RSS and Bookmarking as a link building strategy

Analysis of Link Building Strategies

Strategy 1: Links from RSS (Really Simple Syndication) websitesStrategy 2: Links from Social Bookmarking websites

Is social bookmarking and RSS sites submission effective for Link Building?

RSS Websites

The link points to RSStop10’s internal page

RSS Websites

Link ‘Follow’ to the website.

RSS Websites

But page is not indexed.

RSS Websites

Link points to RSSMountain’s internal page

Link ‘Follow’ to the website.

RSS Websites

RSS Websites

But links inside that page are not crawlable.

Social Bookmarking Websites

Links point to Diigo’sinternal page



The link points to internal page


Link to website


And again, page is not indexed.


There is one social bookmarking site that passes on link juice. A front page link on Digg is passing on PR8. However, getting there involves a lot of work - and a good knowledge of Digg’s Mafia.

http://digg.com/d3Yovl

Conclusions...

• Some specialists say that ‘nofollow’ links do have some value for link building. Links inside valuable sites such as Wikipedia could indicate a website’s authority in some subjects. Many links inside Twitter could indicate a buzz around a website and have some value for Google.

• Even so, ‘Nofollow’ links from most RSS and Social Bookmarking websites are very unlikely to pass on any link juice.

• Submission to Social Bookmarking and RSS sites could be part of a strategy to bring traffic and promote a blog’s content.

• If a site has really good content, social sites could help bloggers to find it, possibly generating links.

• However, most business websites don’t give that much attention to their blogs and do not generate very linkable content.

Conclusions...

• Even if links inside those websites were ‘Follow’ and crawlable, they would point to the site’s blog page.

• Link building efforts should be focused on website’s pages related to the most important keywords.

• A link to the website’s blog is good... But not awesome!

Conclusions...

• This double result on Google is a result of link building effort on that specific deep page.

Conclusions...

• Link building efforts should be focused on ‘Follow’ links from relevant, authority websites.

• Submissions to social bookmarking and to RSS sites are potentially good strategies to generate traffic, but not for generating links.

• And finally... If a link seems too easy to be true, it probably is!

Conclusions...

Paula AlbocinoTwitter: @palbocino

Blog: http://palbocino.wordpress.com

Social sites are good for many things, but not as a direct link building strategy.

RSS and Bookmarking as a link building strategy

Technology

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