RSL & SERVICES CLUBS ANNUAL CONFERENCEGRAND HYATT, MELBOURNE

24th – 27th OCTOBER 2010

9th ANNUAL CONFERENCE

SponSored by

PAUL LYON

JEFF KENNETT

DR PETER WILTON

ANDREW HELY

AMANDA STEVENS

CHRIS BATH

2.00PM conference registration opens – Grand Hyatt Hotel

5.00PM Welcome cocktail Reception sponsored by Maxgaming – The Residence, Grand Hyatt

7.30PM Free evening

Monday, 25th october 2010

7.00aM Breakfast at your hotel

8.50aM conference Welcome – Graeme carroll, CEO, RSL & Services Clubs Association. conference Mc: chris Bath

9.10aM connecting with the female consumer - Women now form more than half of clubs’ membership base, so how do you ensure you are meeting their needs. Amanda Stevens is a global authority on marketing and selling to women. In 2000, she coined the term ‘SheMarketing’ and now heads up a team of marketing, research and PR experts who work with hundreds of brands to leverage the growing female consumer dollar. Amanda provides a step-by-step approach for attracting and capturing the hearts and minds of female consumers.

10.10aM tough times demand tough decisions – the Hon Jeff Kennett Ac was an Officer in the Royal Australian Regiment, serving at home and overseas. He became leader of the Victorian Opposition in 1982 and in 1992 swept to power. Under his Premiership, Victoria earned the reputation as Australia’s most reformist government leading Australia in privatisation of public authorities, reducing the State’s indebtedness, reinvigorating its economy and reinstating confidence among the Victorian community. In November 1999, Mr Kennett resigned from the Victorian Parliament after 23 years service to pursue a corporate career and among his passions now is his chairmanship of Beyondblue, a National Depression Initiative.

10.45aM Morning Tea – sponsored by PKF

11.10aM Building customer Franchise – The intense competition in the marketplace shows no sign of abating. New approaches to creating value and leveraging new ideas (often introduced by new competitors) continue to emerge. Focused customer engagement and loyalty is a clear strategic imperative for building sustainable value for members and enhancing a venue’s leadership reputation. dr Peter Wilton, an Australian now based at the

Haas School of Business at the University of California, stresses the need for management to better understand the distinction between behavioural and attitudinal loyalty to develop more effective customer loyalty strategies.

12.10PM conference Opening and Global Gaming Update – Andrew Hely, Managing Director, IGT Australia

12.45PM lunch – sponsored by club data Online

2.00PM Mutuality – does it have a future? – The principle of mutuality has been placed under the microscope in two recent inquiries by the Productivity Commission and the Henry Review. This presentation by Paul lyons Partner Tax Consulting at PKF will look at its value to the industry and what it would mean if it was lost. The session will also explore whether its value is over-emphasised and is a potential barrier to wider tax reform.

2.30PM Aged care/seniors living – is it for your club? There has long been a synergy between the club industry model, in particular RSL and services clubs, and aged care/seniors living. david Nelson has consulted within the aged care and retirement industry for over 20 years and has an in-depth understanding of the requirements of bankers, governments, boards, residents and aged care management. With the backdrop of the Productivity Commission’s current inquiry to develop detailed options for restructuring Australia’s aged care system, he will delve into the potential template clubs could adopt in diversifying into those activities, including the pros and cons.

3.20PM Afternoon tea – sponsored by PKF

3.45PM Panel discussion: Keeping up appearances - Tough economic times doesn’t necessarily mean that you cannot keep your venue relevant to your marketplace and meet the expectation of members and visitors. It’s also about maintaining that point of difference and giving the customers something to talk about. If a venue looks tired and rundown customers will soon become bored with the surroundings and simply ‘move on’. This panel discussion will look at the key drivers to the makeover and, given that women make up a large proportion of membership, what they look for in a venue.

4.30PM Amalgamation – when is it too late? Amalgamations of clubs have slowed in recent times as the industry goes through tough

MICHAEL ALEXANDER

DARREN PRESSLEY

DOUg MAY

SIMON HAMMOND

gREg RUSSELL

economic times and the cost and legislative nightmare makes it a difficult process. It is this situation that has prompted the industry to undertake an amalgamation study aimed at streamlining the process to enable a more consolidated and profitable industry to emerge in the future. In this session Greg Russell of Russell Corporate Advisory delves into the key drivers and barriers to amalgamation and how they might be addressed.

5.10PM End of day one conference sessions

Free Evening

tuesday, 26th october 2010

7.00aM Breakfast at your hotel

9.00aM club & Gaming Management – the New Science - For many years Clubs have analysed their gaming and financial performance to determine trends within their business. With gaming still declining in some states and increased pressure on the bottom line, clubs are looking at more and more data to understand their business. A new science of “Consumer Analysis” is helping clubs to understand the social/patron changes and possible impacts on their business. In this presentation, Michael Alexander, Sales Operations Manager, Club Data focuses on industry trends and the impacts of changing economic and social conditions, and the changing attitudes and behaviours of gaming patrons.

9.40aM Panel discussion: Premium Product = Premier Profit – As customer preferences change there has been a shift to clubs providing premium product and it is all adding to the bottom line. In this session doug May, Director of Trade Relations with Lion Nathan, Warwick Brook NSW State Manager for De Bortoli Wines and darren Pressley, Channel Manager NSW Licensed for Coca Cola Amatil will discuss the latest beverage trends and how your club should capitalize on their popularity.

10.30aM Morning tea – sponsored by PKF

10.55aM the future for server based - Downloadable gaming is soon likely to become a reality in Australia. Jacob lanning, VP of Slot Operations Cosmopolitan Casino, Las Vegas, will provide delegates with some first-hand insights into the benefits of this exciting technology. As been part of the team that implemented server based gaming in

one of the newest and largest casinos in Vegas, ARIA, Jacob is uniquely positioned to demonstrate how to plan for a smooth transition and highlight the key learnings.

12.00PM Power of Business Belief and Brand connection Employees and consumers are desperately looking for something to believe in and the corporate world isn’t giving it to us. This exciting and inspirational presentation is designed to allow you to leave conservatism and rational business thinking at the door, and stop thinking about WHAT you do but more importantly WHY you do it. Presented by brand expert and creator of BE branding Simon Hammond this is a unique opportunity to learn the secrets of the world’s top brands and challenge the way you think about doing business. If you get this right – anything is possible!

1.00PM Conference Close: Chairman, RSL & Services Clubs Association

lunch – Sponsored by Club Data Online

2.00PM Registration – Annual General Meeting (RSL & SCA Members Only)

2.30PM RSl & Services clubs Association Annual General Meeting (Members Only)

3.30PM AGM Closes – FREE TIME

5.45PM Buses depart Hotel for Shrine of Remembrance

6.00PM Delegates view Shrine of Remembrance and exhibition

6.30PM Remembrance Service

6.45PM Buses depart Shrine of Remembrance for Dinner

7.00PM Pre-dinner cocktails – Dress: Men - Black tie/lounge suit; Women – After 5

7.45PM conference dinner - sponsored by CashcardSpirit of Anzac Awards presentation - sponsored by Thomson Playford Cutlers

Wednesday, 27th october 2010

7.00aM Breakfast at your hotel Delegates return home at leisure.

RSL & SERVICES CLUBS ANNUAL CONFERENCEGRAND HYATT, MELBOURNE

24th – 27th OCTOBER 2010

SponSored by

MAJOR SPONSOR SPONSORS

AccOMMOdAtiON OPtiONSGrand Hyatt Melbourne

Located on the Corner of Russell St and Collins St

Floor-to-ceiling windows feature views of the city’s bustling business

district, complementing Art Deco-inspired decor. Spacious interiors

include either a King size bed OR two twin beds with white linens and

duvets, marble bath with separate tub and shower, and an oversized

work desk with high-speed Internet access.

Grand King Single $300/night

Grand King double $330/night

Grand twin $330/night

View King or Twin rooms and Club access rooms are also available

on request

Stamford Plaza Apartments

Located on Little Collins St and only 100mtrs from the

Grand Hyatt

Each of our luxury Melbourne hotel accommodation one bedroom

suites has a separate kitchen with all-modern facilities, dining room,

lounge, separate bedroom and en-suite with bath-spa. The two &

three bedroom apartments have two separate bathrooms.

One Bedroom Suite $280.00/night

two Bedroom Suite $380.00/night for 2 guests

three Bedroom Suite $630.00 for 3 guests

Family rooms are also available on request.

FliGHtS The Association has secured limited seats on Virgin Blue flights and

coach transfers to and from the airport and Grand Hyatt or Stamford

Plaza. The prices listed are available on the seats currently booked.

Once these sell out the best available fare

will be offered.

Virgin Blue flight SYd to MElB at $110 to $130 per seat

Sunday 24th October

Depart Sydney at 11.15am arriving in Melbourne at 12.45pm $130

Depart Sydney at 1.15pm arriving in Melbourne at 2.45pm $110

Wednesday 27th October

Depart Melbourne at 11.15am arriving in Sydney at 12.40pm $89

Coach transfers will connect with the above mentioned flights.

Coach Transfers per person $20 one way or $40 return

PARtNERS PAcKAGE $350.00Includes: Welcome Function, Gala Awards Dinner & Partners Tour

Monday full day partner’s tour will depart the hotel by coach and

head to Belgrave where they will board the Puffing Billy train to

Menzies Crk. The coach will then go via Sassafras for a visit to

the Tealeaves Tea House and shop. The tour will then head to the

DeBortoli Winery in the Yarra Valley for a relaxed lunch and tour of the

winery and cheese shop. If time permits on the way back the hotel

the coach will stop in Olinda for a look in the shops.

Registrations must be received on the attached registration form by 15th October 2010 conference coordinator, Zoe Blanusa

P 0410 645 070 | F 02 8078 4683 | E zoeb@rslservicesclubs.com.au | A PO Box 557, Hurstville NSW 1481

acronym design | thomson playford cultlers primary vertical logo | RGB RGB 77R 79G 83B

MEMBERS CORPORATE PARTNERS $830 | NON MEMBERS $1065