connectionsRedmond Schwartz Mark Design

We create meaningful connections.Redmond Schwartz Mark Design

It’s what we do; it’s who we are. RSM Design creates branding and graphics for the built

environment. We create meaningful connections by thinking differently and digging deeper.

RSM Design is a synergistic team of creative individuals dedicated to delivering design that

is fresh, engaging, and evocative. We take information and create inspiration. We elevate

projects by connecting the dots, making the intangible tangible, creating memorable

moments, and bringing projects to life.

peopleShoes optional, creativity a must.

RSM Design is a unique team of creative designers, storytellers, historians,

artists, and strategic thinkers. We are committed to capturing the spirit of

place and community, and communicating this in a compelling way to the

guest. Our team is an eclectic mix of passionate designers who share a

common set of beliefs. We believe design should never be confined to

convention, that design can transform the ordinary into the extraordinary,

and that great design is meaningful and captivating.

Suzanne Redmond Schwartz, SEGD Principal, WBE

Suzanne R. Schwartz, founding partner and

one of the lead designers within the firm,

directs and manages the team of designers at

Redmond Schwartz Mark Design. Her range of

responsibilities and skills are carried throughout

the duration of projects and include involvement

from the initial vision and conceptual design

through the project’s complete design

development.

As the director of a large Dallas based

graphics firm for over ten years, she was

responsible for a variety of project types ranging

from comprehensive multi-use signage packages

to imaging and logo design for retail centers,

restaurants, hotels, and numerous other project

types.

Suzanne’s many architectural and client

collaborations have included work with some of

the top design and architectural firms in the world,

along with international clients working in a

multitude of environments.

Martin Schwartz, SEGD Principal

Martin Schwartz, founding partner of Redmond

Schwartz Mark Design, has bachelor degrees in

both business and architecture from the University

of Texas at Austin. Martin’s skills as both a successful

business entrepreneur and architectural designer are

combined at the firm to manage and direct each

project’s successful development.

He is involved throughout the projects from the

creation of the initial vision through the project’s

development and implementation of the design

throughout.

Martin began his career in architectural design at

Steven Ehrlich Architects in Venice, California and later

returned to Texas and worked with RTKL Associates in

Dallas.

He provides the firm with the strength and

professionalism in client service and project

management pertaining to large signing, graphics,

and architectural projects. His disciplined approach

to numbers and implementation afford the design

team the necessary framework to complete high-level

projects on time and within budget.

Harry Mark, AIA, SEGDPrincipal

Harry Mark, AIA partner and one of the lead

designers in the firm, is a registered architect

and graphic designer, having graduated from

the University of Texas with a bachelors degree

in architecture and a Master of Architecture

degree from the University of Pennsylvania.

He is involved in the design of the projects

from the initial vision and concepts through

fabrication and construction administration,

ensuring that the design integrity is carried

throughout.

Harry dedicates his summers as a

senior architect in remote Turkey, directing a

team of graduate students in drawing and

reconstructing the ancient archaeological

excavation of Aphrodisias.

His architectural and graphics design

experience is vast and impressive, working as

a senior project designer and associate with

international design firms on a range of projects

from small scaled challenges tolarge mixed-use

and urban developments.

projects21 Years, 350 projects, 30 states, 34 countries

Creativity is at the heart of everything we do. You’ll never get an already-done-that idea or

a rubber stamped design, because every project is different. Some big, some small, but all

unique, and our design solutions reflect that. We approach every project with fresh eyes;

we push ourselves to go beyond the expected and that starts with collaboration. We work

directly with our clients, we listen, we explore, and we nurture ideas to fruition ultimately

creating memorable experiences in the built environment. Visually arresting, some are bold

and direct, others subtle and elegant. From branding to wayfinding to visioning, we create

worldwide work that is meaningful, memorable, and genuinely inventive. Our clients span

the globe from Los Angeles to Tokyo and everywhere in between. We pride ourselves on the

diverse bunch of people that come knocking on our door and feel privileged to work with

clients we respect, admire and enjoy. And they must like us a little too, because most our

clients are repeat collaborators.

Sands Casino Resort Bethlehem, Pennsylvania

Sands Bethlehem Casino Resort occupies the

site of one of the United States’ largest historic

steel mills. RSM Design was responsible for

implementing a comprehensive identity, graphics

program, and wayfinding system for the casino,

hotel, event center, and retail venues. The concept

was to retain the character of the century old site,

while introducing the energy and excitement of a

gaming and resort destination. Working with the

National Museum of Industrial History (a branch

of the Smithsonian Institution), RSM was able to

incorporate historic relics and exhibits throughout

the project, uniting some pieces of local history

with modern design elements to create a unique

historic destination. RSM Design also assisted in

the re-branding of the Sands corporate logo, as

well as in the naming and branding of the many

restaurants and entertainment areas throughout

the project.

Ferrari World Abu DhabiYas Island, UAE

When completed in early 2010, the Ferrari World

Abu Dhabi will be the world's largest indoor

theme park. RSM Design is proud to be a part

of the Aldar Properties' team in this exciting

development. Our passionate group of Ferrari

enthusiasts in San Clemente is wrapping up the

designs for the theme park's identity signs, entry

sequence, exterior wayfinding program, and

structured car park. In addition to the Ferrari World

Abu Dhabi signage, the studio is also developing

a wayfinding program for the "Race Day" signs to

be implemented for the inaugural F1 Grand Prix.

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Ferrari World

Taxi Drop-off

Coach Drop-off

Carpark

Taxi Drop-off

Coach Drop-off

eB Front ViewSCALE: 1:25

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Waikiki Beach WalkHonolulu, Hawaii

RSM Design was eager to participate in the

transformation of Lewers Street in downtown

Waikiki, into one of the largest developments in

the area. This mixed-use tourist destination

brings together international retail with the

resort environment, and traverses across eight

acres adjacent to one of the loveliest beaches in

the world. Waikiki Beach Walk includes five

hotels, an outdoor entertainment plaza, and

dozens of retailers and restaurants. To incorporate

the rich lore and history of Hawaii, RSM used

variations of traditional Hawaiian patterns

throughout the project. Despite restrictive local

sign ordinances, RSM was able to develop a

signage program that is unique to the location,

such as the integration of beautiful lacquered

hardwoods reminiscent of historic surfboards.

The inclusion of a natural stone fountain with

a Hawaiian poem, as well as historical plaques

worked into the signage, to both inform and

delight the guest.

Natick Collection Natick, Massachusetts

The developers of Natick Collection, New

England’s premier mixed-use retail destination,

commissioned RSM Design to create the identity,

re-branding, wayfinding, graphics, and signage

for its latest “Platinum Project.” The RSM team

created an understated communications package,

culminating in the Collection’s signature ‘N’ logo.

Every design detail was meant to complement,

rather than compete with the Collection’s iconic

retail destinations. From the signature ‘N’ to the

signage in the parking garage, RSM’s cohesive

design incorporated high-end metals and

materials surrounding the visitor in understated

luxury.

The Shops at River Park Fresno, California

The bold sculptural and over-scaled identity

created by RSM Design for this regional center

has become an iconic and landmark feature

within this community. There is no mistaking

when you’ve arrived at The Shops at River Park.

This same approach was carried into the

pedestrian-scaled wayfinding and directory

elements with strong vertical illuminated glass

beacons to guide the visitor through the center.

Victoria Gardens Rancho Cucamonga, California

Rancho Cucamonga is one of those unique

communities with an intriguing name that until

recently, not many knew much about the history

of the area. Now a thriving and growing community

east of Los Angeles, Rancho Cucamonga has

its place in history. When RSM designed the

environmental graphics program for Victoria

Gardens and the Cultural Center, they started by

digging deep into the city’s roots to give visitors

a sense of Rancho Cucamonga’s history. Taking

an unconventional comprehensive graphics

approach, RSM was able to tell the compelling

story of a Main Street that appeared to be built

over time. Through ghosted murals of vintage

railways, produce ads, added “artifacts” and an

antique finished wayfinding system, the graphics

and logos created a feeling of nostalgia and

community deeply connected to its past. Today

visitors to Victoria Gardens will not only remember

the town’s unique name, but will also take with

them a piece of its history.

Otay Ranch Chula Vista, California

Seamless architectural integration of the graphic

components add to the charm of this outdoor

retail village. The graphics added a layer of

richness and character to the tapestry, creating

unique moments along the way. Blending the need

for a strong and unique identity with personal

touches at a pedestrian scale, the graphics family

both informed and delighted the visitor.

Rancho Cucamonga LibraryRancho Cucamonga, California

Understanding the needs and mission of the

City of Rancho Cucamonga to strive to inform

and enrich their community by providing access

to traditional and technologically innovative

resources, RSM supported and encouraged

education and the love of reading through a

welcoming and user friendly signage and

wayfinding graphics program. The library is

enjoyed by multi-generational guests so the

signage goes beyond the traditional and the

obvious and becomes a place where children’s

imaginations can go beyond the binds of the

books as well as be clear and informative. The

signage is ‘cool’ for the areas where the children

and teens hang out, while signage also exists as

almost a whisper in the quiet reading zones for

adult guests. The overall effect creates a place the

community has embraced. The library has become

a gathering and learning beacon for the city of

Rancho Cucamonga.

County of Los Angeles Public Library StandardsLos Angeles, California

create create作 成

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listenlisten聴 く 聴 く

listenexploreexplore探 る

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1'-8"

The development of the County of Los Angeles

Public Library sign standards began with

extensive analysis and research and ended with

a new and complete master sign program to be

implemented into all of the libraries within the

county. RSM Design was presented with the

challenge of creating a sign program that would

remain consistent and intended to be flexible to

meet the diverse needs of each of the community

libraries. Presented with the existing logo, the

studio designed a sign family that expands the

color palette of the logo. Inspiration for the

signage and graphics was drawn from human

communication, the exchange of ideas, and the

delivery of information, messages, ideas, and

stories through the usage of surfaces. Patterns of

type, text, symbols and colors were used to

differentiate primary, secondary, and tertiary

wayfinding and speech bubbles were utilized as

a simple graphic that would create a playful use

of scale and clever use of space, while providing

resourceful information. A manual and culmination

of work, designed by RSM, was presented to the

County of Los Angeles, which summarized the big

ideas behind the design, the building blocks, and

technical drawings.

CEILING HEIGHT VARIES

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Painted sintra panels with applied vinyl graphics on painted aluminum stand

1 iM, Primary Collection Identity, PeriodicalsFront View; Scale: 1/2”=1’-0” 2 iM, Primary Collection Identity, Periodicals

Side View; Scale: 1/2”=1’-0”

George L. Allen, Sr.Courts Building Dallas, Texas

With the appropriate deference to the civic stature

befitting a courthouse building, RSM’s handsome

signage and graphics program has taken a once

confusing and intimidating structure and created

a harmonious judicial center integrating the existing

courthouse with the new. Using cleanly designed

and durable materials for the signage, three distinct

circulation pathways were created to separate and

guide the movement of users throughout the

renovated and expanded complex. The importance

of this building and its context adjacent to the

internationally visited John F. Kennedy Memorial

Plaza were taken into consideration in every detail.

Attention to the integrity of the signage was

paramount resulting in a powerful combination of

stainless steel and white marble that ensures the

preservation of order throughout the facility.

Orlando Connection Convention CenterOrlando, Florida

Anchored by and immediately adjacent to one of

the United States’ largest convention and visitor

facilities, this energetic mixed-use development

brings together numerous hotels, theaters, cultural

institutions, retail, and entertainment venues. The

dynamic identity and specialty graphics program

envisioned by RSM Design unifies these unique

venues to assist visitors in navigation and linking

them with the convention facilities. Changing

event messaging, sponsorship, digital media,

and advertising were all major factors in the

design inspiration and creation of this flexible

yet permanent system.

Beverly Hills Civic WayfindingBeverly Hills, California

RSM Design collaborated with the City of Beverly

Hills and Field Paoli Architects to create a

comprehensive environmental graphics package

and wayfinding system for this three-story multi-

use urban complex. The project includes 17,000

square feet of office space and is anchored by

high-profile retail stores facing both Beverly Drive

and Cannon Street. Additionally, RSM designed

identity for the office space, retail and parking

garage, as well as many specialty graphic elements

throughout the project. In conjunction with this

location in the center of Beverly Hills, RSM also

developed a comprehensive prototype parking and

directional signage family to be used throughout the

city. All of the public parking facilities have adopted

this cohesive system, bringing unity and clarity for

this important use with the confines of the City of

Beverly Hills.

Tustin Legacy Tustin, California

In one of the largest remaining tracts of

undeveloped land in Orange County, California,

Tustin Legacy is a local resource for recreation

within a unique, active community. Having a broad

range of users from first-timers to residents, it

includes a mix of residential, office, a linear park,

and a new mixed-use community core that includes

retail and hospitality. RSM Design developed the

community identity that consisted of a logo and

street naming, and a comprehensive signage and

wayfinding system that helped identify different

components of a downtown and that integrated

successsfully into the rest of the community.

The local culture is reflected in a forward-looking

approach to design that is also unified by a palette

of materials (stainless steel, glass, stone, and

aluminum), proportion and formal elements.

A warm color palette and rich natural textures

created a sense of elegance and vitality that

captures the spirit of place.

Beacon Messaging / UsesFreestanding - Front ViewScale: 1/2”=1’-0”

c.A

c.A. a - Directory c.A. b - Directional c.A. c - Park Map c.A. d - Touch Screen c.A. e - Ad Panel c.A. f - Bulletin Board

WEST PARKING

MAIN PLAZA

LEGACY PATH

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Secondary Linear Park IdentityFront View, TypicalScale: 1/4”=1’-0”

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Side View, TypicalScale: 1/4”=1’-0”

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F2 & F3Front ViewsScale: 1/4”=1’-0”

F4 & F5 F6 & F7 F8 F9 & F104.0F.1

F1Back View, TypicalScale: 1/4”=1’-0”

3.0F.1

Legacy Square 0.6 mi

Warner Bridge 0.9 mi

Tennis Courts 1.3 mi

The ReserveWelcome

The Greens

The CommonsThe Warner BridgeThe Warner Fields

The East Lawn

The Narrows

Explore California’s subtle seasonal changes through our exhibits at The Reserve. Orange County’s wet winters set the stage for green.

Signs of Spring

The Summer Season

Finding Fall

Winter Wonderland

1

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Lalaport ToyosuTokyo, Japan

When commissioned for the brand, logo, identity,

signage, and wayfinding program for this new

retail driven mixed-use project, RSM found design

inspiration from both the site’s former shipbuilding

use and adjacent boardwalk. Juxtaposed against

the flash of contemporary Tokyo, RSM’s design

solution morphed from the surrounding organic

patterns, forms, and materials of the existing site.

The signage is not traditionally ‘placed’ but

instead ‘rises’ in ‘ship hull’ form from the

boardwalk in an armaturesque fashion growing

literally from the surface of the boardwalk and

landscape. Organic materials contrast glass and

stainless steel creating a reflective integration of

architecture and environmental graphics. Patterns

derived from the ship building industry became

modern day abstractions infused through the

project on banners, elevators, and floor patterns.

Multi-lingual signage weaves smoothly and simply

on all elements. This urban dock melts into the

heart of Tokyo and has transformed itself once

again into a famous seaport as progressive, fluid

and effortlessly modern as the city surrounding it.

St. Regis Resort & Spa Monarch Beach, California

When asked to create a luxurious graphics

package worthy of this five-star iconic resort

brand, RSM elevated the hotel mark to a new

level of timelessness using rich metals and classic

design; guests are surrounded by understated

beauty from the moment of arrival to their time

of departure. By integrating large-scale elements

and minute details, RSM created a seamless

wayfinding system to guide visitors through the

expansive high-end complex. Along pathways

from hotel balconies to sandy beaches, RSM

created a richness and sense of character

connecting the property to its perch over the

Pacific Ocean while reinforcing the brand’s

strongest selling point – its elegance.

Café MimosaSan Clemente, California

In our home town of San Clemente, RSM Design

has been the design firm on numerous local

restaurants, helping to revitalize the historic core

of the downtown village. Working with the French

owner and chef for this intimate bistro, the team

developed a strong logo and mark that carries

across many different scales of applications from

the menus to packaging. In addition to the branding,

RSM designed both the exterior and interior of the

retaurant and guided the conversion to fit within

the character of the historic downtown area.

Hotel Miracosta Tokyo, Japan

RSM Design was commissioned to create the

identity, logo, branding, and signage for Hotel

Miracosta, a five-star resort that is the entrance

to a famous Tokyo and California-based

amusement park. The signs were to be developed

using a multi-language system and portray the

image of the Italian Renaissance. The result was

lavish, grand, and beautifully executed throughout

every venue. The versatile design package was

easily applied to the hotel’s many restaurants,

convention center, and spa facility. The logo was

incorporated into every resort element, from sugar

cubes to pool mosaics to large-scale signage,

helping transform this Tokyo hotel into an elegant

destination and entry statement to the park.

Final implemented designs as represented in the

photographs may vary somewhat from the original

concept designs and design intent package

created by RSM Design.

H O T E L

T H E

PANTONE 316 C PANTONE 8201 C - 60% tint PANTONE 356 C

Branding

A logo needs to express the essence of a project in

a unique and immediately recognizable form. Logos

distill a project into a single image. A good logo is

the foundation for a brand: the visual, emotional, and

rational ideas that you associate with an institution,

product, or place. A brand has been called the most

powerful idea in thecommercial world. A thoughtful

approach to design and application can build an

identity that is consistent, powerful, and memorable.

Redmond Schwartz Mark Design has designed logos

for a variety of project types and applications. In these

designs, we combine our intuition and rational skills

to create a logo strategically and aesthetically unique

to the project. The evolution of a logo from a flat

thumbnail sketch into a 3-D object lets us use color,

materials, scale, and construction to build an identity

from the ground up. From towering pylons to 3-inch

high sketchings on glass, the logomark is a crucial

element in making a space into a unique place.

say hello

Tel 949 492 9479

Fax 949 492 2230

160 Avenida CabrilloSan Clemente, CA 92672USA

hello@rsmdesign.net

Bring the sandals and the sunscreen

At RSM Design, we welcome all forms of communication. So if you’d

like, shoot us an email, let your fingers do the walking, release a

carrier pigeon, fan some smoke signals, or just drop in and say hello.

We’d love to meet you.

www.rsmdesign.net