RUBRIC FOR ADVERTISEMENT TASKEnglish 115

rName (s) Icbnl4 ~.egftQo(~('TOpic: CO(\<;e(ue +t\{ ~Qr{-hObjective: The studlnts will make an advertisement presentation.Score Z--~0~

Expected quality Indicators of student performanceHigh (5) Medium (3) Low (2)

Advertisement concept Presents advertisement Presents advertisement Presents advertisementa. Development of a as concept design, in a form that is close to as a rough sketch.

concept design for including detailed or just a little more thanan advertisement labeling. the concept design

/ stage with minimallabeling.

Demonstration of an Employs a range of Employs some generally Employs a few orawareness of the target strategies highly appropriate strategies generally inappropriateaudience appropriate for the for the target audience strategies for the target

target audience of the of the advertisement. audience of theadvertisement, Ex. advertisement.Power pOin~ctures,etc. '

Oral presentation Clearly explains the Explains the Experiences difficulty ina. Relevant and advertisement to the advertisement but not explaining the

appropriate target audience. so clearly. advertisement to thecontent ,/ target audience.

Appropriate structure Shows evidence of Shows some evidence Shows limited ability toof the presentation having planned and of planning and structure the

structured the structure. presentation.presentation 10gic~and coherently

Effective skills of oral Demonstrates a Use some aspects of Demonstrates limitedpresentation consistent awareness of bodylanguage,(eye awareness or

the audience for the contact, posture, acknowledgement oforal presentation Ex. By gestures) appropriately audience.actively promoting the and effectively.concept advertisementand seeking to c~ncethe audience.

Score :2.:;- Score Score