Empowering the Web with WordPress!

rtCamp is a WordPress services company who apart from serving its client-base, keeps contributing back in open-source with useful themes, plugins and some more stuff.

WordPress, BuddyPress, bbPress themes/plugins/customization. Just love developing in *Press family... ;-)

BOOTSTRAPPED STORY!

HUMBLE GOALS

MARKETING ASPECT

WHY RTCAMP :O

SHRUTI SINGHAL

rtCamp Bootstrapped StoryrtCamp stands for Round Table Camp. Round Table as in no cubicles, you can walk over and talk.

The word Camp gives the flavor of the work-culture; that the people aren’t afraid to push a few boundaries or try something new. Everyone is a hands-on contributor and feels comfortable sharing ideas and opinions.

“I am at Camp!”

technology + data analytics + marketing

= rtCamp

How did this happen? :o

FOCUS MATTERS

- Instead of making a comprehensive khichdi, make a delicious sandwich

USABILITY AND USER ONBOARDING AS PARAMOUNT- nobody gives fucks to the new fangled, complicated software!

Make it usable, even if it means cutting down on features.DON’T CODE IN ISOLATION

- Involve potential users. They know their pains!!

What rtCamp is doing??

rtCamp helps you make your WORDPRESS experience better!

Presales consulting

Project management

Requirement alanysis

Requirement alanysis

Design, development

Quality assurance

Focus on four aspects:

- Customer feedbacko Being close to them and rapidly iterating on their

feedback- Product

o Absolutely high software and design standards

- Inbound (content) marketingo Why pay for marketing when you can become thought

leaders in your space for free.- Customer service

o Not just solving the queries, but delighting them.

“customer happiness engineer”.

at rtCamp!!Ask me my fondest childhood memory and it would be an evening by my six-year-old self on the garden swing when I noticed a cloud drifting by and thought it was the earth's rotation. Not my fault. I was observant, imaginative, thoughtful, patient and curious. Still am. I see a rhythm in all the scheming that compels a customer to make a purchase.

From the days of my inception into Operational Research during my graduation, I have always found the idea of being a marketing guru extremely intriguing and interesting. The very fact that my field of work is changed completely with every new project, starting afresh with a new arena of exploration each time has defiantly pushed my inclination towards being into marketing further.

A pessimist sees the glass half empty; an optimist sees the glass half full but a marketing guru might think about re-sizing the glass!

I am fun, hard-working, has a formidable sense of humour, will work ridiculously long hours, can be serious when the need arises, am compelled to make random pop culture references.. and believe in the force! I enjoy working under pressure and I believe I have what it takes to make it big in the world of marketing.

As Russell Peters puts it “Where a normal human stops thinking, we humourous people start.”, I guess the phrase fits me perfectly.

Painting and music is where my passion lies; change and growth is what I strive for. I hate cubicles, I love open spaces. Meet me, teach me. I’m always open for criticism, though I’m a very sore loser. I guess I won’t convince you why me, I’d just say try me.