RTB: the Solution to Omnichannel Consumers & Campaigns
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Transcript of RTB: the Solution to Omnichannel Consumers & Campaigns
RTB: The Solution to Omnichannel
Consumers & Campaigns
By George Frangakis, Managing Director, ForestView
49% Annual Growth
More daily
transactions than
NYSE & NASDAQ
combined
One in five display
ad dollars went to
RTB in 2013
Western european
market growing:
$381m in 2012
$3.3 billion in 2017
28% of worldwide
online ad spending
by 2017
Multi sourced data
signals
Real Time Bidding Programmatic
Data +
Unlock targeting and optimization
decisions
"an integrated sales experience with
information-rich experience of online
shopping"
Digital Omnichannel
User Experience Digital Omnichannel
Campaigns
Email Social
Display
Affiliate Mobile
Search Retargeting
Cro
ss C
hanne
l C
am
paig
ns
CRM
Multi
Channel
User Data
Collection
Data Filter
Real Time
Buying
Nearly one in five display ad dollars this year to go to RTB
Data Filter
Real Time
Buying
Nearly one in five display ad dollars this year to go to RTB
30% of Digital Advertising is with RTB
more daily transactions than NYSE and
NASDAQ combined
Targeted
Audience
Cluster
Buy Audience, Not Just
Inventory
CONVERSION
OPTIMISATION
OPTIMISATION
Targeting
Creative
Buying
Media Channel Type of ads Placement Positioning
Creative Images
Text Call to Action
Interests Age Groups Demographic Data Dependant
Real Time Bidding Techniques
JAN 2014 CASE STUDY
Display
Search
Social
Retargeting
1st Data Filter
CPA
2nd Data Filter
CPA
-34,61%
-18,73%
+9,84%
-26,55%
+2,21%
-39,15%
-24,38%
-31,65%