RSCI Digital Marketing Services
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Transcript of RSCI Digital Marketing Services
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DIGITAL PRODUCTS &
SEVICES
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Most of the biggest brands and businesses use
traditional advertising.
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Old way is too expensive and inefficient.
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What’s on the rise?
Smartphones and tablets ownership rates are rising an
extraordinary rateclimbing from a median of 21% in 2013 to 37% in
2015.
The mobile Internet penetration
rate is growing at a rate of 1.5x or 30 million users
every year
People seek mobility and convenience
J. Poushter, pewglobal, 2016Rappler Philippines, 2016
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WE DO NOT JUST GO ONLINE“WE LIVE ONLINE”
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Due to these insights, marketers and businessesextended its power to market through online.
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What is DIGITAL MARKETING?
In simplistic terms, digital marketing is the promotion of products or brands via
one or more forms of electronic media.
Total spending on Digital Marketing is predicted to grow 12.9% in 2016. The Internet
will become the largest medium for advertising in 2016 (ahead
of TV).
webbiquity, 2016
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As the world of advertising and marketing continuously and quickly evolves, the extreme demand to connect to the consumers also increases. Everyone seeks for ease and convenience for their different necessities. The emergence and rise of smartphone usage in the country is proof of this wherein people never leave their homes without it. This signals the inevitable trend shift of effective and efficient advertising.
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Digital Marketing, unlike traditional advertising opportunities, offers cost efficient and specifically targeted options to reach the desired demographic of every advertiser. Where traditional media’s effectivity can only be guessed and estimate, digital marketing campaigns are quantifiable and comes with analytics to prove the effect and outcome of the campaign.
In this on-demand world, advertisers must reach audiences’ in every touch point that is relevant to their different lives and businesses. realizes this and aims to guide our clients to understand, be effective, and get ahead with our broad array of digital marketing services.
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providesDIGITAL MARKETING
services
EMAIL MARKETINGPROGRAMMATIC MARKETING
INFLUENCER MARKETING
WIFI HOTSPOTS
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One of the advantages of digital marketing is the precision of targeting the audiences based on their locations, age group, gender, and interests. That is why advertisers also consider directly marketing a commercial message to a group of people using email.
What is
Businesses can count on email marketing as an effective way for retailers to RETAIN and ACQUIRE their customers. In Europe and America, more than 80% - according to a study – depend on customer acquisition and another 80% rely on customer retention.
?
sources: emarketer, 2016
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LIST OF EMAILS• legitimate and existing• included in the target• highly interested in the market
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RIGHT TOOLS• well designed emails• no complex coding• will allow to preview the final product
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DELIVERABILITY• compatibility (mobile friendly)• readable formats• “spam” analysis
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SEGMENTATION OF AUDIENCE
GeographicLocation
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SEGMENTATION OF AUDIENCE
Demographic
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SEGMENTATION OF AUDIENCE
Purchasing power
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SEGMENTATION OF AUDIENCE
Time of Day
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SEGMENTATION OF AUDIENCE
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TRACKING, ANALYZATION, ADJUSTMENT• how many people opened the email• how many people click your links• how many emails returned undeliverable
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• Personalization of email grabs effectiveness rather than using general email blasts. That knowledge of personalizing email offers could create different email marketing messages to different types of customers.
• Welcoming new potential customers is an asset and also a widely acceptable opportunity for engagement rate.
• Mobility is a must. We are in a world of digital progression and development. An extreme percentage of consumers seek for mobility since usage of smartphones is a current standard for relevant lives and businesses.
WHAT CAN DO:
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Programmatic Marketing offers contextual targeting and smart profiling.
Programmatic marketing is considered as the future of digital advertising as well as the whole world of advertising. Because of its automation and high precision in targeting audience, it is a desirable option for advertisers and businesses to penetrate more in this platform. With high relevance and quality of ad, it can gain convenience with low expenditures but great return on investment.
What is ?
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EVOLUTION OF PROGRAMMATIC ADVERTISING
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• The rise of ad exchange
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• Buyers then pick their audiences and bid on them• Winner on the bid could now have their ads for their right audience and right time
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ARTWORK• quality of material• relevance to the target• relevance to the business
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DELIVERABILITY• compatibility (mobile friendly)• readable formats• less intrusions for targets
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SEGMENTATION OF AUDIENCE
Hyperlocal(Lat/Long)
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SEGMENTATION OF AUDIENCE
Demographic
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SEGMENTATION OF AUDIENCE
Purchasing powerHobbies/Interests
DeviceNetworkOperating System
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SEGMENTATION OF AUDIENCE
Time of Day
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SEGMENTATION OF AUDIENCE
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TRACKING, ANALYZATION, ADJUSTMENT• impressions• engagement• how many people click your links• number of conversions
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• Select their specific target audience for their ads, enabling them to only spend on exposure that is beneficial to their offering.
• Segment their campaign by demographic, content channel, geographical location (hyperlocal), time of day, operating system, carrier, and even the device used.
WHAT CAN DO:
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Through blogging, posting and commenting by highly influential people, these influencers can be used to market and build image for brands, events or businesses.
Influencer Marketing form of marketing that has emerged from a variety of practices and studies, in which focus is placed on specific key individuals rather than the target market as a whole.
What is ?
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VIDEO EDITING PROCESS
Capturing video ideas
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VIDEO EDITING PROCESS
Sending raw filesTo MyChannels Editing
team
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VIDEO EDITING PROCESS
Edited version
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VIDEO EDITING PROCESS
Collaboration ofthe final
video
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VIDEO EDITING PROCESS
Final Video Uploaded
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ADVERTISER BOOKING PROCESS
Final videos go intocatalogue viewableby advertisers
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ADVERTISER BOOKING PROCESS
Select video thatworks for yourcampaign
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ADVERTISER BOOKING PROCESS
Ads will be uploaded to theAd server
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ADVERTISER BOOKING PROCESS
Videos pushedlive on to the site
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ADVERTISER BOOKING PROCESS
Push videosto different social
media sites
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• RS Concepts has built its own digital channel
(My Channels) where the country’s top celebrities and post videos that are only exclusive to the channel.• Blast and promote these videos to their social media
channels for their fan base to watch.
• Influencers create interesting content by having a share on the derived advertising revenue.
WHAT CAN DO:
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Internet connection has become a necessity in today’s metropolitan jungle. For the vast majority without data plans (or conserving theirs), locations offering free WiFi hotspots attract the general public to connect. And once they avail of the service, consumers can be directed to product offerings and advertisements. WiFi Hotspot Marketing offers advertisers to project campaigns in the log-in page, interstitial page (waiting page), and on the landing page.
What is marketing?
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CONNECTION OF USER TO WIFI HOTSPOT• User will use smartphones, tablets or laptops for Wifi
Hotspot connections
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TERMS AND CONDITIONS• User will agree upon terms and conditions before
connecting to free wifi hotspots
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INTERSITIALS AND BANNER ADS• After accepting terms and conditions, user will have
to see interstitials ads for 5 to 8 seconds before their device is connected to the WiFi.
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LANDING PAGE• Landing page will eventually appear after the
interstitials and banner ads
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• Guaranteed impressions since consumers are sure to see them prior to accessing and availing of the free WiFI connection.
• RS Concepts is partnering with the country’s biggest malls to manage the advertising component of their free WiFi connections for their mall goers.
• Proximity to point of purchase - which leads to potential purchase - entices the consumers to ultimate result to a purchase.
WHAT CAN DO:
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R eachelevanceOI
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“You are not just our clients.
WE are Business Partners.”
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