RST2014_Saint-Peterburg_GroweN
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Transcript of RST2014_Saint-Peterburg_GroweN
And I would like to ask you a question.
What do plants need at home?
Environment Care
There is a better way to grow plants at home.
Meet GROWEN
It’s me!
What can I do?
Control
Take care
How I grow?
Some time later…
What can I grow?
Exotics
HerbsFlowers
And something awesome…
You can connect me to mobile phone
And download grow programs in me
And I send you information about my environment
Who made me?CTO Alexandr
CEOAndrey
Industrial Design Stepan
/in/myaskov /in/koshlyakov /in/syakubovsky
CSO Alexey
/in/solomatin
Lead DeveloperAndrey
/in/tstabs
iOS developerAnton
/in/anton-gurkin
What they did?
Made a prototype for growing plants at home, that automatically controls environment parameters.
And made preorder…
Results:
• 1000 potential clients
• 20 orders
Insights:
2% bought product
40% want to have the product at home
My Competition
AeroGarden 60-350$
depend on size
ClickAndGrow 100$
Why me?
• You can grow any plant
• First smart pot with app
• Unique system of watering
• 50 eur. smart pot + 50 eur. lamp
Market capabilityM
ln. $
0
5
10
15
20
2011 2012 2013 2014
Strategy map
CrowdfundingLogistic solution
Developing with factory
Kickstarter action Sell products to customers
Searching for distributors
Start develop next generation
2 month
2 month
2 month2 month
2 month
Sales funnel
WWW
Blogs
SMM
ADV
Distributor
WWW
Depend on country
CustomersGrowing
programs and consumables
RecommendationApp
Investment
Stage - Crowdfunding (Kickstarter)
120k - 15% stack
