8/9/2019 Ruchik Gandhi IIM Indore Method

http://slidepdf.com/reader/full/ruchik-gandhi-iim-indore-method 1/1 

RUCHIK K. GANDHI

IIM INDORE

p12ruchikk@iimidr.ac.in/09584154999  

 

Duplicates in terms of the

Retweets (RT) from the

AamAadmiParty tweeter handle

are removed to avoid double

counting of the sentiments

REDUNDANCIES FINAL CLEANING

Various tweets which are blank

or invalid are also removed to

ensure that only the relevant

tweets and the followers are

considered for analysis

WEIGHTED MESSAGES

All the tweets are considered

while understanding the active

followers of AAP and accounting

for RTs done on the tweets of

other celebrities/Twitterati

Common Man

Aam Aadmi1.

Relating to the Common Man since the party is made for this

segment and not on the basis of any caste/religion

Hypothesis  

1

2

3

213%

Caselet3 

AAM AADMI PARTY

DATA CLEANING

THEME ANALYSIS & SENTIMENT ANALYSIS

METHODOLOGY: In order to identify the theme & the sentiment among the tweets done with the handle of Aam Aadmi Party

there were certain hypotheses made and corresponding key words were identified. The tweets were then searched and the count of

these key words was maintained. Correlation was found and the hypotheses with a confidence of 85% were considered to be true(failed to reject). A list of successful hypotheses with the corresponding key words are listed below: Similarly for sentiment analysis,

it was measured whether people associated the existence of AAP with real permanent change, temporary change or no change

Key Words  

Corruption

 Brashtachar3.Corruption: The one word which could be attributed to the

surfacing & the existence of AAP has been to remove corruption

Democracy

True Sense2.

The Real Democracy: This hypothesis has the foundation in the way

AAP has decided to take decisions (even the most important ones!)

Decision Making

Voice is Heard

4.SENTIMENT ANALYSIS: All the tweets containing the key word “change” were searched and further filtered based

on their contents like “Permanent”, “Temporary” & “No Change”. The same analysis was done for tweets done before

the elections and after the declaration of the results. The difference in the result is presented in the Infographic

NEWS LINKED INFERENCES

METHODOLOGY: The major news related to AAP were identified with their dates & the tweets in the range of +12 hours were

analysed to view the reaction of the Twitterati to that news. Key words used to analyse the tweets emerged from the news itself

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COMPETITIVE ANALYSIS

Competitive Analysis was done through hard facts found through various online tools. These facts represent how Aam Aadmi Party

 performs when compared to the other political parties on the tweeter platform. Number of followers & number of tweets (along with

their constituents gives a detailed idea about the social media strategy of these political parties. The reaction of the common people

can be judged by how much they follow these parties and how much they end up being in conversation with them. AAP clearly

outperforms the others. The overall sentiment score is calculated using a MACRO developed on the algorithm used by Semantria 

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RECOMMENDATIONS

And finally, being a Business School student, all the analysis and the inferences seem incomplete without recommendations (:P) and

hence, without being asked, I have laid down some short term and long term recommendations for the AAP  –  after all I am also just

a common man!