RSS 101: Feed Your Readers
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Transcript of RSS 101: Feed Your Readers
1@kagray
Kathy Gray
@polepositionmkg
RSS 101: FEED YOUR READERS
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
RSS = Really Simple SyndicationIt is technology that streamlines content
distribution between publishers and readers.
What is RSS?
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
What are the benefits of RSS?
Readers can easily & automagically receive your new content
Readers don’t have to remember to check your site for new posts
More reliable content distribution than social media
Keeps readers more engaged with your site
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Where is my RSS feed?
In WordPress, your feed is typically located at one of these two locations:
http://www.site.com/?feed=rss
or
http://www.site.com/feed
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Feed readers help readers organize feeds
6@kagray
Kathy Gray
@polepositionmkg
SETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Create a MailChimp accountSETTING UP AN RSS TO EMAIL CAMPAIGN
www.MailChimp.com
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Create a listSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Complete list detailsSETTING UP AN RSS TO EMAIL CAMPAIGN
Use your business/blog name as the list name.
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Create a groupSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Name your groupSETTING UP AN RSS TO EMAIL CAMPAIGN
In your group names, you’ll create one for “Latest Blog Posts.”
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Import subscribersSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Import subscribersSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Import subscribersSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Import subscribersSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Create a campaignSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Choose RSS-Driven CampaignSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Add your RSS feedSETTING UP AN RSS TO EMAIL CAMPAIGN
Pick the days of week and time that are appropriate for your audience.
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Select your latest blog posts listSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Add campaign infoSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Add campaign infoSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Select a designSETTING UP AN RSS TO EMAIL CAMPAIGN
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Customize your themeSETTING UP AN RSS TO EMAIL CAMPAIGN
Blog/Website Name
List of all blog posts published since last campaign send
Blog Post TitlePost date and author
Featured image from post
Post content
Social share buttons
List of recent blog posts
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Preview your campaignSETTING UP AN RSS TO EMAIL CAMPAIGN
List of recent blog posts
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Confirm your campaignSETTING UP AN RSS TO EMAIL CAMPAIGN
List of recent blog posts
26@kagray
Kathy Gray
@polepositionmkg
ENCOURAGE SUBSCRIPTIONS
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Add a subscribe widgetENCOURAGE SUBSCRIBERS
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Add call to action in blog postsENCOURAGE SUBSCRIBERS
RSS 101: FEED YOUR READERS @PolePositionMkg @kagray
Offer an incentiveENCOURAGE SUBSCRIBERS
Thank You!Kathy Gray
email: [email protected]: @kagraywebsite: www.polepositionmarketing.com