RRFSS 2000lrussell/resources/datadictionaries/Road S… · Web viewdeleted rdcam_7_12, “Niagara...

ROAD SAFETY MEDIA CAMPAIGN

MODULE INFORMATION

PURPOSE OF THE MODULE :

To estimate public awareness of a local road safety media campaign The campaign name and slogan referred to in the module can be specified by

individual health units on request

MODULE HISTORY:

Date Module Added to CATI: March 2008, Wave 87

Date Module Revised:

September 2011, Cycle 9 (specific option and wording changes are listed in analysis issues for individual questions)

Module name changed from Road Safety Campaign to Road Safety Media Campaign

Response option added to rdcam_1 Response options modified, deleted and added in rdcam_2 and rdcam_4 Question rdcam_5 deleted Questions rdcam_5a and rdcam_5b added Question rdcam_6 deleted Response options modified and deleted in rdcam_7

Date Module Deleted From CATI: January 2014, Cycle 16

DATA DICTIONARY HISTORY:

Date Created: October 15, 2008

Date Revised:

January 15, 2016: Changes made to reflect September 2011 module changes listed above

Date Retired From Use:

RRFSS – Rapid Risk Factor Surveillance System


MODULE QUESTIONS

VARIABLE NAME: rdcam_1

VARIABLE HISTORY: Added: March 2008 (Wave 87)

QUESTION :

In the last year, have you seen or heard of any campaigns or programs about road safety?

Interviewer: if required, road safety focuses on making our roads safer and reducing the number of motor vehicle collisions.

Response Options1 yes3 qualified yes (I think so, I guess so)5 no7 Respondent volunteers they do not / no longer drive 8 don’t know9 refused

ANALYSIS ISSUES: Only asked of respondents who have driven in the past 12 months (drv_1 = 1) Response option 7 added September 2011, Cycle 9

COMPARABILITY TO OTHER SURVEYS: None

VALIDITY/RELIABILITY TESTS: None

EVALUATION RESULTS: None



MODULE QUESTIONS



QUESTION :

Can you tell me the names of the campaigns or programs?

Interviewer Instruction: DO NOT READ list, enter 1 to all that apply, probe once with: “Are there any others?”

Variable Name Responserdcam_2_1 Think and Drive or Think and Drive, a second is all it takesrdcam_2_2 MADD (Mothers Against Drunk Driving)rdcam_2_3 OSAID (Ontario Students Against Impaired Driving)rdcam_2_4 NSDD (Niagara Stops Drunk Driving)rdcam_2_6 OCCID (Ontario community Council on Impaired Driving)rdcam_2_7 Arrive Alive, Drive Soberrdcam_2_9 Click on this.cardcam_2_10 other (specify)rdcam_2_11 RIDE Programrdcam_2_12 Just Drive

Response Options0 not mentioned by respondent1 yes8 don’t know9 refused

ANALYSIS ISSUES: Only asked of respondents who have driven in the past 12 months (drv_1 = 1)

and who answered rdcam_1= 1 or 3 (yes or qualified yes) Don’t know (8) and refused (9) are coded in rdcam_2_1 only Local campaign name in rdcam_2_1 can be modified by individual health unit on

request Changes September 2011, Cycle 9:

deleted rdcam_2_5, “x Students Against Impaired Driving (where x is name of school)”

deleted rdcam_2_8, “Preventit.ca” added rdcam_2_11 and rdcam_2_12






MODULE QUESTIONS



QUESTION :

Have you ever seen or heard about the Think and Drive Campaign, which uses the slogan “Think and Drive, a second is all it takes”?

Response Options1 yes3 qualified yes (I think so, I guess so) 5 no 8 don’t know9 refused


and did not identify Think and Drive in rdcam_2 (rdcam_2_1 ne 1 ) Local campaign name and description can be modified by individual health unit

on request






MODULE QUESTIONS


VARIABLE HISTORY: Added: April 2008 (Wave 87)

QUESTION :

How did you learn about the Think and Drive Campaign?Interviewer Instruction: DO NOT READ list, enter 1 to all that apply, probe once with: “Are there any others?”

Variable Name Responserdcam_4_1 Bus advertisementrdcam_4_2 Posterrdcam_4_3 Displayrdcam_4_4 Word of Mouth / family / friendrdcam_4_5 Internet / website / onlinerdcam_4_6 Newspaperrdcam_4_7 Televisionrdcam_4_8 Radiordcam_4_9 Community event / health fair / presentationrdcam_4_10 Road Safety Challengerdcam_4_11 Newsletterrdcam_4_12 Flyer / pamphletrdcam_4_13 Vehicle decalrdcam_4_14 Bookmarkrdcam_4_15 Keychainrdcam_4_17 other (specify)rdcam_4_18 Movie theatre adsrdcam_4_19 Road signs

Response Options0 not mentioned by respondent1 yes 8 don’t know9 refused


and those who answered rdcam_2=1 or rdcam_3=1 or 3 Don’t know (8) and refused (9) are coded in rdcam_4_1 only Local campaign name can be modified by individual health unit on request Changes September 2011, Cycle 9:

added “family / friend” to rdcam_4_4 added “pamphlet” to rdcam_4_12 deleted rdcam_4_16 “T-shirt” added rdcam_4_18 and rdcam_4_19



MODULE QUESTIONS

VARIABLE NAME: rdcam_5 (deleted)

VARIABLE HISTORY: Added: March 2008 (Wave 87)Deleted: September 2011 (Cycle 9)

QUESTION :

Have you ever seen or heard of the Think and Drive Website at www.thinkanddrive.net?

Response Options1 yes3 qualified Yes (I think so, I guess so)5 no8 don’t know9 refused


and who answered rdcam_2 = 1 or rdcam_3 = 1 or 3






VARIABLE NAME: rdcam_5a

VARIABLE HISTORY: Added: September 2011 (Cycle 9)

QUESTION :

Have you ever seen or heard anything about the Think and Drive Campaign on the internet?

Response Options1 yes3 qualified Yes (I think so, I guess so)5 no8 don’t know9 refused


and who answered rdcam_2 = 1 or rdcam_3 = 1 or 3 Local campaign name can be modified by individual health unit on request






VARIABLE NAME: rdcam_5b

VARIABLE HISTORY: Added: September 2011 (Cycle 9)

QUESTION :

Can you tell me which website?

Response Options1 Facebook2 [fill REGION1]3 [fill REGION2]97 other (specify)98 don’t know99 refused


and who answered rdcam_2 = 1 or rdcam_3 = 1 or 3 Text file for “other (specify)” requires separate analysis






MODULE QUESTIONS

VARIABLE NAME: rdcam_6 (deleted)

VARIABLE HISTORY: Added: March 2008 (Wave 87)Deleted: September 2011 (Cycle 9)

QUESTION :

Did you visit the Think and Drive Website?

Response Options1 yes3 qualified yes (I think so, I guess so)5 no8 don’t know9 refused


and who answered rdcam_5 = 1 or 3






MODULE QUESTIONS



QUESTION :

What were the messages of the Think and Drive Campaign?Interviewer Instruction: DO NOT READ options. If respondent just repeats the campaign name, probe them to explain, probe them to explain. Enter 1 to all that apply, probe once with: “Are there any others?”

Variable Name Responserdcam_7_1 Make roads safer / drive more safelyrdcam_7_2 Don’t speedrdcam_7_3 Don’t get distracted (cell phone, text, eat, drink, read, make-up, work,

kids, pets)rdcam_7_4 Don’t drink or take drugs, and driverdcam_7_5 Most serious collisions occur on rural roadsrdcam_7_7 Take the road safety challengerdcam_7_8 Think about how you driverdcam_7_9 We can all help to prevent motor vehicle collisionsrdcam_7_10 Causes of serious collisions are speed, drinking and driving,

distracted driving and driver errorrdcam_7_13 Other (specify)

Response Options1 yes0 no8 don’t know9 refused

ANALYSIS ISSUES: Asked of all respondents who have driven in the past 12 months (drv_1 = 1) and

who answered rdcam_2=1 or rdcam_3=1 or 3 Don’t know (8) and refused (9) are coded in rdcam_7_1 only Local campaign name can be modified by individual health unit on request Changes September 2011, Cycle 9:

Question wording changed from “What was one of the messages” to “What were the messages”.

added “drive more safely” to rdcam_7_1 and replaced “Niagara’s roads” with “roads”

added (cell phone, text, eat, drink, read, make-up, work, kids, pets) to rdcam_7_3

replaced “collisions in Niagara” with “collisions” in rdcam_7_5 deleted rdcam_4_6, “Don’t be careless on rural roads” replaced “the risky driving behaviours you may do” with “how you drive”

in rdcam_7_8



replaced “Main causes of serious collisions: speed, impairment and driver error” with “Causes of serious collisions are speed, drinking and driving, distracted driving and driver error” in rdcam_7_10

deleted rdcam_7_11, “Males are involved in most serious collisions in Niagara”

deleted rdcam_7_12, “Niagara has a bad record for fatal and serious injury motor vehicle collisions”






MODULE INDICATORS

AWARENESS OF ANY CURRENT ROAD SAFETY MEDIA CAMPAIGNS

INDICATOR DESCRIPTION: % of adult drivers (18+) who were aware of any road safety campaigns or programs

INDICATOR OBJECTIVES:To measure the proportion of drivers who were aware of any current road safety campaigns or programs

ANALYSIS CHECK LIST: Denominator is all adults 18+ who have driven in the past 12 months (drv_1 = 1)

and (rdcam_1 ≠ 7) Apply household weights

METHOD OF CALCULATION:

# adult drivers (18+) who are aware of any road safety campaigns or programs( rdcam_1 =1 or rdcam_1 =3 )

# adults (18+) who have driven in the past 12 months (drv_1 = 1) AND (rdcam_1 ≠ 7)



MODULE INDICATORS

AWARENESS OF LOCAL ROAD SAFETY MEDIA CAMPAIGN

INDICATOR DESCRIPTION: % of adult drivers (18+) who were aware of the local road safety media campaign

INDICATOR OBJECTIVES:To measure the proportion of drivers who were aware of the local campaign

ANALYSIS CHECK LIST: Denominator is all adults 18+ who have driven in the past 12 months (drv_1 = 1)

and (rdcam_1 ≠ 7) Apply household weights


# adult drivers (18+) who were aware of the local campaign( rdcam_2=1 OR rdcam_3 = 1, 3 )

# adults (18+) who have driven in the past 12 months (drv_1 = 1) AND (rdcam_1 ≠ 7)



MODULE INDICATORS

PROMOTIONAL METHODS USED FOR LOCAL ROAD SAFETY CAMPAIGN

INDICATOR DESCRIPTION: % of adult drivers (18+) who were aware of the local campaign and who learned about it by specific promotional methods

INDICATOR OBJECTIVES:To identify the most successful promotional method(s) used in the local campaign

ANALYSIS CHECK LIST: Denominator is all adult drivers 18+ who were aware of the local campaign Variable names for the rdcam_4 multiple response option follow the format of

rdcam_4_#, where # matches the number associated with the response options listed below.

Apply household weights


# adult drivers (18+) who indicate a specific promotional method (rdcam_4_# =1); # - choose from list below

# adult drivers (18+) aware of the local campaign (rdcam_2=1 OR rdcam_3 = 1, 3)

Multiple Response Options (#)1 Bus Advertisement2 Poster3 Display4 Word of Mouth / family / friend5 Internet / website / online6 Newspaper7 Television8 Radio9 Community event/health fair/presentation10 Road Safety Challenge11 Newsletter12 Flyer / pamphlet13 Vehicle decal14 Bookmark15 Keychain17 Other (specify)18 Movie theatre ads19 Road signs



MODULE INDICATORS

INTERNET PROMOTION OF LOCAL ROAD SAFETY MEDIA CAMPAIGN

INDICATOR DESCRIPTION: % of adult drivers (18+) who heard about the local campaign on the internet

INDICATOR OBJECTIVES:To measure the success of the internet promotion of the local campaign

ANALYSIS CHECK LIST: Denominator is all adult drivers 18+ who were aware of the local campaign Apply household weights


# adult drivers (18+) who heard about the local campaign on the internet( rdcam_5a=1 or rdcam_5a=3)




WEBSITES USED IN PROMOTION OF LOCAL ROAD SAFETY MEDIA CAMPAIGN

INDICATOR DESCRIPTION: % of adult drivers (18+) who heard about the local campaign on specific websites

INDICATOR OBJECTIVES:To measure the success of the internet promotion of the local campaign

ANALYSIS CHECK LIST: Denominator is all adult drivers 18+ who were aware of the local campaign Apply household weights


# adult drivers (18+) who heard about the local campaign on Facebook( rdcam_5b=1)


# adult drivers (18+) who heard about the local campaign on the Region or Health Department website

( rdcam_5b=2 OR rdcam_5b=3)# adult drivers (18+) aware of the local campaign (rdcam_2=1 OR rdcam_3 = 1, 3)



MODULE INDICATORS

MAIN MESSAGES OF LOCAL ROAD SAFETY MEDIA CAMPAIGN

INDICATOR DESCRIPTION: % of adult drivers (18+) who were aware of the local campaign and who identified specific main messages

INDICATOR OBJECTIVES:To determine if the main messages of the local campaign were retained

ANALYSIS CHECK LIST: Denominator is all adult drivers 18+ who were aware of the local campaign Variable names for the rdcam_7 multiple response option follow the format of

rdcam_7_#, where # matches the number associated with the response options listed below.


# adults (18+) who could identify a specific main message (rdcam_7_# =1); # - choose from list below

# adult (18+) drivers aware of the local campaign (rdcam_2=1 OR rdcam_3 = 1, 3)

Multiple Response Options (#)1 Make roads safer / drive more safely2 Don’t speed3 Don’t get distracted (cell phone, text, eat, drink, read, make-up, work, kids, pets)4 Don’t drink or take drugs, and drive5 Most serious collisions occur on rural roads6 Don’t drink, or take drugs, and drive7 Take the road safety challenge8 Think about how you drive9 We can all help to prevent motor vehicle collisions10 Causes of serious collisions are speed, drinking and driving, distracted driving and driver error13 other (specify)


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