Designer price tiers only (dependant on account

on orders placed 9/1/14 through 9/30/14 for in-stock merchandise only. Order must ship complete. Offer may not be combined with any other promotion or discount. Discount cannot be applied to past purchases or open balances. Discount is not applicable to shipping, handling, taxes or freight charges. Discount cannot be redeemed as cash or merchandise if merchandise is returned. Refunds made for discounted merchandise will be made at the discounted rate. All orders subject to Feizy’s Terms & Conditions.

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merchandise only. Orderthrough 9/30/14 for in-stockon orders placed 9/1/14

only (dependant on accountand Designer price tiersGallery, Stocking DealerDiscount is applied to*Use promo code FALL914.

discounted merchandise willformade Refunds returned. is

merchandise if merchandisebe redeemed as cash orcharges. Discount cannothandling, taxes or freightnot applicable to shipping,open balances. Discount isapplied to past purchases ordiscount. Discount cannot beany other promotion ormay not be combined withmust ship complete. Offermerchandise only. Order

for

Feizy’s Terms & Conditions.rate. All orders subject tobe made at the discounted

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